Love2shop cards very limited places to spend, shame as I feel it is a total waste of money. E voucher is best option, still waiting to hear if I can have the card changed to a e voucher of course co... See more
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Review summary
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I found the website confusing and difficult to navigate, quite stressful too ! However an email to the company was quickly responded to and assistance offered. Bring back paper gift cards !!
Company replied
I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service... See more
Company replied
Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have h... See more
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Company details
Written by the company
Love2shop is the UK's leading multi-retailer gift card provider accepted at over 100 major retailers with more than 20,000 stores UK wide. Love2shop offers fantastic solutions from personal gifting to business reward programs and incentives. Love2shop has everything you need, from a business rewarding their staff to consumers looking to hit the High Street.
Contact info
20 Chapel Street, L3 9AG, Liverpool, United Kingdom
- info@love2shop.co.uk
- love2shop.co.uk
3.3
Average
38K reviews
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Awful system
Awful system, wanted to buy an e-gift card that could be used to spend right away, except you can't do that. Well 'technically' you can the wording and advertising is deliberately misleading to force you into a situation where you can easily accidently waste your money. You're not actually buying an e-gift card from love to shop that you can use, you're buying love to shop credit that you have to use towards something else...and if you want the generic love to shop gift card you have to order a physical one. And if you fall for their trap, tough luck your money is theirs now and you can't get it refunded. So now I have to wait for them to send a gift card just so I can use the gift card I thought I was ordering digitally. Absolutely scam of a system and completely pointless provides no convenience over just sending cash to someone or buying a gift card directly from a shop. And in fact is more inconvenient because you have to wait for them to process and send the physical card if you want generic or one of the store that don't offer e-gift cards (like hmv)
22 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Will,
Thank you for taking the time to write a review.
There isn't currently a digital version of the Love2shop gift card. This is because the shops need to swipe the magnetic strip on the back of the card at the point of sale.
So that we could meet demand for gifting options that could be sent via email, we developed the Love2shop e-Gift card whereby the recipient exchanges the value of a code for a gift card specifically for a shop of their choice.
This meant we could include many of the major high street retailers without requiring them to find a new way to process multi-store gift card. It also ensures that the recipient has the final choice on where they spend their gift.
We're really sorry for any confusion caused, but hope you can see that the exchange process allows us to offer as much choice as possible to the recipient.
Thanks,
Sean
No problems
15 October 2026
I was very impressed with the young…lady
I was very impressed with the young lady that helped me sort my card out sorted out my pin number she spent time with me and she went above and beyond thank you very much I cannot remember her name but she was very helpful 😀
12 October 2026
Unprompted review
Although I'm having issues with the app…
Although I'm having issues with the app and trying to add a digital card to my account Emma D has been very patient and helpful
21 October 2026
Unprompted review
Absolute dog shit voucher process when…
Absolute dog shit voucher process when I had previous cards you could take the card in and spend it in different shops now they want you to order a card for a specific store it’s absolute rubbish and don’t even think about exchanging it whilst you shop it takes ages to be sent then ends up where the card belongs in the trash folder of your emails ended up spending more in stores than the value of the card was because of the stupidity of this company and now that I want to change it to a different store because I don’t wish to spend it in Primark where there clothes are cheap and there prices high I now can’t do that due to it being “digital” get a life love to shop you are a bunch of con artists that prey on idiots that buy gift cards because they have no ability to ask someone what they really want
20 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi John,
Thank you for sharing your feedback. We’re sorry to hear that you’ve been disappointed with your experience and understand your frustration regarding the process of using and exchanging your Love2shop Flexecash card.
Love2shop Flexecash cards are primarily designed for in-store use, where you can simply swipe your card at any participating retailer that accepts it. Some cards also offer the option to exchange the balance for a specific third-party retailer, such as Primark. However, once an exchange has been completed, it cannot be cancelled or transferred to another retailer, as we’re unable to recover the funds from the retailer once the transaction has been processed. This information is provided before the exchange is confirmed.
We appreciate that this may not have been the outcome you were hoping for, and we’re sorry for any inconvenience caused. If you would like to discuss your card or need further assistance, please contact our Card Services team on 0344 375 0739, who will be happy to help.
Thank you for taking the time to share your feedback.
Thanks
Stacey
Reply from Love2shop.co.uk
Hi Imran,
Thank you for your feedback. We’re sorry to hear that you’ve found Love2shop difficult and confusing to use. We understand how frustrating this can be and appreciate you bringing it to our attention.
If you need any assistance, please don’t hesitate to contact our Card Services Team on 0344 375 0739, who will be happy to help and guide you through the process.
Thank you for taking the time to share your experience with us.
Thanks
Stacey
Brilliant Idea
Easy to save each month, delivered early, easy to use and takes the pressure off a bit, so it is not all last minute, love it - will do it for next Christmas as well.
12 October 2026
If i could score a zero i would
If i could score a zero i would. You have to register a gift card. Ridiculous. How come it has worked occasionally without having done any sort of activation. Not at m and s or.boots. ive told people never to nuy them.buy an.individual gift card
19 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Louise,
Thank you for sharing your feedback.
Not all gift cards require activation, as this depends on how the card was purchased and the activation method selected by the purchaser. We appreciate that this may not always be clear and apologise for any confusion caused.
If you need any further assistance or would like us to clarify the activation requirements for your card, please contact our Card Services Team on 0344 375 0739, who will be happy to help.
Thanks
Stacey
Their help phone line is useless.
Their help phone line is useless.
After navigating through a number of options I finally got the one I needed. Instead of picking up my call I was served classical music concerto. After 10 minutes of waiting with any indication my call will be responded I gave up.
For me it is a sign of arrogance and neglect of customers.
19 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Tomasz,
Thank you for your feedback. We’re sorry to hear about your experience and understand how frustrating it must have been to wait for assistance without receiving a response.
Mondays are typically our busiest day, so call waiting times can vary. However, we appreciate that waiting without an update can be frustrating, and we apologise for the inconvenience caused.
If you need assistance in the future, you can also contact our team via live chat at manage.love2shop.co.uk or email us at info@love2shop.co.uk, and we’ll be happy to help.
Thank you for taking the time to share your feedback, as it helps us identify where we can improve our service.
Thanks
Stacey
One of the worst experiences I have in…
One of the worst experiences I have in my life. Never ever gonna use this shit again. Its so pathetic your money and you can’t use it simply its so complicated and tangled and their customer service is pathetic as well if you stuck somewhere you have to wait for hours to get help. So avoid at all costs.
18 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Malik,
Thank you for sharing your feedback. We’re sorry to hear that you’ve had such a frustrating experience and understand how disappointing it can be when you’re unable to access or use your money as expected.
We have requested further information from you so that we can investigate your concerns and work towards resolving the matter.
In the meantime, please feel free to contact our Card Services Team on 0344 375 0739, who will be happy to assist you.
We apologise for the inconvenience caused and appreciate the opportunity to look into this further.
Thanks
Stacey
Ordered ten £10 vouchers
Ordered ten £10 vouchers. Had to input my name and address 10 times, as there's no way of inputting how many vouchers you want. First website i've used which doesn't have a quantity option. Poor website.
18 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Ranjit,
Thank you for taking the time to write a review.
I'm sorry that you found the ordering process to be unnecessarily time consuming. We take your feedback onboard.
For larger orders, you could also consider our Love2shop gift card as a single card can have a value of up to £400. Please get back in touch if you have any questions about this.
Thanks,
Sean
as everyone has said it is a headache
as everyone has said it is a headache, the code I have does not work with retalier and contact form does not work
17 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Harry,
Thank you for your feedback. We’re sorry to hear you’ve experienced difficulties redeeming your code and contacting us.
If your code begins with PA, it must first be redeemed at love2shoprewards.co.uk before it can be used with a retailer.
If you continue to experience issues, please contact our Card Services Team on 0344 375 0739, who will be happy to assist you.
Thanks
Stacey
Purchased an e-gift voucher which came…
Purchased an e-gift voucher which came with a free greetings card. The process was easy to use and was delivered very quickly. Great customer service and can recommend.
10 October 2026
Do not give out Card from shops
If you have been given a Card purchased from a shop YOU CANNOT USE IN A LOT OF SHOPS i.e.Primark ! They can't be used. Speaking to there customer service they can only be used in a very number of limited places ? And there telephone number on there answer phone So fast it takes a number of calls to get the full number, and on there website the numbers not given out ! Hidden I expect.
16 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Mr Standen,
Thank you for taking the time to share your feedback. We're sorry to hear that you've been disappointed with your experience.
Unfortunately, Primark is not an accepting retailer of Love2shop Flexecash cards. However, your card can be used at a wide range of participating high street retailers. You can find the full list of accepting retailers here: http://bit.ly/46hYgul.
We're also sorry to hear that you had difficulty finding our contact number. Our Card Services team will be happy to help with any questions you may have and can be contacted on 0344 375 0739.
Thanks
Stacey
Very poor experience
I am completely frustrated with the whole process with the digital card and will never be using it again!
The app is useless and it won’t let me log in online with the same account so ever-time I log in I have to re set my password.
The list of retailers is poor.
I’m trying to exchange the card for a voucher to use with Amazon and nothing is simple or goes smoothly. It’s just a headache! Never again
16 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Kaz,
Thank you for sharing your feedback. We’re really sorry to hear how frustrating your experience with the digital card has been. We understand how disappointing it is when you encounter difficulties logging in, find the retailer selection limited, and experience problems when trying to exchange your card for an Amazon voucher.
This certainly isn’t the experience we want you to have, and we apologise for the inconvenience caused. We’d appreciate the opportunity to help resolve these issues and make the process as straightforward as possible.
Please contact our Card Services Team on 0344 375 0739, who will be happy to assist you with your digital card and your Amazon voucher exchange.
Thanks
Stacey
Very dissatisfied with my outcome
Very dissatisfied with my outcome. My love to shop cards expired as I misplaced them
When I contacted love to shop they said nothing can be done and i have lost the money
When asked who has the money the response was that is confidential
Someone is sitting on all the money from expired cards
Is this fair
14 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Rukshana,
We’re sorry to hear that you’re disappointed with the outcome and understand how frustrating it must be to discover that your cards have expired and the remaining balance can no longer be used.
We do our best to make expiry dates as clear as possible by printing them on the card and card carrier, as well as displaying them within your Love2shop account if your card is registered. Information about expiry dates is also available in our online FAQs and Terms & Conditions.
As your cards were provided by a corporate organisation, they were intended to be used before their expiry dates. As the funds were originally purchased by the company rather than yourself, we’re unfortunately unable to replace expired cards or reinstate the remaining balance. Any unused balance is deducted in line with the sales agreement in place with the card provider.
We appreciate that this may not be the outcome you were hoping for and thank you for taking the time to share your feedback.
Thanks
Stacey
I didn’t receive my order and I’ve been…
I didn’t receive my order and I’ve been ghosted
8 October 2026
Reply from Love2shop.co.uk
Hi Emma,
I'm sorry to hear you haven't received your digital order. I have resent this to your email for you now. Just to advise you can do this at any time from your online account by doing the following:
- Click on your name at the top right
- Select ‘Order History’
- Select ‘View Details’ on the relevant order
- Select ‘Resend’
Thanks
Erin
Really good customer service
Really good customer service. Emma D went out of her way to find a clever solution to an awkward request. I was really impressed!
15 October 2026
Unprompted review
I contacted the customer care team by…
I contacted the customer care team by email as I didn’t really understand how to use the reward code. Got a prompt reply explaining what I had done and that my card was being posted to me. Thanks for the quick reply.
14 October 2026
Unprompted review
If you want your money held hostage by…
If you want your money held hostage by a company pretending to be ‘useful’ then love2shop is the one for you.
It says to use it ‘like a debit card’ however I’ve never seen a debit card where you have to have the exact amount for the transaction.
Won’t be using again - not willingly anyways!!
14 October 2026
Unprompted review
Reply from Love2shop.co.uk
Hi,
Thank you for your feedback. We’re sorry to hear about your disappointment and understand how frustrating it can be when you’re unable to spend the full balance on your card.
Your Choice, Purple and digital cards use credit card technology, which means that online retailers generally require the full transaction amount to be available on a single card. Unfortunately, most retailers do not support splitting an online payment across multiple cards, so the balance on one card would need to cover the entire purchase.
However, you can use your card to make part-payments in store, allowing you to pay the remaining balance using another payment method.
If you need any further assistance, please contact our Card Services team on 0344 375 0739, who will be happy to help.
Thanks
Stacey
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