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Holborn Assets Reviews 2,587

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 186 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional approach, often highlighting specific individuals for their exceptional service and dedication. The overall service is frequently described as excellent, with many people appreciating the clear explanations and personalized advice received. However, some people were dissatisfied with the contact and response times, mentioning instances where they struggled to get a reply or felt their inquiries were not adequately addressed. A few other people also felt that the company's recommendations could have been more thoroughly considered.

What people talk about most

Staff

Consumers generally express high satisfaction with the staff, highlighting their professionalism,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the professional,... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

Customer communications

People report ambiguous experiences with contact. Some customers praise proactive communication and quick... See more

Response time

Customers had ambiguous experiences with response times. While some reviewers praised prompt responses, quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me. Henry took full control of a negative sitaution, came up with an alternativ... See more

Company replied

Rated 5 out of 5 stars

Having Anben as an advisor has been really refreshing—especially compared to others I’ve encountered in Dubai. What stood out most is his honesty and integrity. He doesn’t overpromise or tell y... See more

Company replied

Rated 5 out of 5 stars

We’ve worked with several financial advisors over the years, but Michelle and her team at Holborn Assets have truly stood out as exceptional. They are clear, transparent, and take the time to expl... See more

Company replied

Rated 5 out of 5 stars

Amanda Steyn has been nothing but exemplary. I have referred her clients which she has taken in her stride and acted with absolute professionalism. She handles queries with care. Has a knack for... See more

Company replied


Company details

  1. Investment Service
  2. Financial Consultant
  3. Financial Institution
  4. Financial Planner
  5. Pension Fund
  6. Tax Advisor

Written by the company

Holborn Assets is an independently owned, global financial advisory group established in 1998 and headquartered in Dubai. The company caters primarily to British expats with the objective of helping clients invest the right money in the right place at the right time. A holistic financial services provider, the group specialises in personal and corporate wealth management and manages over $2billion in assets under management. Key service offerings include -- Citizenship & Residency Programmes, Investments, Wills and Estate Planning, Education Planning, Pensions, Insurance, Long Term Care and SME services. The company has offices in the Middle East, UK, Europe, Africa and South Asia and currently supports a cadre of over 2200 UK and US qualified independent financial advisers.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 35% of negative reviews

Typically replies within 2 weeks

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Rated 1 out of 5 stars

100% untrustworthy

If only they spent as much time looking after customers as they do removing 1 star ratings. Why was my negative review removed? Holborn has asked me for comment and this is my response. Coomer wqs nor removed

13 September 2025
Unprompted review
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Reply from Holborn Assets

Hi Robert, thank you for sharing your feedback. We want to clarify that your review posted on the 2nd of September has not been removed and remains visible. We value all feedback, as it helps us improve. Please send enquiry to our client services team at clientservices@holbornassets.com, and a member of our team will be on hand to assist you.

Vincent @ Holborn Assets Trustpilot Team

Rated 4 out of 5 stars

Holborn Assets

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me.
Henry took full control of a negative sitaution, came up with an alternative plan and drove it on.
My new circumstances are moew positive now.
Great to know that you have somebody in your corner who will defend your best interests.

20 May 2025
Unprompted review
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Reply from Holborn Assets

Hi Stuart, thank you for sharing your experience. We are glad to hear that Henry Kent was able to step in during a challenging time and provide the support and solutions you needed. It is wonderful to know your circumstances are now more positive, and we will continue to be here to protect and support your best interests.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

I couldn’t be happier

My experience with the Holborn team has been exemplary! Jonathan Ralph, Rodgie Yosores and Matthew have been instrumental in making a complicated system reachable and understandable by those of us not steeped in the profession. I appreciate their patience, understanding and at no time was there a rush to finish, even when I had a lot of questions. They recognized that I was trusting them with my life savings and they treated it as if it were theirs as well and helped ensure that we had examined all the relevant information and options to ensure the best outcome for my family. Not what is best for their corporate position. Customer service and support was first and foremost on their mind.

8 September 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your wonderful feedback, Kendall! We are delighted to hear that Jonathan, and the team were able to make the process clear and approachable, and that you felt supported every step of the way. At Holborn, we truly value the trust our clients place in us, and it’s great to know our team’s patience, care and commitment made such a difference for you and your family.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Warm and Personable

My initial inquiries about the Golden Visa were met with warm and personable assistance. My associate has been helpful in addressing every concern. I look forward to working with Holborn.

5 September 2025
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Reply from Holborn Assets

Thank you for your kind words, Catherine! We are delighted to hear that your initial experience with our team has been warm and supportive. Providing clear guidance and addressing every concern is something we take pride in. We look forward to assisting you further on your Golden Visa journey.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

10/10 Advice

Holborn Assets create really great videos and webinars that are thoroughly informative with great advice and guidance on Golden Visas and other opportunities. I have been watching Jason's content who is very knowledgeable. I have found this to be incredibly helpful for my decision making.

4 September 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your wonderful feedback, Jennifer! We are delighted to hear that you have found our videos and webinars informative and valuable. Jason and the team put a lot of effort into sharing knowledge and guidance on Golden Visas and other opportunities, so it is great to know this has been helpful in your decision-making process. We truly appreciate your support!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Website

A really nice website, in my opinion intuituve, which make it easier to use.

4 September 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your kind words, Aleksandra! We are glad you find our website intuitive and easy to use — we are always working to make the experience as smooth as possible. Your feedback means a lot to us!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great professionalism

I've had an excellent experience with this company. Impeccable customer service, informative and explanatory webinars and well-made YouTube videos. Would highly recommend.

21 August 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your kind words and recommendation, Natasa! We are thrilled to hear that you have had an excellent experience with us. Our team works hard to provide great customer service and create informative content, and it is wonderful to know it is making a difference.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Responsive and proffessional

I was truly impressed by Goeff and Amanda’s prompt responses and excellent follow-up. I also really appreciated the friendly and firm proffessional approach and helping us (as novices) to understand insurance and investing better, which made the whole experience smooth and reassuring.

Amanda was a star! She went out of her way to help me (a brand new client) short-notice with an insurance claim that ended up being approved in full.

27 August 2025
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Reply from Holborn Assets

Thank you so much for your kind words! We’re delighted to hear that Geoff and Amanda were able to make your experience smooth and reassuring. Our team always strives to provide clear guidance and support, especially for clients who are new to insurance and investing. We look forward to continuing to support you on your financial journey!

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Investment lost and Holborn silent

We invested a substantial sum on the advice of our advisor at Holborn. We were told it was protected should anything go wrong. An email out of the blue informed us the scheme (Godwin Capital No 8 Limited) in which we were advised to invest was going into administration. Since then we have been told in fact the investment was not protected and we stand now to lose all of our investment.

Our advisor reacted by telling us he was 'in a bad place over this' but not to worry as we would get it all back. No apology and nothing from Holborn and no understanding of our and our families devastation. Not a word from Holborn.

Incidentally I understand Holborn do not call their staff 'Financial advisors' but 'introducers'.

Please be careful of these people. Invest at your peril.

25 June 2025
Unprompted review
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Reply from Holborn Assets

Hi Paul. Thank you for your feedback. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Stay away…

Holborn had me invest in several unregulated products without calling my attention on the true risk involved with such products. They actually downplayed the risk by showing glossy brochures pretending the investments were secured against physical properties, etc.
Now, all companies they had me invest into via « secured » loan notes went into administration and the Administrator reports are clearly stating that investors like me and thousands of others were actually not secured against anything. Money flew from one SPV to another without any control, in spite of the trustee supposed control.
All the money invested is now lost and Holborn just keep silent. No support at all to their customers. They just let us figure things out while it’s now obvious that they has us invest in scams and Ponzi kind of products.
This company, really, cannot call themselves wealth advisors. Stay away.

26 August 2025
Unprompted review
Rated 5 out of 5 stars

Transparent and Clear Information

I have found Holborn Assets to provide transparent and clear information, prompt responses and up to the minute guidance. I can highly recommend them.

22 August 2025
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Reply from Holborn Assets

Thank you so much for your kind words and recommendation. We are delighted to hear that you found our guidance clear, transparent and timely. Providing clients with accurate information and responsive support is always our priority, and your feedback means a lot to us.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

On time

On time, prepared with good and complete information.
Attentive and open to answer questions or comments.
Typically Team M at Holborn answer my questions or requests within minutes and it has never been more than an hour.
I have absolutely no hesitation in using them.

20 August 2025
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Reply from Holborn Assets

Thank you for your thoughtful feedback, Stephen. We are so pleased to hear that Team M has been able to support you promptly and with the information you need. Providing attentive service and clear guidance is very important to us, and it is wonderful to know you feel confident in working with Holborn.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

I have lost all the money I invested on…

I have lost all the money I invested on the advice of Holborn Assets.

I initially made contact with a Wealth Manager from Holborn Assets in Spain for investment advice. After all the usual onboarding and questions to establish my objectives and risk tolerance, they made an investment recommendation but I did not invest.

3 months later their Wealth Manager contacted me with details of the Godwin Capital No.8 property bond. I quote from their email:
"2-year fixed income investment opportunity – a corporate bond"
"Secured with a debenture and a first legal charge – equal to a bank’s security"
"Fully FCA Authorized Bluewater Capital act as security trustee for clients"
"There is no other opportunity in the market where you can get these kinds of returns, without the risk of being exposed to the stock markets."

I am not a legal or financial expert and honestly I have no idea what a debenture is, but I (foolishly) trusted the advice of their Wealth Manager. He knew my financial situation and risk profile as I had already completed all the questionnaires. He assured me that this was a low risk investment, 100% asset backed meaning that the money was going into buying physical property which could be used to repay investors if things went wrong.

It turns out this was a complete lie. It was in fact a very high risk investment which should never have been recommended or sold to me, or many of the other people who have also lost their money. I would never have put a penny into it had I known the truth.

Godwin Capital No.8, along with several other Godwin Capital companies, went into administration in June 2025. The administrators are still investigating but have discovered that the investments were not secured as we were promised, Godwin Capital No.8 has no assets of any real value and there is about £160M owed to creditors. There seems very little chance that investors will get any of their money back.

Holborn Capital have failed to do their due diligence on how this investment was really structured before selling it to their clients. They have mis-sold this very high risk investment to unsuitable clients, telling them it was secure and low risk. I deeply regret I ever made contact with Holborn Assets.

20 June 2025
Unprompted review
Rated 5 out of 5 stars

Five-Star Guidance

I’ve been working with Holborn Assets since 2017 and my new advisor, Mala Patel, is been great. She explained my options clearly, helped me realign my finances, and gave advice that made sense for me. Communication has been easy and I feel more confident with my investments now.

15 August 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your kind words and for trusting Holborn Assets since 2017, Dara Garcia. We’re delighted to hear that Mala has been able to support you with clear guidance, tailored advice, and smooth communication. It’s wonderful to know you feel more confident with your investments, and we look forward to continuing to support your financial journey.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Robust communication..easy to complete…

Robust communication..easy to complete forms

8 August 2025
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Reply from Holborn Assets

Thank you for your feedback, Eric! We’re glad to hear you found our communication clear and the forms easy to complete. Making the process straightforward for our clients is always our goal, and we appreciate you taking the time to share your experience.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Holborn Golden Visa Inquiry

I had looked at several possible options for a golden visa investment opportunity. Holborn has a number of resources publicly available, specifically a series of videos hosted by Jonathan Ralph that explain the process and options. From there, I was easily able to schedule an appointment, ask questions and get the process started. So far, it has been exactly what I expected.

6 August 2025
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Reply from Holborn Assets

Thank you for your kind words and for sharing your experience with us, Jeanne. We’re delighted to hear that our videos and resources, including Jonathan Ralph’s series, helped make your decision process smoother. It’s great to know you found it easy to schedule an appointment and get your questions answered. We look forward to supporting you throughout the rest of your Golden Visa journey and ensuring everything continues to meet your expectations.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Holborn Assets: Wealth Destroyer

It is bizarre to see how Holborn Assets still has almost five stars on this platform. They are clearly pushing back hard against the recent spate of negative reviews, now the Godwin fiasco is out in the open. So how about a reality check. Senior Partner at Holborn Assets, Mr Qn ( the publication of his name is forbidden under Trustpilot's guidelines, but just imagine a Scotch dumpling) introduced me and who knows how many other investors to the Godwin Group, which is now in administration. Despite assurances that the loans were secured, it now turns out this was false. Godwin administrator Steven Illes of MHA Audit Services has instead discovered that the money was channeled to other SPVs within the Godwin Group, unsecured. Furthermore, in a sleight of hand right out of the ponzi playbook, money was used to repay other investors and also as working capital for other Godwin companies. The report further states that funds "also appear to have been loaned to enable repayments of loan notes issued by other Godwin capital raising companies (approx. £24m), lent directly to SPVs for various proposed developments or to operating companies within the Godwin Group for working capital and then subsequently advanced to SPVs for various proposed developments. We do not yet have full visibility on these loans, how the funds were utilised or the prospects of recovery.”

Something like a definitive report is not expected for another year, so it's a little premature to lawyer up. Suffice to say that, for now, no investor in the various Godwin Capital divisions I am aware of is expressing optimism about these prospects, and Steven Illes himself considers the recovery of further assets unlikely. And we are talking about thousands of people here, who invested hundreds of millions of their hard-earned cash only to see it so brazenly misused. Some have lost their life savings. Money set aside for education, health and retirement has simply disappeared into other divisions of the Godwin Group. And who advised investors to buy into this? An article in Bisnow, published this week, states that financial advisors "in the UK, U.S. and United Arab Emirates would advertise the sale of loan notes, a kind of bond, to individual investors with fixed-interest payments ranging from 8% to 12%." Crypto would have been a safer bet.

There has been no naming and shaming of these advisors yet, but Holborn's "executive team" ranks conspicuously among them. And whatever about due diligence on the part of investors, what about Mr Qn and his colleagues? (Check out the gallery of faces on the company's sleek-looking website). Did they really know what they were selling? Did they care? Or was it all about the commissions they were earning?

Don't count on the FCA to answer those questions - Holborn is too offshore for that kind of regulation - but maybe the DFSA or DIFC might like to know what they've been up to lately. They are not too big to fail.

14 August 2025
Unprompted review
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Reply from Holborn Assets

Hi Ian. Thank you for your feedback. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

RUN FOR THE HILLS

We were advised to invest in Godwin with a 12% return. They are now in administration. Our advisor in Australia has since disappeared citing family issues with no handover to anyone else once it all turned into a disaster, no care of duty , no care at all .

14 August 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your feedback, Sue. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously. In the absence of your adviser, another member of our team will be in touch with you.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Geoff Dore fantastic IFA!

Geoff Dore was incredibly helpful with my UK pension fund, transferring it, the SIPP etc. He also provided insight and advice into my SA pension, financial planning. I look forward to doing more business with him the future!

27 June 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your wonderful feedback, Guy. We’re so pleased to hear that Geoff was able to assist you with your UK pension transfer, SIPP, and provide valuable advice on your South African pension and financial planning. We truly appreciate your trust in us and look forward to continuing to work with you in the future.

Vincent @ Holborn Assets Trustpilot Team

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