Emergency Assist Reviews 

28,765
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 2,566 reviews, reviewers had a great experience with this company. Many customers appreciate the very good pricing, often finding it reasonable and more affordable than competitors. Reviewers frequently highlight the efficient and quick service, with recovery drivers and mechanics arriving promptly and providing helpful assistance. The staff are often praised for being helpful, supportive, and efficient, making the overall experience positive. However, some customers also noted difficulties reaching customer service, citing long wait times or unhelpful and rude interactions. A few other people also felt that renewal prices could be significantly higher or encountered issues with service refusal due to policy stipulations.

What people talk about most

Service

Consumers find service to be ambiguous, with many reviewers expressing satisfaction with quick responses,... See more

Price

Users generally report positive interactions with pricing, often finding it cheaper than competitors and... See more

Staff

Customers consistently note ambiguous experiences with staff, with many praising individuals for being... See more

Subscription

People report ambiguous experiences with subscription, with many expressing frustration over automatic... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers expressing significant... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Shocked at the huge increase of the premium. Like any insurance, it cannot be judged until one experiences a claim situation.

Company replied

Rated 5 out of 5 stars

I've been with EA since 2025 & have been great when I've needed their assistance. Invoice sent for breakdown repairs & payment received within a few days. 7* highly recommended. Thank you.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

5-star
4-star
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Asks customers to review

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4.1

All reviews

(28,765)

2,445 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick transaction havent used the…

Quick transaction havent used the service yet and hoe itdont need too

9 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to understand how to purchase and…

Easy to understand how to purchase and half the price of other organisations

16 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Van stranded 400 miles from home and…

Van stranded 400 miles from home and Emergency Assist wouldn’t cover retrieving it, even with premium policy. Very poor service.

9 July 2026
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Reply from Emergency Assist

Thank you for bringing this to our attention. We're concerned by your feedback and would like to hear more. Please contact our team at customer.care@emergencyassistltd.co.uk and we'll ensure this is looked into. The Emergency Assist Team

Rated 4 out of 5 stars

Easy to use

Easy to use
Competative price
Just started so dont have any experience of requesting help yet (Hopefully wont!!)

8 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're pleased to hear your experience was a good one - thank you for letting us know. We always welcome feedback, so if there's anything you feel we could do better please do get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Renewal quote

I'd received my renewal quote which was significantly more expensive than last year, however using a comparison site I found a really good deal with the same company so rang them up and was dealt with by Tyran Stewart who quickly and efficiently sorted this out for me and price matched my renewal to the on line price I'd found on the comparison website. One very happy customer, thank you Tyran!

15 July 2026
Unprompted review
Rated 5 out of 5 stars

Am with emergency breakdown from last 3…

Am with emergency breakdown from last 3 years .its very good breakdown company very cheap very good service.i will recommend to everyone get emergency assistance breakdown its more then 5 start service

9 July 2026
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 4 out of 5 stars

Never had to use the service but just…

Never had to use the service but just gives you peace of mind knowing that it’s there

8 July 2026
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Reply from Emergency Assist

We're glad to hear your experience was a good one. Thank you for taking the time to share your feedback - it's really appreciated. If there's anything we can do to improve, please contact us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

No response to my email to your stated…

No response to my email to your stated address to cancel renewal at a higher price than taking a new one out

15 July 2026
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Reply from Emergency Assist

Thank you for letting us know. We're concerned to read your review and would like to hear more about your experience. Please reach out to us at customer.care@emergencyassistltd.co.uk at your convenience. The Emergency Assist Team

Rated 1 out of 5 stars

Vile experience.

Vile. "I understand" was the repeated phrase - I've yet to discover precisely HOW this is the case. 5 hours on the hard shoulder in severe heat (and apparently such situations are supposed to be priority) both auto location attempts failed. Lots more problems that I'm not going to list. Formal complaints process accessed - about 7 hours after my initial call when I got in following the ordeal. 8-week maximum response time was beaten by a 2-week response, which completely ignored many of the points I had raised. They gatekeep what can go to financial services ombudsman. I would never touch this company again with a bargepole. They don't give a toss, despite their 'your safety is our priority' and 'you are valued as a customer' auto-message (whilst waiting to get through - 5 times because of numerous factors BEYOND my control). I would avoid avoid avoid. I have requested escalation of original complaint and asked them to address all points. A cliché, perhaps, but if I could rate at minus 5 stars I would.

26 June 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for bringing this to our attention. We're sorry your experience wasn't as expected and we'd like to know more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

old style service

great to speak to human to have questions answered immediately .

10 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

It's great to read such positive feedback - thank you! We're glad we could be there when you needed us and we appreciate you taking the time to let us know. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Emergency assist is very good we have…

Emergency assist is very good we have returned to them after trying some other company who were an absolute waste of time.excellent communication very efficient and the driver of the recovery was so good in getting us sorted
Many Thanks

20 June 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 1 out of 5 stars

Dreadful customer service

Dreadful customer service. I was charged over £200 to send out a recovery vehicle on a ‘paid basis’ after a 2 hour wait in a heatwave. The call handler implied I was lying about my vehicle not being recovered to a garage the previous day when it was sat on the drive all day. Avoid using this company - if you are unfortunate enough to use a cheap broker online I suggest cancelling your policy.

10 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're sorry to read this review and we'd like to find out more about your experience. Please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk and a member of our team will be in touch with you directly. The Emergency Assist Team

Rated 1 out of 5 stars

Rip off renewal and appalling communication

***Edit
After Emergency Assist responded below, I emailed them as requested and still have no reply from them 48 hours later. They do not answer phone lines and I am unable to cancel my expensive renewal. They can communicate via Trustpilot but in no other way.

Almost impossible to get through on their phone lines when your renewal price is £20 more than using their website for a brand new quote yet you have never needed to call them out for a breakdown. Incredibly frustrating as there are clear and purposeful barriers to being able to cancel your current subscription or amend it online.

15 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're really sorry to hear this. We take all feedback very seriously and would like to understand more about your experience. Please get in touch with us at customer.care@emergencyassistltd.co.uk and a member of our team will follow up with you. The Emergency Assist Team

Rated 1 out of 5 stars

Dreadful experience

Yesterday I had to wait 4.5 hours for a recovery vehicle to arrive. I made 8 phone calls, each time I was told the truck would arrive in 10 minutes. When the truck eventually arrived the driver went to the wrong end of street and made no attempt to look for my car. Once I had located him, he was extremely rude and aggressive, then drove off. I rang emergency assist and they said I would have to pay £120 for another call out. The following day I rang to cancel my membership which has 11 months remaining and they refused a refund. The worst experience I have had with a roadside assistance company in my 45 years of driving. Appalling service.

14 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're concerned to read this and would like to hear more. Please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk - our team will be happy to discuss this with you further. The Emergency Assist Team

Rated 5 out of 5 stars

Consistent high standards


Been with this company 10 years and have always experienced great service and support.

19 June 2026
Emergency Assist logo

Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 3 out of 5 stars

I had a flat battery

I had a flat battery while out at work on a visit which was my fault for leaving something on in the car.
When I phoned for help I had endless questions from the contact who also sounded patronising... I won't be renewing!

22 June 2026
Emergency Assist logo

Reply from Emergency Assist

We appreciate you sharing your experience with us - thank you. We're glad some aspects were positive and we'd welcome any further feedback you're able to provide at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Best price and Responsivness

Best price. Fast Response.

13 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Rescue arrived well before time

Rescue arrived well before time . Really happy with the service.

25 June 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

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