Got very quick response (in spite of automated warning of 'lines are busy expect long delay'). Agent who supported me was Rui - top drawer. He spotted the problem right away and directed me toward fix... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Just instructed a transfer out - of and isa balance, gia inc USD balance too as well as residual funds from my late father’s account. Also needed DD turned off. All slick and easy - Curtis Bowker on t... See more
Company replied
Wanted to exercise my votes for an AGM but company not on main markets. Megan (Meegan) took the time get the details and provide the assistance required. Then she called back today to let me know that... See more
Company replied
Moved my SIPP to II last year and have recently transferred my ISA as well. Great platform for a fraction of the cost of other providers. The flat fee for holding a SIPP, ISA and trading account offe... See more
Company replied
Company details
About interactive investor
Written by the company
interactive investor (ii) has been helping people keep the money they make for over 30 years.
Low fees? Yes please - For a low, flat monthly fee, you get a secure home for your Stocks & Shares ISA, Personal Pension, and Trading Account, along with one of the widest ranges of investments on the market and a wealth of expert insight.
Excellent service - Join over 500,000 savvy investors who find our Boring Money award-winning customer service friendly, professional and supportive.
Award-winning products - As well as being both Which? Recommended and Boring Money award-winning for our SIPP, we’ve also been named a Boring Money Best Buy for our Stocks & Shares ISA.
Join today - It only takes 10 minutes, and our friendly and knowledgeable team are on hand to help you.
Happy investing.
Contact info
London, United Kingdom
- ii.co.uk
4.5
Excellent
28K reviews
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Was a great service but they broke SMS 2FA recently
I have been a long term satisfied customer of II and would have recommended it to others. However in a new change of security policy which in totally Orwellian fashion they call "enhanced security" when they mean "reduced security" 2FA is no longer required for every login nor can you request it to be. According to II support the "intelligent" (ha!) system can waive this for 30 days and there is nothing anyone can do about this.
This is clearly terribly insecure and is something people should be aware of before committing funds if they require 2FA.
24 May 2026
Unprompted review
Reply from interactive investor
Hey,
We’re sorry to hear you’re disappointed with the recent changes to our login security process. We understand that changes to authentication can feel disruptive, especially when you’ve been used to being prompted for a code at every login.
To clarify, we have introduced Adaptive Multi-Factor Authentication (MFA), which is a risk-based security approach. Instead of requiring a security code on every login, the system carries out background security checks each time you sign in and will only prompt for MFA when a login appears unusual or higher risk.
This helps balance strong account protection with a smoother, less repetitive login experience for most customers.
As advised by our support team, this feature cannot be turned off or overridden on an individual basis.
We appreciate your long-standing custom and your concerns regarding account security. If you would like to discuss this further, our team would be happy to help explain how the controls work in more detail.
Thank you again for your feedback—it’s genuinely valued and helps us improve
Kind Regards,
James Stewart
Customer Service Team Manager
Great service
I spoke to a friendly woman called Addie who persuaded me to join ii and Im excited to get started. After an extensive explanation and a lot of questions on my behalf, I am thrilled to have now created my account. Will also be creating Jisa's for my twin boys, which they will benefit from in the future. Thank you Addie! I will recommend to people in the future.
22 May 2026
Unprompted review
Reply from interactive investor
Dear Simone,
We are so happy to hear about your positive experience and that you're excited to get started! We are also delighted that you're planning to create accounts for your boys. Thank you for your kind words and for recommending us!
Kind Regards
James Stewart
Customer Service Manager
Useless and expensive
Useless and expensive. High fees, which will continue to increase, for rubbish service. They will tell you " you can't do that online, you need to phone". Then when you find an opportunity to phone within their limited opening times, they will tell you "you can't do that on the phone, you need to do it online", then when you do it online you will wait for four days and still won't receive a response. Then you'll process a transaction and it will say it will complete by 14:00 tomorrow, but when you submit the request, it will say that it will complete three days later. There are many other cheaper or free trading platforms, use them not Interactive Investor.
23 May 2026
Unprompted review
Reply from interactive investor
Good afternoon,
Thank you for getting in touch. We’re sorry to hear about your experience and appreciate you taking the time to share it. We understand how frustrating it is to receive conflicting guidance between online and phone support. Our typical response time for messages is 2 working days but it can be longer during busy periods.
Your feedback highlights areas where we clearly need to improve, particularly around communication. As you have provided some account information, we’ve been able to look into this issue in more detail and resolve it. We’ve responded to your message with more information.
Best regards,
Bronagh Burns
Customer Service Management Team
Extremely helpful and proactive…
Extremely helpful and proactive customer service.
23 May 2026
Unprompted review
Reply from interactive investor
Dear Mr Daniel,
We're glad our team was helpful and proactive. Thank you for your feedback.
Kind Regards
James Stewart
Customer Service Manager
Help from Shaun
I spoke to Shaun this afternoon who gave me help on using the web site. He was very patient and helpful with clear explanations.
22 May 2026
Unprompted review
Reply from interactive investor
Dear Norman,
We are delighted to hear our colleague provided patient, helpful, and clear explanations regarding website use. Your feedback is greatly appreciated.
Kind Regards
James Stewart
Customer Service Manager
Thank you very much for your efficient…
Thank you very much for your efficient service today, my query was dealt with very effectively by Rui. Highly recommended, many thanks.
22 May 2026
Unprompted review
Reply from interactive investor
Dear Jayne,
We're delighted to hear our team provided efficient and effective service today. Thank you for sharing your positive experience!
Kind Regards
James Stewart
Customer Service Manager
The fact that Beulah came back to my…promptly and accurately.
The fact that Beulah came back to my enquiry quickly and q
22 May 2026
Unprompted review
Reply from interactive investor
Dear Mr Woods,
We're happy to hear Beulah's quick response was helpful. Thank you for your feedback!
Kind Regards
James Stewart
Customer Service Manager
Great Customer service
Phoned up today for information to manage accounts under LPA. Was able to get through to Customers services within about 3 minutes and the representative on the phone Phoebe was extremely helpful and answered my questions fully
22 May 2026
Unprompted review
Reply from interactive investor
Dear Happy,
We're so happy to hear about your positive experience with our customer service team. We appreciate you sharing your feedback.
Kind Regards
James Stewart
Customer Service Manager
Thank you Jordan
Jordan took a novice through a procedure which I had never done before with care, attention to detail and in a cheerful, considerate manner.
Thank you Jordan
22 May 2026
Unprompted review
Reply from interactive investor
Dear Gwynneth,
We're so glad to hear about your positive experience! We appreciate you sharing your kind words.
Kind Regards
James Stewart
Customer Service Manager
Always has been a good experience with…
Always has been a good experience with ii, customer service with Dean recently was quick and helpful
22 May 2026
Unprompted review
Reply from interactive investor
Good afternoon,
Thank you for your feedback. We are delighted to hear that you consistently have positive experiences with our service and that you found our recent assistance both prompt and helpful. We will ensure that your comments are passed on to Dean.
Kind regards,
Carl McDonagh
Customer Service Management Team
Beulah was very helpful and friendly
Beulah was very helpful and friendly. Thank you.
22 May 2026
Unprompted review
Reply from interactive investor
Good afternoon,
We are delighted to hear that you had a positive experience, and we greatly appreciate your kind words. We will ensure that your feedback is passed on to Beulah.
Kind regards,
Carl McDonagh
Customer Service Management Team
Problems withdrawing from my SIPP
I have been having problems withdrawing some money from my SIPP as a UFPLS and asked for some help.
Jessica took on the task and was very patient and extremely helpful. I'm not sure I would have been able to do it without her kind help. Very nice young lady.
21 May 2026
Unprompted review
Reply from interactive investor
Good afternoon,
We are delighted to hear that our team provided such helpful and patient support with your SIPP withdrawal. Thank you for taking the time to share your positive experience. We will also ensure that your kind words are passed on to Jessica.
Kind regards,
Carl McDonagh
Customer Service Management Team
I would like to thank Addie for her swift resolution to my query
I would like to thank Addie for the very professional help she provided during my phone call. She promised to call me back with an answer, which she did swiftly.
21 May 2026
Unprompted review
Reply from interactive investor
Good afternoon,
Thank you for taking the time to share your positive experience. We are delighted to hear that the assistance you received was both professional and prompt. Your feedback is greatly appreciated and I will ensure your kind words are passed on to Addie.
Kind regards,
Carl McDonagh
Customer Service Management Team
Almost unusable phone service
Almost unusable phone service, which I'd never normally use but the shares they sold me in a 'C' issue remain untradeable online, despite being tradeable online at other brokers, and despite messaging them 3 days ago (without response).
"Up to 30 minute wait time due to global events" - only it's not due to global events, is it?
Online, ii are generally fine, despite a notably clunky system (shares often not available for sell quotes until refreshed, variable time-outs, can't go straight from buying one block to quoting for another, without first revisiting the portfolio page).
But when forced to use the phone, you may as well be sending your instruction in via Royal Mail.
21 May 2026
Unprompted review
Reply from interactive investor
Hey Adam,
We’re sorry to hear about the issues you’ve experienced, particularly with the shares from your C issue remaining untradeable online and the delay in responding to your message. We understand how frustrating this can be, especially when you’re trying to trade in a timely manner.
I can confirm this is a known issue with the regulatory documents, and our IT team have been notified and are currently working on a resolution. Unfortunately, we’re not able to provide a confirmed timescale at this stage.
In the meantime, if you need to place a trade, you’re welcome to contact us by phone. We appreciate the inconvenience this may cause, so we will apply the standard commission rate and waive the telephone dealing fee due to the IT-related issue.
We also appreciate your broader feedback regarding the platform and phone service. While we do experience higher call volumes at times which can impact wait times, we recognise this is not the level of service we aim to provide.
Thank you again for your feedback—it’s genuinely valued and helps us improve
Kind Regards,
James Stewart
Customer Service Team Manager
Reply from interactive investor
Good afternoon,
We are pleased to hear that your issue was resolved promptly. We will be sure to pass your thanks on to Rui.
Kind Regards,
Carl McDonagh
Customer Service Management Team
I always find ii staff very helpful
I always find ii staff very helpful, customer service is excellent. I needed a Bed and ISA transfer completed before the shares went ex dividend, Zeb had it all completed in a timely manner.
11 May 2026
Unprompted review
Reply from interactive investor
Good afternoon,
We're so glad to hear our staff provided excellent service and completed your Bed and ISA transfer efficiently. Thank you for your kind words!
Kind regards,
Nadia Tindall
Customer Service Management Team
interactive investor is one of the best…
interactive investor is one of the best platforms. I have ISA with ii and am very happy with their services including reasonable dealing/maintenance costs, high website quality, good customer services. Highly recommended.
20 May 2026
Unprompted review
Reply from interactive investor
Good afternoon,
Thank you for your wonderful feedback! We are delighted to hear you are very happy with our services, costs, website quality, and customer service. We appreciate your recommendation.
Kind regards,
Nadia Tindall
Customer Service Management Team
Helpful Assistance
I spoke to Amaala yesterday. She was very helpful and patient and guided me through the Interactive Investor website. I am not very good with technology and having the help of someone pleasant, like Amaala, made a big difference to me. So thank you and well done.
20 May 2026
Unprompted review
Reply from interactive investor
Good afternoon John,
Thank you for your wonderful 5-star review! We're so pleased to hear that our colleague provided patient and helpful guidance with the website. We appreciate your kind words.
Kind regards,
Nadia Tindall
Customer Service Management Team
Efficient share transfer
I was requesting a share transfer to a family member which used to be a complicated procedure. With the help of Beulah it was made seam free and very efficient. This was very good service and I thank Interactive Investor and Beulah for his assistance which was very much appreciated.
20 May 2026
Unprompted review
Reply from interactive investor
Good afternoon John,
We're so glad to hear we made your share transfer seamless and efficient. Your positive feedback is truly appreciated, and we thank you for sharing your experience.
Kind regards,
Nadia Tindall
Customer Service Management Team
Tax certs - sorted!
Fully satisfied with the response to my request at such a bouts time. Beula was very helpful and courteous.
Thank you.
21 May 2026
Unprompted review
Reply from interactive investor
Good afternoon Jeff,
Thank you for your feedback. We are pleased to hear our team member was very helpful and courteous during a busy time.
Kind regards,
Nadia Tindall
Customer Service Management Team
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