We’ve used Pura nappies from birth and I can’t explain how much reassurance it offers knowing there’s no nasties inside of them. Not to mention how super soft they are, I’ve told so many people about... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
My family have been using Pura Wipes for more than 7 years. The wipes are superb quality and remain moist in the package even when the seal is removed by tiny hands! My 4 youngest grandchildren and my... See more
Company replied
Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
Company replied
This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service... See more
Company replied
Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Fantastic products
Both nappies and wipes are fantastic. Especially the super soft, super absorbent nappies!
Customer service is also outstanding!
18 September 2025
Reply from Mypura.com
Hi Nicole,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products. Thank you very much for the kind words about our customer service too. We're always here if there's anything you need!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fast and efficient service with both…
Fast and efficient service with both the order and the delivery. The boxes were received in excellent condition too
18 September 2025
Reply from Mypura.com
Hi Janet,
Thanks for leaving us a review. We're thrilled to hear that you've had a great experience when ordering and from our speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Environmentally responsible products
We tried puras nappies and wipes. The nappies are fab, so soft against little ones bottom! The wipes are very environmentally friendly which i love, however when you take a wipe out of the packet it was 50/50 whether it would come out or rip/tear into small pieces. Manageable most of the time but exasperating when you have a poinami to deal with. I guess this is the tradeoff for being flushable and "green" (i can genuinely believe theyre flushable and biodegradeable because they disintegrate even during use) but i probably wouldn't use the wipes again because of the "rip-ability"
18 September 2025
Reply from Mypura.com
Hi Bex,
Thanks for leaving us a review. We're glad that you're enjoying our nappies and that they're working so well for you and your little one!
However thank you for sharing your experience of our wipes. I want to reassure you that we are listening and taking this on board.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Its non toxic and absorbs really well…
Its non toxic and absorbs really well that why buying this product but there is one problem that they have pants from size 5 above 12kg you should also he panties in size 4 like others brands because toddler of this age make it very difficult for us to put them in nappies
18 September 2025
Reply from Mypura.com
Hi Kanza,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies. We do really appreciate the feedback regarding our nappy pants sizing and that you would like a smaller size of these. I want to reassure you that we are listening and will take this on board.
We really appreciate the feedback.
Warm Regards,
The Pura Team
Great product easy to order a d really…
Great product easy to order a d really swift smooth user experience
18 September 2025
Reply from Mypura.com
Hi Lindsley,
Thanks for leaving us a review. We're thrilled that you're loving our products and easy to use and speedy ordering experience!
We really appreciate your feedback.
Warm Regards,
The Pura Team
We have had a very good experience
We have had a very good experience, very prompt delivery especially if need to order it quickly. Good delivery with good notifications and time slots. The nappies are really soft and absorbent.
18 September 2025
Reply from Mypura.com
Hi Andrew,
Thanks for leaving us a review. We're glad to hear that you've had a good experience with us and our free next day delivery. We're thrilled that you're enjoying our nappies too!
We really appreciate the feedback.
Warm Regards,
The Pura Team
The products are amazing and the…
The products are amazing and the customer service is great too!
18 September 2025
Reply from Mypura.com
Hi Francesco,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our products and thank you for the kind words about our customer service. We're always happy to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Agostina,
Thanks for leaving us a review. We're glad to hear that out nappies are working well for you and your family. We wanted to make our nappies as sustainable as possible, all without compromising on performance!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Just writing a review now as I can now…
Just writing a review now as I can now longer find the eco degradable pet wipes for sale. Had previously bought these in multiple packs for delivery which was great. They lasted ages and loved the big sized wipes. Hoping they’re back for sale soon.
24 November 2024
Reply from Mypura.com
Hi Caroline,
Thanks for leaving us a review. We're glad to hear how well our pet wipes have worked for you. We unfortunately no longer sell this product however I want to reassure you that we are listening in case we are able to bring this back in the future!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Excellent customer service
Excellent customer service when my subscription parcel of nappies didn't arrive. Thank you.
26 September 2025
Reply from Mypura.com
Hi Robyn,
Thanks for leaving us a review. We're glad that our friendly customer service team were able to help when something wasn't quite right. Thank you again for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very happy with the product and…
Very happy with the product and customer support, good value for money for a premium product.
24 September 2025
Reply from Mypura.com
Hi Julia,
Thanks for leaving us a review. We're thrilled that you're happy with our products and thank you for the kind words about our customer service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
One of the best nappy brands
Mypura nappies are great, my daughters never had a rash whilst using Mypura nappies. They are good quality, no smell. Your child won't have any accidents if they are put on correctly (little wings are out) and you change regularly. I was using Japanese nappies before as they were the only ones that did not give rash and they used less chemicals. I was very pleased when I was recommended to try Mypura by another mom. I like the subscription option and if you about to run out you can always order extra and they will be delivered the next day. They are also in competition with high street nappies price wise. The most important thing you child's skin friendly. And I can say 100% that they keep your child's bum rash free because when we were abroad and I needed to purchase one of the high street popular brands my child has a rash the next day. I recommend to any who is about to be a parent.
18 September 2025
Reply from Mypura.com
Hi Ernesta,
Thanks for leaving us a review. It's great to hear how well our nappies are working for you and your little one. We're thrilled that you're enjoying our handy subscribe and save service too. We wanted to make it as convenient as possible so that you receive deliveries when you need them, all while saving some pennies!
Thank you again for recommending us to other soon to be parents too.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Poor customer response
Unfortunately, your customer service response to my complaint on your courier delivery service felt very dismissive. This was in spite of my clearly stating that I was very disappointed that my nappies were not delivered to the door, and my inability to be more mobile due to a C section. Very disappointing indeed.
18 September 2025
Reply from Mypura.com
Hi Rebecca,
Thanks for leaving us a review. We're really sorry that your complaint regarding DPD was not handled in the best possible way. Our customer service is very important to the team here at Pura as we always strive to be as helpful as possible when things aren't right.
We do want to make things right for you regarding this and one of the team will reach out to you shortly.
Warm Regards,
The Pura Team
The only wipes I kept buying over and…
The only wipes I kept buying over and over, no nasties, sturdy and giving me peace of mind knowing they have no plastic.
18 September 2025
Reply from Mypura.com
Hi Carolina,
Thanks for leaving us a review. We're thrilled that you're enjoying our wipes. We purposefully only use the most gentle ingredients and no chemical nasties to ensure that they're as gentle as possible on even the most sensitive skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
A great product!
A great product that's excellent value as well as being mindful of the environment. It's really easy to manage my subscription and if I need an early top-up it always arrives very quickly.
18 September 2025
Reply from Mypura.com
Hi Helen,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products we're thrilled that you're finding our handy subscribe and save service easy to manage too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Perfect
We are so happy using pura flushable toilet tissue wipes, we also use it on our little girl.
18 September 2025
Reply from Mypura.com
Hi Betsabeth,
Thanks for leaving us a review. We're thrilled that you're happy with our toilet tissue wipes and that they're working so well for your little one!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great
Great, soft and effective nappies. I would happily recommend these to anyone.
18 September 2025
Reply from Mypura.com
Hi Gwen,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies and thank you for recommending them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Excellent on every front - very impressed.
Nappies that are environmentally friendly, and fit really well, hardly ever result in nappy rash or leak. So pleased with these, they are excellent.
18 September 2025
Reply from Mypura.com
Hi Joanne,
Thanks for leaving us a review. We're glad to hear how well our nappies are working so well for your and your little one!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Excellent the best nappies and wipes…
Excellent the best nappies and wipes and customer service and delivery is amazing
18 September 2025
Unprompted review
Reply from Mypura.com
Hi Elin,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies and wipes and thank you again for the kind words about our customer service. We're always happy to help however we can!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Try and take a wipe out…
Try and take a wipe out while holding the baby. You either get 10 out at the same time… or sometimes one, that looks like it’s been rolled up like a pen. The hole where you get the wipes out is wayyyy too small.
The smell is also off putting. I wish I could return them. But I have them now… trying to get through them all.
24 September 2025
Unprompted review
Reply from Mypura.com
Hi Mark,
Thanks for leaving us a review. We're really sorry that you're having a poor experience with our wipes. We don't hear of this happening often but appreciate this doesn't help your situation. Our wipes are interleaved so purposefully lead on to the next one in the pack however we're sorry that you're finding them tricky to take out one at a time. We are listening and working on a new packaging design to make removal easier.
Whilst the majority of customers we speak to like the natural smell of our wipes, we appreciate it doesn’t appeal to everyone. We would liken it to coriander or lavender, which divides opinion on being nice or horrible. However we do really appreciate your feedback on this.
Warm Regards,
The Pura Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.