Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... See more
Company replied
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Review summary
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Samantha was fantastic and furthered my education on what the words on line during market closed hours really mean regarding what can reasonably be expected for the price when markets open. I Greatly... See more
After spending some time yesterday with one of your most patient representative along with the two other representatives who helped me earlier. When I tried to login today I was successful. No more... See more
Company replied
The purchase process is simple and problem free. Buy prices are above going rates, however, the mark-ups may be typical. Have not experienced the selling process yet.
Company details
About GBI Direct (Formerly Hard Assets Alliance)
Written by the company
GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple
Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.
We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.
Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.
Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.
GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.
We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
Contact info
485 Lexington Avenue, Suite 304, 10017, New York, United States
- 877-727-7387
- Support@gbidirect.com
- gbidirect.com
4.3
Excellent
371 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 70% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
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I'am brazilian
I'am brazilian. Sorry for the english. I love HAA. But to transfer the money sometimes is very hard and to withdrawall too. Is the only negative point. I'm secure with HAA.
Best regards
19 January 2026
Unprompted review
Seamless purchase and storage service…
Seamless purchase and storage service makes this a very effective savings program.
19 January 2026
Unprompted review
Hard Assets Alliance is a Great Platform
Transactions (both purchases and sales) are completed in an accurate and timely fashion. There is a good variety of bullion products available for purchase. The HAA website is easy to navigate.
19 January 2026
Unprompted review
False advertisement
I got a delivery of my gold maple coin. Their website bragged about that the maple coin is one of the most popular products because of its.9999 purity. I received a.999 instead of .9999! There was absolutely nothing about we are receiving.999 on their advertisement. I called the company but a customer representative said it’s the same value. I think not. Then if I wanted exchange I have to pay the shipping. My husband called and got a supervisor and back and forth with this issue several times finally the supervisor “sort of admitted their flawed excuses and pay for the shipping fee. But at the same time the supervisor also said “I don’t know what they (meaning the storage facility warehouse) are going to send you”. So the HAA doesn’t have any control over the metals are send out at all. I didn’t want to deal with even more inferior gold male to be sent to me so I decided not go through with the exchange. I think it’s a false advertisement on their part and I will not trust this company anymore.
20 October 2025
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Please contact Support team so we may investigate this further. Thank you!
Excellent way to invest in precious…
Excellent way to invest in precious metals. Metalstream makes it so easy.
Need to shorten time ACH deposits take to post to account for purchases and deposits.
15 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Thank you for the kind words about Metalstream - and for the constructive feedback!
ACH deposit timing is governed largely by the banking network (usually 3-5 business days), but we're always looking at ways to optimize on our end to get your funds available faster. Your input helps us understand where to focus our improvement efforts.
We appreciate clients like you who take the time to share both what's working and what could be better.
Samantha
Director of Customer Success, Hard Assets Alliance
Good service
19 January 2026
Unprompted review
This is my second purchase
This is my second purchase. Both were simply, i had all the information I ask for and the purchase was smooth. in about a week, in both cases, i had my precious metals in hand!!
18 January 2026
Unprompted review
It takes too long for money to get…
It takes too long for money to get credited to my account, and by the time that it did, the price had risen dramatically.
9 January 2026
Unprompted review
I have had my account since the inception
I have had my account since the inception of HAA. The metals I bought have paid off handsomely, but I haven't sold since I believe the best is yet to come. The most important aspect for HAA is the metal is as easy to sell as buying/selling a stock. The storage options are excellent!
16 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Thank you for your review!
Selling from storage is as easy as a click of a button, or call when you are ready. Payment of your sale transaction takes 2 business days to settle before it can be withdrawn, but the most important part of locking in the sale is complete.
I liked the final result but likely…
I liked the final result but likely because I don't understand the process between the order being executed and the money being ready for withdrawal, I didn't like how long it took for the money from the sale being accessable.
12 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Thanks for the comment, Doug. When a trade or payment (ACH or Check) takes place, there is a "settlement" date located under your transaction details, at which time it is then free to use for trading or withdrawal. This should only be 2 business days.
Our team is more than happy to add that extra step and schedule a withdrawal for you over the phone in order to make your experience better.
Customer Service
1-14VERY PLEASED,
1-14
INTELLIGENT PERSON VERY PROFESSIONAL AND
PATIENT.THAT'S A PREMIUM IN TODAY'S WORLD.TANKS.
9 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Thanks!
They will make a generous profit on you 🥵 Go to Costco and buy metal!
Profiteers
5 November 2025
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
We don’t see an account under this information, but we’d still like to address your comment. Our pricing is competitive within the precious metals market and reflects factors such as secure custody, insurance, liquidity, and buyback support. Unlike big-box retailers, we also provide the ability to sell your metals back directly through us when you choose.
If you’d like to discuss pricing or services in more detail, our team is always happy to help.
Very helpful in transferring money out…
Very helpful in transferring money out of my account back to my bank
9 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Thanks for taking the time to review us Susan!
Redemption practices
Your customer support folks are really good. They respond fast and are quite knowledgeable.
Your clients need to know the procedures and rules for selling assets AND the rules for transferring resources in and out of your custody. I’ve been a client for years yet I didn’t know you can only send assets back to the exact same account as the initial funding. Recommend you send a simple and concise redemption procedure.
6 January 2026
Unprompted review
HAA lost a funding wire transfer for…
HAA lost a funding wire transfer for over a week before finally finding my money. Delay cost me entry into silver trade just prior to recent run up. Very frustrating and costly for me . . . Mark
14 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Hey Mark,
In situations like this, delays can occur when a wire is sent from a bank account under a different name than the precious metals account. Our compliance and verification policies are in place to protect our clients and their funds, and in these cases additional review is required before funds can be credited.
We understand how timing can impact trading decisions, and we regret the inconvenience this caused. If you’d like to discuss this further, our Compliance Team is always available to assist.
Very helpful in arranging change in 2FA.
13 January 2026
Unprompted review
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