BackHug Reviews 76

TrustScore 5 out of 5

4.9

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Rated 5 out of 5 stars

I have just had one of the best Backhugs in a very long time 💖💖❤️❤️💗💗👄👄👄👄 It wasn’t too much and it wasn’t too little as it was just right I got relaxed after the warm up and I feel so hono... See more

Company replied

Rated 5 out of 5 stars

BackHug is Great and so easy to use. Download BackHug app set up program to suit your own personal treatment, easily adjusted during session to speed/strength. I use BackHug most days for 30min i... See more

Rated 5 out of 5 stars

Very relaxing experience. Could make the settings higher or lower as needed for my comfort. Scanned my back for problem areas and adjusted it for each area around my spine. I think this is a great... See more

Rated 5 out of 5 stars

I found being part of a study to aid my symptoms from parkinsons led to my personal journey being more of a great benefit. Not for all but definitely 100% benefitting from my weekly sessions. Not f... See more

Company replied

Company details

  1. Medical Technology Manufacturer
  2. Physical Therapist

Written by the company

BackHug is a robot that fixes back aches in the office or in the comfort of your own home. Its 26 human-sized robotic fingers adapt to user's unique back shape to give them personalised treatment. For employers, there’s no admin but huge health benefits for the entire workforce. Staff book a session on App, lie down during their break and benefit from high-quality back therapy. Staff operate BackHug and have complete control over strength and other settings in real-time with the App. One BackHug in offices covers 100+ staff, reduces 1,000+ work days lost, and saves £million lost every year due to back aches. Developed by an engineer-turned-physio, manufactured in the UK, it’s the ultimate well-being solution for users in the home and employees in the offices. Visit the company website to find out more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

76 reviews

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No history of asking for reviews

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Rated 5 out of 5 stars

I have just had one of the best sessions ever

I have just had one of the best Backhugs in a very long time 💖💖❤️❤️💗💗👄👄👄👄

It wasn’t too much and it wasn’t too little as it was just right I got relaxed after the warm up and I feel so honoured and privileged to work at Royal London to have this BackHug thank you so much 🌅🌅☀️☀️🌞🌞🏖️🏖️🏝️🏝️🌴🌴😍😍🥳🥳🤩🤩❤️❤️💗💗💖💖👄👄👄👄🍾🍾🥂🥂🤘🤘🤘🏽🤘🏽🤘🏾🤘🏾🗽🗽🗽🗽

18 March 2026
Unprompted review
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Reply from BackHug

Hi Richard,

Thank you so much for the incredible energy in your review! 🌟 We are absolutely thrilled to hear that your session was "just right" and that you were able to fully relax and enjoy the experience.

We feel just as privileged to support the incredible team at Royal London. It is wonderful to know that the BackHug is providing you with a meaningful way to recharge during your workday 💙

Rated 5 out of 5 stars

Great customer service and a fantastic…

Great customer service and a fantastic product which over the last few years has given me relief from my back pain. I would have no hesitation in recommending BackHug to other sufferers

3 November 2025
Unprompted review
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Reply from BackHug

Thank you so much for taking the time to share your experience, Derek! We're absolutely thrilled to hear that BackHug has provided you with consistent relief from your back pain over the years!

Thank you for being a valued customer, and here's to many more years of pain-free living!💙

Rated 5 out of 5 stars

This is like 6 people working on my back simultaneously

I found being part of a study to aid my symptoms from parkinsons led to my personal journey being more of a great benefit.
Not for all but definitely 100% benefitting from my weekly sessions. Not for all but only once you have tried it for yourself.

27 October 2025
Unprompted review
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Reply from BackHug

Thank you so much for being part of our study – your participation means a great deal to us and we're delighted to hear that your BackHug sessions have brought you such significant benefits in managing your Parkinson's symptoms 💙

Rated 5 out of 5 stars

I love my BackHug

I love my BackHug. I always feel better and have more energy after a session. I miss it when I am away from home.

21 October 2025
Unprompted review
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Reply from BackHug

Thank you, Jenny! We love hearing that BackHug gives you that boost of energy and relief and we hope you continue to enjoy your sessions and feel the benefit of BackHug 💙

Rated 5 out of 5 stars

Innovative, customer focussed, game changing

I suffer from a few conditions that cause my joints to stiffen, which led to a domino effect of back, neck and shoulder pain. I'd been seeing a physio once a fortnight to manually loosen the facet joints in my spine before I came across Backhug in 2024. I spent 3-4 months debating whether it would assist before I bit the bullet and subscribed. I used the device for around a month and saw some relief - and then foolishly stopped as some other symptoms worsened and I got paranoid I may worsen or trigger them through use. Fast forward a year and another 108 physio visits and I realised the physio was simply doing what the Backhug did, but would only focus on one area of my spine due to time limits.
I put my previous fear to one side and started using Backhug again. After an 11 month break, I'd lost familiarity with some of the app features and there was a new feature I hadn't seen before. I emailed Backhug with a number of questions about the features, use and positioning and received a substantive response to each question and advice from Kristen, who couldn't have been more helpful and understanding. I also asked if it was possible to amend my subscription for a further period and Kristen sorted this within a few days. Absolutely phenomenal customer service.
I've now been back using Backhug for 5 weeks and I'm feeling the benefits, especially after a long day of desk work. On my recent 2 physio visits this last month, my physio noticed straightway that the usual culprit joints in my neck and thoracic spine were much less rigid than usual and was amazed at the difference. She was more amazed when I told her I'd been lying on robotic fingers 2-3 times a week. I've now been able to reduce my visits to once every 6 weeks to monitor changes. If you are debating trialling Backhug, my advice is to go for it. And a huge thanks to Kristen for such customer focussed service.

22 September 2025
Unprompted review
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Reply from BackHug

Thank you so much for taking the time to share your journey with us, Richard. We're very happy to hear about the progress you've made and that your physiotherapist has noticed such a significant difference in your neck and thoracic spine - what a great endorsement!

Kristen will be delighted to hear your kind words – we'll make sure to pass them along to her 💙

Rated 5 out of 5 stars

Excellent massage

Excellent massage. I use BackHug 3 or 4 times a week and it really makes a difference to my back.

13 September 2025
Unprompted review
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Reply from BackHug

Thank you, Paul! We're so glad to hear BackHug is making a real difference for you.

Rated 5 out of 5 stars

Very relaxing experience.

Very relaxing experience.
Could make the settings higher or lower as needed for my comfort.
Scanned my back for problem areas and adjusted it for each area around my spine.
I think this is a great product! As a doctor I think this is has a lot of promise for helping reduce back pain and am excited to keep track of its results. I’ll be using it myself in the meantime anyway.

6 August 2025
Unprompted review
Rated 5 out of 5 stars

We recently introduced BackHug into our…

We recently introduced BackHug into our company for the use of employees. Very positive feedback from them on the easiness of booking through to use of the equipment itself. Many employees have now used BackHug on more than one occasion and cannot wait until their next session. Very easy to adjust to your own personal preference, very relaxing and makes you feel refreshed after a 20 minute session.

30 June 2025
Unprompted review
Rated 5 out of 5 stars

A Transformative Experience

I've found the BackHug to be an incredibly positive and impactful addition to my daily life. It offers the luxury of a full, deep-tissue back massage on demand, with an intuitive app that makes customizing the experience effortless. For someone like me, who lives with chronic muscle pain, the BackHug has become an indispensable tool. It not only helps me manage my pain effectively but also allows for much-needed restorative rest and muscle relief.
What truly elevates the BackHug experience is the outstanding customer service. The team consistently goes above and beyond, showing remarkable empathy and consideration in every interaction to ensure the best possible experience. This is truly a brilliant product, backed by an equally brilliant team.

22 June 2025
Unprompted review
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Reply from BackHug

Thank you so much for such a thoughtful and detailed review, Deborah. Reading that BackHug has become an indispensable tool in managing your chronic muscle pain and helping you find restorative rest truly means everything to us.

Your kind words about our team are much appreciated! Thank you for being part of the BackHug community 💙

Rated 5 out of 5 stars

It's usable any time any day depending…

It's usable any time any day depending on my need
Keeps my back in shape for each day and keeps my hips pain free
helps with post menopausal joint pain and sleeplessness
altogether the best helper keeping well and moving

21 April 2025
Unprompted review
Rated 5 out of 5 stars

I played pickleball all day and my back…

I played pickleball all day and my back was sore and really tight in my lower right side. After the massage I was brand new and ready to get back out on the court.

So worth it what an experience

9 February 2025
Unprompted review
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Reply from BackHug

Thanks for sharing your experience, Michael! We’re thrilled BackHug helped you feel refreshed and ready to play again 💪

Rated 5 out of 5 stars

Brilliant product

Brilliant product
We just loved having the BackHug and so many of our colleagues noticed the difference that it made to their back health. Not only that, but the BackHug team were brilliant to work with - understanding and supportive.
We had a few teething issues to begin with and the team were quick to fix and troubleshoot. We asked for them to change the programme settings and they did so for us.
10/10 would recommend this product

15 January 2025
Unprompted review
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Reply from BackHug

Thanks for the fantastic feedback, Saskia! We're so happy to hear that you and your colleagues have enjoyed using BackHug and are feeling the benefits. It means a lot to us that you found our team supportive and responsive—we’re always here whenever you need us! 💙

Rated 5 out of 5 stars

The BackHug works perfectly

The BackHug works perfectly, I’ve never had a fault and it such a lovely relief after a day at work. It’s heated, and you can pick your different settings for your needs. Highly recommended for anyone who has back problems or just want a massage!

14 January 2025
Unprompted review
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Reply from BackHug

Thanks for your kind words, Freya! We're glad to hear that BackHug has been a reliable source of relief after a long day at work. We truly appreciate your recommendation and are delighted to be part of your relaxation routine 💙

Rated 5 out of 5 stars

Relief when you need it

I came across this device in the Supplement to a Sunday Paper. I took it on a short trial, but was not sure about it because I am tall (just under 2m). However, Kristen from BackHug gave me a follow up call to see how I was getting on. So I followed her recommendation regarding set up, and after a few sessions I was convinced. I signed up for an annual subscription. The flexibility to use it any time without having to book an appointment or brave the traffic and weather is a game changer. It is not a miracle cure, but it made a huge improvement to my quality of life. I used it in combination with Pilates (floor-work) and some other remedial exercises. My hours of uninterrupted sleep increased. My range of movement improved. I resumed working out.

23 November 2024
Unprompted review
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Reply from BackHug

Mac, we really appreciate you giving BackHug a proper try, especially with your concerns about height. It’s great to hear that Kristen’s advice helped, and even better that you stuck with it long enough to see real benefits. We love that you’ve made it part of a bigger routine with Pilates and exercise—sounds like a solid approach! Thanks for trusting us to be part of your back care routine, and we’re here anytime you need support 💙

Rated 5 out of 5 stars

BackHug is truly a game-changer

BackHug is truly a game-changer: brilliant app, great design, fantastic customer service, and everything you want a product to do / a company to be. I’ll be recommending it to all!

18 October 2024
Unprompted review
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Reply from BackHug

Thank you so much, Josh! We're thrilled to hear that you’re enjoying BackHug and that it’s making a positive impact. It means the world to us to know that you’d recommend it to others! We're here if you ever need anything, and thanks again for being part of the BackHug community! 💙

Rated 5 out of 5 stars

Great product and service

The Backhug has been working wonders for my back problems.
Have been using it on a daily basis for more than a half year. The massage/physio therapy “sessions” feels great, and the constant lower back pain i have been suffering from for more than a decade, are not constant any more, and a lot less intense than before i started.
My wife is equally deligted, and the only problem i Can see is that we spend approximately an hour each on the Backhug daily, and miss it dearly when we are away.
The backhug Company are a very dedicated Crew, and fast to respond to any problems.
When i invested in the device i was the first danish customer, and a little concerned about sending a large sum of mony overseas for a product i did not know and could not try in advance, In hindsigth i Will say it is my best investment in years.

9 October 2024
Unprompted review
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Reply from BackHug

Thanks for the fantastic review, Elvin! We're thrilled to hear that BackHug has made such a difference for both you and your wife. It's great to know your back pain has improved, and our team will be happy to hear your kind words. We couldn't have asked for a better first customer in Denmark, and we're glad that BackHug has been a worthwhile investment for you. We hope you and your wife continue to enjoy the benefits!

Rated 5 out of 5 stars

Get one if you can

This is a serious bit of kit to have in your house. It is the only device which I have ever found which actually replicates the way a physio works on your back. I am a big lad, and most ‘massage’ devices simply aren’t strong enough to work on me. The Backhug is sufficiently strong that I don’t even need to turn it up to full strength. Similarly, the heatpad is really good. I only set it to low and it’s plenty warm enough. The app works brilliantly and the company are superbly responsive and helpful. Very highly recommended.

8 October 2024
Unprompted review
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Reply from BackHug

Thanks for such a great review, Dan! We're glad to hear that BackHug is working well for you and our customer team will be happy to hear the feedback. Thanks again and we hope you continue to enjoy the benefits of better back care!

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