Gold Alliance Reviews 

I have worked with Brandon and Wendy. Both are very professional and customer focused. I am very pleased with both due ro their knowledge, business sense and attention to customer needs.

It was a distinct pleasure in having their expertise available to handle my purchasing questions which then resulted in buying gold coins.

Brandon and Wendy, thank you.

I had the pleasure of talking with Kevin Troy, He was able to answer all my Questions which made comfortable with Doing Business with Gold Alliance,I Look forward to speaking with him in the future

Helpful and aided in my decision. Explained different plans so I could understand.

I am extremely satisfied with my experience with Gold Alliance, they contacted me promptly and were extremely helpful in guiding me through the process of purchasing my precious metals. I tried contacting another precious metals company many times and they never never contacted me over a period of many months.

Options were thoroughly explained and I feel comfortable with my choices

Brandon was very good at walking me through everything. He was very patient and explained everything.

Jed and I are so greatful to you, and Gold Alliance. What a real nice ,and easy transaction we had. Very professional and curtious services. We look forward to working with you in the near future, thanks again Brandon and everyone at Gold Alliance!! Straight A's from us, sincerely, April Edelmayer.

I give great thanks to the two gentlemen Kevin Troy & Kyle . I thank you for there kindness & professionalism . I couldn’t asked for a better experience in the way I was treated & taken care of . Thanks again for all you do . Sincerely Dino Dias.

Kevin Troy is very helpful and honest. I appreciate that in a financial advisor. He is on top of the latest stats and listens to all my questions and concerns. I have recommended Gold Alliance to others.

I had a great experience with Gold Alliance! Special shoutout to Mackenzie who provided excellent customer service and answered all my questions.

I was new to the idea of purchasing gold with my retirement money. It seemed very challenging to try to get the money moved from financial institutions that wanted me to leave my money with them and knew more about IRAs than I did. I chose Gold Alliance after reading their reviews and their excellent scores on-line. I discovered personally why they score so well! Gold Alliance staff has excellent communication skills. They are very articulate and very responsive. Kevin is patient, courteous and professional. He answered all of my questions and addressed my concerns to my complete satisfaction. Tish is very professional and proficient when speaking with the other financial institutions on my behalf. I felt so good about the first transaction that I chose to move more funds to my precious metals account! This second transaction was just as smooth as the first one! Now I have peace of mind knowing that a portion of my retirement funds are in a much more stable format. Thank you, Gold Alliance!

I am a beginner in investing in precious metals. I had contact with several people at Gold Alliance and all of them were helpful and responsive. GA's prices are very competitive and they go out of their way to explain the steps taken in setting up an account. Frank Perla was patient with me and answered all of my questions, even when I repeated them after forgetting previous responses. I contacted several competitors and found Gold Alliance to be the most informative and helpful. Other companies were not always consistent in their information.

Original post: 2/22/21
Very difficult to get prices. Felt like straightforward questions were avoided that could have tied the agent down to lower spreads and essentially make less on retail. Felt like a few times I was steered to purchase coins/bars I was unsure about when I mentioned often I was trying to stick to items found on websites like BullionValues, etc. so I could establish a baseline on a safe, wise decision. GA's stock seemed very limited when it came down to the final hour.

To sum it all up, I wouldn't suggest Gold Alliance if you're a beginner and can't hold your own while discussing big purchases.
To end this review with something positive, they are very professional people and their fees are some of the lower fees out there.

UPDATE 3/11/21: (after seeing CEO's response)
They say conflict raises the dross from the depths of people's hearts. One, every distributor opens up an account for free. It was difficult to get prices from GA's broker until the final hour when they saw my money in the custodian's account I went with. Two, a novice wouldn't call these coins "exotic." They're mass produced, generic coins (AU kangeroo 1oz) and GA's prices were significantly higher with the only generic coin prices they shared with me, so I assumed they would have been significantly higher with the kangeroo if they would have had any in stock. I was originally told it was a five months wait for the Am Eagle and encouraged to go with an "exotic" sceptre (India) instead.
My original motivation to write this review was to help beginners to take caution when pursuing a gold IRA with GA, encourage research, and advise to talk to several brokers to compare service. It was not intended to bash GA.
All that said, there's something not healthy with this place. After 20 minutes of leaving my honest review (was 3 stars) of how I FELT when considering their business, I was called up and pressured to remove my post saying "the CEO was going to listen to all of our phone conversations (that I didn't even know were being recorded)," and I was called "vindictive" and "small" by the broker! I was TOTALLY shocked! Then, as you can see with the response below, I was called a liar and the CEO used leverage by stating "the BBB rejected my review." (exact same review as above btw)
Come to find out, the BBB's rating system is seriously flawed! Check out how their system works by googling "is BBB legit." $$$! I dropped the rating to two stars even though it should probably be one. Trying to be honest by leaving room for misinterpretation. Last point I'd like to make is, I was never a "customer" because I never felt a peace about teaming up with this company. Now I know why! Holy cow! (eyes wide open with shock)

To anyone who reads this review: Also take caution that Trustpilot only had ONE review in February of 2021 against GA! I also learned that businesses can "reset" their reviews at many review sites, including Google.