Emergency Assist Reviews 

28,780
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 2,568 reviews, reviewers had a great experience with this company. Loyal customers frequently praise the affordable prices offered compared to other competitors and the exceptionally helpful, efficient staff available during roadside emergencies. Many people appreciate the remarkably smooth process of securing roadside cover, noting that friendly advisors make getting everything sorted very easy and reassuring. Some reviewers were not happy with unexpected extra service charges, steep price increases during renewal periods, and rigid policy conditions. A few other people also felt that customer service representatives could be extremely difficult to reach by phone, sometimes leaving callers feeling stranded or completely unsupported when needing urgent assistance.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, as experiences with the breakdown provider vary... See more

Price

Clients share positive opinions on price, highlighting competitive rates and affordable sign-up costs... See more

Staff

Users describe ambiguous interactions with staff members, reflecting a significant division in customer... See more

Subscription

Customers consistently note ambiguous experiences with subscription and renewal processes. While many... See more

Customer service

Customers had ambiguous experiences with customer_service, reflecting a high level of disagreement regarding... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Easy process to get new roadside cover hopefully never required in an ideal world but better to be safe than sorry

Company replied

Rated 4 out of 5 stars

Shocked at the huge increase of the premium. Like any insurance, it cannot be judged until one experiences a claim situation.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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Asks customers to review

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4.1

All reviews

(28,780)

2,462 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we'll be sure to pass your kind words on to the team. We look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

You get what you see and at a very good…

You get what you see and at a very good price .

18 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're really glad to hear your experience went well. Thank you for sharing your feedback - it's greatly appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

The price is fantastic

The price is fantastic

17 July 2026
Emergency Assist logo

Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Im delighted to be back with Emergency…

Im delighted to be back with Emergency Assist. I had been with them for 10 years and the two occasions I had to call them out during that time, they arrived within 1 hour and got me home safely. I rate them much higher than all the others

24 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 4 out of 5 stars

Premium increase shock!

Shocked at the huge increase of the premium.
Like any insurance, it cannot be judged until one experiences a claim situation.

16 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review and for your positive feedback. We're pleased your experience was a good one and we appreciate your support. We're always here if you need us. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're really pleased your experience was a positive one and we appreciate your support. We look forward to being there for you in the future. The Emergency Assist Team

Rated 5 out of 5 stars

Very good price and easy to cannot…

Very good price and easy to cannot review it properly yet until I need the breakdown service.

30 June 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

Very easy and the run down was simple…

Very easy and the run down was simple to follow right to the finish

23 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review and for your kind words. We're pleased to hear things went well and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Good value cover

Good value cover

23 July 2026
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Reply from Emergency Assist

We're really glad to hear your experience went well. Thank you for sharing your feedback - it's greatly appreciated by our whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Simply awful service.

Simply awful service.
Impossible to reach on the phone and never reply to emails.
Waited more than an hour to get through on the phone. Don't waste your time and money.

23 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your feedback. We're concerned to read your review and want to make sure the right people are made aware. Please contact us at customer.care@emergencyassistltd.co.uk and we'll look into this further. The Emergency Assist Team

Rated 4 out of 5 stars

All good so far

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to call them out yet (and hope I don’t have to over the next year!), at this stage I can’t comment on that part of the service. Should it happen and that goes well too, I’ll be happy to give a 5 star rating.

20 July 2026
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Reply from Emergency Assist

Thank you for taking the time to leave a review. We're pleased to hear your experience was a positive one overall and we really appreciate your feedback. If there's anything we can do to improve, please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Home start : flat battery

Kept in touch until arrival and arrived early. Driver well equipped, knowledgeable and helpful. Sorted problem and departed.

22 July 2026
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Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 5 out of 5 stars

It's the first time I used Emergency…

It's the first time I used Emergency Assist and I was very pleased with the service. I'm pleased i chose you

22 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're really pleased things went well for you and we appreciate you sharing your experience. We hope to continue providing the same level of service. The Emergency Assist Team

Rated 5 out of 5 stars

Top class company

Emergency Assist has got 5 stars from me after resolving a little issue I had with receiving a paper copy of my documents. My current predicament has left my brain totally frazzled and Emergency Assist has been empathetic and professional in dealing with me.
Thank you so much, I very much appreciate it.

21 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your feedback. We're sorry to hear things didn't go as they should and we'd welcome the chance to find out more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

No duty of care

I never imagined that paying for breakdown cover could result in being abandoned at the roadside with my 98-year-old, extremely frail father during extreme heat.

Our vehicle suffered a genuine mechanical breakdown. Instead of providing assistance, we were told our policy didn’t cover the incident because when we noticed an overheating issue, we had attempted to add coolant. We had performed ‘unauthorised DIY’
They then accepted this was unreasonable but could only recover vehicle to a local garage which I would have to arrange myself. Not sure what their job is then? We would also have to arrange our own travel home.

The main issue was I had a vulnerable 98yr old frail passenger in a broken down vehicle in this heat. I informed them repeatedly of this.

EA then informed me our policy didn’t cover home recovery! It definitely does! They could arrange a recovery vehicle for us but it would cost £600! We were c. 1hr from home.
I asked to escalate to a manager and awaited a call back. The manager called back 24 hours later!

In the meantime I, of course had to make alternative arrangements as there was no apparent consideration of my elderly passenger’s welfare, we were simply left to fend for ourselves.
We incurred additional expense and unnecessary stress while the company accepted no responsibility. The amount we paid separately for recovery was a fraction of the extortionate amount EA were trying to charge us.

On arriving home I eventually spoke to another call handler who apologised for our experience. He explained that we had not received a manager call back as their shift had ended but someone would call the next day!
As far as they were concerned we would still be sitting there waiting for assistance but they’d gone home?! In reality we would have been at a local hospital with my father and this could have had a far worse outcome. Thankfully we had the resources to make our own arrangements.

Breakdown cover is purchased for peace of mind when the unexpected happens. In our case, when we needed help most, none was forthcoming. My overriding impression is not simply the refusal to recover the vehicle, but the complete lack of care shown towards a vulnerable passenger.

The true measure of a breakdown company is not how easy it is to buy a policy, but how it treats customers when they are at their most vulnerable. On that measure, this company failed us completely.

Edit: there appears to be an automatic response when a customer posts on trust pilot. I have already contacted EA by phone and emailed a formal complaint twice since Tuesday. No response.
Do not use this company
Search Emergency Assist Reviews to see a pattern in Moneyexpert, google, Facebook etc

21 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 5 out of 5 stars

Amazing experience

Amazing experience from start to finish. Two other ‘named’ companies were sighting an over two hour wait and took over 15 mins to answer. These guys were calm, helpful, supportive and efficient- nothing was too much trouble. They called back when they said they would and the breakdown provider they used Ben from NBL Nottingham Breakdown Ltd was amazing and even arrived an hour early- nothing was too much trouble and he made my son and I feel like precious cargo- will be recommending to all my friends- thank you!

22 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 5 out of 5 stars

Great communication

Great communication, easy to get sorted and so reasonableble in price. Called out once and was with us jn 30mins.

13 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Third year renewal

Great price for extensive coverage.

21 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 5 out of 5 stars

Very easy to renew my policy and to…

Very easy to renew my policy and to change my address

14 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. I spoke with Chrissie and it was genuinely refreshing to speak to a real person who was friendly, helpful and knowledgeable.
Excellent competitive pricing.

22 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

It's great to read such positive feedback - thank you! We're glad we could be there when you needed us and we appreciate you taking the time to let us know. The Emergency Assist Team

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