Firmoo Reviews 

2,920
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 706 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products, noting their durability and comfort, often receiving compliments when worn. The ordering process is frequently described as simple and straightforward, with many appreciating the wide selection of stylish frames available at very reasonable prices. Reviewers also highlight the quick delivery times, often receiving their orders sooner than expected, and the overall great value for money compared to high street opticians. However, some customers experienced issues with delivery, including lost parcels by courier companies or longer than expected wait times. A few other people also felt that certain lenses, such as transitional or bifocal, did not meet their expectations or caused discomfort, sometimes due to incorrect prescriptions or frame choices.

What people talk about most

Product

Customers had positive experiences with product, praising the quality, appearance, and price of their... See more

Quality

Customers consistently note positive experiences with quality, praising the stylish, well-made frames and... See more

Price

Reviewers highlight positive aspects of price, consistently praising the very reasonable and excellent cost... See more

Order

Reviewers mention positive feedback about their ordering experience, frequently highlighting the ease and... See more

Delivery service

Consumers generally report positive experiences with delivery service, often highlighting quick delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I couldn’t be happier with my experience! My glasses arrived quickly and exceeded my expectations. The quality is fantastic, they’re comfortable to wear, and the prescription is perfect. The ordering... See more

Rated 5 out of 5 stars

Had several pairs of glasses and sunglasses. Customer service are friendly and efficient. Delivery usually 2-3 weeks UK. Always lovely frames and prescription is always fine. I have to pay extra fo... See more

Rated 5 out of 5 stars

Fabulous glasses at a very reasonable price , I have clear lens and some frames with advanced varifocals , also transition lens on a couple of pairs that are lovely brown tinted when out in the sun .I... See more

Rated 5 out of 5 stars

Customer service is absolutely fantastic with this company & help with any questions or problems.They sort it swiftly & resolve any problems instantly. The glasses are of great quality & are fantast... See more


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.


Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

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1-star

No recent history of asking for reviews

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Replied to 100% of negative reviews

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4.8

All reviews

(2,920)

657 reviews in the last 12 months

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Rated 5 out of 5 stars

At the beginning I was skeptical...

At the beginning I was skeptical when my granddaughter told me how cheap the glasses were,even though they were prescription. So I went ahead and had my eye test and ordered a pair. The form I filled out wasn't complicated and then I waited. My granddaughter said it would take 2 to 3 weeks but they arrived within 2 weeks. They are surprisingly light , and fit over my hearing aids quite well ,if a little snug . It took a while to get used to them as I'd been wearing a 5 year old pair when my newest one snapped an arm off. So it was amazing to see clearly again. Even for driving,for reading,and just basically seeing. And as I said, the price was really great too.

8 April 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Andrew,

Thank you so much for your feedback!

If the fit feels a little snug, you may try to adjust the tightness of your glasses by following the short video in our help center: https://www.firmoo.co.uk/help-p-1512.shtml

If you have any questions or need further assistance, please don't hesitate to contact our customer service team (Livechat: 24/7). We're always available to help!

Thank you again for choosing Firmoo. We look forward to serving you again!

Sincerely,
Firmoo Customer Support Team

Rated 1 out of 5 stars

Total Rubbish!

Appalling customer service. Think twice about using this company if you're thinking about transitional lenses....My lenses stopped darkening when less than a year old but because I reported this after 12 months the company chose to ignore the Sale of Goods act and refused to supply new spectacles or offer a refund. Sadly the bog standard response from Firmoo has been I reported the issue after THEIR 12 month warranty had expired , completely negating the terms of the Sale of Goods Act and ignoring the fact the lenses stopped transitioning after only nine months. Rubbish goods and rubbish response from customer service. They should be ashamed.

6 March 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Mark,

Thank you for sharing your feedback, and we sincerely apologize that your experience with our photochromic lenses did not meet your expectations.

After reviewing our records, we see that your order was placed in July 2024, and we received your report about the lenses in October 2025. Please understand that our warranty covers any possible defect in materials and workmanship for 365 days. For more details on our return, exchange, and warranty policies, you can refer to our Help Center here: https://www.firmoo.co.uk/help-p-213.shtml

We are sorry that as your report was received after the warranty period had ended, we are unable to offer a refund or replacement for this order. We truly appreciate your understanding in this instance.

If you have any further questions, please don’t hesitate to contact our customer service team (Livechat: 24/7).

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Very easy to use site

Very easy to use site,
Glasses hurt my nose and sometimes go dizzy.

27 March 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Norman,

Thank you for sharing your feedback with us.

We’d like to remind you that all our glasses come with a 60-day return/exchange policy. To better understand the issue, our customer service team will contact you via email within 24 hours. Please keep an eye on your inbox (and spam folder) for our email.

We truly appreciate your patience and look forward to resolving this for you.

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

10/10 all around

10/10 all around. Glasses are perfect, prescription is spot on. The choice of style and sizes out of this world. And the best bit is the price. Will never get glasses from mainstream opticians ever again

1 April 2026
Unprompted review
Rated 3 out of 5 stars

When non express are faster than the £15 express delivery

I’ve placed 3 orders in the last few weeks. My eyesight had changed and I needed some new glasses and sunglasses.
I placed the first order and got 50% off , I then placed another order and got 2 for 1 . Both these were within an hour of each other. Order no.2 arrived within about 8 days and that wasn’t express delivery. Fab sunglasses and the 2nd pair of glasses turned out to be the wrong colours instead of bright colours I got muted browns, greens and pinks… so when order no.1 didn’t arrive within a few days I got onto customer service, who advised wait a few days and I mentioned about the wrong colours. He issued a refund voucher for a new pair which I ordered and put on express delivery paying £15.
Order no.1 had been stuck in Leicester for over a week and finally arrived after I received an email saying they were investigating the issue. All good I thought till I had to enquire where my replacement glasses on express delivery were because now I hadn’t had any shipping notification after 7 days ( remember I had my non express delivery after 8 days) then I was advised they were expected 17th April … make that make sense? The agent had no idea why it had been delayed and had to send an email saying… I am no further forward.
I like the glasses but their service is hit and miss. I had a fab advisor who above and beyond then I had the one today who couldn’t really be bothered 😕

31 March 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello,We sincerely apologize for your unpleasant shipping experience.

As we were unable to locate your order based on your name, we’re sorry that we cannot provide a more specific solution at this time. However, please rest assured that if your order is not delivered within the promised ETA, we will provide you with a satisfactory solution. The same applies in the rare case of a lost package — we will make sure you are properly taken care of.

We also truly appreciate the feedback you shared regarding our customer service. We will reinforce Firmoo’s service standards with our team to ensure a better experience moving forward.

If you have any further suggestions or need assistance, please feel free to contact our online service team at firmoo.co.uk. We are always here to help.

Firmoo Service

Rated 5 out of 5 stars

Perfect

Never ordered glasses online before so was a little apprehensive.
However, gave my prescription and my varifocal glasses arrived quickly.
They are perfect and I love the purple frames and the floral design on the arms of the glasses. Very comfortable to wear and appear well made.
I would definitely buy again, so much cheaper than my usual opticians.
Thank you so much 😃

31 March 2026
Unprompted review
Rated 1 out of 5 stars

Postage and fit

Postage too a while. About 3 weeks. Glasses are beautiful but don’t fit me unfortunately. I won’t order online again. Lesson learnt

30 March 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Mrs Czajkowski-coley,

Thank you for taking the time to share your feedback with us, and we're truly sorry that the glasses didn't meet your expectations.

Currently, standard delivery to the UK takes approximately 13–22 days and express shipping takes about 8-14 days. We understand that waiting can feel long, and please know that we're continuously working to optimize our logistics to provide faster and more reliable delivery for all our customers.

Please remember that all Firmoo glasses come with a 60-day return/exchange policy. Sorry that we're unable to locate your order based on the information provided here, we can't review your previous communication and order details. Can you please contact our customer service team directly via Email at service@firmoo.co.uk or Livechat (24/7) with your order number? So that our customer service team will better understand the issue you experienced and provide the solution.

We look forward to resolving this matter for you as soon as possible.

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Great customer service

Great customer service, I wasn't 100% sure if I liked my glasses, contacted customer service, offered a credit not and part refund Or a full refund. Recieved a full refund in less then 3 days. Very happy with this company.

18 March 2026
Unprompted review
Rated 5 out of 5 stars

Good value

I was skeptical, however very surprised. Ordered single lense prescription glasses and I have to say they are spot on. The price point was good and has optional extras. Shipped and received within two weeks, overall very happy and would absolutely recommend and use again.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Simple to use and very good…

The site is easy to use with lots of choice. I've used them before and now my prescriptions has changed I went straight back to them.
I was kept up to date with the tracking of my glasses. They arrived safely and are very good. The fit is nice and comfortable and the lenses are perfect. Very happy.

9 March 2026
Unprompted review
Rated 1 out of 5 stars

Firmoo might make good glasses but they have difficulty getting them to you

I can’t comment on the quality of the glasses from this company because the two pairs I ordered were never delivered after a 4 week wait from ordering. Apparently the courier couldn’t find my property despite having the correct postal address and delivering glasses several months earlier my wife ordered from this company.
Control over a courier in another country is difficult to achieve. My one star review is based on the absence of customer care, and to a certain extent, logic in dealing with the issue. I was offered a voucher £50 in excess of my original order to order any replacement glasses, or a priority remake of my original order at no cost, or a full refund. Standard delivery via unspecified courier was the only option without paying extra for Express delivery via a named courier. No way to treat a customer who’d been so inconvenienced. Couriers are the weak link. Express delivery would have mitigated this risk.

25 March 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Bede,

Thank you for sharing your experience, and we sincerely apologize for the frustration caused by the delivery issues with your order.

For standard shipping, currently we’re unable to choose the local courier that handles final delivery in your country, and we deeply regret that the delivery was unsuccessful even though the address was correct. We take this matter seriously, and your feedback has been shared with our logistics team for review and improvement.

We also recognize that the handling of your case did not meet your expectations and we apologize for that. We're glad to see that our customer service team has since processed a full refund for your order.

We truly appreciate your patience and your feedback. If you’re ever open to giving Firmoo another try, please feel free to reach out to us. We’d be happy to offer you a one-time upgrade to express shipping at no additional cost, so you can experience both the quality of our glasses and the express delivery service.

Sincerely,
Firmoo Customer Support Team

Rated 2 out of 5 stars

Wrong strength bifocal lenses done, still have to pay postage

After previous good experiences with Firmoo, I recently had a disappointing experience with bi-focal lenses. Had a new prescription and entered it correctly on their platform. Glasses arrived and I followed their guidance and web guidance adapting to bi-focal lenses after always having single vision ones. The right eye was still blurry as this had short sighted strength in also. My previous prescription was fine! I took my glasses to a high street opticians (where I got my eye test) and they kindly checked the prescription and was found that the right eye distance strength was stronger than I entered. I knew they didn’t feel right! I rang Firmoo to explain, and that it was done incorrectly in their lab. They didn’t seem to grasp that the lense was stronger than I requested after sending them a picture of the actual lense strength print out I got from the opticians, compared to my current prescription. Offered a full refund (-postage and vat) or a voucher of the same value as a full refund. I decided to get the voucher and same glasses but was skeptical it may happen again as I would be doing the same process with the same prescription! I then had to pay a further p and p which I was annoyed about as I hadn’t done anything wrong as there was no error on my part. It had been done wrong in their lab. Whilst the new glasses arrived, I still wasn’t happy and struggled to adapt so opted to get a refund, minus the postage and vat. I had to send them back at a cost to myself for a recorded/tracked delivery. I think that now i require a more specialised lense, its best for me to go to the high street, rather than online so that I have a f2f aftercare if there are any issues. It’s a shame as my past experiences with single lenses have been great from Firmoo. The fact that the error was on their part… it was me who was out of pocket.

12 March 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Vicki,

Thank you for sharing your experience with us, and we sincerely apologize for the discomfort and frustration this has caused.

Sorry that we're unable to locate your order based on the information provided here, we can't review your previous communication and order details. To assist you further, can you please contact our customer service team directly via Email at service@firmoo.co.uk or Livechat (24/7) with your order number?

Our lab manufactures each pair of glasses according to the prescription and lens options provided at the time of order. However, optical comfort can sometimes be affected by various factors, such as: accuracy of the prescription and pupillary distance (PD), frame fit and how the glasses sit on your face, individual adaptation to new multifocal lenses, the positioning of the optical center in relation to the eyes etc. If you’d like, our customer service team can help analyze the possible causes to help you avoid similar issues in the future.

If you had your glasses checked by a local optician, please feel free to share a copy of their assessment or test results with us. If the issue is confirmed to be a manufacturing error on our part, we will take full responsibility and provide the solution accordingly.

We look forward to resolving this matter for you as soon as possible.

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Great product for an unbelievable price

Easy ordering process, great choices of frames, I got my reading glasses & same prescription in sunglasses for an unbeatable price, readers are fabulous in usage & quality, sun glasses are great in looks, quality & usage, great products for an unbelievable price, great service so far, can’t complain & will definitely use again, delivery was couple of weeks, great all around experience

24 March 2026
Unprompted review
Rated 5 out of 5 stars

Game changer for optical options

Game changer for optical options! Can’t fault it from easy to search options, step by step process, delivery updates and then customer service help if it isn’t quite right. Forever recommending these guys to anyone who will listen!

23 March 2026
Unprompted review

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