DNA Payments Reviews 1,572

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 604 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and extensive knowledge, making interactions pleasant and productive. The customer service is consistently highlighted as exceptional, with many people appreciating the personalized and understanding approach, as well as the quick and efficient resolution of issues. The overall service is often described as excellent, with consumers noting the ease of setup, smooth onboarding process, and the user-friendly nature of the payment systems and portals. Many also appreciate the value for money and the ability to track transactions easily. However, some customers also noted issues with communication, mentioning being ignored or receiving conflicting information. A few other people also felt that the service was unreliable, experiencing problems with card machines and a lack of support for small businesses.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpfulness, patience, and... See more

Customer service

Consumers generally express satisfaction with customer service. Many reviewers highlight the helpfulness and... See more

Service

Reviewers highlight positive aspects of service, frequently praising the helpfulness and efficiency of... See more

User experience

Users describe positive interactions with the user experience. Many customers highlight the smooth and... See more

Payment

Customers consistently note positive experiences with payment. Many reviewers praise the smooth setup process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Had such a smooth set up with DNA payments their system is amazing and Douglas was beyond helpful. Couldn’t have asked for a better customer experience and happy to be using them as our payment provid... See more

Company replied

Rated 5 out of 5 stars

Great company! After dealing with various card companies and being stung by pretty much all of them, DNA have renewed my faith and Guy the man that dealt with our activation was especially good! Mark... See more

Company replied

Rated 5 out of 5 stars

Big thanks to Guy for the amazing support! He has an excellent service mind. He helped me fix my app login problem and was so patient with our communication. Despite my English not being very strong,... See more

Company replied

Rated 5 out of 5 stars

We had a visit from Jamie Holmes about a week ago and he was brilliant! He saved our business £100 per month with their rates. Helped setting up and cancelling our existing service. He is very knowled... See more

Company replied


Company details

  1. Card Processing Service
  2. Eftpos Equipment Supplier
  3. Payment Service

About DNA Payments

Written by the company

Pioneering payment solutions powering businesses to thrive

At DNA Payments Group, we're committed to finding you the ideal Payment Solution.

Founded in 2018, we're one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU.

Our eight companies (and counting) include DNA Payments, 123Send, Optomany, Active Payments, EFT Solutions, Kwalitas, FPMS, Card Cutters and Zash.

DNA Payments currently processes over £900m a month and has over 100k terminals servicing over 65k customers across UK and EU.

To learn more visit our website dnapayments.com

Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Paula and Carlie have been very helpful…

Paula and Carlie have been very helpful and dealt with my query efficiently and very quickly

24 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Neil,

That's great news, and thanks very much for letting us know about Paula and Carlie! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Fantastic service off guy

Fantastic service off guy

24 March 2026
DNA Payments logo

Reply from DNA Payments

Hi John

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Had a phone call from Guy to set up our…

Had a phone call from Guy to set up our online account. He was realy helpfull and effiecient.

24 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Philip,

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Guy was very helpful and provided an in…

Guy was very helpful and provided an in depth introduction to our new payment system and hardware. Polite and helpful.

23 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Michael,

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Rocky (account manager) and Paul…

Rocky (account manager) and Paul (portal and terminal activation team) are both knowledgeable and friendly to deal with. Both were able to answer all of my questions about how the system would operate for a law firm taking client payments during the fact finding and installation stages.

20 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Colin,

That's great news, and thanks very much for letting us know about Rocky & Paula and how friendly they both are! We're delighted to have helped you with your new card machine set up.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Dougie is polite and professional

Dougie is polite and professional, I felt at ease speaking to him. He is very helpful. He is a credit to your business.

20 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Natalie,

That's great news, and thanks very much for letting us know about Dougie and how polite he was! We're delighted to have helped you with your new card machine set up.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Mint 🔥 great job

19 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Thomas,

That's great news, and thanks very much for letting us know about the great job our teams have done! We're delighted to have helped you with your new card machine set up.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

spoke to an adviser toady name guy with…

spoke to an adviser toady name guy with setting up a card terminal very helpful well understood set up in minutes great support

18 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Christopher,

That's great news, and thanks very much for letting us know about Guy and how helpful he was! We're delighted to have helped you with your new card machine set up.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 1 out of 5 stars

Unprofessional company

Unprofessional company with awful communication. Wouldn’t recommend. This company offer no support to small businesses and send conflicting emails to try and confuse you along with unexpected bills. I have been trying to close my account with them for months. Finally confirmed it was closed last week to have a bill come through from the collections department. I was originally told I was out of contract in December so I cancelled. Then received an email saying I was out of contract in February and they want more money. I had a bounce back charge from someone’s card and received no support. They advised me I should’ve used the ‘link’ system, which I have tried a number of times and it never worked, for additional protection but it requests the same information I had!! They then started just keeping the money I was receiving from my customers. I tried calling but no one could speak to me on the issue I would have to email. Look elsewhere for a more reliable, helpful service.

UPDATED - I have had no request through trust pilot for more details. Again, this company showing their communication isn’t the best.

18 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Lexie

Thanks for getting in touch with us about your chargeback and any potential customer service issues you may have had. I've sent you a request for further information via Trustpilot for more details, such as your business name, and contact details so we can find your account to pick up your case.

Once we have some more details from you we can investigate further. Alternatively, you can contact us at 0208 102 8100 or support@dnapaymentsgroup.com.

Kindest regards,
DNA Payments Complaints Team

Rated 5 out of 5 stars

Joanne the great

I have no words to describe Joanne halford,all my community a very grateful for your support since we started this process you are very professional and passionate with your job,thank you so much i appreciate what you did for us.

17 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Good morning Essa,

That's great news, and thanks very much for letting us know about Joanne! We're delighted to have helped you with your query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

I spoke with Ibrahim who was both easy…

I spoke with Ibrahim who was both easy to talk to & he resolved my problem efficiently.

16 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Good morning,

That's great news, and thanks very much for letting us know about Ibrahim! We're delighted to have helped you with your query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Never normally leave reviews but the…

Never normally leave reviews but the service at Dna payments was outstanding nothing was too much trouble and they were very patient explaining everything to me hats off to Guy and Rocky

16 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Tony,

That's great news, and thanks very much for letting us know about how patient Guy and Rocky were!

We're delighted to have helped you with your new card machine. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Process was explained extremely well…

Process was explained extremely well but Guy from the customer support team

16 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Lee,

That's great news, and thanks very much for letting us know about how well Guy explained the card machine to you!

We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Very great customer service

Very great customer service

12 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Lee

That's great news, and thanks very much for letting us know! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Golden barber

Good customer service

12 March 2026
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Felt well looked after …

Despite some issues with the delivery of our card terminal, we are very happy with the service received. We were well looked after by Guy, who kept us regularly updated and made sure a new terminal was sent asap and helped us with setting up as soon as it arrived.
Always nice to speak to a friendly voice and be kept informed about what is going on. Things may not always go to plan, but it’s how an issues gets resolved, that matters.
Generally staff at DNA have all been very helpful over the last week helping us set up our terminals and answering our queries.

12 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Susi

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from Guy and our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Jamie was really helpful and friendly

Jamie was really helpful and friendly, and provided a prompt, useful follow up email, just as he said he would. Thats what i value.

11 March 2026
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know about Jamie! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

A refreshing change

I have found Joanne to be very helpful and responsive throughout our decision making process and DNA really have been a breath of fresh air. I have found DNA to be very straightforward and easy to work with compared with previous providers. DNA have allowed us to consolidate to one platform and one point of contract for all things related to card payments, rather than dealing with 3 separate companies previously, while saving us 15% on our previous arrangement.

9 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know about Joanne! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Great customer service and very…

Great customer service and very helpful.
When I set up the card machine the gentleman name's Guy very helpful thanks.

10 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Ali

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you.. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Douglas did t5he set up which was…

Douglas did the set up which was great. He had us operating in no time. Was all very simple.

5 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Steve,

That's great news, and thanks very much for letting us know about Douglas! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

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