Reviewed curry’s rather poorly due to them hounding their maintenance/care packages… failing to deliver next day when promised, failing to have stock of anything but cheap tat. Got an email from... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
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What people talk about most
Reviews shaping this summary
Bought a Blomberg tumble dryer which was very poor. Feefo contacted me to do review. Did honest review which got a "perfect" on their form. They then contact me to say they will not publish it beca... See more
Company replied
Well yet again Feefo think they can remove your posts then send an email stating what you should put in it. I'm sorry but that is not then my review. Stop removing reviews from your site, these are co... See more
Company replied
Had an awful experience with a company called west town cars, so I used feefo to earn people as they are selling death traps, feefo removed all 1 star comments, accused me of not giving enough evidenc... See more
Company replied
Company details
Written by the company
Feefo operates as a closed platform, meaning we ensure that only verified customers—those who have actually used a product or service—can leave reviews. This approach helps maintain the credibility and reliability of the feedback you see on our site. In contrast, open platforms allow anyone to submit reviews, which can sometimes lead to less reliable or biased feedback. We believe that by verifying customers, we offer a more accurate reflection of user experiences.
Contact info
GU31 4HT, Petersfield , United Kingdom
- +44 (0) 203 362 4209
- support@feefo.com
- feefo.com
1.3
Bad
903 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 35% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Appalling company
Appalling company. Under government investigation for being so dodgy
29 April 2026
Unprompted review
Feefo refuses to publish negative reviews
Feefo refused to put my 100% truthful review on autotrader who they are in conjunction with. Found out today an investigation is ongoing on with the CMA . The CMA is investigating whether a number of 1-star reviews – which were moderated by Feefo Limited – were not published on Autotrader’s platform, and were not counted towards star ratings, therefore denying consumers a fully rounded picture of other customers’ experiences. If feefo hadn't of blocked negative reviews, I wouldn't have bought my car from R&R Motors Bedford LTD, as they have sold me an unroadworthy car and after 3 days that they are refusing to refund me my money.
****update***
Feefo emailed me as I complained and they told me to take out the part where I said I had rights under the Consumer Act 2015 and that I had contacted the Motor Ombudsman and they would publish it. I wasn't comfortable being manipulated on what i could or could not say. But I did to get my review published and they are still refusing to publish , even after taking out everything they asked of me. I have had no alternative but to complain to the CMA myself.
7 April 2026
Unprompted review
feefo - waste of time
I recommend that you ignore feefo reviews. I just gave 2, one good and one bad. Guess what? You got it - they published the good review, but not the bad one. Waste of time!
16 April 2026
Unprompted review
Poor communication and unresolved issue
In my experience, the service was very unprofessional. It was extremely difficult to get any meaningful support from customer service, and I spent a long time on the phone without getting my issue resolved. Communication was poor and the overall experience was frustrating. Based on my experience, I would not recommend this company.
13 April 2026
Unprompted review
Never Again
I wouldn't waste my time doing a review for Feefo ever again and will never believe any review they publish. I was asked to review a holiday company who act as agents for holiday accommodation. However, due to the fact that I had some negative things to say I received a reply from Feefo stating my review would only be partially published due to some of its content. They only published the parts that were acceptable to them. They didn't publish my 1 star rating or the polite negative comments I put. I wouldn't believe any of their reviews as they don't give the all round picture only what they think are the best bits.
15 April 2026
Unprompted review
Reply from Feefo
Hello Corinne,
Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.
We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.
Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.
We are committed to fairness and transparency.
Best, The Feefo Team
Unwanted e-mails even after…
Unwanted e-mails even after unsubscribing for something I never subscribed to in the first place. Also this company is currently under investigation from The Competition and Markets Authority
8 April 2026
Unprompted review
Reply from Feefo
Hi there,
Thank you for your review — and we're sorry you've run into difficulties using our platform. That’s not the experience we aim to deliver.
To help resolve this quickly, could you share a few details with us at support@feefo.com?
The email address linked to your review request
Any screenshots of the received emails.
Our technical support team will investigate and get this sorted as soon as possible.
Thanks again for highlighting this — your feedback genuinely helps us improve.
Best wishes,
The Feefo Team
Don't trust Feefo reviews at all!
Don't trust Feefo reviews at all!
They refuse to publish your reviews, both positive and negative for FALSE REASONS.
I had 2 refused for Iceland foods for multiple items for these reasons:
Irrelevant content
Reviews left in the wrong section of feedback form
I literally left reviews for specific items about those specific items!
They didn't even say which reviews the refusals were for, but either way, I left reviews for frozen chicken items and hash browns... and they were honest reviews, most 5 stars, one 2 stars.
And many people say they refuse reviews for various false reasons.
Some only had positive approved, some wouldn't accept critisism.
You cannot trust their reviews at all as they don't publish genuine reviews!
Appalling!
2 April 2026
Unprompted review
Reply from Feefo
Hello there,
Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.
We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.
Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.
We are committed to fairness and transparency.
Best, The Feefo Team
We have had the worst experience ever… stay away from Feefo!
We have had the worst experience ever with Feefo, they ripped us the subscription for a year with 0 value provided and we never knew they were charging us as we never agreed on the contract, and they argued that we never gave them 2-3 months written notice hence the auto contract keep renewing for years until we tell them! Bloody hell! They added absolutely 0 value as not a single time any ac manager got in touch. Such a poor services, stay away from Feefo guys!
1 December 2025
Unprompted review
Reply from Feefo
Thank you for taking the time to share your feedback.
We're genuinely sorry to hear about your recent experience with Feefo, we're committed to providing clear communication about our services and ensuring every client receives the support they deserve and are sorry to see that it hasn't quite hit the mark on this occassion.
Your feedback helps us improve, and we appreciate you bringing these concerns to light as it's important we do our best to show client's value where possible.
Best, The Feefo Team
Biased
We have a very unpleasant experience with WayRentaCar in Antalya. When asked by Feedo to write the review, it was rejected. It looks they accept only the positive reviews. Obviously they work for rental companies.
16 March 2026
Unprompted review
Reply from Feefo
Hello,
Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.
We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.
Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.
We are committed to fairness and transparency.
Best, The Feefo Team
This is truly a terrible platform.
This is truly a terrible platform.
In short, around 70 days ago I bought a car from a seller I found through Autotrader. However, the car turned out to be faulty, so I returned it. Initially, the dealer said they would fix it, but afterwards they kept stalling me with various excuses. Because of this, I had no choice but to escalate the matter to the relevant authorities. I filed a court claim and won the case.
As of now, even after approximately 70 days, I have still not received either my car or my money back.
Due to this bad experience, I wanted to leave a review for this dealer on Autotrader. Unfortunately, Autotrader works with this useless platform called Feefo. No matter what I do, I cannot get my review published. They keep removing it for various reasons and fail to clearly explain why.
At first, they deleted my review claiming that since the matter had been escalated to legal authorities, I could not leave a review during an ongoing court process. However, even after the court case was concluded, and it was proven with a court judgment that I was in the right — and despite me sharing this evidence with them — they still refused to publish my review. They say this is part of their internal procedures.
If it is, this is an extremely unreasonable rule, as it effectively hides real customer experiences from other users, even when those experiences have been confirmed by a court decision.
Afterwards, I submitted another review without mentioning the court case, and it was removed again. When I tried to contact them, their customer service representatives didn’t even seem capable of basic communication — they couldn’t even properly greet in their emails, let alone provide clear responses. They failed to give proper answers to my messages.
It feels like they remove genuine customer reviews based on dealer requests, as if they are afraid of them. I hope Autotrader stops working with this ridiculous company as soon as possible.
They are truly beyond terrible.
23 March 2026
Unprompted review
Reply from Feefo
Dear Gökhan,
Thank you for sharing your feedback. We genuinely empathise with the difficult situation you have faced with your vehicle purchase and the frustration this has caused.
We would like to clarify the moderation process to ensure you have a clear picture of why your reviews were handled this way. Our standard content moderation guidelines, which all users agree to when submitting a review, mean we are often unable to publish content that refers to legal proceedings or court claims. This is a standard procedure designed to ensure reviews remain focused on the service experience rather than complex legal disputes.
Regarding your specific case, a version of your review was successfully published on 10 April once the legal references were removed. However, on 13 April, we received an email from you confirming that your dispute with the dealer had been settled and specifically asking us to delete your comment. As we are a consumer-led platform, we honoured your direct request to retract the review.
We do not remove genuine, compliant reviews simply because a dealer asks us to; we only take such action if the content violates our guidelines or if the reviewer themselves requests it.
We are sorry that the initial process felt restrictive. We are constantly reviewing our procedures to ensure they are fair for consumers while remaining within our safety frameworks. If you would like to read more about these rules, you can find them on our content moderation page.
Best regards,
The Feefo Team
Absolute joke of a website
Absolute joke of a website. They conveniently removed most important part of my feedback to make it look better and then posted it of course but this what they posted is an actual lie (as what they removed was a key information). Do not trust them under no circumstances.
19 March 2026
Unprompted review
Reply from Feefo
Hi there,
Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.
We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.
Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.
We are committed to fairness and transparency.
Best, The Feefo Team
Clipstone park car sales - Shaun outstanding service
⭐⭐⭐⭐⭐
We recently purchased a Hyundai i10 automatic from Clipstone Park Car Sales, and I can’t recommend salesman Shaun highly enough.
We found the car on AutoTrader and left a message late one evening. Shaun rang us back immediately, and we arranged to meet him the following day to view the car. From the very first contact, he was incredibly friendly, helpful, attentive, and knowledgeable.
Shaun was fantastic with my son and gave him so much confidence. He encouraged him to take the car out for a test drive, happily sitting next to him, offering reassurance and plenty of praise. The whole process felt informative, calm, and very reassuring.
A week later, Shaun personally delivered the car to our home. He helped set up the tax, explained all the paperwork clearly, and talked us through the service history and previous owners in a very professional manner.
Overall, Shaun made my son’s first car-buying experience genuinely brilliant. We couldn’t have asked for better service and would highly recommend him to anyone looking to buy a car.
Dawn and Charlie Smith
27 February 2026
Unprompted review
Manipulate reviews, do not trust!
they claim to be a true review website from real people, yet they manipulate your review and make it far more favourable for the company. I merely stated my washing machine was faulty and unusable and gave it a 1 star yet they deled what I stated and changed it to a 3 star review. do not trust Feefo!
3 March 2026
Unprompted review
Reply from Feefo
Hello Cris,
Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.
We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.
Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.
We are committed to fairness and transparency.
Best, The Feefo Team
Time waster !!
“It is a platform that collects reviews on behalf of various companies from which you may have made purchases.” Thats how they introduced their company. My experience tells me - They are totally dishonest, manipulated and bent the fact to hide the true criticisms.
I had received 2 emails to write my reviews after a purchase for 2 companies. One said my review was in the wrong column and not published. The other one said I had not yet received the product so ignored my comments !! If you are committed to fairness and transparency like you claimed, simply publish everything on the purchasers review !!
The companies would not receive the true reflect on their products and services. Save your breath. What a Time waster!!
Reply : I am not wasting one more minute to deal with companies like yours. 87% not 5% of your reviews here is 1 stars explained it all !!
18 February 2026
Unprompted review
Reply from Feefo
Hi Monita,
Thank you for sharing your feedback. We understand your frustration regarding the moderation of your recent reviews and would like to clarify how our platform works.
At Feefo, we pride ourselves on being an 'Invite-Only' platform. This means we only collect reviews from verified purchasers, which ensures that every review positive or negative comes from a real customer experience.
In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings, demonstrating that we value and publish honest feedback, regardless of the score. Reviews are only flagged if they breach our moderation guidelines, such as sharing a service experience in a product-specific area. This is why you may have been informed a comment was in the "wrong column"; our goal is to ensure shoppers find relevant information in the correct place. You can visit here to learn more about our moderation guidelines and how our process works: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
We take the integrity of our data very seriously and would love to discuss any specific concerns you have regarding these reviews. Please feel free to reach out to us at support@feefo.com so we can investigate and resolve this for you immediately.
Best,
The Feefo Team
Feefo is totally rigged.
This Feefo review company is totally rigged, and it's done so blatantly.
I was sent an email from them, asking me to write a review for my experience with Laptops Direct.
I gave them 2/10 and wrote a long explanation, detailing my reasons.
I instantly received and automated email saying that they had rejected my review. They couldn't even have read it. Their algorithm simply detects a low score and rejects the review according to that.
I edited the wording of the review, but received another email of rejection. Just because the score I gave was low.
28 February 2026
Unprompted review
Reply from Feefo
Hi Jonathan,
Thank you for bringing this to our attention. We understand your frustration regarding your experience and want to clarify our process.
Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter. We never delete or reject reviews simply because the score is low. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings.
To ensure all feedback is helpful and compliant, we utilise a combination of human and automated moderation processes across all reviews. While our automated system provides instant feedback, it does not filter by score. Instead, it flags content that may breach our moderation guidelines, such as sharing a service or delivery experience in a product-specific review area, or the use of sensitive personal data. If you'd like to know more about our moderation guidelines and how it works, please visit here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments.
If you believe there has been a technical error with your rating or the flagging of your comments, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.
We are committed to fairness and transparency.
Best,
The Feefo Team
Feefo's biz practice is to protect their clients from bad reviews thru managerial techniques
If you leave a bad review of a company, as I did for Buyitdirect, Feefo will reject the review, giving arbitrary internal policy reasons. I suspect if I left a good review, none of these bureaucratic reasons would apply.
You cannot edit the review to comply with their arbitrary bureaucratic hurdles. But you can contact their support team via email to begin a process to get the review edited to their satisfaction. I haven't done this, as I don't want to waste anymore time on this than I already have. Judging by other reviews, it would be a waste of time anyway. The point is to create an exasperating process that will inevitably cause a sensible person to admit defeat and give up.
In short, Feefo has delivered for it's client Buyitdirect, by creating bureaucratic friction which lowers bad reviews protecting Buyitdirect from legitimate criticism.
27 February 2026
Unprompted review
Reply from Feefo
Hi Gerard,
Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.
Why Reviews are Flagged: We never reject reviews simply because they are negative. In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Moderation typically only occurs if a review breaches specific guidelines, for example: when service or delivery feedback is placed in a product-specific review area. This ensures shoppers looking at an item see feedback about the item itself, while service issues are directed to the merchant's service profile.
Integrity of Your Voice: We want your legitimate criticism to be seen, provided it meets the moderation standards that apply to all our reviews, regardless of their sentiment.
Simplifying the Process: We are committed to fairness and transparency. You can visit here to learn more about our moderation guidelines and how the process works:
https://business.feefo.com/resources/how-we-keep-our-reviews-honest
To help get your voice heard, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.
Best,
The Feefo Team
Helping BAD companies trick future…
Helping BAD companies trick future customers. In this case it’s British Airways. I’ve received no review link for my experience. Had to formally request one. Companies can cherry pick who responds. Trustpilot much better.
22 February 2026
Unprompted review
Reply from Feefo
Hi Anon Anon,
Thank you for sharing your feedback. We understand your frustration and we want to clarify how our system ensures a fair representation of every customer's experience.
At Feefo, we operate as an 'Invite-Only' platform. This means we only collect reviews from verified customers after a transaction has occurred. Rather than allowing companies to "cherry-pick" who responds, our system is designed to trigger invitations automatically to ensure every voice has the opportunity to be heard.
We value and publish honest feedback, regardless of the score. In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings. This demonstrates our commitment to showing the full picture including negative experiences to help future customers make informed decisions.
Integrity and Moderation: We take the integrity of our data very seriously, and our process is built to prevent businesses from filtering their feedback. You can visit here to learn more about our moderation guidelines and how we maintain an impartial environment: https://business.feefo.com/resources/how-we-keep-our-reviews-honest
We take these matters seriously and would be happy to discuss any specific concerns you have regarding a merchant's profile or your missing invitation; please contact us at support@feefo.com so we can investigate this for you immediately.
Best,
The Feefo Team
Poor management, allows fake reviews
I am extremely disappointed with Feefo. They allow fake reviews to be posted without any verification, which completely undermines trust in their platform. This is directly affecting my business and sales, as potential customers are being misled by false feedback. A review system that doesn’t verify authenticity is harmful for both businesses and consumers.
19 February 2026
Unprompted review
Reply from Feefo
Hi Adeeb,
Thank you for sharing your feedback. We understand how vital it is for a business to have a review profile that accurately reflects its service, and we want to clarify how our system protects against the issues you’ve mentioned.
To ensure the integrity of the feedback on our platform:
Our 'Invite-Only' Model: Unlike open platforms where anyone can post a comment, Feefo is strictly an invite-only platform. This means we only collect reviews from verified purchasers who have had a genuine transaction with a business. This system is specifically designed to block "fake" reviews and ensure that every rating comes from a real customer.
A Fair Representation: We take the integrity of our data very seriously and do not filter for sentiment. In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings. This demonstrates that we value and publish honest feedback—both positive and negative—provided it is authentic.
Transparency in Process: Our goal is to provide a trustworthy environment for both businesses and consumers. You can visit here to learn more about our moderation guidelines and how our verification process works to prevent misleading feedback:
https://business.feefo.com/resources/how-we-keep-our-reviews-honest
We would be happy to discuss any specific concerns you have regarding your profile or suspicious activity you believe you’ve identified. Please contact our team so we can investigate this for you.
Best,
The Feefo Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.