I just received the anti-smoking whistles, ordered 3 weeks ago. Including cleaning brushes and Mullein Leaf extract. For this I give Milou ☆☆☆☆, the last ☆ is in my hands how seriously and intensively... See more
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We specialise in high quality, sustainable jewellery, that you never have to take off. Crafted from the highest quality stainless steel, plated with 18K Gold. Our mission is to create beautifully sustainable gold plated pieces, for the everyday. All of our jewellery is 100% waterproof, weather proof and salt proof. wear it to the gym, in the pool or at the beach, without the worry of tarnishing or turning green.
Contact info
United Kingdom
- info@themidasco.com
- milouco.com
Hasn’t replied to negative reviews
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Reply from Milou
Very disappointed
Very disappointed. I ordered this nearly a month ago and it still has no updates or eta. Tried to email and ask where my package is and no response

Reply from Milou
I NUDGE YOU TO BUY FROM MILOU
I have purchased jewelry twice now from Milou, and fully love it! I wear a gold necklace 24/7 from them, and it hasn't fallen off or tarnished. It is perfect and everything I always get complements. The prices are affordable and reasonable, I fully recommend!
Second Purchase - I absolutely love the quality
I absolutely love the quality, price and craftsmanship of the jewelry! It has such a beautiful look, and the attention to detail is impressive. The presentation is also stunning, and the jewelry comes in a gorgeous box that’s perfect for keeping it safe and elegant. However, just be aware that the delivery can be quite slow, so plan accordingly if you’re ordering for a specific occasion. Overall, a fantastic purchase, but patience with shipping is necessary
Long lasting jewellery
Long lasting jewellery, I'm on my fourth order as I can't find any others that match the quality and the price. So pleased with everything I've bought so far and have been wearing most days for the past year or so.
Gorgeous jewelry
Gorgeous jewelry! I've purchased a few times from Milou and have been consistently impressed with the quality. I bought some pieces for my sister in laws and mother in law and they loved everything! I had all my jewelry stolen on a trip last year and had to repurchase everything again. Very upsetting at the time but silver lining is a testament to how beautiful the jewelry really is! Def would recommend buying without hesitation!
I absolutely love their jewelry
I absolutely love their jewelry! The quality is very good and the designs are beautiful. Their customer service is also amazing!
Really like this brand
Really like this brand, bought all my holiday jewellery and really enjoyed mixing and matching! Made buying and wearing jewellery fun!
First time customer
I've never purchased any gold plated jewelry before, and decided about a year ago to give Milou a try after seeing the Luna ring. Not only was it a fantastic price, and much cheaper than I'd seen it elsewhere, the quality was fantastic. I wear it quite frequently, and there's no tarnish whatsoever. Liked it so much, bought another one for a friend that had seen mine and loved it.
love love love <3
I have been a returning customer of Milou for over three years now. Their jewellery is amazing!! After three years, only now am I seeing signs of tarnishing on my rings. I get so many compliments on my jewelry, and I have put so many people onto this brand because I truly love the quality of their stuff!
Favourite jewellery
I’ve bought from here multiple times and the jewellery hasn’t tarnished at all, wear it in the shower and to the beach and it still looks brand new!! Only buy my jewellery from here! Seriously can’t recommend it enough
Good Pieces
Milou has good pieces that last even if exposed to water, sweat, fragrance, etc which is really what I was looking for.
Reliable and affordable lasting pieces
I have had Milou jewelry for a couple years now, necklaces, rings, and earrings and they look the same as when I got them! I pack them for vacations and love how they elevate a look in photos. plus they are just sturdy daily wearables. Always keeping an eye on Milou for new styles because they are so reliable and affordable.
LOVE my rings and earrings! Such good quality and price. They make great gifts too!
LOVE my earrings and rings!
Great products that last!
Great products that last and don’t tarnish. I have multiple products now!
Gorgeous jewellery
Gorgeous jewellery, doesn’t tarnish and can leave on even in the shower.
Beautiful, sturdy pieces that are perfect for layering
Pros: I love the pieces I ordered from Milou. I have three necklaces, six or so rings, and two bracelets, and I layer a few in different combinations every single day. I've even worn them in salt water and heavily chlorinated pools (i.e. Vegas, haha), and they've held up. Plus, I get tons of compliments when I wear them.
Cons: They are a darker/almost orangey gold as opposed to a light pale yellow gold, so if that's not your style, it's something to consider. Also, most of the pieces are fairly chunky, as you can see from the photos - I would love to see some more simplistic/dainty pieces by Milou to mix up the combinations I can put together and go for a lighter look with certain outfits.
Overall: Just go for it, you won't regret it.
I love my Milou rings!!
I love my Milou rings!! I have ordered 6 from Milou so far, and I recommend them to all of my girls! My first order was almost two years ago, and those rings are still in my every day jewelry rotation looking better than ever. My rings from Milou have held up very nicely so far, and I am more than satisfied with my purchases! Consider me a forever customer!!
High quality items for an affordable…
High quality items for an affordable price! Doesn't tarnish. If there are any issues, the company is always helpful in resolving them. I've purchased multiple items from Milou, I would definitely recommend!
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