Banner for interactive investor

interactive investor Reviews 

28,626
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 2,163 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the personalized and understanding approach they received. The service provided is often described as excellent, with consumers appreciating the efficiency and ease of their overall experience, including quick response times. However, some customers also noted issues with contacting the company, experiencing long hold times and difficulties reaching advisors, particularly outside of weekday working hours. A few other people also felt that communication could be unclear or inconsistent, leading to confusion and extended resolution times for their queries.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their helpfulness, politeness, and... See more

Customer service

Consumers find customer service to be positive, with many praising the helpfulness and professionalism of... See more

Service

Users describe positive interactions with service, highlighting excellent support, timeliness, and advice... See more

Response time

Customers consistently note positive experiences with response times, with many praising the quick and... See more

Customer communications

Customers had ambiguous experiences with contact, with some reporting positive interactions through phone... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Being an elderly novice investor I was nervous about moving my stocks and shares isa to a lower cost platform. Wish I had done this much sooner now. Website and app are relatively easy to set up... See more

Company replied

Rated 5 out of 5 stars

Sola provided outstanding knowledgeable, friendly professional customer service guiding me step by step through taking tax free cash from my SIPP pension. Sola guided me click by click as I... See more

Company replied

Rated 5 out of 5 stars

What a lovely, pleasant,understanding lady I spoke with today regarding a small change I wished to make in my accounts. I am getting a little hard of hearing but she was most helpful throughout our co... See more

Company replied

Rated 5 out of 5 stars

Faris Sarwar was very helpful. Indeed any time I contact II there is someone helpful. In sharp contrast to AXA and other companies who are replacing their staff with AI bots which are unbelievably us... See more

Company replied


Company details

  1. Investment Company
  2. Investment Service
  3. Non-Bank Financial Service
  4. Retirement Scheme Provider

About interactive investor

Written by the company

interactive investor

interactive investor (ii) has been helping people keep the money they make for over 30 years.

Low fees? Yes please - For a low, flat monthly fee, you get a secure home for your Stocks & Shares ISA, Personal Pension, and Trading Account, along with one of the widest ranges of investments on the market and a wealth of expert insight.

Excellent service - Join over 500,000 savvy investors who find our Boring Money award-winning customer service friendly, professional and supportive.

Award-winning products - As well as being both Which? Recommended and Boring Money award-winning for our SIPP, we’ve also been named a Boring Money Best Buy for our Stocks & Shares ISA.

Join today - It only takes 10 minutes, and our friendly and knowledgeable team are on hand to help you.

Happy investing.

App Store Google Play Store

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

29K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(28,626)

2,103 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Well done, Interactive Investor and Lewis Nash

Many thanks indeed to Lewis Nash for very good and quick customer service when he helped find a solution to resolve a problem when I made a share purchase out of the wrong account.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We're so glad we could help resolve your share purchase issue quickly and efficiently. Thank you for sharing your positive experience!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Dean at customer service was great

Dean at customer service was great
And so was Taylor!

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We're so glad you had such a positive experience with our team. We appreciate your kind words.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Technical Problems

I have had problems with the log-in into my account today.

I phoned the helpdesk of Interactive Investor and I spoke to Robbie Munro. He very quickly solved my problem.

He is friendly, patient and very professional. I should like to thank him for his assistance, he is a credit to the organisation.

I should be grateful if you could pass on this message to him.

Kind regards

Tom

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We are so pleased to hear about your positive experience with our helpdesk. It is wonderful to know that our team was able to resolve your log-in issue quickly and professionally. We will certainly pass on your kind words to the team member you mentioned. Thank you for sharing your valuable feedback with us.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

GREAT CUSTOMER EXPERIENCE

I'VE BEEN USING THIS SERVICE FOR A FEW YEARS FOR SHARE TRADING BUT RECET CIRCUMSTANCES MEANT I HAD TO CLOSE MY ACCOUNT. I CALLED THE CLOSURE LINE AND SPOKE WITH BECKY WHO WAS EXCELLENT IN DEALING WITH EVERYTHING I NEEDED IN A PROFESSIONAL MANNER. THANKFULLY THERE ARE COMPANIES OUT THERE WHO UNDERSTAND WHAT GOOD CUSTOMER SERVICES LOOKS LIKE. WELL DONE.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi

We truly appreciate you sharing your positive experience with us. We are glad our team provided excellent service during your account closure. Your feedback is very valuable.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

I couldn't fault Lee at ii today

I couldn't fault Lee at ii today. I wanted some quite specific information relating to the process for drawing down my SIPP tax free cash. Lee was, at all times, friendly, informative and patient. On the one point that he wasn't completely sure, he asked me to wait (for a minute at most) while clarified with a specialist and then conveyed the answered clearly and concisely. I was a reluctant mover to ii from the Share Centre but have been consistently impressed with the people with whom I have had dealings.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

Thank you for sharing your positive experience. We are delighted to hear that our team member provided such friendly, informative, and patient assistance. We appreciate your feedback and are glad we could help.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

I dealt with Mark at the Manchester…

I dealt with mark at the Manchester office and he was extremely helpful. Its nice to speak to an actual person and not a Bot !

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We're so pleased you had a helpful experience and appreciated speaking with a person. Thank you for your kind feedback!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Beulah arranged my request (for a WTB…

Beulah arranged my request (for a WTB shareholder benefits card) within a few hours after I asked for assistance in this. Well done

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We're so happy to hear we could assist you quickly and efficiently. Thank you for sharing your positive experience with us!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Brilliant customer service from Chloe…

Brilliant customer service from Chloe and Nelly, when I was absolutely in the wrong (in arrears in necessary administration tasks...)! They were both extremely helpful and got me sorted out of a tight spot. Many thanks to the team.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We appreciate your feedback! We're delighted to hear that our team provided such helpful and efficient service, assisting you effectively. Thank you for sharing your positive experience.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Surriya Shah - Good Client Relations…

Surriya Shah was most helpful and re-assuring in providing an explanation for a delay where previous attempts to obtain one had failed for reasons that are unclear

25 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

We're truly glad to hear our team provided such helpful and reassuring assistance. Thank you for sharing your positive experience with us.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Very helpful and patient as usual

Very helpful and patient as usual , great service , thanks again

25 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re pleased to hear you received helpful and patient service, and we appreciate your continued support.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Addie was extremely helpful sorting out…

Addie was extremely helpful sorting out a couple of issues I had. Thank you very much Addie.

25 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re pleased to hear that Addie was able to help resolve your issues, and we’ll be sure to pass on your thanks.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

I have just been speaking to Muhammad…

I have just been speaking to Muhammad Khan who was extremely helpful and walked me through what I needed assistance with in a very patient and kind way. Couldn’t have been more helpful. Excellent service.

25 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re delighted to hear that Muhammad provided such helpful, patient, and friendly support. We’ll be sure to pass on your kind comments and are pleased he was able to assist you so effectively.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Sola provided outstanding…

Sola provided outstanding knowledgeable, friendly professional customer service guiding me step by step through taking tax free cash from my SIPP pension.

Sola guided me click by click as I carried out the steps on the Interactive Investor website.

Thanks again Sola, you are a credit to Interactive Investor who are very, very lucky to have you as an employee.

Regards

Alan

16 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your wonderful feedback, Alan. We’re delighted to hear that Sola provided knowledgeable, friendly, and professional support while guiding you through taking tax-free cash from your SIPP. We’ll be sure to share your kind words with Sola, who will be pleased to know her assistance made such a positive difference to your experience!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Levi was very helpful

Levi was very helpful, knowledgeable and patient, helping me understand the fees and charges on my account and aiding my overall understanding.

11 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re pleased to hear that Levi was helpful, knowledgeable, and patient in explaining the fees and charges on your account. We’ll be sure to pass on your kind comments and are glad he was able to support your understanding.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

I had a 5 star platinum grade customer…

I had a 5 star platinum grade customer service experience with the account opening representative Angela Ajari
She is very thorough in her knowledge and guided me through the full process of account opening and setting up transfers for different types of investments. She was ever so patient and helpful. Real asset for the organisation. Very Impressed!

24 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your wonderful feedback, Amitesh. We’re delighted to hear that Angela provided such a positive account opening experience and guided you through the process with patience, expertise, and care. We’ll be sure to share your kind words with her!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 3 out of 5 stars

I have been trying to resolve the transfer of some money

I have been trying to resolve the transfer of a SIPP, ISA and trading account for nearly 3 months.
It has been a slow, frustrating experience but I made some progress today when Naomi K made enquiries and called me back and also when her colleague, Billy, helped too by following up on two outstanding transfers. I am hoping that their actioning two matters today will help to progress my situation.

24 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We appreciate you sharing your experience. We are sorry to hear about the difficulties you faced with your transfers. We are pleased that our colleagues could assist you today, and we are actively working to resolve these outstanding matters for you.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

The questions were answered by Awais.

24 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re pleased to hear your questions were answered by Awais, and we’ll be sure to share your comments with him.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Superb platform

Superb platform : technology and humans in the loop make for a super competitive and slick investment platform

24 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re delighted to hear you value both our technology and customer support. It’s great to know that this combination has helped create a seamless investing experience for you.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Straight forward

Straight forward. I explained that I wanted to transfer a sum from a Cash ISA, and the gentleman at II talked me through the process. I didn't catch his name, but I apologise for cutting him off mid-sentence, even though we were just wrapping up.

24 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re pleased to hear the transfer process was explained clearly and that you received helpful support. It looks like you were speaking to Faris so we’ll pass on your comments!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

My query was answered promptly

My query was answered promptly. I was pleased to receive an email informing me that Dawid had sent a reply. His reply was to the point and the tone used implied that he was keen to provide a good service.

23 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re pleased to hear your query was answered promptly and that Dawid’s response was clear and helpful. We’ll be sure to share your kind comments with him!

Best regards,

Bronagh Burns
Customer Service Management Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look