I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more
Company replied
I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more
Company replied
Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more
Company replied
4.2
Great
782 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great customer service
Adam was very quick at replying to my email regarding a faulty bottle of perfume and after sending in a video of the spray not working a replacement was on its way in less than 24 hours without me even having ask for one.
Great customer service, I am a very happy customer.
6 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're sorry you had an issue with your bottle, but we're delighted Adam responded so quickly and had a replacement on its way within 24 hours.
We'll be sure to pass your lovely feedback on to Adam. Knowing you're a happy customer means so much to us—thank you for your support!
Love LL team! 💖
Hadn't received my perfume it got list…
Hadn't received my perfume it got list somewhere in transit, they sorted out the same day and posted me a replacement. Excellent service . Emailed me back within 10 mins of me emailing them. Would use again
6 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 💖 We're so sorry your original order was lost in transit, but we're delighted we could get everything sorted the same day and arrange a replacement for you.
It's wonderful to hear our team responded so quickly and got you back on track. Thank you for your kind words and for choosing Liquid London—we're so pleased you'd shop with us again!
Love LL team! 💖
Best perfume EVER!!!
I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get from this perfume is the exact reason i keep buying the for her perfume . I have recently ordered the paradoxical for her perfume and OMFG !!! It smells devine i cant stop smelling my wrists 😍 i cant wait to receive the many compliments for wearing liquid london . Even my partner has requested a second bottle of the for him because he smells devine wearing the for him and also receives compliments at work which boosts his confidence . I simply need liquid london in my life . Well done you have out done yourselves !!!
6 August 2026
Unprompted review
Reply from Liquid
Thank you so much for such an incredible review! 💖 Wow – reading this absolutely made our day! We're beyond thrilled to hear how much you love our fragrances and that they've become such a staple for both you and your partner.
It’s amazing to hear about all the compliments and confidence they give you, and we're so glad you're loving Paradoxical For Her too! 🤩 We hope it brings you just as many compliments as your favourite For Her, and we're delighted your partner is enjoying For Him just as much.
Thank you for your amazing support and for being such a valued customer. Reviews like yours mean the world to us, and we can't wait to keep bringing you fragrances you'll love! 💖
Love LL team! 💖
Superb service
Superb service. My order was delivered smashed. They replaced it in super quick time. Thank you Peter
6 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're so sorry your order arrived damaged, but we're delighted Peter was able to get everything sorted and arrange a replacement so quickly.
We'll be sure to pass your kind words on to Peter. Thank you for your support—we really appreciate it and hope you love your fragrance!
Love LL team! 💖
Purchased a bottle of Pheromone…
Purchased a bottle of Pheromone aftershave from liquidlondon then i decided to order another bottle i emailed them to ask if they could be shipped together but they said no, Gareth from liquidlondon offered me a refund for the shipping on the 2nd order which i accepted, Thanks Gareth 👍🏻
6 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your great review! 💖 We're delighted to hear Gareth was able to help and offer a solution that worked for you.
We'll be sure to pass your kind words on to Gareth. Thank you for your understanding and support—we hope you're enjoying your fragrances and look forward to welcoming you back again soon!
Love LL team! 💖
I’m have to say that Sameer has…
I’m have to say that Sameer has redeemed my online experience 300%!!!! I’d ordered the wrong product and expected to endure the lengthy return process. Sameer turned the situation around in moments of me emailing the team!
6 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your amazing review! 💖 We're thrilled to hear Sameer was able to turn your experience around and make resolving your order issue so quick and easy.
We'll be sure to pass your fantastic feedback on to Sameer—he'll be delighted to hear it. Thank you for your support, and we hope you love your fragrance when it arrives!
Love LL team! 💖
Opened the wet box ,had shiny peices of…
Opened the wet box ,had shiny peices of wet box stuck to my hand ,the bottle had smashed in shipment ,I cut my hand .I sent them a pic ,they said wasn't clear enough.i took more and sent them and I still haven't heard back from them.never again .
4 August 2026
Unprompted review
Reply from Liquid
Hi Yvette,
Thank you for your feedback, having checked the emails I can see the team asked for pictures to show the damage and then they replaced the item for you, please let me know if there is anything else we can help you with.
Team LL!
Excellent customer service!!
I had a bottle that was not functioning and one email to Alix and it was dealt with straight away! Really impressed with the customer service! First class thankyou Alix!
5 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're sorry to hear you had an issue with your bottle, but we're delighted Alix was able to get everything sorted straight away.
We'll be sure to pass your lovely feedback on to Alix. Thank you for your kind words and for recognising our customer service—it really means a lot to us!
Love LL team! 💖
The best fragrance available 
Adam thanks so much for sending this, my partner loves it, I will buy the 50ml next time
LQD London for men
The fragrance is unbelievable best I’ve ever brought..

5 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your amazing review! 💖 We're absolutely thrilled to hear you're loving LQD London For Him and that your partner loves it too!
We'll be sure to pass your kind words on to Adam—he'll be delighted to hear your feedback. It means so much to us that you think it's the best fragrance you've ever bought, and we can't wait to welcome you back for your 50ml bottle!
Love LL team! 💖
Excellent Customer Service
I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service.
Delivery has been prompt from dispatch.
I’ve just received my order and it smells great. Thank you.
5 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're delighted to hear Gareth was able to resolve everything so quickly and provide you with excellent customer service.
It's fantastic to know your order arrived promptly and that you're loving your fragrance. We'll be sure to pass your kind words on to Gareth. Thank you for your support, and we hope to welcome you back again soon!
Love LL team! 💖
Thank you for your help Hassan s for…
Thank you for your help Hassan s for helping me. And getting my refund sorted out
4 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 💖 We're delighted to hear Hassan was able to help and get your refund sorted quickly and smoothly.
We'll be sure to pass your kind words on to Hassan. Thank you for your support, and we hope to welcome you back again in the future!
Love LL team! 💖
Always check your delivery address!
I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the situation, I needed the address changed. Nikki responded quickly, she managed to access my order and changed it. Because I acted quickly Nikki was able to intercept my order before it entered the automation sequence.
3 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your fantastic review! 💖 We're so pleased you spotted the address mix-up in time, and that Nikki was able to step in and update your order before it entered our dispatch process.
We'll be sure to pass your kind words on to Nikki. Thank you for taking the time to share your experience, and we hope you love your fragrance when it arrives!
Love LL team! 💖
Fantastic product and customer service…
Fantastic product and customer service from ya seen
4 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're delighted to hear you're loving the product and that Yaseen provided fantastic customer service.
We'll be sure to pass your kind words on to Yaseen. Thank you for your support—we really appreciate it and hope to welcome you back again soon!
Love LL team! 💖
I placed an order with liquid London
I placed an order with liquid London, it arrived today and was unfortunately not 100% correct. After speaking to Peter he has arranged a replacement to make sure I get the correct item. Can’t wait to see what the other perfume smells like. Great customer service.
4 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your lovely review! 💖 We're sorry your order wasn't quite right, but we're delighted Peter was able to get everything sorted and arrange a replacement for you.
We'll be sure to pass your kind words on to Peter. We hope you love your new fragrance when it arrives, and thank you for recognising our customer service. We really appreciate your support!
Love LL team! 💖
Excellent customer service
Excellent customer service. I had an issue with one of my orders, reached out to customer support which replied very quickly. Peter was a pleasure to deal with and rectified the issue immediately with a solution. Thanks Peter!
4 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're delighted to hear you had an excellent experience with our customer service and that Peter was able to resolve your issue so quickly.
We'll be sure to pass your kind words on to Peter—he'll be thrilled to hear them! Thank you for your support, and we hope to welcome you back again soon.
Love LL team! 💖
A fake perfume real Rip off stay clear
This was a pure rip off
Perfume does not stay on you for 5 mins and when i asked to return it been told if more than 2 sprays gone out of it they will return it to me as it was used of course more than two sprays went out of bottle as u had to try spray more to get a scent on u
A pure scam please beware before purchasing that even though they offer u a 30 day money back gaurantee u wont get it if u sprayed more than 2 sprays
4 August 2026
Unprompted review
Reply from Liquid
We're sorry to hear you're disappointed with your experience. This is certainly not the standard we aim to provide, and we'd really like the opportunity to look into this for you.
Our returns policy is in place for hygiene reasons, but we never want a customer to feel let down. Please contact our customer service team and ask to speak with Diane, who will be happy to review your case and discuss your concerns further.
Love LL team! 💖
The product itself sadly didn't work
The product itself sadly didn't work for me , I've trialled different scents and for some reason it A) doesn't last very long and B) causes me a reaction on my skin.
It could be I'm just unlucky with it . What I will say is the customer service has been brilliant . Diane was very attentive and even offered for me to trial an alterative scent . On this occasion I can't rave on about the product but that's just because I didn't get the desired effect and am unable to wear it on my skin . Maybe I can give it to a friend who will have a better experience .
3 August 2026
Unprompted review
Reply from Liquid
Thank you so much for taking the time to leave such a thoughtful review. 💖 We're truly sorry to hear the fragrances weren't the right fit for you and that they caused a skin reaction. We completely understand how disappointing that must have been.
We're so pleased, though, that Diane was able to support you and offer an alternative to try. Providing the best possible customer service is always our priority, even when a product isn't the perfect match.
Thank you again for your honest feedback and kind words about our team. We really appreciate it and hope your friend enjoys the fragrance if you decide to pass it on. Wishing you all the best! 💕
Love LL team! 💖
Sameer was extremely helpful when I…
Sameer was extremely helpful when I contacted customer services regarding my recent order, they handled my issue quickly and efficiently. I would definitely recommend Liquid London
3 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your wonderful review! 💖 We're delighted to hear Sameer was able to help with your recent order and that your issue was resolved quickly and efficiently.
We'll be sure to pass your kind words on to Sameer. Thank you for your recommendation and support—we're so pleased you had a great experience with us!
Love LL team! 💖
Great service by liquid london yet…
Great service by liquid london yet again, this time by Peter McA. I had to return a product and get it replaced, nothing is too much trouble, all sorted quickly and professionally.
3 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your fantastic review! 💖 We're delighted to hear you've had another great experience with us and that Peter McA was able to sort your return and replacement quickly and professionally.
We'll be sure to pass your lovely feedback on to Peter. Thank you for your continued support—we're always here if you need us and look forward to welcoming you back again!
Love LL team! 💖
Sameer was very helpful in assisting…
Sameer was very helpful in assisting with a delivery query. The product is amazing and one of the best in the market that my Girlfriend loves! I'll continue to order from here again!
2 August 2026
Unprompted review
Reply from Liquid
Thank you so much for your amazing review! 💖 We're delighted to hear Sameer was able to help with your delivery query and get everything sorted for you.
It's fantastic to know you're loving the fragrance and that your girlfriend does too! Thank you for your continued support—we can't wait to welcome you back for your next order.
Love LL team! 💖
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.