Liquid Reviews 

777
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 572 reviews, reviewers had a great experience with this company. Customers frequently praise the dedicated support team for their prompt, efficient, and extremely helpful assistance when resolving unexpected account issues. Many people truly appreciate the friendly staff members who consistently go above and beyond to ensure order problems are handled smoothly. However, some customers also noted that the fragrance does not last very long on the skin throughout the day. A few individuals additionally experienced frustrating delivery delays and minor shipping complications with external couriers handling their parcels. Consumers mentioned that these transit hiccups required them to contact support for quick replacements.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a mix of satisfaction and disappointment. Many... See more

Customer service

People report positive experiences with customer service, noting that support agents are consistently... See more

Staff

Reviewers mention positive feedback about staff, highlighting helpful and efficient support for various... See more

Order

Consumers find order to be positive, highlighting how easy and quick the ordering process is. Reviewers... See more

Delivery service

Users describe ambiguous interactions with delivery_service, noting a mix of exceptionally prompt shipments... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more

Company replied

Rated 5 out of 5 stars

I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more

Company replied

Rated 5 out of 5 stars

I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more

Company replied

Rated 5 out of 5 stars

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more

Company replied



Contact info

4.2

Great

TrustScore 4 out of 5

777 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

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4.2

All reviews

(777)

568 reviews in the last 12 months

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Rated 5 out of 5 stars

Perfume didn't arrive on 30 06 26 as…

Perfume didn't arrive on 30 06 26 as stated. Loads of excuses from Evri. We weren't home(we were) l didn't tell them a safe place( l did) The problem is is we live on a farm with a one track lane. Evri can't be bothered coming down, all all others do. Sent e mail to Liquid London & Rizwan dealt with it within a couple of hours. Hes' sending out a replacement express delivery free of charge. Great service , thank you Rizwan

23 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry your order didn't arrive as expected and understand how frustrating courier issues can be. We're delighted Rizwan was able to step in quickly, resolve everything within a couple of hours, and arrange an express replacement for you.

We'll be sure to pass your kind words on to Rizwan. Thank you for your patience and support—we really appreciate it! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Alix was absolutely fantastic can't say…

Alix was absolutely fantastic can't say enough about the service they provided my original order was lost in transit but Alix was super and sorted a replacement order with express delivery came the next day and very impressed will definitely be ordering again and telling people about them
Once again thank you so much

22 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 😊 We're so sorry your original order was lost in transit, but we're delighted Alix was able to get everything sorted with a replacement sent via express delivery.

We'll be sure to pass your wonderful feedback on to Alix—they'll be thrilled to hear it! Thank you for your kind words, your recommendation, and your support. We can't wait to welcome you back for your next order! 💖

Love LL team! 💖

Rated 5 out of 5 stars

I received the wrong item

I received the wrong item, I got For Him instead of For Her, I emailed them and they replied the same day, I explained what had happened, showed them the photo of the item, they were very apologetic and sent me the right perfume, at no extra cost, I received my item today, from the email to my delivery was only 3 days, Alix was brilliant and understood, I wasn’t expecting them to do this but very happy with how they dealt with it.

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry you received the wrong item, but we're delighted Alix was able to get everything sorted quickly and make the process as smooth as possible for you.

We'll be sure to pass your kind words on to Alix—they'll be thrilled to hear them! Thank you for recognising our customer service, and we hope you absolutely love your fragrance. 💖

Love LL team! 💖

Rated 1 out of 5 stars

Not worth the hype

Yeah isnt great I didnt think it would be tbh but I thought i would give it a try hoping I would be wrong as everyone on these videos seem to be raving about how amazing it is but its not that great tbh and the scent wears off really quickly. 34 quid for two bottles including discount just seems a lot for something that isnt as great they make out.

Changed my review to a one star would give it zero if I could because I reached out to Diane and so far no help whatsoever and it seems like im just being ripped off

23 July 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear the fragrance didn't live up to your expectations. We understand it's disappointing when a product doesn't match the experience you were hoping for, especially after hearing so many positive reviews.

Fragrance performance can vary from person to person, but we really appreciate you giving us a try and sharing your honest feedback. Please contact our customer service team and ask to speak with Diane, who'll be happy to discuss your experience and see how we can help.

Love LL team! 💖

Rated 5 out of 5 stars

Fantastic Customer Service!

Thanks again Peter. I am really impressed with your kind response and prompt action in resolving a minor issue. Will gladly come back to your company again. Great product and excellent customer service. You have made my day!

Mr M Tyler

23 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review, Mr Tyler! 😊 We're delighted to hear Peter was able to resolve your issue quickly and that his support made such a positive difference.

We'll be sure to pass your kind words on to Peter. It's wonderful to know you're happy with both our products and customer service, and we can't wait to welcome you back again soon! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Excellent aftershave

Excellent aftershave. 10/10 scent. And 10/10 service. Highly recommend.

23 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 😊 We're thrilled to hear you're loving your fragrance and that both the scent and our service earned a 10/10 from you.

Your recommendation means the world to us. Thank you for your support—we can't wait to welcome you back for your next order! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Great customer service

I would like to thank Clare for an excellent customer support in helping me to resolve an issue with my lost parcel. She was friendly, understanding and quick to reply. She made arranging the replacement stress free and I really appreciate how efficiently it was handled.
Thank you for your excellent customer service and going the extra mile to help

22 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry you received the wrong perfume, but we're delighted Syed was able to put things right straight away and get the correct one sent out to you.

We'll be sure to pass your kind words on to Syed. Thank you for recognising our customer service—we really appreciate your support and hope you love your fragrance! 💖

Love LL team! 💖

Rated 1 out of 5 stars

False advertising at its best

Guys, steer clear of this junk! LQD make really wild promises about the Pheromone effect. It promises girls will love the scent and the pheromone will have them ripping your clothes, wanting to get you in bed. No, no, no..... The wife was not impressed and definitely not turned on in any way shape or form. No one remarked on the scent smelling nice either. I wear a lot of expensive aftershaves and always receive lots of positive comments. However, Liquid London for him failed miserably on all accounts. To add insult to injury the scent wears off really quickly too. So, by the very remote chance you actually like the smell of LQD it fades extremely quickly.
Don't buy it.... learn from my mistake and give it a wide berth. Invest that money in some quality fragrance like Prada Luna or D&G King..... honestly you'll thank me.

17 July 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear our fragrance didn't meet your expectations and that you were disappointed with both its performance and longevity. We understand that fragrance is a very personal experience, and we're sorry it wasn't the right fit for you.

We really appreciate you taking the time to share your honest feedback. Please contact our customer service team and ask to speak with Diane, who will be happy to discuss your experience and see if there's anything we can do to help.

Love LL team! 💖

Rated 5 out of 5 stars

Wrong perfume

The perfume I received was the wrong one. I emailed the company and had an apology from Syed and the right perfume was immediately sent to me. Very efficient service.

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry you received the wrong perfume, but we're delighted Syed was able to put things right straight away and get the correct one sent out to you.

We'll be sure to pass your kind words on to Syed. Thank you for recognising our customer service—we really appreciate your support and hope you love your fragrance! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Big Thanks to Bilal! 😊

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of still recieving the order before Saturday, (as it's for my friends Birthday!) I am Super Happy & Appreciative of the efforts Bilal went to, to help me resolve this issue today. His level of customer care was Above & Beyond! So Thanks again To You, Bilal. For being so understanding, kind & caring towards me as a customer & aiding me to find a resolution that works. You were truly fantastic! 😊

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 😊 We're so sorry you experienced a delivery issue, but we're absolutely delighted Bilal was able to step in and help get everything resolved before your friend's birthday.

We'll be sure to pass your incredibly kind words on to Bilal—he'll be thrilled to hear his care and dedication made such a difference. Thank you for recognising his efforts and for choosing Liquid London. We hope your friend loves their gift! 💖

Love LL team! 💖

Rated 5 out of 5 stars

I’ve ordered from this shop twice now

I’ve ordered from this shop twice now, and I’ll definitely be buying again! The London Liquid fragrance is absolutely amazing. I’ve had so many compliments, and people are always telling me how good I smell whenever I wear it. A special thank you to Syed in customer service, who was incredibly helpful and made the whole experience even better. Fantastic service and excellent quality—I highly recommend this shop!

22 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 😊 We're thrilled to hear you've ordered from us twice already and that you're loving your fragrance. Receiving so many compliments is exactly what we love to hear!

A huge thank you for your kind words about Syed as well—we'll be sure to pass your feedback on to him. We really appreciate your recommendation and can't wait to welcome you back for your next order! 💖

Love LL team! 💖

Rated 4 out of 5 stars

Give them a try!

First time using this company and although I was sent the wrong item, the customer service I received from them, especially Adam, has been fantastic!
Would definitely use again.

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for giving us a try and for sharing your experience! 😊 We're so sorry you received the wrong item, but we're delighted Adam was able to get everything sorted for you with fantastic customer service.

We'll be sure to pass your kind words on to Adam. It means so much to hear you'd use us again, and we can't wait to welcome you back! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Mashal was extremely helpful when…

Mashal was extremely helpful when sorting out an issue I had with a faulty bottle small video to show issue new product is now on way seamless customer service would definitely recommend to my friends

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 😊 We're sorry to hear you received a faulty bottle, but we're delighted Mashal was able to get everything sorted quickly and make the process seamless for you.

We'll be sure to pass your kind words on to Mashal. Thank you for your recommendation—we really appreciate your support and hope you enjoy your replacement! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Really good communication and alix mca

Really good communication and alix mca has helped me fantastically really good customer service thank you so much.

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're delighted to hear you received great communication and that Alix was able to help you so fantastically.

We'll be sure to pass your kind words on to Alix. Thank you for recognising our customer service—we really appreciate your support and hope to see you again soon! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Hi my order was delivered to the wrong…

Hi my order was delivered to the wrong address but this wasn’t Liquid London fault it was down to Evri delivery people. Peter from Liquid London has been brilliant in sorting this problem out and has posted me all the items in my previous order again with no payment due. Very good communication in sorting this issue out. Hopefully the perfume is as nice as the reviews. Thank you Peter for all your support with this issue. Regards Ruth

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review, Ruth! 😊 We're so sorry your order was delivered to the wrong address, although we're pleased Peter was able to step in and get everything sorted for you quickly.

We'll be sure to pass your kind words on to Peter—he'll really appreciate them! Thank you for recognising his communication and support throughout. We hope your replacement arrives safely, and that you love your fragrance just as much as the reviews suggest! 💖

Love LL team! 💖

Rated 5 out of 5 stars

My experience with Liquid London is Amazing!

My experience with Liquid London is amazing! The ordering process was easy and quick. Liquid London were let down by Evri, however when highlighted to them (Peter) directly - the response couldnt have been better. An after normal working hours response, express delivery and received. The product is fantastic! Absolutely love it - and will be purchasing more again...

17 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 😊 We're delighted to hear you found the ordering process quick and easy, and while we're sorry Evri let you down, we're so pleased Peter was able to get everything resolved with a prompt response and express delivery.

It's fantastic to hear you're loving your fragrance and that you'll be ordering again. We truly appreciate your support and can't wait to welcome you back! 💖

Love LL team! 💖

Rated 2 out of 5 stars

Hmm not great as the hype

Took longer than advertised for delivery. And the smell is alright, strong at first but didn't last long at all, My car air freshener over powered it after an hour, I cannot smell it on my wrist or self at all now. Quite a disappointment really. Won't buy it again and will only use it I need to for an hour! I'll stick to my respectable brand that's worth the money

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear your order took longer than expected and that the fragrance didn't live up to your expectations. We completely understand how disappointing that must be, especially when you were hoping for longer-lasting performance.

Fragrance can perform differently from person to person, but we genuinely appreciate your honest feedback. Please contact our customer service team and ask to speak with Diane, who will be happy to discuss your experience and see how we can help.

Love LL team! 💖

Rated 5 out of 5 stars

Ordered this liquid London perfume

Ordered this liquid London perfume, last week. Unfortunately it was damaged in transit, so never actually received the product, just an apology from the delivery company. I got in touch with liquid with an email and a lovely guy called Gareth sorted this issue straight away. So have not smelled it yet but more than happy with response from liquid and Gareth to my complaint.

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry your order was damaged in transit and never made it to you, but we're delighted Gareth was able to get everything sorted straight away.

We'll be sure to pass your kind words on to Gareth—he'll really appreciate them! We hope your replacement arrives safely this time, and that you love your fragrance when it does. Thank you for your patience and support! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Customer service is really good

Customer service is really good. Due to ambiguous update from Evri, I contacted LL to clarify delivery. They replied within 24 hrs. Their policy was explained as well as the process from prep to delivery as well as where my order was in that scenario, which I appreciated as I was reassured. I'm not sure why some reviews are saying that the scent doesn't last very long. I applied it around 11am this morning and it is now 19.45 and I can still smell it on my wrist and the top of my blouse. I've spent the day with my grandchildren doing various outdoor activities and went out for dinner. So I'd say it is lasting and still smells fresh. Overall, the perfume has a sweet'ish scent, it's pleasant and I enjoy it. I would most definitely try others in their range.

19 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 😊 We're delighted our customer service team could reassure you and keep you informed about your delivery. We know how frustrating courier updates can be, so we're glad we could help.

It's fantastic to hear you're enjoying your fragrance and that it's lasted so well throughout your busy day! Thank you for sharing your experience, and we're so pleased you're already looking forward to trying more from our range.

Love LL team! 💖

Rated 5 out of 5 stars

Great customer service

Great customer service! I had an issue with a missing item in my order, but Hassan sorted it out immediately, even over the weekend. He was incredibly helpful and arranged a replacement with express shipping right away. Highly recommended brand and amazing support!

19 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 😊 We're so sorry there was a missing item in your order, but we're delighted Hassan was able to get everything sorted so quickly—even over the weekend! We'll be sure to pass on your kind words to him.

Thank you for your recommendation and for recognising our customer service. We really appreciate your support and hope you enjoy your fragrance! 💖

Love LL team! 💖

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