We were seen to by Michelle in the Guildford store, she was fantastic and talked us through the whole process but let us get on and choose the sofa and colour and fabric but she checked in multipl... See more
Company replied
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Staff member was helpful, listened to what we needed and advised us perfectly. We look forward to spending our first night on our new bed, mattress and pillows when they arrive.
Company replied
Honestly, I received the bag , couldn’t work out how to use it at first 😂. When I eventually did work it out, after pleading for help from the company in an email I sent them. I thought to myself tha... See more
Further to various emails on 15th September, two calls to customer service, a follow up email on 19th and two social media posts, still no one has bothered to pick up the phone to apologise or... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Guildford
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Unit 6A Tunsgate Quarter, GU1 3QY, Guildford, England, United Kingdom
- 02031418300
4.8
Excellent
152 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
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The customer advisor was very helpful
The customer advisor was very helpful, polite and friendly and I was very pleased with how efficient the whole process was
20 April 2026
Unprompted review
Reply from Loaf - Guildford
Hello Fiona,
Thank you for the review!
Happy to hear we provided good customer service.
Thank you,
Sav.
Seren , a relaxed sales star
A very laid back sales approach by Seren was perfect for us. No obvious push or hype just excellent information and very friendly and engaging manner.
Thank you Seren you made buying from Loaf a pleasure
15 April 2026
Unprompted review
Reply from Loaf - Guildford
Hello Mark,
Thank you for the 5 star review!
We are happy to hear Seren helped you in the Shack.
We hope you enjoy your Loaf goods.
Thank you,
Sav.
Fantastic experienxe
I had done some research online before hitting the store. Great selection of products, really good advice from the team (high five Penny!) and it made all the difference to try out the sofa and to play with the large colour samples in the right light. Helped us make a decision and purchase there and then.
16 April 2026
Unprompted review
Reply from Loaf - Guildford
Hi Mrs Taylor,
Thank you for your review.
We’re so pleased to hear you had a fantastic experience in store and that our team, and that Penny, could support you with helpful advice.
It’s great to know that seeing and trying everything in person helped you make the right decision.
Warm regards,
Cynthia
l
Little explanation as to the product…
Little explanation as to the product (sofa and footstool) in relation to size (not displayed in shop)…..
staff were not busy and seem very relaxed!
31 March 2026
Reply from Loaf - Guildford
Hi Michael,
Thank you for your review.
We’re sorry to hear that your experience didn’t meet expectations. Your feedback regarding product information and in-store support is really valuable, and we’ll be sure to share this with the team to help improve our service going forward.
Warm regards,
Cynthia
Wonderful service.
In the shop in Guildford sales consultant gave me all nessesary information about the products I liked and helped me to order them.
7 April 2026
Reply from Loaf - Guildford
Hi Irina Tyurkina,
Thank you for your review.
It’s lovely to hear about your experience in our Guildford shop and that our sales consultant was able to provide all the information you needed and assist with your order.
Warm regards,
Cynthia
Poor Showroom selection,
The lady we spoke to at the Guildford shop was very helpful and knowledgeable about the products but the selection on show of sofas, loveseats and armchairs was very disappointing, I am sure with a little rearranging more of your seating could have been fitted in to the showroom.
The sofa and loveseat that we originally wanted was not on display or at any other loaf showroom.
In the end we had to order a armchair that was not on view and did not match the sofa.
I know that showroom space is very limited but as most people who are visiting are only interested in seating then perhaps more thought could have been given to try and include at least one of each in the range.
Your sofas, loveseats and armchairs are certainly not the cheapest so having to buy from a picture and not being able to sit and test if it is comfortable and suitable is a shame.
7 April 2026
Reply from Loaf - Guildford
Hi Mr Batchelor,
Thank you for your review.
We’re really pleased to hear that the team member you spoke to in our Guildford store was helpful and knowledgeable. and we’re sorry to hear the showroom selection didn’t meet your expectations. We completely understand how important it is to be able to see and try pieces in person before making a decision,
Your feedback about the range on display is really valuable, and we’ll be sure to share this with the wider team.
Warm regards
Cynthia
Tabitha - excellent customer service
Tabitha was an absolute delight to deal with — friendly, extremely helpful, and impressively knowledgeable; she made my purchase experience smooth and enjoyable. She showed professionalism, warmth, and genuine enthusiasm for helping me and my family. My grateful thanks for her support.
4 April 2026
Reply from Loaf - Guildford
Hi Richard,
Thank you for your review.
We’re absolutely delighted to hear about your experience with Tabitha lovely to hear she took wonderful care of you and your family. Friendly, knowledgeable and genuinely enthusiastic is exactly what we aim for, so your feedback means a great deal. I’ll be sure to pass on your kind words.
Warm regards
Cynthia
John and Damo were amazing
John and Damo were amazing! I’ve had a bit of a nightmare with the sofa delivery experience but they were friendly and fabulous. Thank you for bringing the smiles!
2 April 2026
Unprompted review
Fabulous customer service as always
Fabulous customer service as always, both by phone and in person at the Guildford store. I have a few items of furniture from LOAF plus soft furnishings and all are of the utmost good quality.
17 March 2026
Reply from Loaf - Guildford
Hi Sue,
Thank you so much for leaving us such a lovely review.
We’re thrilled to hear that you’re happy with both the furniture quality and the service - it really means the world to us!
Wishing you lots of comfort and happiness with your products, and if you ever need anything else, please don’t hesitate to get in touch.
- Jack
A great service at Guildford Loaf
Was a great service at the Guildford branch of Loaf. Penny was really helpful and friendly. She went through the different sofa styles with us in the store and gave us advice on looking at the colours swatches in different lights. Walked out with a sofa ordered. Was an easy and enjoyable experience.
28 March 2026
Unprompted review
Reply from Loaf - Guildford
Hi Amelia,
Thank you for your review.
We’re delighted to hear you had such a great experience at our Guildford store. Penny sounds like she took wonderful care of you, guiding you through styles and helping with colours in different lighting I’ll be sure to pass on your kind words. So glad you left with your sofa ordered and enjoyed the whole process
Warm regards
Cynthia
Fantastic customer service
Having visited a few shops to purchase a sofa , my daughter in law and I headed to loaf in Guildford .
We were met by a happy friendly team and Seren ( I hope I have her name right ) helped us make our selection.
Seren was professional but friendly , not pushy but knowledgable .she guided us through the different options with helpful advice on styles and colour.
This was exactly the help I needed , which sadly I didn’t recieve anywhere else. Sofa buying is a big investment so helpful advice is essential
I have now ordered and can’t wait for delivery
25 March 2026
Unprompted review
Reply from Loaf - Guildford
Hey Sally,
Thank you so much for the fantastic feedback, it is much appreciated. We are so pleased to hear that you had a great experience with us at our Guildford shack.
We have passed your lovely words over to the team, including Seren.
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
This is the second lamp & cushion I’m…
This is the second lamp & cushion I’m buying from Loaf - always visited the store to see ‘the real thing’ staff are always helpful
15 March 2026
Reply from Loaf - Guildford
Hi Elizabeth,
Thank you so much for your lovely feedback!
I’m delighted to hear this is your second lamp and cushion from Loaf. It’s great that you enjoy visiting our shack to see everything in person and I’ll be sure to pass on your kind words to the team. They’ll be thrilled to know their help made your experience even better.
I hope you continue to enjoy your Loaf pieces!
Warm regards,
Manny.
Great customer service and love our…
Great customer service and love our squisharoo sofas, so comfy! The staff at the Guildford store were really helpful.
27 November 2025
Unprompted review
Reply from Loaf - Guildford
Hi Roxanne,
Thank you so much for your feedback!
I’m thrilled to hear that you’re loving your Squisharoo sofas. Comfort is definitely key and it sounds like we’re hitting the mark.
It’s also wonderful to hear that our Guildford Shack team was helpful during your visit. I’ll be sure to pass on your kind words to them.
Enjoy many cosy moments on your new sofas!
Warm regards,
Manny.
Reply from Loaf - Guildford
Hey Michael,
Thank you so much for the fantastic feedback, it is much appreciated. We are so pleased to hear you had a great experience at our Guildford shack.
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
The staff were very courteous
The staff were very courteous, efficient and knowledgeable. They were also extremely helpful and friendly. Great atmosphere in the store.
Fantastic flow up by Irene
9 March 2026
Reply from Loaf - Guildford
Hi There,
Thank you so much for the fantastic feedback, it is much appreciated. We are so pleased to hear you had a great experience at our shack.
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
Love the sofas and the customer…
Love the sofas and the customer experience . Not in your face!
2 March 2026
Reply from Loaf - Guildford
Hi Clare,
Thank you for your review.
I’m so pleased to hear you love your sofas and enjoyed the relaxed, pressure-free experience. That’s exactly the atmosphere we hope to create.
Warm regards,
Cynthia
Jo and Chloe were there usual helpful…
Jo and Chloe were there usual helpful and efficient selves and made our dealings with them yet again a pleasurable experience.
2 March 2026
Reply from Loaf - Guildford
Hi Hugh,
Thank you for your review.
It’s wonderful to hear Jo and Chloe looked after you so well once again. I’ll be sure to pass on your kind words they’ll be delighted to know they made your experience such a positive one.
Warm regards,
Cynthia
We visited the Loaf store in Guildford
We visited the Loaf store in Guildford, and were made very welcome. We took our dog along, and he was also spoilt by the sales staff - which is a nice change!
Irene was extremely helpful, she spent time with us explaining the different products, and even took some cloth samples outside for a 'true light' colour match.
There was in fact no hard sell, Irene printed out our options, and took details, and we actually bought the new sofas when we got home later that evening.
Overall - very impressed with the experience.
1 March 2026
Reply from Loaf - Guildford
Hi there,
Thank you for your review.
I’m so pleased to hear you had such a positive experience in our Guildford store and that your dog received a warm welcome too! It’s lovely to know Irene took the time to guide you through the options, even stepping outside for a true light colour match. I’ll be sure to share your kind feedback with her.
Warm regards,
Cynthia
The Guildford in-store team were delightful!
Can only review the ordering service at this point as am awaiting delivery of the sofa in early June. The Guildford in-store team were delightful - was made to feel very welcome and all the little extra 'treats' much appreciated! Will review the squishblocks modular corner sofa once it arrives...
26 February 2026
Unprompted review
Reply from Loaf - Guildford
Hi Lauren,
Thank you for your review.
I’m so pleased to hear you had such a lovely experience with our Guildford team and enjoyed the little extra treats we do love adding those thoughtful touches.
I hope you’re just as delighted with your Squishblocks sofa when it arrives, and we’ll look forward to your next update.
Warm regards,
Cynthia
Easy to see choices and materials on…
Easy to see choices and materials on line. In store staff were knowledgeable and helpful especially Tabitha at the Guildford store
18 February 2026
Reply from Loaf - Guildford
HI Neil,
Thank you for your review,
So pleased you found everything easy to browse online and that Tabitha and the Guildford team looked after you so well we’ll pass that on!
Warm regards
Cynthia
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