Fired Earth - Cambridge Reviews 3

Ordering the sample tiles was very easy, Fired Earth have a wonderful selection of stunning tiles. Delivery was very efficient and the tiles arrived well packaged and undamaged.

Sample tile arrived very promptly. Having looked at hundreds of tiles in a variety of tile outlets these were just what we were looking for. Ordered them over the phone, charming lady took our order, they arrived perfectly packed and we are very pleased with these moroccan tiles.

Bought tiles for 2 bathrooms. Most of the tiles were in stock and look good hence 1 star.
The Ixworth bone tiles were on back order and eventually arrived after 2 weeks of to-ing and throwing and some frustrating delays with Fired Earth Transport department.
The tiles are indeed rustic and are supposed to look bone white with minor variations. What they actually look like is as if excrement was smeared thinly across the bathroom walls. Not a look one wants to have in one's bathroom. Large proportion of the tiles has a manufacturing defect. Probably due to shortages they were made between batches.
Obviously Fired Earth denies any liability. They looked at our photographs and said the photos are too dark. The reason they are too dark is because the tiles are the wrong colour (the bathroom has a huge skylight and the light was on when the photos were taken).
I wish we never used Fired Earth. Certainly never will again. Our builder who does a lot of large house renovations in our area had a look (he actually took the photos) and said that he will make sure none of his clients ever use Fired Earth.
If you are lucky enough to get what you ordered, then yes, the tiles are good. If there is any problem whatsoever, Fired Earth behaves like the worst retailer from hell you can possibly imagine.

Update following Fired Earth response: The builder and the tiler checked the reference on the box matched the name of the product ordered. They assumed as it's Fired Earth they don't need to do quality control, it is usually done at the factory. Nobody could imagine that a substandard product will be supplied by a top luxury brand that Fired Earth claims to be. If we bought from some cheap outlet, then yes we would have went over every tile before fitting it. The tiler installed the tiles in good faith thinking he was installing what was ordered. Only when we looked at the tiles in situ it became apparent that 70% of the tiles had colouring faults on the surface, i.e. dirty smudges. The smudges are actually under the glaze so they are manufacturing defects. Fired Earth are obviously now coming up with excuses that there is natural variation in colour, it's rustic, etc. If you think white and brown are on the same spectrum of colour variation, I do not. This is very poor and frankly we completely lost confidence in the brand. Our builder is annoyed, he said that if we went to some budget outlet he wanted to use none of this would have happened. We will be removing the faulty tiles from the walls and so far this whole drama set back the project by 3 weeks and counting, another week wasted sitting waiting for the Fired Earth to find time in their busy schedule to come and inspect the tiles.