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Review summary

Created with AI, based on recent reviews

Considering 191 reviews, most reviewers were somewhat happy with their experience overall. Many consumers find the app user-friendly and effective for tracking spending, managing budgets, and consolidating financial information. They appreciate features that help them understand their finances, get out of debt, and save money, often describing the app as intuitive and well-designed. However, some people were dissatisfied with payment and subscription issues, reporting unexpected charges after free trials and difficulties in canceling subscriptions. There are also mixed opinions regarding customer service, with some reviewers praising prompt and helpful responses, while others experienced unresponsiveness and challenges in resolving issues.

What people talk about most

Application

Reviewers mention ambiguous feedback about the app. Many customers praise the app as genuinely useful for... See more

Customer service

Consumers find customer service experiences to be ambiguous. Many reviewers praise the support, highlighting... See more

User experience

Customers consistently note positive experiences with user experience, finding the app genuinely useful for... See more

Payment

Clients express negative opinions on payment, with many reviewers reporting unexpected charges or billing... See more

Subscription

People report negative experiences with subscription. Many consumers express dissatisfaction, citing hidden... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Emma allows you to connect to any bank account you have an app for on your device, She 😁 tracks you receipts and spending Spending categories allow you to group payments by type and sub type, IE... See more

Rated 4 out of 5 stars

I thought that, with the name “Emma” and the teddy bear icon, the app would be lightweight and superficial. I used Moneydance for 12 years but they didn’t enbrace open banking and their IoS apps were... See more

Company replied

Rated 4 out of 5 stars

I have ADHD and needed to get a grasp on what was actually going out of my accounts each month. The Emma App allowed me to easily connect to my bank, pull the details together and present exactly... See more

Rated 3 out of 5 stars

I really want to recommend Emma, but as a long time - and indeed paid up customer - they’ve neglected the basics. Month after month still have to recategorise regular transactions or relabel them, app... See more

Company replied


Company details

  1. Money & Insurance

Information provided by various external sources

Emma helps people manage their money, pay off debt, avoid overdrafts and track subscriptions. An AI financial assistant made by humans for humans.


Contact info

3.5

Average

TrustScore 3.5 out of 5

511 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 37% of negative reviews

Typically replies within 1 week

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Rated 4 out of 5 stars

Surprisingly good and impressive, still evolving

I thought that, with the name “Emma” and the teddy bear icon, the app would be lightweight and superficial. I used Moneydance for 12 years but they didn’t enbrace open banking and their IoS apps were very poor. I’ve been with Emma 10 days now, and no more manual downloading of data! I’m finding ways of doing pretty much everything a more heavyweight programme does. But because the programme has to fit on a phone screen, which can’t display a big range of data, it does mean drilling down in paths that often aren’t intuitive. I have found the answers in ChatGPT. I looked up Emma’s ownership and was surprised and impressed to find that the accessible guy on the helpdesk, Edoardo, is actually one of the 2 designers and still a major shareholder. I do hope the app is profitable.

3 September 2025
Unprompted review
Emma logo

Reply from Emma

Hey Stephen,

good news: the app is profitable!
second good news: we have a web dashboard as well - https://web.emma-app.com.

Let us know if you have any issues with the app, we are happy to help!

Edoardo

Rated 1 out of 5 stars

They took payment of £83.99 when I…

They took payment of £83.99 when I don’t have that kind of money

29 August 2025
Unprompted review
Emma logo

Reply from Emma

Hello,

We’re sorry to hear this. Please note that we only ever take payment if a subscription is active. If you’d like us to review your account and help resolve this, contact us at support@emma-app.com or via the in-app chat.

Best regards,
The Emma Team

Rated 5 out of 5 stars

Easy!

It’s a nifty app that’s super helpful. Easy to
navigate and quick to learn

27 August 2025
Unprompted review
Rated 5 out of 5 stars

Excellent replacement for Pocket Money app.

I used to use Pocket Money to track my spending but it is no longer supported. Took a punt on Emma and it does everything I need and more. Auto upload of transactions from my account is a huge positive. Also so is the budgeting part.

25 August 2025
Unprompted review
Rated 5 out of 5 stars

So far so good!

Kevin again! He was brilliant. Had an issue with a bank only giving access to 4 months data and not a whole year. He relentlessly guided me through the process to rectify this a number of times. Unfortunately we couldn't resolve it but that's the bank's fault not Emma's. Set up and allocating categories takes time but 'you get out what you put it'. It can tell me lots about my spending and how I can start now to plan changes. Years ago I used Excel to do much the same but it took ages. Emma is so much better. The support I have received has been amazing and although there are a few things it won't do I'm going to make some feature recommendations and hope they listen. I'm sure it's going to easily save me the subscription amount.

21 August 2025
Unprompted review
Rated 1 out of 5 stars

Awful

Awful, complete con. Ironically, the only subscription I have been paying without my knowledge was to Emma app. I have been trying to speak to them via their customer service chat for days and still have no reply. Complete con.

19 August 2025
Unprompted review
Emma logo

Reply from Emma

Hi there, we’re really sorry for the frustration. We never want you to feel misled — if you’ve been charged unexpectedly, please message us again via the in-app chat or email support@emma-app.com and we’ll resolve this quickly.

Rated 5 out of 5 stars

Kevin my point o contact was super…

Kevin my point o contact was super nice, approachable, and empathetic. I'm very impressed with the level of customer support Emma provides. Its wonderful even for a customer which is leaving I treated with respect. I just want to thank you.

18 August 2025
Unprompted review
Rated 1 out of 5 stars

Worst app experience ever. AVOID

I can't work out what's worse - the app or their customer service. in spite of paying for the premium service - the data is only sync'd 4 times a day - this means that it could be wrong for 99% of the time. If you are over 70 - maybe this app is for you. For anyone under that AVOID this awful app

Edit: the 4 times a day sync was only mentioned in the t&c’s AFTER signing up Anything else ? yes I asked 3 times for a refund but you refused. So a useless app and a no refund policy? not sure
NOT FIT FOR PURPOSE

11 August 2025
Unprompted review
Emma logo

Reply from Emma

Hi there,

We're sorry to hear about your experience. The limit of 4 data syncs per day is not set by us — it’s a requirement under UK Open Banking regulations, which legally restrict how often we can refresh bank data. All UK-based apps operate under the same limit.

We understand this can be frustrating and we try to make the most of the updates we receive to give you the clearest view possible. If there’s anything else we can help with, please let us know.

Rated 5 out of 5 stars

Very useful budgeting app

Very useful budgeting app that allows you to connect all your debit and credit cards, and even add existing loans and therefore show your current net worth.

Once you're out of the debt you can plan investing through the app too.

Worth checking out!

10 August 2025
Unprompted review
Rated 1 out of 5 stars

Avoid being Financially Exploited

I strongly advise against using Emma. The service offers no real benefit over what your bank already provides — yet charges an extortionate fee . I am not seeing any money saved, no meaningful insights, and absolutely nothing worth paying for.

To make things worse, cancelling is deliberately confusing. You think you’ve cancelled, but later realise you haven’t — and they will charge you for the full year before having the chance to cancel. Their customer service is unhelpful, making it incredibly difficult to resolve anything.

Judging by other reviews, I’m not alone and so annoyed I have had to award even one star.

Avoid this app unless you want to be ripped off for nothing in return.

1 August 2025
Unprompted review
Rated 1 out of 5 stars

It's an awful app, don't use it

It's an awful app! You withdraw something a d have to wait 45 days for it to not turn up and they don't help you when help is needed

31 July 2025
Unprompted review
Emma logo

Reply from Emma

Hi Josh, it looks like you deposited into a 45-day notice account, which means the funds are only released after that period. We're here to help clarify this and resolve any issue — please contact our support via Live Chat or email us at support@emma-app.com.

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