We visited Loaf in Guildford three times in eight days to make a decision about our new sofa (Squisharoo, Large) which we finally ordered yesterday. Tabitha and Seren were patient and helpful without... See more
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We were seen to by Michelle in the Guildford store, she was fantastic and talked us through the whole process but let us get on and choose the sofa and colour and fabric but she checked in multipl... See more
Company replied
Further to various emails on 15th September, two calls to customer service, a follow up email on 19th and two social media posts, still no one has bothered to pick up the phone to apologise or... See more
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The staff were extremely friendly and helpful. I explained what I was looking for and they showed me my options and left me to browse but were available if I had any questions. I thanked the staff for... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Guildford
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Unit 6A Tunsgate Quarter, GU1 3QY, Guildford, England, United Kingdom
- 02031418300
4.8
Excellent
154 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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Penny at the Guildford store was most…
Penny at the Guildford store was most helpful, polite and proffessional.
23 January 2026
Reply from Loaf - Guildford
Hi David,
Thank you for your kind words! We’re delighted to hear Penny at our Guildford store was so helpful, polite and professional. We’ll be sure to pass this lovely feedback on to her!
Kind Regards,
Paris
Testing a sofa in store no guarantee of comfort of that delivered
Despite going to the Guildford store to check comfort of sofas, it was no guarantee of the comfort of that delivered. What was delivered was very hard indeed, but we thought the seat would soften with use, so persevered. Not only hasn't it softened with use, one can now feel the springs! it has been a very expensive mistake, A complete waste of money. As the sofa was delivered back in April last year we can't have it returned.
Update. Following a direct email by my daughter, who had bought this sofa for me, Loaf's "engineer" came today to look at the sofa. As soon as he removed the seat cover It was obvious why it was so uncomfortable. There are three very hard channels caused by the folding and stitching of fabric running right across the seat cushion! However this, apparently, is not considered a fault! I refused to accept this as we had experienced no such discomfort when we tested, and then ordered what we expected to be the same model. Given that comfort is essential for a sofa, I consider this either a design fault or a manufacturing fault. My old IKEA sofa, after 6 years wear, was more comfortable than this £1,000+ sofa. Needless to say I am not impressed with this company's manufacturing standards if this level of discomfort caused by either design or manufacture, is not considered a fault.
Further update. Have now been informed that Loaf make nothing, just subcontract to various companies, so the "love seat" we received may not even been made by same company as one we tried in Guildford store, especially as delivery was delayed by several weeks.
25 April 2025
Unprompted review
Reply from Loaf - Guildford
Hi,
Thank you for taking the time to share this and I’m really sorry to hear about your experience, that’s certainly not what we’d want for you.
We appreciate you explaining the situation and while we understand how frustrating this must be, the good news is that your sofa is still within its 1-year warranty. I’ve requested your information so we can look into this properly and we’d really like to arrange for one of our technicians to assess the sofa and see what’s going on with the comfort and springs.
If you could kindly let us know your order details and best contact information, we’ll be able to move this forward for you as quickly as possible. We want to make sure this is looked at thoroughly and fairly.
Kind Regards,
Paris
Great mugs and great customer service
Great mugs and great customer service. Thank you
18 January 2026
Reply from Loaf - Guildford
Hi Emma,
Thank you! We’re so pleased you’re enjoying the mugs and had a great experience with our customer service. Much appreciated!
Kind Regards,
Paris
Lovely Staff
Lovely, helpful, characterful staff who are happy to spend as long as it takes..
20 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Miss P B,
Thank you for your review.
It’s great to hear you found the team lovely, helpful and happy to take the time to support you.
Warm regards,
Cynthia
Penny gave us great service while we…
Penny gave us great service while we were in the Guildford store. She organised for us to access interest free credit to help us pay for our new sofa.
11 January 2026
Reply from Loaf - Guildford
Hi Sage,
Thank you for your review.
It’s great to hear Penny gave you excellent service and helped arrange interest-free credit ’ll be sure to share your feedback with her.
Warm regards,
Cynthia
And a great lunch
Excellent choice and decent pricing (bought during annual sale). Chloe was wonderful in guiding us through our choices and even gave us a great recommendation for a lunch place!
18 January 2026
Reply from Loaf - Guildford
Hi Saltydog,
Thank you for your review.
I’m so pleased you enjoyed the range and found great value in the sale. It’s lovely to hear Chloe looked after you so well and even helped with a lunch recommendation I’ll be sure to pass this on to her.
Warm regards,
Cynthia
Chloe was excellent
Chloe was excellent, really helpful and knowledgeable about the products and prices.
It would be great to see all of the products in the showroom. That said, the computer was easy to use to look up the product we wanted and the swatches were really useful too.
17 January 2026
Reply from Loaf - Guildford
Hi Adam,
Thank you very much for your feedback.
We’re delighted to hear that Chloe provided excellent, helpful and knowledgeable support during your visit, we’ll be sure to pass your kind comments on to her.
We also really appreciate your feedback regarding the showroom. It’s great to know that the in-store computer and swatches were helpful when viewing products, and your comments about product display are valuable and will be shared with the team.
Thank you again for taking the time to share your experience.
Kind regards,
Paris
Amazing experience
The team were all great, but especially Penny. From the moment we arrived in the store to when we left, delighted with our purchase, she did all she could to help us, answer our questions and make our time in the store a positive experience.
Thank you Penny.
Rob and Sue.
17 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Rob and Sue,
Thank you so much for taking the time to share your lovely feedback.
We’re delighted to hear that you had such a positive experience in store and especially that Penny was able to support you so well from start to finish. We’ll be sure to pass on your kind words to her, they’ll mean a great deal.
Thank you again for choosing us, and we’re so pleased you’re delighted with your purchase.
Kind regards,
Paris
Excellent service
Excellent service, full attention given to our requirements, every option described. Could not have had a better experience
16 January 2026
Reply from Loaf - Guildford
Hi there,
Thank you for your review.
We're thrilled you received such attentive service and had such a positive experience with us.
Warm regards,
Cynthia
Excellent efficient service
We bought a bed and matching furniture from Loaf Guildford. The staff were not at all pushy but were available and extremely helpful when needed. They went through all of the options regarding delivery and collection of our own bed. Everything went vert smoothly and we look forward to receiving our new bed soon.
12 January 2026
Reply from Loaf - Guildford
Hi Bill,
Thank you for your review.
It’s great to hear the Guildford team were helpful without being pushy and made the whole process smooth, we'll sure to pass on your feedback to the team
We hope you love your new bed when it arrives.
Warm regards,
Cynthia
We have visited the Guildford Loaf…
We have visited the Guildford Loaf Shack several times over the last few months to be sure of our furniture choices. At all times Irene, Tabitha, Penny and Joe have been polite, courteous, and willing to serve. Their product knowledge has helped us decide, and we look forward to relaxing in out new Jonesy suite. Well done and thank you.
11 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Hugh,
Thank you so much for your wonderful feedback.
We’re thrilled to hear that Irene, Tabitha, Penny, and Joe provided such polite, knowledgeable, and helpful service throughout your visits. It’s fantastic that their guidance helped you feel confident in your choices, and we hope you enjoy many relaxing moments in your new Jonesy suite. We’ll be sure to pass on your thanks to the team, well done indeed!
Kind Regards,
Paris
Tabitha was extremely helpful in the Guildford Store
Visited Guildford store today and was helped by Tabitha who was very knowledgable and helpful. She gave us a lot of time to compare sofas and make choices.
10 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Ali,
Thank you for taking the time to share your experience.
We’re delighted to hear that Tabitha at our Guildford store was so knowledgeable and helpful, and that she gave you the time you needed to compare sofas and make the right choice. We’ll be sure to pass on your kind feedback to her and the team. We hope you enjoy your new sofa and look forward to welcoming you again soon.
Warmest Regards,
Paris
Went to Guildford shop and staff were…
Went to Guildford shop and staff were really helpful. Especially liked all the goodies to help us decide like tunnocks teacakes!
9 January 2026
Reply from Loaf - Guildford
Hi Jo,
Thank you for your review.
We’re glad you found the Guildford team so helpful and that the teacakes helped make your visit even nicer.
Warm regards,
Cynthia
Love the loaf shacks
Love the loaf shacks. The furniture is easy to try and the fabrics are all available to see in huge samples. Like the helpful F&B paint plates so you can colour match/contrast and the staff are friendly and helpful. When his sofa testing work was done my bored kid got to play on the retro electronic game table... and enjoyed a free bottle of water from the fridge and helped himself to a pencil . It's always a nice experience and the products are great; we have many.
9 January 2026
Reply from Loaf - Guildford
Hi Liz,
Thank you so much for this lovely review!
I’m really glad you enjoyed our lovely Shack experience. From trying out the furniture and exploring the big fabric samples to the F&B paint plates. It’s great to hear the team made you feel welcome and that your child had fun too (the retro game table is a favourite).
We truly appreciate your continued support and are thrilled that you’re enjoying so many of our pieces. Hope to see you again soon!
Warm regards,
Manny.
Great all round
Great all round, Chloe was excellent, took us carefully through all the options (it’s quite complicated!) very helpful!!
8 January 2026
Reply from Loaf - Guildford
Hi James,
Thank you very much for taking the time to leave such positive feedback.
I’m glad to hear that you had a great all round experience and that Chloe was able to guide you carefully through the various options. A process can be complicated, so it’s especially pleasing to hear that she explained everything clearly and was so helpful throughout. I’ll be sure to pass on your kind comments to Chloe, who will be thrilled to receive them.
Kind regards,
Manny.
Reply from Loaf - Guildford
Hi Daniel,
Thank you for sharing your experience!
I’m delighted to hear that our Guildford sales team made your visit so enjoyable. Our staff take great pride in providing friendly, knowledgeable and helpful service.It’s wonderful to know that this made a difference for you. I’ll be sure to pass your kind words on to them, they’ll be thrilled!
Kind regards,
Manny.
Exceptional
Exceptional, extremely knowledgeable and honest
Thank you Chloe
8 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Susan,
Thank you so much for your thoughtful and generous feedback. I truly appreciate you taking the time to share such kind words.
I’m really glad to hear you had a great experience in our Shack.
Thank you again for your appreciation. Please don’t hesitate to reach out if I can be of any further assistance in the future.
Warm regards,
Manny.
Local showroom in Guildford is great
Local showroom in Guildford have been incredibly helpful and when I have phoned customer service my call has been answered promptly by an agent who is knowledgeable and helpful.
5 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Brooklyn,
Thank you very much for your feedback!
We’re delighted to hear that the team in our Guildford showroom have been incredibly helpful and that our Customer Service team have been prompt, knowledgeable, and supportive when you’ve called. I’ll be sure to share your kind comments with both teams, they’ll really appreciate it.
Thank you for taking the time to let us know about your experience.
Warmest Regards,
Paris
Very grateful to Seren for the great…
Very grateful to Seren for the great service we received in Guildford!
31 December 2025
Reply from Loaf - Guildford
Hi Katie,
Thank you for your review.
It’s great to hear you had a positive experience and that Seren provided such excellent service in Guildford.
Warm regards,
Cynthia
Great service and gorgeous sofa
We knew the sofa bed we wanted, so I called up in advance to see if it was in the Guildford store. Although the one we wanted to see wasn't going to be there, they were able to advise of what was there which would enable us to make the decision of whether to purchase or not.
In the store, Tabitha was very helpful, showing us the sofa and the mechanism for the sofa bed in an alternative style. They explained all the swatches etc and we ended up buying the sofa there and then.
Looking forward now to its delivery, thank you Loaf!
2 January 2026
Reply from Loaf - Guildford
Hi Emily,
Thank you so much for taking the time to share your experience.
I’m delighted to hear it was such a positive one. It’s great that the team were able to guide you in advance and help you decide before visiting the Guildford Shack and I’ll be sure to pass your kind words on to Tabitha for her helpful and knowledgeable support in store. We’re thrilled you found the perfect sofa bed and can’t wait for it to arrive with you.
Thanks again for choosing Loaf and we hope you love it when it’s delivered!
Kind regards,
Manny.
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