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interactive investor Reviews 

28,601
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 2,165 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, politeness, and efficiency, often highlighting specific individuals for their exceptional service and professional manner. The customer service is frequently described as excellent, with many appreciating the clear explanations, patience, and quick resolution of their queries. People also note the prompt response times and the overall ease of their interactions, making complex processes straightforward and stress-free. However, some people mentioned issues with contact, experiencing long hold times, slow responses via messaging, and a perceived lack of escalation processes for conflict resolution. A few other people also felt that their concerns were sometimes dismissed, leading to inconsistent explanations and a prolonged resolution process.

What people talk about most

Staff

People report positive experiences with staff, highlighting their helpfulness, politeness, and efficiency in... See more

Customer service

Customers had positive experiences with customer service, often praising agents for being helpful,... See more

Service

Reviewers mention positive feedback about service, with many expressing gratitude for excellent and helpful... See more

Response time

Consumers find response times to be positive, with many reporting quick and helpful assistance from staff... See more

Customer communications

Customers consistently note ambiguous experiences with contact, with some praising helpful staff and quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

What a lovely, pleasant,understanding lady I spoke with today regarding a small change I wished to make in my accounts. I am getting a little hard of hearing but she was most helpful throughout our co... See more

Company replied

Rated 5 out of 5 stars

Sola provided outstanding knowledgeable, friendly professional customer service guiding me step by step through taking tax free cash from my SIPP pension. Sola guided me click by click as I... See more

Company replied

Rated 5 out of 5 stars

I had an excellent experience with the gentleman who assisted me over the phone. He gave me plenty of time to answer questions and complete everything I needed without making me feel rushed. He was po... See more

Company replied

Rated 5 out of 5 stars

Faris Sarwar was very helpful. Indeed any time I contact II there is someone helpful. In sharp contrast to AXA and other companies who are replacing their staff with AI bots which are unbelievably us... See more

Company replied


Company details

  1. Investment Company
  2. Investment Service
  3. Non-Bank Financial Service
  4. Retirement Scheme Provider

About interactive investor

Written by the company

interactive investor

interactive investor (ii) has been helping people keep the money they make for over 30 years.

Low fees? Yes please - For a low, flat monthly fee, you get a secure home for your Stocks & Shares ISA, Personal Pension, and Trading Account, along with one of the widest ranges of investments on the market and a wealth of expert insight.

Excellent service - Join over 500,000 savvy investors who find our Boring Money award-winning customer service friendly, professional and supportive.

Award-winning products - As well as being both Which? Recommended and Boring Money award-winning for our SIPP, we’ve also been named a Boring Money Best Buy for our Stocks & Shares ISA.

Join today - It only takes 10 minutes, and our friendly and knowledgeable team are on hand to help you.

Happy investing.

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Contact info

4.6

Excellent

TrustScore 4.5 out of 5

29K reviews

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4.6

All reviews

(28,601)

2,085 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Super good reaction and professionalism by Ariana

Super good reaction and professionalism by Ariana in solving a problem about updating my details. Thank you very much to the ii team. KR, A

29 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We are pleased to hear that Ariana resolved your request professionally and efficiently while assisting with updating your details.

We appreciate your kind comments and will be sure to share them with Ariana and the wider team.

Best regards,

Christian
Customer Service Management Team

Rated 5 out of 5 stars

Helpful and Friendly Service

Brenda was very helpful and professional during my call today. She answered my query clearly and made the process straightforward. I appreciated her friendly manner and the support she provided. Thank you for the excellent service.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your kind review. We're delighted to hear Brenda was helpful, professional, and made the process straightforward. We'll be sure to pass your feedback on to her!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Surriya Shah provided great service

Surriya Shah provided great service. She was very reassuring and helpful when I was the victim of a potential phishing fraud. She was very swift to put a restriction on my account. I really appreciate it.

24 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your kind review. We're glad Surriya was able to provide the support and reassurance you needed. We'll be sure to pass your feedback on to her!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 2 out of 5 stars

Trading platform is kind of OK

Trading platform is kind of OK. It doesn't include as comprehensive a selection of stocks and funds as I would like but 90% of the time it's OK.

What it really sucks at is getting their customer service right. I had a trade query that they took over a week to even pass to the right desk to rasie the disoute. And in their response, the fact they told me "within 5 days" that they had then passed it on to the correct team to be addressed, that was consistent with their "up to 5 days" response time. Never mind that it took a further day or two to get a really tepid and uncomprehensive response from them. Funnily enough the stock and trade in question didn't just sit waiting patiently for them to take their sweet time, and I lost financially not just because of the error in the trade initially, but a second time because I was naive enough to wait patiently for their response.

Really unacceptable lack of humility in respect of that delay too. They've given up trying to appease me for the way the mispricing happens at the end of each day, and these glitches in trade orders that they never seem willing to acknowledge any responsibility for.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Afternoon,

We're sorry to hear you've had a tough experience when raising a trade dispute on our platform. We are aware of slower responses falling outside of our usual SLA shortly after tax-year-end but our response time should now be much quicker. We apologise for the inconvenience this has caused.

Regarding the response to your trade dispute, we have requested further information from you so we can look into your query in more detail. We do expect our trade dispute responses to be clear and comprehensive so we would be happy to investigate this in further detail if this standard has not been met.

If you are not comfortable providing further information via this platform, please don't hesitate to contact us via secure message or on 0345 607 6001 and we would be happy to help you.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Lee was very helpful.

29 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your review! We really appreciate your feedback and will be sure to pass it on to Lee.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 1 out of 5 stars

My experience with Interactive…

My experience with Interactive Investor's customer service has been extremely disappointing.

I instructed my previous pension provider to transfer funds in April, but the process has been delayed repeatedly due to issues that could have been identified upfront.

In May, I was told my Direct Debit form was incomplete because my name was missing. I corrected and resubmitted it .
In June, I was informed that my address was incorrect. Again, I corrected the form and sent it back.
I was then advised that my Direct Debit would not be set up until August, resulting in a delay of around three months before my investments could even begin.
In addition, monthly contributions are collected on the 1st of the month but are not invested until the 3rd Wednesday of every month, introducing further delays.

The overall process has been slow, inefficient, and frustrating. In my experience, other investment platforms have much smoother onboarding and transfer processes with far fewer administrative hurdles.

I hope Interactive Investor reviews its onboarding and customer service processes, as delays of this nature can have a real impact on customers' investments.

29 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Dear Ms Prachi Misra,

Thank you for getting in touch and for taking the time to explain what has happened.

I'm sorry to hear about your experience and the delays you've encountered while trying to transfer your pension and set up your contributions. I appreciate how frustrating it must have been to be asked to amend your Direct Debit instruction on more than one occasion, particularly when the issues were identified at different stages of the process.

I also understand your concerns about the length of time it has taken to get everything in place and the impact this has had on when your money can be invested.

I can assure you that a formal complaint has been logged and arranged for the case to be reviewed by a member of our Complaints Team. They will look into the issues and the delays relating to the Direct Debit setup, and the service you received throughout the process.

We take feedback like this seriously, especially where customers feel that avoidable delays have affected their experience. As part of our review, we'll consider the points you've raised about our onboarding process and the communications you've received.

A member of the team will be in touch within three working days with either the outcome of the complaint or an update on the investigation if more time is needed.

Thank you for bringing this to our attention. I'm sorry again for the frustration and inconvenience caused, and we appreciate your patience while we look into the matter.

Kind Regards,
James Stewart
Customer Service Deputy Manager,

Rated 3 out of 5 stars

Some goods and some bads

The site is well structured and fast. The availability of stock (both ETFs and individual shares) has mostly been adequate for my needs although in a couple of cases I had to go elsewhere to buy certain ETFs on international markets. The monthly fee is acceptable (although certain competitors are free). What I can't accept any more is the 20$ tax on withdrawing dollars, the multiple days it takes for the withdrawals to happen, and the currency conversion fees that are way higher than the competion. For these reasons I'm increasingly moving away from II and into competitors. For one, I'll soon move elsewhere my USD-denominated investments.

29 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We appreciate you sharing your detailed feedback regarding our platform's structure and speed, as well as the availability of stock. We understand your concerns about the withdrawal fees, processing times, and currency conversion rates, and we are actively reviewing these aspects to improve our services. Your insights are valuable as we strive to enhance our offerings.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

I am a new client

I am a new client, having transferred from HLAM where I was concerned and unhappy with disappointing service. I had a difficult problem after setting up, which made it difficult to access my new account,fully. The cause was my fault. I spoke with Ariana, who after some research was able to fix things for me without any further worry. This was service, involving a difficult security matter and I was very favourably impressed with how it was handled and efficiently resolved.

21 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We are so pleased to hear about your positive experience with us, especially after a challenging start. It's wonderful to know we could resolve your account access issue efficiently and to your satisfaction. Thank you for sharing your feedback!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Very efficient service!

Mark dealt with my query on line very speedily - fantastic service!

24 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We are so pleased to hear about your positive experience with our service. We appreciate your kind words.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

The customer response team have always…

The customer response team have always quickly come back to me.

25 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We're happy to hear our team has been responsive. We appreciate your kind words!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

There is serious world shortage of…

There is serious world shortage of wonderful people like Adbie who works at Interactive Investors in Leeds. She has an infectious personality that makes one feel at ease and happy to wait for her to solve any banking issues. She speaks to customers with the upmost respect and understanding. Whoever appointed her made a great choice.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

Thank you for your wonderful feedback. We are delighted to hear about your positive experience and appreciate your kind words. We are pleased that our team member made you feel at ease and provided excellent support.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Great help

A polite, well trained, competent and personable member of staff helped me with what seemed an intractable problem. Thank you Iyanu

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We are so pleased our team provided polite, competent, and personable assistance, resolving your problem. Thank you for your feedback!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 4 out of 5 stars

My financial advisor wanted information

My financial advisor wanted quite a few details in connection with my trading account. Mark replied and gave step by step instructions with regard to where to find the specific answers. I was able to follow this and sort out the issues very easily.

24 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We are so pleased to hear that our team was able to provide clear, step-by-step instructions, helping you easily resolve your trading account details. Thank you for sharing your positive experience!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Called II as am getting lump sum paid…

Called II as am getting lump sum paid into SIPP and considering a drawdown. Aran talked through what triggers the MPAA. Furthermore initial PCLS and resulting 75% crystallised split options. Very informative and gives customer greater understanding.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We're truly happy to hear your experience was so informative and helpful. We appreciate you sharing your positive feedback about the guidance received.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Good service

I had to call back having missed a call from ii, and their call was simply to ask if I was happy with my account with them. I certainly am. Queries are answered prompt and in a helpful manner and I have no complaint at all.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We are so glad to hear you are happy with your account and our prompt, helpful query responses. Thank you for your wonderful feedback!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Well done, Interactive Investor and Lewis Nash

Many thanks indeed to Lewis Nash for very good and quick customer service when he helped find a solution to resolve a problem when I made a share purchase out of the wrong account.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We're so glad we could help resolve your share purchase issue quickly and efficiently. Thank you for sharing your positive experience!

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Dean at customer service was great

Dean at customer service was great
And so was Taylor!

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We're so glad you had such a positive experience with our team. We appreciate your kind words.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

Technical Problems

I have had problems with the log-in into my account today.

I phoned the helpdesk of Interactive Investor and I spoke to Robbie Munro. He very quickly solved my problem.

He is friendly, patient and very professional. I should like to thank him for his assistance, he is a credit to the organisation.

I should be grateful if you could pass on this message to him.

Kind regards

Tom

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

We are so pleased to hear about your positive experience with our helpdesk. It is wonderful to know that our team was able to resolve your log-in issue quickly and professionally. We will certainly pass on your kind words to the team member you mentioned. Thank you for sharing your valuable feedback with us.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

GREAT CUSTOMER EXPERIENCE

I'VE BEEN USING THIS SERVICE FOR A FEW YEARS FOR SHARE TRADING BUT RECET CIRCUMSTANCES MEANT I HAD TO CLOSE MY ACCOUNT. I CALLED THE CLOSURE LINE AND SPOKE WITH BECKY WHO WAS EXCELLENT IN DEALING WITH EVERYTHING I NEEDED IN A PROFESSIONAL MANNER. THANKFULLY THERE ARE COMPANIES OUT THERE WHO UNDERSTAND WHAT GOOD CUSTOMER SERVICES LOOKS LIKE. WELL DONE.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi

We truly appreciate you sharing your positive experience with us. We are glad our team provided excellent service during your account closure. Your feedback is very valuable.

Kind Regards,
James Stewart
Customer Service Manager,

Rated 5 out of 5 stars

I couldn't fault Lee at ii today

I couldn't fault Lee at ii today. I wanted some quite specific information relating to the process for drawing down my SIPP tax free cash. Lee was, at all times, friendly, informative and patient. On the one point that he wasn't completely sure, he asked me to wait (for a minute at most) while clarified with a specialist and then conveyed the answered clearly and concisely. I was a reluctant mover to ii from the Share Centre but have been consistently impressed with the people with whom I have had dealings.

26 June 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hi,

Thank you for sharing your positive experience. We are delighted to hear that our team member provided such friendly, informative, and patient assistance. We appreciate your feedback and are glad we could help.

Kind Regards,
James Stewart
Customer Service Manager,

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