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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and effectiveness, noting how their skin and hair have improved. Many appreciate the natural ingredients and pleasant, lasting fragrances. The customer service is frequently highlighted as exceptional, with people commending the team's helpfulness, quick responses, and personalized approach in resolving issues. Reviewers also value the efficient and fast delivery service, often mentioning the good packaging. However, some customers experienced issues with their orders and delivery, including items not arriving or being damaged in transit. A few people also found the subscription management challenging, and some were not happy with the scent or effectiveness of certain products, occasionally experiencing adverse reactions.

What people talk about most

Product

Reviewers highlight positive aspects of product. Many customers praise the quality and effectiveness of the... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the high quality of... See more

Customer service

Reviewers mention positive feedback about customer service, consistently praising its excellence. Customers... See more

Order

Users describe ambiguous interactions with order. Many customers praise the easy ordering process, timely... See more

Delivery service

People report ambiguous experiences with delivery service. Many customers praise the swift and efficient... See more

Based on these reviews

Rated 5 out of 5 stars

After using the same beauty regime for years I tried gruum, mainly because of the offer that was being offered at that time. I ordered the melting cleansing balm, exfoliating toner and facial serum. I... See more

Company replied

Rated 5 out of 5 stars

I absolutely love the Läpp Lip Conditioner in Salted Caramel. It’s such a lovely product that really delivers, my dry lips were sorted out almost instantly after using it. The texture feels rich and... See more

Company replied

Rated 5 out of 5 stars

I have been searching for a solid shampoo and conditioner bar for many years and tried multiple brands before discovering Gruum. For my fine hair that gets greasy quickly the volumising bars are perf... See more

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Rated 5 out of 5 stars

I love gruum products, they are great quality and the fragrances last ages. I use skin and hair products also cleaning and fragrances. I often gift products from gruum and the recipients usually ask... See more

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Rated 1 out of 5 stars

Brought Gruum 'free gift' set following a link from purchase from IWOOT. Delivery was quick but the contents were poor. soap had little scent and the room scent smelled like a dentists waiting room (n... See more

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Rated 1 out of 5 stars

Not honoured the order. I spent the £1 as was advertised on Moneysavingsexperts, to order a vegan soap and it never arrived. Tried to comunicate with gruum and was completely ignored. won't be doing i... See more

Company replied

Rated 5 out of 5 stars

Absolutely love Rense Melting Cleansing Balm! This is just a lovely product to use! And SO effective! Used it once from a 25 g tin and literally came straight online to order a big one! Make up and di... See more

Company replied

Rated 5 out of 5 stars

Excellent high quality skin care leaves my skin feeling refreshed, plump and supple. Has a gorgeous fresh natural fragrance . Apply at bedtime and you wake up with a glowing complexion . Highly recomm... See more

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Rated 5 out of 5 stars

A great company with super range of products. I’ve loved the scent and feel of every product I’ve tried. The ethics and natural qualities are outstanding- who wants nasty chemicals on their skin these... See more

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Rated 5 out of 5 stars

Having received some Gruum products as a gift from my daughter, I have since bought some other products. As an older lady, I was interested in their skin products and have found them effective. Parti... See more

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Rated 5 out of 5 stars

Before discovering Gruum, I never really paid much attention to skincare as a man—I didn’t even know where to start. I first tried one of their products through a free offer with Voxi, and since the... See more

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Rated 5 out of 5 stars

I've been buying shampoo bars from Gruum for a few years and very happy with the products that smell amazing and lather up well. Recently had a slight issue with a particular shampoo bar that had a st... See more

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Rated 5 out of 5 stars

Gruum is an ethical company selling green and natural products. They do some really nice products that really work. So good and kind to your skin. They have an easy to navigate website and payment is... See more

Company replied

Rated 5 out of 5 stars

I discovered Gruum completely by accident. I have already tried several facial products such as facial serums and oils, facial cream, exfoliant and soap, and so far I haven't been disappointed. I like... See more

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Rated 5 out of 5 stars

I am a long term customer of Grüum and we love lots of their products in our household, but I have to shout out about their new magnesium sleep balm! A truly transformative product which has improved... See more

Company replied

Rated 5 out of 5 stars

A great company , with some lovely stock that is not too expensive but the products I have purchased really work are not full of products but are made of more natural ingredients which my skin loves.... See more

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Rated 5 out of 5 stars

I took the opportunity to buy a "Luxury Shave Set" from grüum at a much lower price (£16) than the normal combined cost of its contents. Unfortunately, due to a 'glitch' in their web site ordering pag... See more

Rated 5 out of 5 stars

I’ve been a customer with Grüum for several years now. Their products are good (their shampoo bars are the only ones that don’t irritate my sensitive scalp). I loved their colourful, metal razors, alt... See more

Company replied

Rated 5 out of 5 stars

This is a great Company who are fully trustworthy, helpful and make you feel like you are receiving personal attention. Their products are amazing! I mainly use the shampoo and conditioner. which I... See more

Company replied

Rated 5 out of 5 stars

Great natural products! i.e. my favourite Land of Nod Reed Diffuser, great aroma & really does help with a good nights sleep! Good customer service, good packaging & delivery, Royal Mail tracked.

Company replied

Rated 1 out of 5 stars

Bought an item, never came. It’s been a month or 2, then they have the nerve to ask me to review their website since my order has been “confirmed”

Company replied

Rated 1 out of 5 stars

Made 2 orders same day 1 arrived 1 did not. No telephone support. No chat support Will not use again YOUR REPLY IS A LIE. I PLACED 2 ORDERS AND STILL HAVE NOT RECIEVED THE SECOND

Company replied

Rated 4 out of 5 stars

Ana was exceptionally helpful & reassured me about my concerns to try to cancel my order. I was trying to buy presents from Oddballs & found links to this company & Sovendus. I did not understand that... See more

Rated 4 out of 5 stars

Part of a gift I'd received wasn't in good order. Rather than embarrass the person who'd gifted the item , I sent honest feedback to this company. Their reply was very prompt, showed concern and t... See more

Rated 4 out of 5 stars

My order arrived destroyed. Black clay mask wasn't packed properly and somehow got into the shipment box in an open packaging. It went out and dirtied all of my order, I.e. all other items. So I have... See more

Company replied

Rated 4 out of 5 stars

I had issues purchasing online and still exploring reasons why? I give the company 4☆ as they have very good customer service. She was persistent and supportive each step of the way. She eventual... See more

Company replied

Rated 5 out of 5 stars

I've been using the Gruum Shampoo bar for some years now and it's my only go to shampoo. It lathers really quickly after just only a few rubs on my head and I have shoulder length hair. It's more than... See more

Company replied

Rated 5 out of 5 stars

I have a big collection of Gruum products now and I can’t stop buying them! The scents are so wonderful and the quality of the products is fantastic. All the skin care line is so so good and the reed... See more

Company replied

Rated 5 out of 5 stars

Great products and exceptional customer service. (Ana is superb!) I had bought some products for my niece who wanted a replacement item. My request was met with understanding and a ‘can do, will do’ a... See more

Company replied

Rated 1 out of 5 stars

Last ordered a little over 2 years ago and had a poor experience with delivery. Thought I'd give it a 2nd go. Mistake. Order has been sitting "at depot" with the courier for the last 7 days. Gruum h... See more

Company replied

Rated 5 out of 5 stars

Always a pleasant experience ordering from this company, their products are the best that I have tried...I love the oils they leave my skin feeling soft and refreshed without clogging up pores!! Shamp... See more

Company replied

Rated 5 out of 5 stars

Made an initial purchase, immediately after ‘checkout’ I was offered an additional offer to add on to my order. I promptly received a message saying the additional offer had failed. I contacted the... See more

Company replied

Rated 5 out of 5 stars

"My hair is thinning on top at the front and has been for some time. So much so that I’ve changed my hairstyle to manage this better and hide it. Recently I tried the hair density serum on my hair... See more

Company replied

Rated 5 out of 5 stars

We have had quite a few things from grumm now. The wife loves the quality. Always prompt delivery and great communication. We have had 1 problem were the delivery was damaged in transit by royal mail.... See more

Company replied

Rated 5 out of 5 stars

I usually use lavender oil on my pillows but, having tried this sleep mist, I am really impressed! It smells beautiful but not too overpowering and most definitely did the job. It's so good, I've orde... See more

Company replied

Rated 5 out of 5 stars

My order arrived promptly and was well packaged. The product I ordered smelt divine and looked good in its brown glass bottle. All gruum products have a distinctive colour coded logo. As a fairly new... See more

Company replied

Rated 5 out of 5 stars

Grüum products are always so luxurious and have greatly improved my skin and hair. I had cause to contact customer services. Nothing was too much trouble and they were so efficient and kind in help... See more

Rated 5 out of 5 stars

The people complaining must have been dealing with a different company to me!! I've placed many orders and unfortunately can't comment on the customer service as they are super efficient at sending... See more

Company replied

Rated 5 out of 5 stars

I had an issue with the advent claendar having a couple of slots with no product. Contacted Gruum customer services and the problem was resolved the next day. The calendar was fine but the outer sle... See more

Rated 5 out of 5 stars

I love Gruum shampoo and conditioner soaps and their body soap offcuts, plus it feels good not to be buying more plastic!!! And whenever there are delivery issues, Gruum are always quick to assist and... See more

Company replied

Rated 1 out of 5 stars

*Edited.* There's my gruum order number. *Your grüum order #6558866 is on its way!* I got the "free" pack through Ovo. I just paid for the £5.95 postage. The kärlek Facial... See more

Company replied

Rated 5 out of 5 stars

Just one of the best companies! I have had their advent calendar twice now and it’s amazing! Now they also have shampoo and conditioner bars and bath stuff so yay! Their face oils are so good! Oh and... See more

Company replied

Rated 5 out of 5 stars

I got in touch about a missing parcel and after a small amount of back and forth confirming a few things I was pleased to be told a replacement would be sent. I was absolutely chuffed to discover some... See more

Rated 5 out of 5 stars

Cannot fault the customer service I received from Grum today. The young lady was so helpful and told me exactly what had happened and I had a refund straight away. This is the second time I have co... See more

Rated 5 out of 5 stars

I’ve been buying from Grüum for a few years now, starting with the shampoo & conditioner bars. I also like the face serum and prickly pear oil, and recently gave the multi purpose balm a go. This stuf... See more

Company replied

Rated 5 out of 5 stars

Great products from a small, independent company. I especially like the candles. Lovely packaging and great scent. Really good value when a multi-buy option is available.

Company replied

Rated 5 out of 5 stars

Exellent products with new ones being added frequently. Everyone I have gifted gruum products too has been delighted. Customer services excellent too. I messed up my emails and gruum sent me th... See more

Company replied

Rated 5 out of 5 stars

Fantastic products and customer service. Since swapping all my branded products to using Grüum products the conditions I suffer from such as eczema, rosacea, dry skin, saddle sores from cycling have a... See more

Rated 5 out of 5 stars

I do tend to get bombarded with offers and vouchers and occasionally use them. However I recently received a voucher code which did not work as expected. Without going into the details at length I mad... See more

Company replied

Rated 5 out of 5 stars

The bar shampoo is an excellent product. Lathered well and is great to take to the swimming pool and on holiday as is so much lighter than the equivalent in a bottle. The conditioner is good too. Happ... See more

Company replied

Rated 5 out of 5 stars

I bought a conditioner bar from Gruum to help with my hair loss and so far the results have been great, less hair loss and the hair is soft and shiny. I was very impressed with their customer service... See more

Company replied

Rated 5 out of 5 stars

My order arrived but unfortunately the shower oil had leaked so the outer packaging was absolutely sodden with the oil and open luckily none of the items had fallen out. Got in touch with Grüum and... See more

Company replied


Company details

  1. Health and Beauty Shop
  2. Toiletries Store

Written by the company

grüum is a young British brand that’s on a mission to make skin, hair and self care products that are kind to you, and the world we share. We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Fabulous products

Fabulous products , effective , varied and so gentle.Havent found a product I didn't like.This is a British home grown gem of a company, unique packaging and very reasonable prices.Love Gruum!

3 February 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your wonderful review – we’re absolutely delighted to hear you’re enjoying our range and finding the products effective, gentle, and varied. It’s especially lovely to know you haven’t come across anything you don’t like!

We really appreciate your kind words about us as a company too, from our packaging to our pricing – it truly means a lot to the whole team.

Alex - Team grüum

Rated 5 out of 5 stars

…Classy lip conditioner

The lip conditioner had a salted caramel flavour which was delicious. The item itself looked like an expensive brand. It was delivered promptly after ordering.

25 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review and really appreciate you taking the time to share your experience with us. We’re really pleased to hear you’re enjoying the salted caramel lip conditioner! It’s great to know you loved both the flavour and the premium feel of the product, and that your order arrived promptly too.

If you ever need anything, we’re always here to help.

Alex - Team grüum

Rated 5 out of 5 stars

Give it a go!

Was really surprised that I noticed a positive change in my hair from the first use! Great stuff, will keep using and am excited to see the results."

27 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there, thank you so much for your lovely review and for supporting grüum! We’re really happy to hear you noticed a positive difference in your hair from the very first use. That’s exactly what we love to hear.
We’re excited for you to keep using it and see even more great results over time. If you ever need anything or have questions along the way, we’re always here to help.

Alex - Team grüum

Rated 5 out of 5 stars

Great products at a great price

Love all the products from this company. My favourite is the eye cream, but these are the only products I use now, from facial wash, shampoo bars, hand cream, to room sprays. Everything can be recycled and the shampoo and wash bars are great space savers when travelling, although I use them at home too.

27 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review and for taking the time to share your experience. We’re really happy to hear you’re enjoying so many of our products – from your favourite eye cream to your facial wash, shampoo bars, hand cream, and room sprays.

It’s great to know they’ve become part of your everyday routine, and even better that you appreciate the convenience of our solid bars, especially for travel, as well as our focus on recyclable packaging. That means a lot to us as sustainability is at the heart of what we do.

We truly appreciate your support and look forward to continuing to be part of your self-care routine.

Alex - Team grüum

Rated 5 out of 5 stars

Lovely products

Lovely products, great smells

2 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there, thank you so much for your lovely review.

We’re really happy to hear you’re enjoying the products and the scents — that means a lot to us.

Thanks again for your support!

Alex - team grüum

Rated 5 out of 5 stars

Being pregnant is not always easy to…

Being pregnant is not always easy to find products that meet your needs without being too "medicine-y" or containing too many yucky ingredients. It's like rediscovering yourself, your skin and everything that's in your proximity -when you know, you know-. So I found Gruum on my lovely Bundle app (pregnancy app), which made it easy to order and had some discounts too ( very much welcomed, as expecting a baby and preparing everything for the arrival is not always easy and it doesn't come cheap).

The shower/bath oil really impressed me, 100% from natural ingredients, it really helps either if you take a bath or a shower because it gives that extra elasticity to your bump, after using the shower gel or soap that can tighten a bit your skin here and there.

I've got some wonky soaps as well, which are lovely and smell delicious - I'm still using the first one, and the others I'm keeping between the clean sheets to share that lovely smell.

The black soap for acne is ok, but I had a better one from another company (it was better because of the salicylic acid, which I'm avoiding now), so I have to work with what I can in a healthy way. It works, but it's not as efficient as the "clinical" version let's say.

All in all, for products that are overall 90% natural, they are great and effective!

27 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Iulia, thanks so much for your lovely review and for supporting grüum!

We’re so glad you found us through Bundle and that our products have been able to support you during such a special (and sometimes challenging!) time. It’s lovely to hear the shower/bath oil has been a great addition to your routine, and that you’re enjoying the wonky soaps too — such a nice idea using them to scent your sheets.

We really appreciate your honest feedback on the black soap as well. You’re absolutely right that it’s all about finding the balance with some ingredient, especially during pregnancy.

If there’s anything else we can help with, just let us know. Wishing you all the very best on your journey ahead.

Alex - team grüum

Rated 5 out of 5 stars

Gruum is great

Gruum is great. Products are environment and animal friendly and they actually work.

27 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there, thanks so much for your lovely review and for supporting grüum.

We’re really glad to hear you’re enjoying the products and that our focus on being environmentally and animal-friendly means a lot to you too.

We'll keep working on bringing you more products you enjoy.

Alex - team grüum

Rated 5 out of 5 stars

The shampoo bar is brilliant

The shampoo bar is brilliant. It is excellent to take on holiday as compact and good recycling box it’s in . It leaves your hair silky smooth and goes along way as you don’t need to use too much as it lathers well

6 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,

Thank you so much for your lovely review. We’re thrilled to hear you’re enjoying the shampoo bar — perfect for travel and great to know it’s leaving your hair silky smooth while efficient and lasting well too.

Thanks again for your support — it means a lot to us.

Alex - team grüum

Rated 5 out of 5 stars

Gruum

I cannot criticise gruum

The quality of product is excellent great prices

Everything i have bought has been a hit

I have recommended to my friends and they agree with me

27 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Brian, thank you so much for your lovely review. We are so pleased to hear that you are enjoying products and thanks for the recommendation-this means a lot!
Warm regards
Mikaela-Team grüum

Rated 5 out of 5 stars

ethical, reliable and excellent

I've used Gruum products for about five years and absolutely love everything I have used. Most of the products have become core beauty staples for me, particularly the hair soap bars, charcoal face soap, daily defence solution, and makeup remover bars but I use other products from time to time (eg recent discovery of cold pressed prickly pear oil - amazing stuff!). The prices are fair, often have decent offers or multibuys, and delivery is swift and well packaged. I chose this company initially to reduce my single use plastic and unnecessary packaging by switching to shampoo bars, and haven't looked back. I would recommend this company to anyone.

27 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi Catriona,
Thank you so much for such a wonderful review — it really means a lot to us. We’re delighted to have been part of your routine for so long, and your continued support truly keeps us smiling. We’re so glad you’re enjoying the products and the experience with us.
Mikaela – Team grüum

Rated 5 out of 5 stars

Lovely products in simple packaging

Lovely products in simple packaging.
I love the Löra Body Razor Pack - I applied the shaving oil before my usual gel, the razor was lovely to use and gave me the best finish I’ve ever had! (I’ve always used a Gillette Venus previously)
The products all have lovely fragrances too.

20 March 2026
Unprompted review
grüum logo

Reply from grüum

Hi there,
We really appreciate your wonderful feedback. It’s great to know our products are working so well for you!
Mikaela – Team grüum

Rated 5 out of 5 stars

I absolutely love the Läpp Lip

I absolutely love the Läpp Lip Conditioner in Salted Caramel. It’s such a lovely product that really delivers, my dry lips were sorted out almost instantly after using it. The texture feels rich and nourishing without being too heavy.
The packaging is also beautiful and gives off a very luxurious vibe, which makes it feel like a little treat every time I use it. And the scent is just gorgeous, sweet and indulgent without being overpowering.
Overall, a fantastic lip conditioner that feels as good as it looks. Highly recommend!

13 February 2026
Unprompted review
grüum logo

Reply from grüum

We’re so thrilled to hear how much you’re enjoying the läpp Lip Conditioner in Salted Caramel! 💛 It’s wonderful that it’s nourishing your lips so effectively and that you love the rich texture, luxurious packaging, and delicious scent. Your kind words mean so much, and we’re so happy it feels like a little treat every time you use it!

Ana-Team grüum

Rated 5 out of 5 stars

EXCELLENT PRODUCTS

FOUND THE GRUUM WEBSITE A FEW YEARS AGO AND SO THANKFUL I DID!
THE PRODUCTS ARE EXCELLENT, NOT QUITE TRIED EVERYTHING BUT MAKING MY WAY THROUGH THE LISTS

10 March 2026
Unprompted review
grüum logo

Reply from grüum

That’s amazing to hear! 💚 We’re so glad you found us and are enjoying exploring the products. Happy “shopping through the lists”, we hope each new find is just as loved as the last!

Ana-Team grüum

Rated 5 out of 5 stars

Highly recommended

It is very simple to use and a delightful perfume. My sleep has improved immensely. Highly recommended."

19 February 2026
Unprompted review
grüum logo

Reply from grüum

We’re so happy to hear this! It’s fantastic that it’s easy to use, smells lovely, and has made such a difference to your sleep. Thank you for recommending it!

Ana-Team grüum

Rated 5 out of 5 stars

Improved hair thickness


"My hair is thinning on top at the front and has been for some time. So much so that I’ve changed my hairstyle to manage this better and hide it. Recently I tried the hair density serum on my hair and believe that there is a difference, my hair seems thicker and I am happier with my appearance."

26 March 2026
Unprompted review
grüum logo

Reply from grüum

That’s wonderful to hear! We’re so glad the hair density serum is making a visible difference and helping you feel more confident with your hair. Thank you for sharing your experience, it really makes us happy to know our products are helping!

Ana-Team grüum

Rated 5 out of 5 stars

öye Eye Cream – Brighten & Illuminate

Lovely, thick cream, which only requires a very small amount. Really seems to soften and plump up under eye skin. Gruum products are fantastic!

26 March 2026
Unprompted review
grüum logo

Reply from grüum

So happy to hear you’re loving the cream! 💛 It’s great that just a small amount is making your under-eye skin feel soft and plump. Thank you for the kind words about grüum!

Ana-Team grüum

Rated 5 out of 5 stars

The milky toner feels nourishing

The milky toner feels nourishing, moisturising and gentle on my skin.

26 March 2026
Unprompted review
grüum logo

Reply from grüum

We’re so glad you’re enjoying the milky toner! 💛 It’s wonderful to hear it feels nourishing, moisturizing, and gentle on your skin.

Ana-Team grüum

Rated 5 out of 5 stars

"I have ordered a few things from gruum…

"I have ordered a few things from gruum and I have not been disappointed. The products are brilliant, affordable and I find it very easy to use the website. I have recommended this company to lots of my friends."

23 March 2026
Unprompted review
grüum logo

Reply from grüum

Thank you so much for your lovely feedback 💚

We’re thrilled to hear you’ve enjoyed your orders and find our products and website easy to use. It means so much that you’re recommending grüum to your friends, we really appreciate your support!

Ana-Team grüum

Rated 5 out of 5 stars

Really nice product

Really nice product, makes hair feel full and not greasy too like other hair products.

26 March 2026
Unprompted review
grüum logo

Reply from grüum

Thank you so much for your feedback 😊

We’re so glad to hear the product is giving your hair that full, fresh feeling without any greasiness. That’s exactly what we hope for!

Ana-Team grüum

Rated 5 out of 5 stars

Love Grüum!

I’ve been buying from Grüum for years, I started with the shampoo bars, which I love and now use a whole heap of their products. They feel good, my skin and hair are happy and healthy and I love the company ethos, being friendly to yourself and the planet at the same time. What’s not to love?

26 March 2026
Unprompted review
grüum logo

Reply from grüum

Wow, thank you for sharing this 💚 It’s amazing to hear you’ve been with grüum for years, starting with the shampoo bars and now enjoying so many products. We’re thrilled your skin and hair are happy, and that our friendly-to-yourself-and-the-planet ethos resonates with you. Truly, your support means the world to us!

Ana-Team grüum

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