DNA Payments Reviews 1,572

TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 604 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and extensive knowledge, making interactions pleasant and productive. The customer service is consistently highlighted as exceptional, with many people appreciating the personalized and understanding approach, as well as the quick and efficient resolution of issues. The overall service is often described as excellent, with consumers noting the ease of setup, smooth onboarding process, and the user-friendly nature of the payment systems and portals. Many also appreciate the value for money and the ability to track transactions easily. However, some customers also noted issues with communication, mentioning being ignored or receiving conflicting information. A few other people also felt that the service was unreliable, experiencing problems with card machines and a lack of support for small businesses.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpfulness, patience, and... See more

Customer service

Consumers generally express satisfaction with customer service. Many reviewers highlight the helpfulness and... See more

Service

Reviewers highlight positive aspects of service, frequently praising the helpfulness and efficiency of... See more

User experience

Users describe positive interactions with the user experience. Many customers highlight the smooth and... See more

Payment

Customers consistently note positive experiences with payment. Many reviewers praise the smooth setup process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Had such a smooth set up with DNA payments their system is amazing and Douglas was beyond helpful. Couldn’t have asked for a better customer experience and happy to be using them as our payment provid... See more

Company replied

Rated 5 out of 5 stars

Great company! After dealing with various card companies and being stung by pretty much all of them, DNA have renewed my faith and Guy the man that dealt with our activation was especially good! Mark... See more

Company replied

Rated 5 out of 5 stars

Big thanks to Guy for the amazing support! He has an excellent service mind. He helped me fix my app login problem and was so patient with our communication. Despite my English not being very strong,... See more

Company replied

Rated 5 out of 5 stars

We had a visit from Jamie Holmes about a week ago and he was brilliant! He saved our business £100 per month with their rates. Helped setting up and cancelling our existing service. He is very knowled... See more

Company replied


Company details

  1. Card Processing Service
  2. Eftpos Equipment Supplier
  3. Payment Service

About DNA Payments

Written by the company

Pioneering payment solutions powering businesses to thrive

At DNA Payments Group, we're committed to finding you the ideal Payment Solution.

Founded in 2018, we're one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU.

Our eight companies (and counting) include DNA Payments, 123Send, Optomany, Active Payments, EFT Solutions, Kwalitas, FPMS, Card Cutters and Zash.

DNA Payments currently processes over £900m a month and has over 100k terminals servicing over 65k customers across UK and EU.

To learn more visit our website dnapayments.com

Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

After service

A brilliant service just what we needed with all the help that you need after it as been set up. Rocky & Guy were really helpful.

10 March 2026
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know about Rocky & Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Paula Walczak

Paula Walczak - Thank you for your smooth and courteous service. really appreciate it

9 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Hala

That's great news, and thanks very much for letting us know about Paula! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars
DNA Payments logo

Reply from DNA Payments

Hi Stuart,

That's great news, and thanks very much for letting us know! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Geat service

Guy was very knowledgeable and was able to help setup my terminal quickly

9 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Alex

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Thank you for your help

Guy- thank you for your help you explained everything clearly and made the process easier, I would highly recommend your services to others.

6 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Gemma

That's great news, and thanks very much for letting us know about how good the service from Guy has been!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

It was really smooth and easy

It was really smooth and easy. DOUGLAS was really helpful while onboarding.

6 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Muskan

That's great news, and thanks very much for letting us know about how helpful Douglas was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Great service by Guy thanks again would…

Great service by Guy thanks again would definitely recommend

5 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Keeley

That's great news, and thanks very much for letting us know about how great the service from Guy has been!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Very helpful

Just helpful in guidance through the machine .Guy was very helpful

5 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Joanna

That's great news, and thanks very much for letting us know about how helpful Guy has been!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Excellent service

5 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Stephen

That's great news, and thanks very much for letting us know about how excellent the service you received was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

I contacted DNA payments

I contacted DNA payments, a advisor answered straight away.
I explained the problem, and Jamie talked me through the process to resolve the issue.
Jamie was more than helpful .
Thankyou

4 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Alan

That's great news, and thanks very much for letting us know about how helpful Jamie was! We're delighted to have helped you with your query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

He is very helpful and made work easy…

He is very helpful and made work easy for me thanx DOUGLIS

4 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Narender

That's great news, and thanks very much for letting us know about how helpful Douglas was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

New customer onboarding very smooth

Our company has just moved from another provider. The onboarding process was smooth and the setup straight forward. The customer portal is easy to use and gives us all the information we need about transactions etc.
All the team members we have spoken to have been friendly and helpful.
So far, so good!

2 March 2026
DNA Payments logo

Reply from DNA Payments

Hi David

That's great news, and thanks very much for letting us know about the good service received from our team! We're delighted to have helped you with your account set up.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Have dealt with Scott and Guy and…

Have dealt with Scott and Guy and everything has been effortless. Terminal and portal is very easy to use.

4 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Audrey

That's great news, and thanks very much for letting us know about how helpful Guy and Scott have been!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Douglas was so helpful and helped me…

Douglas was so helpful and helped me through all aspects of the Payment PDQ.

3 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Lee

That's great news, and thanks very much for letting us know about how helpful Douglas was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Amina and Scott have been so helpful…

Amina and Scott have been so helpful and supportive with our move over to DNA made everything so much easier and smoother!!

3 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Marcin

That's great news, and thanks very much for letting us know about how helpful and supportive Amina and Scott have been!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Very friendly and easy to deal with

Very friendly and easy to deal with. Efficient onboarding process.

3 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Mark

That's great news, and thanks very much for letting us know about how friendly and easy to deal with our staff are!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Dougie was great explaining everything…

Dougie was great explaining everything to get set up

3 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Danny

That's great news, and thanks very much for letting us know about how great at explaining everything Dougie was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Douglas was really helpful and…

Douglas was really helpful and informative.

2 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Nicola

That's great news, and thanks very much for letting us know about how helpful and informative Douglas was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

She was really helpful to me and helped…

She was really helpful to me and helped me to set up step by step
Thanks Amina

2 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Mohammed

That's great news, and thanks very much for letting us know about how helpful Amina was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Amina was amazing at talking me through…

Amina was amazing at talking me through the set up and downloading the app. She also talked me through how it all worked.
Thank you so much for making it so quick and easy for me.

2 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Caren

That's great news, and thanks very much for letting us know about how amazing Amina was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look