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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and effectiveness, noting how their skin and hair have improved. Many appreciate the natural ingredients and pleasant, lasting fragrances. The customer service is frequently highlighted as exceptional, with people commending the team's helpfulness, quick responses, and personalized approach in resolving issues. Reviewers also value the efficient and fast delivery service, often mentioning the good packaging. However, some customers experienced issues with their orders and delivery, including items not arriving or being damaged in transit. A few people also found the subscription management challenging, and some were not happy with the scent or effectiveness of certain products, occasionally experiencing adverse reactions.

What people talk about most

Product

Reviewers highlight positive aspects of product. Many customers praise the quality and effectiveness of the... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the high quality of... See more

Customer service

Reviewers mention positive feedback about customer service, consistently praising its excellence. Customers... See more

Order

Users describe ambiguous interactions with order. Many customers praise the easy ordering process, timely... See more

Delivery service

People report ambiguous experiences with delivery service. Many customers praise the swift and efficient... See more

Based on these reviews

Rated 5 out of 5 stars

After using the same beauty regime for years I tried gruum, mainly because of the offer that was being offered at that time. I ordered the melting cleansing balm, exfoliating toner and facial serum. I... See more

Company replied

Rated 5 out of 5 stars

I absolutely love the Läpp Lip Conditioner in Salted Caramel. It’s such a lovely product that really delivers, my dry lips were sorted out almost instantly after using it. The texture feels rich and... See more

Company replied

Rated 5 out of 5 stars

I have been searching for a solid shampoo and conditioner bar for many years and tried multiple brands before discovering Gruum. For my fine hair that gets greasy quickly the volumising bars are perf... See more

Company replied

Rated 5 out of 5 stars

I love gruum products, they are great quality and the fragrances last ages. I use skin and hair products also cleaning and fragrances. I often gift products from gruum and the recipients usually ask... See more

Company replied

Rated 1 out of 5 stars

Brought Gruum 'free gift' set following a link from purchase from IWOOT. Delivery was quick but the contents were poor. soap had little scent and the room scent smelled like a dentists waiting room (n... See more

Company replied

Rated 1 out of 5 stars

Not honoured the order. I spent the £1 as was advertised on Moneysavingsexperts, to order a vegan soap and it never arrived. Tried to comunicate with gruum and was completely ignored. won't be doing i... See more

Company replied

Rated 5 out of 5 stars

Absolutely love Rense Melting Cleansing Balm! This is just a lovely product to use! And SO effective! Used it once from a 25 g tin and literally came straight online to order a big one! Make up and di... See more

Company replied

Rated 5 out of 5 stars

Excellent high quality skin care leaves my skin feeling refreshed, plump and supple. Has a gorgeous fresh natural fragrance . Apply at bedtime and you wake up with a glowing complexion . Highly recomm... See more

Company replied

Rated 5 out of 5 stars

A great company with super range of products. I’ve loved the scent and feel of every product I’ve tried. The ethics and natural qualities are outstanding- who wants nasty chemicals on their skin these... See more

Company replied

Rated 5 out of 5 stars

Having received some Gruum products as a gift from my daughter, I have since bought some other products. As an older lady, I was interested in their skin products and have found them effective. Parti... See more

Company replied

Rated 5 out of 5 stars

Before discovering Gruum, I never really paid much attention to skincare as a man—I didn’t even know where to start. I first tried one of their products through a free offer with Voxi, and since the... See more

Company replied

Rated 5 out of 5 stars

I've been buying shampoo bars from Gruum for a few years and very happy with the products that smell amazing and lather up well. Recently had a slight issue with a particular shampoo bar that had a st... See more

Company replied

Rated 5 out of 5 stars

Gruum is an ethical company selling green and natural products. They do some really nice products that really work. So good and kind to your skin. They have an easy to navigate website and payment is... See more

Company replied

Rated 5 out of 5 stars

I discovered Gruum completely by accident. I have already tried several facial products such as facial serums and oils, facial cream, exfoliant and soap, and so far I haven't been disappointed. I like... See more

Company replied

Rated 5 out of 5 stars

I am a long term customer of Grüum and we love lots of their products in our household, but I have to shout out about their new magnesium sleep balm! A truly transformative product which has improved... See more

Company replied

Rated 5 out of 5 stars

A great company , with some lovely stock that is not too expensive but the products I have purchased really work are not full of products but are made of more natural ingredients which my skin loves.... See more

Company replied

Rated 5 out of 5 stars

I took the opportunity to buy a "Luxury Shave Set" from grüum at a much lower price (£16) than the normal combined cost of its contents. Unfortunately, due to a 'glitch' in their web site ordering pag... See more

Rated 5 out of 5 stars

I’ve been a customer with Grüum for several years now. Their products are good (their shampoo bars are the only ones that don’t irritate my sensitive scalp). I loved their colourful, metal razors, alt... See more

Company replied

Rated 5 out of 5 stars

This is a great Company who are fully trustworthy, helpful and make you feel like you are receiving personal attention. Their products are amazing! I mainly use the shampoo and conditioner. which I... See more

Company replied

Rated 5 out of 5 stars

Great natural products! i.e. my favourite Land of Nod Reed Diffuser, great aroma & really does help with a good nights sleep! Good customer service, good packaging & delivery, Royal Mail tracked.

Company replied

Rated 1 out of 5 stars

Bought an item, never came. It’s been a month or 2, then they have the nerve to ask me to review their website since my order has been “confirmed”

Company replied

Rated 1 out of 5 stars

Made 2 orders same day 1 arrived 1 did not. No telephone support. No chat support Will not use again YOUR REPLY IS A LIE. I PLACED 2 ORDERS AND STILL HAVE NOT RECIEVED THE SECOND

Company replied

Rated 4 out of 5 stars

Ana was exceptionally helpful & reassured me about my concerns to try to cancel my order. I was trying to buy presents from Oddballs & found links to this company & Sovendus. I did not understand that... See more

Rated 4 out of 5 stars

Part of a gift I'd received wasn't in good order. Rather than embarrass the person who'd gifted the item , I sent honest feedback to this company. Their reply was very prompt, showed concern and t... See more

Rated 4 out of 5 stars

My order arrived destroyed. Black clay mask wasn't packed properly and somehow got into the shipment box in an open packaging. It went out and dirtied all of my order, I.e. all other items. So I have... See more

Company replied

Rated 4 out of 5 stars

I had issues purchasing online and still exploring reasons why? I give the company 4☆ as they have very good customer service. She was persistent and supportive each step of the way. She eventual... See more

Company replied

Rated 5 out of 5 stars

I've been using the Gruum Shampoo bar for some years now and it's my only go to shampoo. It lathers really quickly after just only a few rubs on my head and I have shoulder length hair. It's more than... See more

Company replied

Rated 5 out of 5 stars

I have a big collection of Gruum products now and I can’t stop buying them! The scents are so wonderful and the quality of the products is fantastic. All the skin care line is so so good and the reed... See more

Company replied

Rated 5 out of 5 stars

Great products and exceptional customer service. (Ana is superb!) I had bought some products for my niece who wanted a replacement item. My request was met with understanding and a ‘can do, will do’ a... See more

Company replied

Rated 1 out of 5 stars

Last ordered a little over 2 years ago and had a poor experience with delivery. Thought I'd give it a 2nd go. Mistake. Order has been sitting "at depot" with the courier for the last 7 days. Gruum h... See more

Company replied

Rated 5 out of 5 stars

Always a pleasant experience ordering from this company, their products are the best that I have tried...I love the oils they leave my skin feeling soft and refreshed without clogging up pores!! Shamp... See more

Company replied

Rated 5 out of 5 stars

Made an initial purchase, immediately after ‘checkout’ I was offered an additional offer to add on to my order. I promptly received a message saying the additional offer had failed. I contacted the... See more

Company replied

Rated 5 out of 5 stars

"My hair is thinning on top at the front and has been for some time. So much so that I’ve changed my hairstyle to manage this better and hide it. Recently I tried the hair density serum on my hair... See more

Company replied

Rated 5 out of 5 stars

We have had quite a few things from grumm now. The wife loves the quality. Always prompt delivery and great communication. We have had 1 problem were the delivery was damaged in transit by royal mail.... See more

Company replied

Rated 5 out of 5 stars

I usually use lavender oil on my pillows but, having tried this sleep mist, I am really impressed! It smells beautiful but not too overpowering and most definitely did the job. It's so good, I've orde... See more

Company replied

Rated 5 out of 5 stars

My order arrived promptly and was well packaged. The product I ordered smelt divine and looked good in its brown glass bottle. All gruum products have a distinctive colour coded logo. As a fairly new... See more

Company replied

Rated 5 out of 5 stars

Grüum products are always so luxurious and have greatly improved my skin and hair. I had cause to contact customer services. Nothing was too much trouble and they were so efficient and kind in help... See more

Rated 5 out of 5 stars

The people complaining must have been dealing with a different company to me!! I've placed many orders and unfortunately can't comment on the customer service as they are super efficient at sending... See more

Company replied

Rated 5 out of 5 stars

I had an issue with the advent claendar having a couple of slots with no product. Contacted Gruum customer services and the problem was resolved the next day. The calendar was fine but the outer sle... See more

Rated 5 out of 5 stars

I love Gruum shampoo and conditioner soaps and their body soap offcuts, plus it feels good not to be buying more plastic!!! And whenever there are delivery issues, Gruum are always quick to assist and... See more

Company replied

Rated 1 out of 5 stars

*Edited.* There's my gruum order number. *Your grüum order #6558866 is on its way!* I got the "free" pack through Ovo. I just paid for the £5.95 postage. The kärlek Facial... See more

Company replied

Rated 5 out of 5 stars

Just one of the best companies! I have had their advent calendar twice now and it’s amazing! Now they also have shampoo and conditioner bars and bath stuff so yay! Their face oils are so good! Oh and... See more

Company replied

Rated 5 out of 5 stars

I got in touch about a missing parcel and after a small amount of back and forth confirming a few things I was pleased to be told a replacement would be sent. I was absolutely chuffed to discover some... See more

Rated 5 out of 5 stars

Cannot fault the customer service I received from Grum today. The young lady was so helpful and told me exactly what had happened and I had a refund straight away. This is the second time I have co... See more

Rated 5 out of 5 stars

I’ve been buying from Grüum for a few years now, starting with the shampoo & conditioner bars. I also like the face serum and prickly pear oil, and recently gave the multi purpose balm a go. This stuf... See more

Company replied

Rated 5 out of 5 stars

Great products from a small, independent company. I especially like the candles. Lovely packaging and great scent. Really good value when a multi-buy option is available.

Company replied

Rated 5 out of 5 stars

Exellent products with new ones being added frequently. Everyone I have gifted gruum products too has been delighted. Customer services excellent too. I messed up my emails and gruum sent me th... See more

Company replied

Rated 5 out of 5 stars

Fantastic products and customer service. Since swapping all my branded products to using Grüum products the conditions I suffer from such as eczema, rosacea, dry skin, saddle sores from cycling have a... See more

Rated 5 out of 5 stars

I do tend to get bombarded with offers and vouchers and occasionally use them. However I recently received a voucher code which did not work as expected. Without going into the details at length I mad... See more

Company replied

Rated 5 out of 5 stars

The bar shampoo is an excellent product. Lathered well and is great to take to the swimming pool and on holiday as is so much lighter than the equivalent in a bottle. The conditioner is good too. Happ... See more

Company replied

Rated 5 out of 5 stars

I bought a conditioner bar from Gruum to help with my hair loss and so far the results have been great, less hair loss and the hair is soft and shiny. I was very impressed with their customer service... See more

Company replied

Rated 5 out of 5 stars

My order arrived but unfortunately the shower oil had leaked so the outer packaging was absolutely sodden with the oil and open luckily none of the items had fallen out. Got in touch with Grüum and... See more

Company replied


Company details

  1. Health and Beauty Shop
  2. Toiletries Store

Written by the company

grüum is a young British brand that’s on a mission to make skin, hair and self care products that are kind to you, and the world we share. We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Each time I’ve purchased from Gruum

Each time I’ve purchased from Gruum, I have been very happy with the outcome.

2 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi Graham, Thank you so much for your review! We’re really glad you’ve been happy with your grüum purchases :)

Rated 5 out of 5 stars

Good value products

I bought Essense Exfoliating toner and Skal serum for my husband and they have helped to reduce breakouts on his sensitive skin. I would recommend these products

9 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really pleased to hear the essence Exfoliating Toner and skal Serum helped the sensitive skin.

Thank you for your support and we truly appreciate your recommendation.

Alex - Team grüum

Rated 5 out of 5 stars

Great products and lovely packaging.

Great products and lovely packaging.

1 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really pleased to hear you’re enjoying the products and the packaging too.

We truly appreciate your support.

Alex - Team grüum

Rated 5 out of 5 stars

My 40's


"I started to use grüum in when I turned 42, felt my skin needed something. Almost 43 and I use it everyday. I wont look back. Its amazing 😍 "

8 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – it's wonderful to know the products have made such a positive difference for your skin and that you’re enjoying the results.

We truly appreciate your support.

Alex - Team grüum

Rated 5 out of 5 stars

Very good shampoo bars

Very good shampoo bars, probably the best there is. Highly recommend.

7 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really pleased to hear you’re enjoying the shampoo bars and that they’ve made such a great impression.

We truly appreciate your recommendation and your support.

Alex - Team grüum

Rated 4 out of 5 stars

My order arrived destroyed

My order arrived destroyed. Black clay mask wasn't packed properly and somehow got into the shipment box in an open packaging. It went out and dirtied all of my order, I.e. all other items. So I haven't got to try their products.
Customer support was however good. They offered me to send a replacement shipment, and we found a solution.

7 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi Estonia, we’re really sorry to hear this - we have shared it with our packing team to prevent it from happening again. We’ll email you directly to get this sorted as quickly as possible.

All the best,
grüum team x

Rated 5 out of 5 stars

Highly recommend

Great service. Love the products. Great aromas and quite unique. Well done

7 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your kind review – we’re really pleased to hear you’re enjoying the products and that you had a positive experience with our service.

We truly appreciate your recommendation and support.

Alex - Team grüum

Rated 5 out of 5 stars

I love gruum products

I love gruum products, they are great quality and the fragrances last ages.
I use skin and hair products also cleaning and fragrances. I often gift products from gruum and the recipients usually ask where they can buy more , excellent packaging, fast delivery and reasonable prices what more do you need.

7 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi Janet, thank you so much for your lovely review 🧡 We’re so happy to hear you’re enjoying our products (and sharing them too!) - it really means a lot to us 😊

All the best,
grüum team x

Rated 5 out of 5 stars

Beautiful products

Beautiful products, divine scents, easy to order and prompt delivery. Would highly recommend.

6 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review - we’re really pleased to hear you’re enjoying the products and that you are pleased with ordering process and prompt delivery.

We truly appreciate your recommendation and your support.

Alex - Team grüum

Rated 5 out of 5 stars

Excellent high quality skin care leaves…

Excellent high quality skin care leaves my skin feeling refreshed, plump and supple. Has a gorgeous fresh natural fragrance . Apply at bedtime and you wake up with a glowing complexion . Highly recommend.

6 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi Marie,

Thank you so much for your wonderful review - we’re really pleased to hear you’re enjoying the skincare and the results you’re seeing.
Waking up to a glowing complexion is exactly what we hope for!

We truly appreciate your recommendation and your support.

Alex - Team grüum

Rated 5 out of 5 stars

Great company with fabulous products

Great company with fabulous products

24 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your kind words - we’re really pleased to hear you’re enjoying the products.

We truly appreciate your support.

Alex - Team grüum

Rated 5 out of 5 stars

I LOVE THE PRODUCTS bought perfume and hair product from…

I bought perfume and hair product from Gruum.com unknowing what the products was like , five stars , I love the perfumes and the hair product is excellent and lasting ages also the packaging is good for the environment, I will definitely purchase products again. Sheila

21 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Sheila,

Thank you so much for the five stars – we’re so glad you took a chance on us!

It’s lovely to hear you’re enjoying both the perfumes and hair products and that you share our environmentally friendly approach.

We truly appreciate your support and look forward to your next order.

Alex - Team grüum

Rated 5 out of 5 stars

Love these natural products.

Love these natural products.
Great smelling too.

6 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really pleased to hear you’re enjoying the natural products and their great scents.

We truly appreciate your support.

Alex - Team grüum

Rated 5 out of 5 stars

I discovered Gruum completely by…

I discovered Gruum completely by accident. I have already tried several facial products such as facial serums and oils, facial cream, exfoliant and soap, and so far I haven't been disappointed. I like the idea that it is made from natural ingredients, I really like the natural scents. "

15 February 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really glad you discovered us, even if it was by accident!

It’s wonderful to hear you’ve been enjoying such a range of our facial products and that they’ve all lived up to your expectations so far.

We hope you continue to enjoy exploring the range.

Alex - Team grüum

Rated 5 out of 5 stars

After using the same beauty regime for…

After using the same beauty regime for years I tried gruum, mainly because of the offer that was being offered at that time. I ordered the melting cleansing balm, exfoliating toner and facial serum. I cannot recommend these products enough. My skin feels so fresh, glowing and soft since using them. I am so pleased and will definitely be purchasing more. Only regret is didn't find these products before now."

5 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your amazing review – we’re overjoyed you decided to give us a try!

It’s wonderful to hear how much you’re enjoying the products so far and that you’re happy with your results.

We’ll be here whenever you’re ready to explore more.

Alex - Team grüum

Rated 5 out of 5 stars

Lovely to use!

Absolutely love Rense Melting Cleansing Balm! This is just a lovely product to use! And SO effective! Used it once from a 25 g tin and literally came straight online to order a big one! Make up and dirt just lift off. It is not over-perfumed, it only had a very light fragrance, I could smell the Eucalyptus, so soothing. Really highly recommended product!

5 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your wonderful review – we’re absolutely delighted to hear how much you’re enjoying the rense Melting Cleansing Balm! It’s fantastic to know it made such an impression from the very first use.

We truly appreciate your recommendation and your support.

Alex - Team grüum

Rated 5 out of 5 stars

Easy to use website

Easy to use website. Well laid out and easy to navigate. All products that I've tried so far are amazing and smell wonderful. It's my new go to company for all my needs.

5 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really pleased to hear you found the website easy to use and navigate.

It’s also wonderful to know you’ve been enjoying the products and their scents – that truly means a lot to us.

Alex - Team grüum

Rated 5 out of 5 stars

“Appreciating GREEN grüum

“Appreciating GREEN grüum, i'd like to recommend the products, produced with such careful consideration. I like the various spays that uplift the vibes - especially notable in cities - helping deflect notorious street-polution. - At present, I'm using "Melting Sleep Butter" for my hands as a moisturizer. Great scent and texture, also lovely for evening-showers, but acts really well in relieving dry / busy hands during the day. Thanks for your dedication in helping to reduce environmental pollution.”

5 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your thoughtful review – we really appreciate you taking the time to share your experience.

It’s wonderful to hear how much you’re enjoying the sprays, and that the Melting Sleep Butter has been working so well for your hands too.

Your kind words about our environmental efforts truly mean a lot to us – thank you for recognising what we’re trying to achieve.

Alex - Team grüum

Rated 5 out of 5 stars

I have been impressed with all the…

I have been impressed with all the skincare I have tried from Gruum. My favourites are the face oils and serums. Excellent products and excellent value.

5 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really pleased to hear you’ve been impressed with the skincare you’ve tried so far.

It’s great to know the face oils and serums are your favourites, and that you’re finding them such good value too.

We truly appreciate your support.

Alex - Team grüum

Rated 5 out of 5 stars

skal Facial Serum

skal Facial Serum - Kakadu Plum | 30ml - Ordered skin products for the first time and really liking them especially the serum 😊."

5 April 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review – we’re really glad to hear you’re enjoying your first order with us, especially the Kakadu Plum Facial Serum!

It’s great to know it’s made a good first impression, and we hope you continue to love the rest of our skincare too.

We truly appreciate your support.

Alex - Team grüum

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