BEWARE! My cats were not particularly interested in the wand, but one of them did manage to get hold of the rubber tube when I wasn't looking (I had put it back in the box, but clearly not well enough... See more
Company replied
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BEWARE! My cats were not particularly interested in the wand, but one of them did manage to get hold of the rubber tube when I wasn't looking (I had put it back in the box, but clearly not well enough... See more
Company replied
Great video of how to check the state of my two cats teeth, something that could save invasive and expensive dental treatment by dealing with any teeth or dental problems at an early stage. Thank you... See more
Company replied
My cat loves it, playing and cleaning his teeth. I use every day basic every day and I need to buy a new one. I definitely recommend it if you struggle to brush your cats teeth with a toothbrush. I wi... See more
Company replied
The product was dispatched very quickly and came well packaged. The catnip was a great favourite with the cats, but the little satin bags are not cat proof, and unfortunately they helped themseves a... See more
Company replied
The stress-free way to brush cat's teeth. We engage your cat's instincts to hunt to drive the experience of brushing their teeth. This ensures cooperation from the cat and more importantly it improves the bond between you and your cat.
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Ordered the starter kit however the tooth paste was missing. Contacted the company to no response. Poor communication. The toothbrush itself is far too expensive for a very small piece of rubber which is incredibly difficult to fill due to it's small opening, also hard to clean. Will not be purchasing from this company again mainly due to poor customer service and not getting the product I paid for.
Far too expensive for what it is. Which is essentially a spikey bit of rubber, toothpaste (that my cats hate) and some fathers on a string.
The item broke on its second use. I've emailed the company to raise the issue but no response.

Reply from Inventor Smart Care

Reply from Inventor Smart Care
The 4 cats love the toothbrush, the toy, and the toothpaste. It's been very well received by the whole gang. Sadly, they took out the catnip before i got home due to the packaging but all in all everyone is happy. The rod is a little flimsier than I'd have liked but it's holding up so no complaints xxxx

Reply from Inventor Smart Care
Good service, can't get the cats to chew on the yellow piece, also it's tricky to fill and clean.

Reply from Inventor Smart Care
Cat was only interested in feather. Arrived as loose items in a plastic bag. Certainly not value for money - even if I'd been able to use it with my cat ( yes I did follow video guidelines)
It seems to be working! Product good, I got a small discount as the latest storm had damaged original packaging. Also had a discount code, every little helps. My cat appears to love this, I have to hide the wand brush as she plays with it, don't want to lose it. Catnip was taken by cat as I opened package! She chews away happily, not using wand yet as I am taking baby steps with her. She loves wands so don't think will be long in progressing. Came across this product by accident, as soon as I saw Dragons Den I looked for it. Came across company thankfully through a recommendation on a website. Would be good if company advertised on more platforms as it's a great product. Will be interesting to see what vet thinks of teeth on next visit. My cat is young, so no visible dental issues yet. Is enjoyable for us both, without trauma. For a cat who likes play, this works. Will keep an eye out to see if this new company brings out other products for cats in the future. I got the feather toy in my starter pack which she loves along with wand, toothpaste and "brush" attachment. Am happy with my purchase and is going well so far. Quick delivery with a few options to speed things up. What's not to like! Also handy videos and emails to help you along. Thanks for a great product!

Reply from Inventor Smart Care
My cat is not interested in it at all. Poor quality too and way overpriced
The concept looked good but in practice it was useless. Inserting the toothpaste in the first place is messy, there were no instructions as to whether to put it in both halves a nigh on impossibility in the narrow openings (which could be greatly improved with a nozzle) but then the plastic was much too hard to extrude the toothpaste through the tiny holes - I couldn’t manage it with my hands let alone with my cat’s bite strength. All in all a waste of money.
This company has been magnificent in providing information & advice when I came across their dental wand product. I have spent huge sums of money at the vet on dental surgeries for my cats over the years. The problem of teeth cleaning & cats being a tricky one. I’ve used various products and all have failed or been refused (so called tasteless /odourless water additives, treats, seaweed powders, finger toothbrushes and toothpastes etc). If there is anything that will lead my cats toward better oral health outcomes for my previous pets I’m very willing to try it.
It’s been well thought out. It’s evident that the design of it has paid great attention to the cat & its behaviours.
In use, as I begin with training as shown in the videos, my cats have not been to bite it. They do however want to lick it loving the lick-e-lix I’ve applied on the outside of it. Not sure this will be as popular with toothpaste though? In play mode on the wand, I’ve found the weight of the product being added to it makes the toy detach very easily -Not great when you have three Sphynx cats all wanting to give chase. I’m keeping going as I really really want this to work for us.
The customer care is second to none. The concept is outstanding. My cats may not appreciate the efforts we are all going to to get them to brush
I think the idea in itself is really good, however, it may not work with cats who like to lick things instead of bite into them (like mine), and cats who find the wand a bit too awkward to chase (again, like mine). The wand is also a little difficult to clean as the toothpaste is quite thick. Having said that, my cat loves the taste of the toothpaste and enjoys a play with the fishing rod (with his favourite toy attached), so nothing gets wasted. So, all in all, good quality products!

Reply from Inventor Smart Care
This is a fabulous idea for keeping your kitties teeth clean. Customer service also is excellent.

Reply from Inventor Smart Care
I filled the toothbrush attachment with a little of the toothpaste and put catnip on it, but neither of my cats bit or chewed it. They loved the catnip and the feather toy however!
I'll keep trying but not a success so far!
My cat loves playing with the telescopic rod and feather attachment, I’ve yet to get her using the tooth wand though. Customer support have been excellent and gone that extra mile to sort out my order
I like the concept, and one of my cats does stalk and chew the toy as they should, the other chases it but then runs away when she catches it (shame as she's the one with the bad teeth!) so good concept, but the wand snapped as soon as I first used it which for the price was not great. Kind of still works though held together with some tape.
The jury is still out on this as my cat is very happy to lick it, but not to chew on it, so not getting any teeth cleaning. Loves the catnip that came in the bag (no box provided), more than the product, but will persevere.

Reply from Inventor Smart Care
Great product, seems abit tough for our 5month old cat but will reintroduce when shes abit older

Reply from Inventor Smart Care
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