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Holborn Assets Reviews 2,587

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 180 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional approach, often highlighting their dedication and expertise. Many people appreciate the excellent service received, noting the integrity and genuine care shown by the team. However, some customers were dissatisfied with the customer service and response times, mentioning difficulties in getting replies or follow-ups, especially after their initial advisor left the company. There were also concerns raised about certain investment recommendations and a perceived lack of due diligence in some cases.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Many customers praise specific advisors for their... See more

Service

Consumers find service to be positive, with many praising the professionalism, efficiency, and helpfulness of... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the professionalism,... See more

Response time

Clients share ambiguous opinions on response times. Many customers praise the promptness and responsiveness... See more

Customer communications

Customers consistently note ambiguous experiences with contact. While some reviewers appreciate proactive... See more

Reviews shaping this summary

Rated 4 out of 5 stars

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me. Henry took full control of a negative sitaution, came up with an alternativ... See more

Company replied

Rated 5 out of 5 stars

Amanda Steyn has been nothing but exemplary. I have referred her clients which she has taken in her stride and acted with absolute professionalism. She handles queries with care. Has a knack for... See more

Company replied

Rated 5 out of 5 stars

We’ve worked with several financial advisors over the years, but Michelle and her team at Holborn Assets have truly stood out as exceptional. They are clear, transparent, and take the time to expl... See more

Company replied

Rated 5 out of 5 stars

Having Anben as an advisor has been really refreshing—especially compared to others I’ve encountered in Dubai. What stood out most is his honesty and integrity. He doesn’t overpromise or tell y... See more

Company replied


Company details

  1. Investment Service
  2. Financial Consultant
  3. Financial Institution
  4. Financial Planner
  5. Pension Fund
  6. Tax Advisor

Written by the company

Holborn Assets is an independently owned, global financial advisory group established in 1998 and headquartered in Dubai. The company caters primarily to British expats with the objective of helping clients invest the right money in the right place at the right time. A holistic financial services provider, the group specialises in personal and corporate wealth management and manages over $2billion in assets under management. Key service offerings include -- Citizenship & Residency Programmes, Investments, Wills and Estate Planning, Education Planning, Pensions, Insurance, Long Term Care and SME services. The company has offices in the Middle East, UK, Europe, Africa and South Asia and currently supports a cadre of over 2200 UK and US qualified independent financial advisers.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
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1-star

Replied to 35% of negative reviews

Typically replies within 2 weeks

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Rated 1 out of 5 stars

Slooooow

Slooooow
Every time I have to deal with them, its a slow (sometime repetitive) process. Recently almost all requests have needed me to follow up. And on a major decision, the incorrect advice was provided.

Will be gradually moving my policies / investments away.

1 August 2025
Rated 5 out of 5 stars

Great support.

Great support.

18 July 2025
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Reply from Holborn Assets

Thank you for your kind words, Frank! We are glad to hear you had a great experience with Holborn.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great!

Prompt response to emails, clear guidance on procedures.

4 July 2025
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Reply from Holborn Assets

Thank you so much for your feedback, Paola! We are thrilled to hear that you found our email responses prompt and our guidance clear.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Deeply Disappointed by Holborn Assets’ Conduct and Lack of Accountability

This review reflects my personal experience with Holborn Assets / Holborn Property relating to a property investment made in my wife’s sole name, for which I funded both the reservation fee and deposit. Despite my ongoing involvement and financial contribution, Holborn has failed to show any transparency, professionalism, or basic accountability.

1. Fabric Village Misrepresentation:

Holborn promoted the Fabric Village development in Liverpool, assuring us that due diligence had been carried out. An estimated completion date of Q4 2019 was confirmed in writing and stated in the reservation form. This timeline proved to be wholly unrealistic, as the development had barely started at the time of reservation. These misrepresentations directly influenced our decision to proceed.

2. Proposed Alternative Never Materialised:

After Fabric Village faced severe delays, Holborn suggested transferring the investment to an alternative development—King’s Dock Mill. Unfortunately, this development was also delayed, and the proposed replacement unit never materialised. No viable resolution was offered.

3. Undisclosed Role as an Introducer

Only after problems emerged did Holborn claim they had acted merely as an “introducer.” This was never disclosed at the point of reservation. Their communication, documentation, and involvement throughout gave the clear impression that they were responsible for overseeing the transaction. They have since refused to accept any liability.

4. Data Protection Concerns:

Our personal data was shared with API Global without our explicit consent. Holborn maintains there was no GDPR breach, yet when asked to produce evidence of consent, the documents they eventually sent were dated after the reservation had already been made. Greg Miller, a senior figure at Holborn, even contacted us from his personal email address and included attachments relevant to this matter—raising serious concerns about how client data is handled.

5. Unprofessional Conduct by Key Individuals:

We raised these issues with several senior members of Holborn. The responses were consistently evasive:

- Greg Miller (Managing Partner, Holborn Hong Kong) used his personal email for formal correspondence related to our case—completely unprofessional and, in our view, a further breach of GDPR.

- Flora Parker (Head of Group Compliance & publicly named Data Protection Officer, Holborn Cyprus) repeatedly failed to meet her own stated deadlines for responses and eventually stated that she would no longer communicate with us at all—without having resolved any of the matters raised.

- Robert Parker (Chief Executive Officer & Chairman of Holborn Assets Ltd) and the wider Holborn board never acknowledged any of our correspondence.

This shows a systemic failure in accountability and client care across their senior management.

These specific individuals at Holborn Assets—Robert Parker and Greg Miller (both listed on Holborn’s “Our People” page), and Flora Parker, who is named as the company’s Data Protection Officer in their official Group Privacy Policy—were directly involved in the issues I encountered. Following a challenge to this review by Holborn, I believe it is both fair and appropriate to reference their names and professional roles, as they are publicly available and relevant to the concerns raised.

6. Settlement with API Global

After filing a legal claim in the UK, we secured a settlement with API Global for the full return of the £5,000 reservation fee plus five years’ interest. This agreement was made without any admission of liability on their part. While we welcomed API’s eventual decision to settle, it only recovered a small portion of the total funds lost. We remain significantly out of pocket due to Holborn’s initial misrepresentation and lack of redress.

Summary:

Our experience has exposed serious flaws in Holborn’s processes around due diligence, client communication, data protection, and post-sale support. For anyone considering engaging with Holborn Property or Holborn Assets Ltd for international property investment, I would strongly recommend exercising extreme caution, obtaining independent legal advice, and insisting on full written disclosure from the outset.

Disclaimer: This review is based on factual events and personal documentation. It reflects our direct experience and is published in the public interest to help other investors make informed decisions.

24 October 2024
Rated 1 out of 5 stars

Avoid Holborn Assets UAE – Misleading Advice and No Accountability

If you're thinking of investing with Holborn Assets UAE, think again,unless you're happy to see your money disappear.

We were advised by one of their consultants to invest in a UK property with the promise that it would fetch £1100 in monthly rental income. In reality, the property sat vacant for almost three months. We eventually had to reduce the rent by £200 just to find a tenant. That tenant only stayed for a year, and the property was then vacant for another two months and counting.

At the same time, we were also advised to invest in Godwin Capital, a decision that now haunts us. Two years later, Godwin Capital is under administration, and that investment is likely a complete loss.

What's worse, Holborn has been completely unresponsive. I've sent multiple emails and received no reply. There's no follow-up, no accountability, and certainly no support.

Be very careful before trusting this company with your money. Based on our experience, their advice is unreliable, and when things go wrong, they’re nowhere to be found.

21 June 2025
Unprompted review
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Reply from Holborn Assets

Dear Mr Heugh. Thank you for your feedback. We’re sorry to hear of your concerns. A member of our team has already been in touch with you directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

If I could give zero stars I would.

If I could give zero stars I would.
I added comment before but removed, and adding again.
I have evidence and proof of my investment and contact, please don't remove without reaching me. Holborn Assets introduced me to Capital 3PM.
I invested both Empire and Godwin Capital — both of which have gone bankrupt, leaving me with serious financial losses.
My investment with Godwin Capital and Empire both was supposed to be secured and FCA backed and regulated. Now I’m finding out this isn’t the case. All lies.
I would give 0 stars if I could

DO NOT PUT YOUR MONEY WITH HOLBORN ASSETS UNLESS YOU ARE FULLY PREPARED TO LOSE IT ALL. You have been warned.

22 July 2025
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Reply from Holborn Assets

Hi Volkan, thank you for your feedback. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Jason Swan - 5 Star Experience

Jason Swan of Holborn Assets has been tremendous to work with on the Portugal Golden Visa process. His initial webinar was very informative, and on a personal level he has been a pleasure to work with. He understands our needs and concerns, and has provided us with good contacts to move forward.

18 July 2025
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Reply from Holborn Assets

Thank you so much for your 5-star review and kind words about working with Jason! We're thrilled to hear that his webinar was informative and that he's been able to support you personally throughout the Portugal Golden Visa process. Understanding your needs and connecting you with the right people is exactly what we strive for. We're glad to be part of your journey and look forward to seeing it through with you!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

I received my labor certificate today…

I received my labor certificate today as part of my EB3 visa process for a green card in america 🇺🇸 I had a great experience with Holborn. The process was very straightforward. Kiera & Steve Roberts were fantastic. Everything was explained clearly & I felt fully supported at every step. I highly recommend Holborn. Thankyou 🙏

16 July 2025
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Reply from Holborn Assets

Thank you so much for your kind words and congratulations on receiving your labor certificate, Andrew! We're thrilled to hear that your EB3 journey has been smooth and that Kiera and Steve provided the clear guidance and support you needed. It means a lot to us that you felt confident and well taken care of throughout the process. Wishing you all the best as you continue your journey toward your new life in America!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Very professional team

Very professional team. They guided me with accurate information and guided me on each step. I am impressed with their professional lism which i have not seen in other immigration services company. Steve handled my case and what his profile says, hes better than that. On time with all meetings and comitment, ill tell ppl to go with steve

16 July 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your kind words and for sharing your experience, Jibran! W are thrilled to hear that you felt supported and well-guided throughout your EB-3 Visa journey. Steve will be especially pleased to know he exceeded expectations. He truly goes above and beyond for every client. We are grateful for your recommendation and are always here if you or anyone you know needs further assistance.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Avoid at all costs.

We were advised to invest in a loan note with Godwin by our Holborn advisor who said this was "the most secrutinised investment he'd seen in 30 years". A guarantee of 12% return which, he assured us time and time again, was a secure investment backed by assets. It was all lies. Millions lost including our families savings. They are crooks putting commission above everything. Avoid at all costs.

11 July 2025
Unprompted review
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Reply from Holborn Assets

Hi David. Thank you for your feedback. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Holborn Assets was fabulous to work with

Jason Swan has been our contact at Holborn for our Portuguese Golden Visa from Day 1 and he has been just terrific. This has been a big, complex decision for us, and Jason made the process go very smoothly. All the information we received was very clear and all of our questions were answered to our satisfaction. It has been a very transparent and trustworthy process. An added benefit was Jason's patience as we worked through some family decisions. All in all we highly recommend Jason and Holborn Assets for anyone considering an investment in Portugal for their Golden Visa.

18 June 2025
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Reply from Holborn Assets

Thank you so much for your thoughtful review and kind words about your experience with Jason and Holborn Assets, Michael. We're delighted to hear that Jason provided the clarity, support, and patience needed to help guide you through such an important decision. Transparency and trust are values we hold dear, and it’s wonderful to know they came through in your journey toward securing a Portuguese Golden Visa. We truly appreciate your recommendation and wish you and your family all the best in this exciting new chapter!

Vincent @ Holborn Assets Trustpilot Team

Rated 4 out of 5 stars

Its all about the Staff

Its all about the Staff
Romeo Steffinuti was great
Thx Romeo

7 July 2025
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Reply from Holborn Assets

Thank you for the kind words, Paul! We're so glad to hear that Romeo made a great impression—he truly is a valued member of our team. We'll be sure to pass along your thanks. If there's anything else we can assist you with, we're always here to help!

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Holborn Assets disgraceful behavior

Unfortunately, it isn’t possible to give a minus rating for Holborn Assets. They strongly recommend that I invest my 30yr pension into Godwin Capital #8 around the middle of 2024, giving me personal assurances that the investment was low risk and would suit my plans to retire in the next 2-years. They also assured that the investment was protected by Bluewater Capital having first legal charge over any assets belonging to GC8. This all turns out to be lies, lies and more lies. I have been a client with Holborn Assets for over 12yrs, over that period of time they have groomed me into thinking that they actually cared for their clients. Their latest actions in advising me to invest my life savings investment in GC8 has left me facing financial ruin. Holborn Assets are an absolute disgrace and totally unethical and unprofessional. They should be banned from operating and their directors and policy makers should be subject to criminal investigations and jailed! AVOID THEM AT ALL COST, otherwise it will be at YOUR COST if you engage or remain with them.

25 June 2025
Unprompted review
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Reply from Holborn Assets

Hi Franco. Thank you for your feedback. We’re sorry to hear of your concerns. Unfortunately, we are unable to locate your details in our records based on the name provided. We have requested information from you to allow our Client Relations team to assist you further. Could you please provide these details? Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Do not trust them with your money!

I entrusted Holborn Assets with my savings after their advisors enthusiastically recommended these “amazing” loan-note investment opportunities offered by Godwin and Empire. These were presented to me as low-risk investments, backed by the supposedly “stellar” track record of the companies involved.

Unfortunately, the reality was very different. Empire went bankrupt last year, and now Godwin has followed suit—despite a creditor vote to defer payments for 12 months. Insolvency proceedings are now underway for both companies, and the likelihood of recovering our funds appears slim.

After raising my concerns with Holborn’s Client Relations team, I was met with complete denial of responsibility. Holborn claims to act merely as an “introducer,” washing their hands of any accountability.

I am deeply disappointed by the lack of proper due diligence, risk assessment, and transparency from Holborn prior to recommending these products. In my experience, Holborn simply failed to protect its clients’ interests.
Do not trust them with your money!

25 June 2025
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Reply from Holborn Assets

Hi, Christos. We are sorry to hear your concerns. Our 20,000+ clients are at the forefront of everything we do, and this has been the cornerstone of our company successfully operating for over 25 years. We have requested our team to contact you to see how he may be able to assist. We thank you again for your feedback.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Matthew Theron is a well-organized

Matthew Theron is a well-organized, knowledgeable professional and I am looking forward to a long-beneficial association with Holborn .

13 June 2025
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Reply from Holborn Assets

Thank you for your kind words and thoughtful feedback, Bernhard. We're delighted to hear that your experience with Matthew's has been positive. At Holborn, we take pride in providing knowledgeable and professional service, and it's great to know Matthew exemplifies that. We look forward to a long and successful partnership with you.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great advising and assistance

The company and the adviser simplify the complexity of the process very well. However, the overall process takes too long and should be expedited. Reviewing forms and documents shouldn’t take this much time.

11 June 2025
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Reply from Holborn Assets

Thank you for your honest and thoughtful review, Fatma. We're pleased to hear that you found our advising and assistance helpful, and that we were able to simplify the process for you. We also appreciate your feedback regarding the timeline — we understand how important efficiency is and are actively working on improving turnaround times for document reviews. Your input helps us enhance our service, and we truly value your patience and trust.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Friendly and timely service

Frequent communication, friendly engagement, informative market updates on 6 monthly basis, prompt response on requests.

29 May 2025
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Reply from Holborn Assets

Thank you so much for your kind words, Lizelle! We're glad to hear you’ve found our service friendly, responsive, and informative. Providing timely updates and staying in regular contact is very important to us, so it’s great to know that stood out. We're always here if you need anything!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great Service

Great Service, Amazing Follow-up, Flexibility in Investments. A big thank you for Mr. Zahi for his professionalism, enthusiasm and respect for the client.

6 June 2025
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Reply from Holborn Assets

Thank you so much for your kind words, Alexandre! We are thrilled to hear you had a great experience and truly appreciate your feedback. We are especially glad that Mr. Zahi's professionalism and dedication stood out. It is our pleasure to support you with flexible investment options and attentive service. Looking forward to continuing this journey with you!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

the interaction with the agent…

the interaction with the agent Guillermo Martorell

13 June 2025
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Reply from Holborn Assets

Thank you for your feedback on your interaction with Guillermo, Begona. We are delighted to hear we could provide you with a 5-star service. Guillermo takes great pride in delivering a professional and helpful experience, and we’ll be sure to pass along your kind words. If there’s anything else we can assist you with, don’t hesitate to reach out!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

getting always clear and prompt…

getting always clear and prompt information in order to be able to make the right decision

12 June 2025
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Reply from Holborn Assets

Thank you for your kind words, Franck! We are glad to hear you are finding the information clear and prompt — that is exactly what we aim for. Helping you make confident, informed decisions is our top priority. If there is ever anything more we can do, do not hesitate to let us know!

Vincent @ Holborn Assets Trustpilot Team

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