Fired Earth Reviews 3,053

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, particularly the tiles and paints, noting their durability and aesthetic appeal. Many consumers highlight the exceptional helpfulness, knowledge, and professionalism of the staff, who provide excellent design advice and support throughout the selection process. The delivery service is frequently described as prompt and efficient, with products arriving well-packaged and intact. However, some customers experienced issues with the ordering process, finding it clunky or encountering difficulties with payment options. A few people also reported problems with deliveries, such as incorrect items being sent, delayed arrivals, or a lack of clear communication regarding delivery times. There were also isolated instances where customers were dissatisfied with the company's return policy for surplus tiles.

What people talk about most

Product

Customers had positive experiences with product quality. Many reviewers praised the good quality of the tiles... See more

Quality

People report positive experiences with quality, often praising the stunning and beautiful appearance of... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting quick, easy, and... See more

Order

Reviewers mention ambiguous feedback about order. While many customers found the ordering process easy, with... See more

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the helpfulness, knowledge, and... See more

Based on these reviews

Rated 5 out of 5 stars

Fired Earth in Harrogate, Lola and her team helped me to decide on tiles for a small cloak room splash back which would make a statement ….their patience, expert technical and design knowledge, all wi... See more

Company replied

Rated 5 out of 5 stars

Thank you very much to Brett from the Islington team. Brett was super helpful, friendly and informative when we went into the Islington branch to look at the tiles we found online. He discussed diff... See more

Company replied

Rated 5 out of 5 stars

We have relied on Charlotte and her team @ Fired Earth Chester for over 3 years now and have never once found the service extended anything other than terrific. They are knowledgeable, amazingly frien... See more

Company replied

Rated 5 out of 5 stars

Lived up to its usual standards. I have bought FE paint before - 'Mad King George' - and the pigments last - unlike some that fade quickly. And I made a mental note to follow up 'A Misty Morning'... See more

Company replied


Company details

  1. Tile Store
  2. Bathroom Supply Store
  3. Flooring Store

Written by the company

The company began in an Oxfordshire farmyard in the early 1980s, selling terracotta floor tiles at a time when they were relatively unknown by the British public and weren’t available in tile shops. They proved hugely popular, and we opened a small London showroom selling just six different tiles. Customers began requesting glazed wall tiles to complement their terracotta floors and we sourced a small selection of other glazed tiles and put together a brochure covering our entire offering. By the mid 1990s, the company had grown from its humble beginnings on an Oxfordshire farm to having a number of showrooms in London and across the country. Today, we have 26 showrooms in the UK and expect to add two more in the coming year, including a brand-new destination store on New Kings Road in London. Our aim has always been to offer products produced with authenticity, creativity and style, and where possible both handmade and produced as close to home as we can manage. The UK Ceramics Industry has a long tradition and it is one we are keen to support. Having said that, where we spot a tile on our travels that is too beautiful to resist, we do of course secure it exclusively for our customers, many of whom are second generation fans of Fired Earth and its products. Decorating and design have become entrenched in the national mind not just as the preserve of the super wealthy, but as a way to create homes for ourselves and our families that reflect how we like to live today. At Fired Earth we like to think that although it may not be every day our customers choose to redecorate (although our paint does allow for just that level of obsession), we have identified the right looks and styles that feel perfect no matter what the style or age of property. Our website has grown too and now offers almost all of our collections to browse and buy online and shows stunning room sets and great design ideas to help inspire you.


Contact info


4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 2 out of 5 stars

Avoid company, they don’t send orders

Avoid. This company have taken money for an order 4 weeks ago for some ceramic tile beading ordered for a log burner. No such order has arrived. They have taken payment and I emailed the customer order team 2 weeks ago to enquire about the order and have had no response. Will never use them again. I got in touch via phone, liaising with Hannah from the customer care team she has been supportive and understanding. I feel they need to discuss with the curriers (DPD) about what went wrong. Very disappointing that I didn’t get the product but hoping to get a refund.

1 February 2026
Unprompted review
Fired Earth logo

Reply from Fired Earth

Hello, thank you for taking the time to leave us a review. Please accept our apologies for the problems you have had with delivery of your items. We understand that our Customer Care team have been in touch with you to organise a full refund. Apologies again for the inconvenience caused.

Rated 1 out of 5 stars

The are problems with the tiles and no…

The are problems with the tiles and no one will return my emails regarding the return and replacement of some broken tiles and some others that are the wrong colours.
This was an online purchase made after the company went into receivership and was taken over by Topps Tiles… it has clearly already gone down hill.

18 December 2025
Fired Earth logo

Reply from Fired Earth

We are sorry to hear of the issues you have been having. The Customer Care team has organised a replacement order for you. Apologies again for the delays and inconvenience caused and thank you for your patience while we arranged a replacement.

Rated 5 out of 5 stars

Very Good. Thank You

I purchased the Geralda Niebla tiles for an internal cubicle lav and separate shower room. The cubicle lav tiling is now complete and the tiles, in my opinion, are just beautiful.

There are a range of options for this tile - metro, dado, border and skirting - and the tile is offered in three colours: white, cream and neutral.

I have a Farrow and Ball paint store near the Fired Earth and both teams were great helping me to choose tiles and paint to make a scheme.

Photos can be added but I wasn’t given the option on the first draft of the review. But just to say thanks to Carol and Jayne for all of their help with this and looking forward to completing the shower room now.

2 January 2026
Fired Earth logo

Reply from Fired Earth

Thank you for the lovely review, we agree the Giralda Niebla is a really eye-catching tile range.

Rated 5 out of 5 stars

Beautiful tiles, helpful and swift service

The tiles we ordered are stunning, well priced for the quality of tile and delivery was swift with the tiles securely packaged.

We chose the tiles at Adderbury but the stores were shut before we could order so ordered online after reopening under Topps Tiles. The service in the store was excellent, a great shame they’re not reopening.

18 December 2025
Rated 5 out of 5 stars

Great tiles

Great tiles, sadly slightly wrong items on a few, the company went bust before I could alter it. But.....after a lengthy process they did fulfill the missing items.

28 September 2025
Rated 5 out of 5 stars

Beautiful Tile

I ordered a sample Tile which came very quickly. Beautiful Tile I am just not sure it’s the colour I was looking for so it’s great that you can get samples.

29 October 2025
Rated 5 out of 5 stars

Really easy to order

Really easy to order. I wasnt expecting such a lovely brochure. Its a lovely thing nowadays to be able to have a physical brochure that i can look through.

29 October 2025
Rated 5 out of 5 stars

Beautiful tiles & great service

Beautiful tiles & great service. Tiles arrived on time and well packed with no breakages.

20 September 2025
Fired Earth logo

Reply from Fired Earth

Thank you for the Lovely review Sharon- we are pleased that you love your tiles.

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