I absolutely love this toothpaste, it’s the best I’ve ever tried in terms of being free of chemicals and it works so well at an affordable price.
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Love how this toothpaste tastes so fresh and has a super smooth texture, unlike the usual powdery residue that stays in your mouth after a good brush! Our teeth feel super clean and stay fresh through... See more
Company replied
I would click none if I could. I’m totally exhausted by this experience. I didn’t notice any difference after a few months so cancelled my subscription I was then sent a shipment so was told to return... See more
My husband loves the flavour but something about it (and I struggle to put my finger on it), in conjunction with the slightly cloying texture turns my stomach a little. That said, it does leave my mou... See more
Company details
Information provided by various external sources
Happier Beauty Toothpaste uses papaya enzymes for natural whitening, vitamin E for gum health, 100% natural flavours and minerals present in your teeth and bones to strengthen your enamel. No single-use plastic tubes. No SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. Vegan. Suitable for sensitive teeth.
Contact info
United Kingdom
- happierbeauty.com
Hasn’t replied to negative reviews
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I absolutely love this toothpaste
I absolutely love this toothpaste, it’s the best I’ve ever tried in terms of being free of chemicals and it works so well at an affordable price.
Wonderful product. Excellent toothpacompany
Excellent toothpaste and company. Built up a few tubes so cancelled for a while. No problem at all. Will start again soon. Nothing keeps my teeth as white and I drink a lot of tea!!!!! When I don’t use it it’s obvious .
I have been using this product for many…
I have been using this product for many years now and will keep doing so! Love the fact that the tube is recyclable and most importantly the toothpaste itself is of good quality. The texture is just right (not too liquid, not to pasty, and just the right amount of foam).
Excellent toothpaste!
Excellent toothpaste!
I am a returning customer and live the toothpaste. I think it is as good as Sensodyne but cheaper and better for the environment .
I recommend the key to ensure you get every last smidgeon out and then don’t forget to unwind and use it again.
Delivery not up to standard
I like the product but had an issue with the delivery. The package was forced through my letterbox, squashing the tubes. Luckily there was no leakage but it was difficult to press the tubes from the bottom as I normally would.
Returned some toothpaste and they never…
Returned some toothpaste and they never gave me my money back or replied to my emails. Beware of buying from this company, very dodgy.
I would click none if I could
I would click none if I could. I’m totally exhausted by this experience. I didn’t notice any difference after a few months so cancelled my subscription I was then sent a shipment so was told to return and then I’d be refunded straight away. I paid to return it almost 4 weeks ago now and have been relentlessly emailing about my refund with no joy. I’ve been told twice they were looking into it but still nothing. Do not subscribe!
Arrived quickly
The product was fantastic as is the…
The product was fantastic as is the marketing and the concept behind it.
Where your company fell down is whilst I was happy with the product I subsequently changed to a different product for medical reasons, and upon trying to cancel my order which failed on numerous occasions I ended up with four purpose of missions until returning the final item.
I did not seek a refund as money is of no consent to me.
Don't believe the hype
Don't believe the hype. I used one bar and it did NOTHING to my teeth, avoid, avoid...
Best for sensitivity and whiteness
As a family of four (2very grownup children out of 7 still at home!😆) we have used many toothpastes over the years and this one comes out top! I have very sensitive teeth and this toothpaste has relieved that beautifully. I have had issues with others for example sensodine, struggling to find one that works but this one is awesome. I can really recommend with confidence to other family members and friends. The website regarding subscriptions can be awkward to navigate but you get there in the end and I have been using for well over a year and won’t use anything else. 🤗🤗🤗
Great toothpaste
Very happy with our purchase. Teeth are definitely looking better and whiter. Tastes good too - a nice quality product
Such a lovely company
Such a lovely company, I had an issue with the tube squeezing key and they have offered to send out a replacement free of charge.
The toothpaste is great, minty and fresh but doesn’t change the flavour of food (I’m a life long pre-breakfast brusher!!!)
I’ve been asked a few times where I get my teeth whitened because I am a big coffee drinker and you can’t tell haha I also noticed an improvement in a couple of early signs of cavities which I’m chalking up to the hydroxyapatite
This toothpaste does exactly what it…
This toothpaste does exactly what it states on the packet. It has substantially whitened my stained teeth. Thank you Xxx

Reply from HappierBeauty
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