Pro: all was booked , all the places for the nights were great. Places of interest were well identified/marked. 24/7 assistance was working when required sometimes. Con: Getting the car was hec... See more
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Company details
- Travel Agency
- Online Marketplace
- Sightseeing Tour Agency
- Tour Agency
- Tourist Information Center
- Travel Aggregator
Written by the company
Guide to Iceland is Iceland’s leading travel agency and the nation’s #1 travel marketplace. Plan your trip with ease and discover the largest selection of tours and vacation packages, book hotels and cars at the best prices, and get expert tips directly from locals. From hidden gems and authentic reviews to cultural guides, videos, and music, we connect you to the real Iceland. With everything in one place, we make your Iceland adventure simple, but unforgettable.
Contact info
Laugavegur 56, 101, Reykjavík, Iceland
- +3545197999
- info@guidetoiceland.is
- guidetoiceland.is
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Replied to 20% of negative reviews
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Helpful in response
Staff could coordinate with relevant tour company and respond to my request promptly.
I’m so happy I found Guide to Iceland
I’m so happy I found Guide to Iceland. I truly felt like I was on a vacation. The entire trip was seamless and I couldn’t have planned a better itinerary on my own. Definitely worth every penny. Will definitely book again with GTI when I return.
Made for a great first trip to Iceland!
The planning, options, prices, and support were all top notch! Highly recommend using them, especially for your first trip to Iceland.
Overall the trip was GREAT!!!
Overall the trip was GREAT!!!! We did the 9- day ring road drive. Your guide listing what to stop and see was so nice and easy to follow. Paying for parking everywhere was a pain. For a fee maybe you could offer some sort of Parking card with a preloaded balance. We did get 2 parking tickets. We thought we had paid but at one of the glaciers and downtown Akureyri but we really struggled and obviously did not connect correctly. Also, the link you provided with directions to return the rental car kept taking us to an airport restricted security area.
I will and already have recommended Guide to Iceland to several friends. Icelandic natives were so friendly, walking food tour of Reykjavik was perfect on the day we landed as we pushed thru jet lag and Sky Lagoon was wonderful! Beautiful country!
Everything was done for me
Everything was done for me. Hassle free and the suggested stops were great. Didn’t feel rushed and everything was just easy!
My experience with Guide to Iceland was excellent!
My experience with Guide to Iceland was excellent!
They were very responsive to my questions both before I left for my trip and while vacationing in Iceland. I found the prices to be fair, and on par or less in some cases, with other companies.
I highly recommend using Guide to Iceland for your next trip to Iceland!
Small Group Snæfellsnes
I did the Small Group Snæfellsnes Peninsula tour through Guide to Iceland and had a wonderful experience from start to finish.
The tour covers so much in one day — Kirkjufell mountain, the seal colony, black sand beach, the famous black church and Snæfellsjökull glacier. The small group size made it feel personal and unhurried.
Our guide Cora was the highlight of the day. She was knowledgeable, engaging and genuinely passionate about Iceland’s landscapes and folklore. She made the whole experience feel special rather than just ticking off tourist spots.
As a solo traveller I really appreciated her warmth and the relaxed atmosphere she created within the group. It was exactly the kind of day I needed.
Excellent guide
Excellent guide, well timed trip and never felt rushed, saw all the highlights I planned to see, plus some more
Communication
The way the team managed the communication with the agencies that offered the different services was great. We could reschedule our transference to the airport to an earlier hour with no problems
Self guided tour - amazing experience
I booked a self guided tour and it was incredible. From day one, Guide to Iceland was helpful and very detailed with the trip. They emailed us a detailed well organized schedule for each day of the trip. The car we rented was also very good and it included wifi. I recommend Guide to Iceland to everyone.
Exactly as planned
Everything was as posted. Excursions well planned, on time and as expected. Loved not being locked in with one tour company and many options. Was able to customize my experience and thus had a great time.
I regret booking with this company
I regret booking with this company. Starting with arriving, I was supposed to go straight to the blue lagoon from the airport. Unfortunately there are only 2 busses that go there each day, and my flight was scheduled to land after the first bus left, but 3 hours before the next bus. The ticket is was given was for the morning, so I had to miss that experience. I took a bus to the hotel that was booked and was going to drop off my luggage because the site said they had luggage storage there. It did not. Noy a single person was working there. I had to sit around for a few hours until check-in time so I could go to my room. Only to find that its not a real room, there is no bathroom. None of this was shown during booking. I would have upgraded the hotel portion of this had been made clear at any point during booking. The first tour was terrible, the tour guide didnt talk the entire time, and made is feel like were an inconvenience. The second tour was actually good and the only bright point of this trip. I ended up booking a different hotel for my last night, because I was not about to stay in that same hotel. Booking with this company was such a waste of money.

Reply from Guide to Iceland
Had a great time seeing Iceland
Had a great time seeing Iceland. The tours were well organized and on time. Only issue was the driver from David the Guide on Golden circle tour was often distracted (texting, looking in backpack while driving) .
Iceland self drive based in Reykjavik
Every aspect of the trip ran with clockwork precision. From planning and booking our itinerary through to car hire, hotel and activities, there were no surprises or disappointments ( apart from the Icelandic weather!).
The only minor problem was finding and paying for parking near our hotel. I would recommend finding a hotel with free parking. (They tend to be a little bit further away from the city centre, but Reykjavik is easy to get around on foot.)
Very helpful and organized
Very helpful and organized. Communication could be better.
It was an incredibly amazing trip
It was an incredibly amazing trip, the app works great, and the organization was perfect. Thank you very much. Anytime again!
The freedom and the support were both…
The freedom and the support were both great. I lost my passport at the blue Lagoon and guide to Iceland helped me find it. Later on, we ended up with the GPS taking us to the wrong place. They were able to get us to where we needed to go. Very helpful in booking side adventures. Booking process was nice. I did not know what to expect, and has some trepidation at first, but after the initial response, from my passport fiasco I felt very taken care of. I have been recommending Guide to Iceland to everybody who ask.
Ring road tour
The sights were incredible. Our driver was accommodating. Everything was well organized. Wish northern light sighting was more part of the tour than an optional activity since many of us travel to Iceland for that. The hotels were mostly good, except for at Selfoss and Reykjavik.
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