I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more
Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more
excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more
Company details
Written by the company
Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.
Contact info
66 Jermyn Street, SW1Y 6NY, London, United Kingdom
- 020 7930 9980
- sales@emmawillis.com
- emmawillis.com
4.8
Excellent
740 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 25% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
People also looked at
Returning customer
Returned to Emma Willis for another shirt I know will look great, fit well and last. Service is impeccable and friendly and offer of alternatives made to suit was appreciated. Much to admire about beautifully crafted clothing still made in the UK.
20 November 2025
Found (and bought!) a lovely 100%…
Found (and bought!) a lovely 100% cashmere scarf made in Scotland, with a good length and bright bold colour. Staff were friendly. Looking forward to visiting again.
17 November 2025
Appreciate the kind service at the…
Appreciate the kind service at the Jermyn street store.
10 November 2025
Great advice and service
Great advice and service, and fantastic product! Highly recommend.
10 November 2025
Superb quality and service
Superb material, great fit, excellent workmanship. Easy to use on line website.
6 November 2025
The shirt was beautifully made as I…
The shirt was beautifully made as I would have expected from one of Jermyn Streets, newest, but I would hazard a guess at saying, best, new tenants.
I have often bought from other famous retailers in Jermyn Street and Emma Willis is definitely on my go to list now. Delivery was quite fast but expensive (inevitable if you live outside the UK / EU). The website was excellent and very intuitive to use.
4 November 2025
The very best shirtmaker anywhere.
As always fantastic shirts, beautiful material, perfectly made and clearly with dedication and skill.
I've been wearing Emma's formal shirts and cashmere polos since I've been a customer which is some 40 years and never once has the quality been anything but of the highest standards.
27 October 2025
Where is the option for six stars?
You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation there, your team went above and beyond. You had a shirt sent from your London showroom back to the factory to have the cuffs replaced, and it arrived safely with me on Friday morning.
If you’ve never experienced how amazing it feels to wear an Emma Willis shirt, you simply must.
Phenomenal product. Phenomenal service. Phenomenal all round.
30 October 2025
My experience was spot on and exceeded…
My experience was spot on and exceeded my expectations. Communication was accurate and the quality top notch. I am looking forward returning to London for more shirts.
28 October 2025
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.