Denplan Reviews 

2,010
•
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 294 reviews, reviewers had a great experience with this company. Customers frequently praise the support staff and customer service team for being exceptionally helpful, wonderfully kind, and extremely fast to arrange urgent dental appointments. People regularly state that the overall claim process is quite straightforward, expressing great satisfaction regarding prompt and hassle-free reimbursements. However, some people mentioned that interacting with the automated telephone system instead of speaking directly to a real person can be rather frustrating. A few other people also felt that managing certain insurance claims can sometimes involve complicated requirements, unnecessary back-and-forth communication, and unexpected delays before getting issues resolved.

What people talk about most

Service

Users describe positive interactions with service, highlighting the efficient and prompt emergency dental... See more

Staff

Consumers find staff to be exceptionally helpful, professional, and empathetic when handling inquiries and... See more

Customer service

Clients share positive opinions on customer service, highlighting that advisors are very helpful and provide... See more

Claim

Customers consistently note ambiguous experiences with claim processes, as reviewers frequently highlight... See more

Response time

Reviewers mention positive feedback about response time, frequently highlighting prompt assistance, quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

On holiday seeking emergency treatment for abcess. The last thing I wanted to do when phoning for help was speak to a robot! Eventually spoke to a lovely human who was super helpful and arranged an... See more

Company replied

Rated 5 out of 5 stars

Absolutely superb, thank you Nicky and James. I called with an emergency at 10:30pm. Not only were Denplan responsive but incredibly kind too. As promised by Nicky, a dentist called me back. As p... See more

Company replied

Rated 5 out of 5 stars

Emergency dental treatment needed on a bank holiday Sunday. Dentist rand back within a couple of hours, work carried out on Sunday evening. Claim process very straightforward and settled within 10 day... See more

Company replied

Rated 5 out of 5 stars

I just wanted to say a huge thank you to El Goldthorpe for how incredibly helpful she was. From the moment I spoke to El, she treated me with genuine empathy and understanding. She spoke to me... See more

Company replied


Company details

  1. Health Insurance Agency

About Denplan

Written by the company

We are the UK's leading B-Corp certified dental payment plan specialist, we have around 2 million customers with over 6,600 member dentists and approximately 1.4 million patients across the country, as well as serving over 2,700 companies with employee benefit schemes.

Denplan is part of Simplyhealth, the UK's leading health solutions provider.

Supporting a preventive approach to private dental care, Denplan payment plans help our patients to stop dental problems before they start. With the very best oral health advice, up-to-date dental knowledge and the latest innovative techniques, our dentists and their practice teams work with our patients so that they can enjoy healthy teeth and gums for life.

Denplan is proud to be B Corp certified.

Visit Our Website

Contact info

4.2

Great

TrustScore 4 out of 5

2K reviews

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4.2

All reviews

(2,010)

272 reviews in the last 12 months

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Rated 1 out of 5 stars

Dental review

I have been submitting claims the same way for several years: filling a form and attaching proof of payment.
Never had problems. Until the latest claim: done the same way and declined. Asked for additional paperwork to obtain from the dentist. For a check-up visit and £27.90 refund. Probably a new authoritarian manager wanting to make his mark. Not impressed.

14 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Joel,

We're very sorry to learn of your disappointment with your recent claims submission.

As per our policy terms we require a fully itemised receipt to accurately assess claims.

All customer feedback is extremely important to us, we would value the opportunity to investigate your experience.

To enable us to review your account, and look into this for you please kindly contact us at DenplanCustomer.Relations@simplyhealth.co.uk with your full name, date of birth and home post code. Please also make reference to this review.

Kind regards,

Charlene
Denplan

Rated 5 out of 5 stars

Claims are easy to process and the…

Claims are easy to process and the payments are remarkably quick.

13 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Mike,

Thank you for your 5 star review, we are delighted to know how pleased you are with our overall claims process.

Thanks again.

Charlene
Denplan

Rated 5 out of 5 stars

Thank you Bethany

Bethany was very helpful and provided all the information to guide me as a first time Denplan user

14 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Bukky,

Welcome to Denplan, it's fantastic to know how pleased you are with the service and support you received. Please be assured i have shared your kind words with Bethany and her Manager.

We really appreciate you taking the time to share your feedback, it was lovely to read.

Please don't hesitate to reach out to us again should you have any further queries.

Best wishes,

Charlene
Denplan

Rated 5 out of 5 stars

Shelley was really friendly and helpful…

Shelley was really friendly and helpful when I needed emergency dental care whilst on holiday. She arranged an appointment at a practice 3 miles away on the same day.

13 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Alan,

Thank you for taking the time to leave such a lovely review. We're really pleased to hear how happy you are with our service and the support Shelley provided.

It's wonderful to know we were able to arrange a same day appointment at a nearby practice while you were on holiday, providing support when you needed it most.

Please be assured we will pass your kind feedback on to Shelley and the Emergency Helpline Team.

Thanks again,

Best wishes,

Charlene
Denplan

Rated 1 out of 5 stars

Contact by phone was unanswered

Contact by phone was unanswered. Email response was unhelpful or no response

8 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Miss P,

We are very sorry to learn of your dissatisfaction with our service.

All customer feedback is extremely important to us, we would value the opportunity to review your experience, to fully address your concerns and any queries you may have.

To enable us to review your account, and look into this for you please kindly contact us at DenplanCustomer.Relations@simplyhealth.co.uk with your full name, date of birth and home post code. Please also make reference to this review.

Kind regards,

Charlene
Denplan

Rated 5 out of 5 stars

Customer service line were super…

Customer service line were super helpful and they manage to call 16 dental surgeries in a short period of time, to find me an emergency appointment.

I am grateful and happy with the service they were able to provide.

9 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Farhan,

Thank you for your kind words and feedback. It’s wonderful to know how supported you felt and how happy you are with your experience when contacting our Emergency Helpline Team.

Thanks again and best wishes,

Charlene
Denplan

Rated 5 out of 5 stars

I used the emergency dental service…

I used the emergency dental service from Denplan whilst away on holiday. I called in the evening and left a message and received a return call within the hour. As promised, the next morning they had rung around to find a dentist with an appointment slot, which was in easy distance of where we are staying. Well worth the additional insurance premium on my Denplan account. Very pleased with the service and would definitely recommend.

8 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Cliff,

Thank you for kindly taking the time to share your feedback.
We’re really pleased to hear that our Emergency Helpline Team were able to return your call promptly and help arrange a convenient appointment while you were away on holiday.

We understand how stressful dental emergencies can be, especially when you’re away from home, so it’s wonderful to know the service provided reassurance when you needed it most.

We really appreciate your review and recommendation.

Thanks again.

Best wishes

Charlene
Denplan

Rated 5 out of 5 stars

There when needed!!!!!....

Super, Caring service!!.... Cannot praise them enough!!... Whilst out of my home country, the staff did everything possible to locate a local dentist when I required emergency treatment....and kept in constant telephone contact with me, to update me....Thank you for all your help!!

2 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Bill,

Thank you for kindly sharing your feedback regarding your experience contacting our Emergency Helpline Team.

It's fantastic to know how pleased you are with the overall support and service you received.

Your review really means a lot to us, I can confirm it has been shared with the team.

Thank you again for your feedback and kind words.

Best wishes,

Charlene
Denplan

Rated 5 out of 5 stars

As a very nervous patient with previous…

As a very nervous patient with previous bad dental experience, visited Pearl dental surgery Norwich
Was put at easy immediately from speaking to the receptionist to my appointment with Swapna Reddy
Explained everything in a calm professional manner , highly recommend

2 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Samatha,

Thank you for sharing such brilliant feedback.

We’re delighted to hear how happy you are with the service provided by your Denplan dentist.

It's also wonderful to know how supported and informed you felt from your initial contact to your appointment.

We would love to also ensure this feedback is passed directly to the practice. If you have the time and would like us to do this, please kindly email us at: DenplanCustomer.Relations@simplyhealth.co.uk , please ensure to include your plan number, DOB, and home postcode, please also make reference to this review.

Your feedback was a joy to read, thanks again.

Best wishes,

Charlene
Denplan

Rated 1 out of 5 stars

Nice enough plan but absolutely awful customer service AI front end makes interraction impossible

Having been a fairly satisfied Denplan client for more years than I care to remember I found the lack of accessibility of information regarding the basic function of cancelling my current plan and commencing a new plan due to a house move to be utterly bewildering in this day and age. It was completely impossible to speak to a human about this fairly simple query and the AI based assistant 'refused' to allow me to speak to a human agent because I did not have access to my account number. I am to put it mildly surprised to find that Denplan make it easy to leave and wave you off with 'sorry to see you go' but give you no pathway whatsoever to open a new plan with another Dentist. Once you have a plan it works well but the the complete lack of ability to interract with any representative other than the most annoying AI I have ever come accross makes things very difficult. Oh, and after three weeks of trying I still have been unable to commence a new plan.

8 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Martyn,

Thank you for taking the time to share your feedback and for your longstanding loyalty.

We are deeply sorry to hear about the difficulties and frustration you have experienced while trying to cancel your existing plan and arrange a new one following your house move.

For clarity, customers can cancel their plan either by calling us or by cancelling online, and a 21-day notice period applies. Plans are not transferable between practices, so when moving to a new dentist, customers would need to find a new practice and register for a new plan directly with them.

We would very much value the opportunity to investigate your concerns further, including your experience using our digital voice assistant. Please accept our sincere apologies for the inconvenience caused.

Your feedback is extremely important to us and will help us improve the support and accessibility available to our customers. To enable us to look into your concerns, please kindly contact us directly by email at: DenplanCustomer.Relations@simplyhealth.co.uk with your full name, date of birth and home post code. Please also make reference to this review.

Kind regards,

Charlene
Denplan

Rated 5 out of 5 stars

Amazing customer service always helpful…

Amazing customer service always helpful and there is no wait to get advisor on chat if you have any queries. They answered all my questions and proceed with claim
On chat. I really recommend them. Easy to access the website advisers are brilliant and provide an excellent customer service and claim is back to your account quicker then 5 days.

3 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Ewelina,

Thank you so much for taking the time to share your wonderful feedback.

We're delighted to know how happy you are with the speed of our claims process, the support you have received and our overall service.

Your kind words and review really mean a lot to us, thanks again.

Best wishes,

Charlene
Denplan

Rated 5 out of 5 stars

Emergancy dental treatment.

Emergency dental treatment required one phone call to arrange time and location. No problem it was amazing service and my pain managed immediately.

14 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Richard,

Thank you for your lovely review. We're so pleased our Emergency Helpline Team was able to obtain you an appointment quickly, and even happier to hear you're now out of pain.

Thank you for your kind words and for taking the time to share your experience, we really appreciate your feedback.

Thanks again,

Charlene
Denplan

Rated 5 out of 5 stars

Denplan the 365 affordable cover for…

Denplan the 365 affordable cover for your teeth which are the window to your health ! Love it

1 July 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Mr Elkins-Jarrett,

We really appreciate your feedback, it's wonderful to know how pleased you are with your plan, and how valuable you find this.

Your review was brilliant to read, thank you.

Charlene
Denplan

Rated 1 out of 5 stars

👎🏻👎🏻👎🏻👎🏻

The policy descriptions does not clearly tell a normal customer what is covered in their policy. Poor customer service which takes long waiting time, useless advices in further actions that can be taken.

30 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Michael,

Thank you for taking the time to share your feedback. I’m sorry to hear that the policy information did not feel clear and of your disappointment with our service.

We understand how important it is for customers to have clear information about what is covered under their policy, as well as timely and helpful support when they need advice.

We would value the opportunity to investigate this further for you, to address any questions you may have in relation to your policy and the concerns you have raised.

To enable us to do so, please can you kindly email us directly, us at DenplanCustomer.Relations@simplyhealth.co.uk with your name, date of birth and home post code.Please also make reference to this review.

Kind regards,

Charlene
Denplan

Rated 5 out of 5 stars

I have been with Denplan for many years…

I have been with Denplan for many years but never had to arrange for out of hours treatment.
In this case I had a problem with a loose crown on a Friday afternoon when my own practice was closed. I was concerned due it becoming painful that it might be something more serious and didn’t want to wait until after the weekend.
I arranged an emergency appointment for the Saturday where the problem was resolved.

I applied to Denplan for reimbursement of the costs and it was arranged within a few days. All very straightforward. Thank you.

20 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Dove,

Thank you for your longstanding loyalty to Denplan and for sharing your experience contacting our Emergency Helpline Team.

We’re so pleased to hear that we were able to arrange an appointment quickly, and that your reimbursement was handled smoothly.

We really appreciate your kind feedback, your review was a joy to read.

Thanks again,

Charlene
Denplan

Rated 5 out of 5 stars

Very helpful from James at Denplan

Very helpful from James at Denplan, sorted an emergency appointment at a local dentist. Brilliant service, thank you.

29 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Mark,

Thank you for kindly taking the time to share your feedback regarding your recent contact with our Emergency Helpline Team.

It’s wonderful to hear that we were able to arrange a convenient appointment for you, and that you were so pleased with the support James provided.

Please be assured your kind words have been shared with James and his manager.

Thanks again,

Charlene
Denplan

Rated 4 out of 5 stars

Needed emergency treatment…

On holiday seeking emergency treatment for abcess.
The last thing I wanted to do when phoning for help was speak to a robot! Eventually spoke to a lovely human who was super helpful and arranged an appointment for me, local to where I was staying ,within three hours. Dentist looked in my mouth, confirmed abcess, gave me antibiotics . Cost £99. I claimed that online from Denplan and it was reimbursed within a couple of days. Would have given 5 stars if it wasn't for the robot!

19 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Jane,

Thank you for taking the time to leave us a review. It’s wonderful to hear how pleased you are with the support provided by our Emergency Helpline Team and the speed of your reimbursement. I’m delighted to know that we were able to source you a prompt appointment while you were away from home.

We're very sorry to learn of your disappointment with our digital assistant. We really appreciate your feedback and would value the opportunity to review your experience, to explore any possible areas of improvement.

To enable us to do so please can you kindly contact us directly at: DenplanCustomer.Relations@simplyhealth.co.uk , please include your plan number, DOB, and home postcode, please also make reference to this review.

Best wishes,

Charlene
Denplan

Rated 5 out of 5 stars

Great experience

I spoke with El Goldthorpe this afternoon regarding my new contract with Denplan. I had lots of questions as this is my 1st interaction with the team and she answered them all with a professional tone & clarity! Follow up email was sent with all relevant detail for me which I greatly appreciated.

Thanks again,
Stephanie.

24 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Stephanie,

Welcome to Denplan, thank you for kindly taking the time to share your feedback, it's lovely to know how pleased you are with the service and support you received.

Please be assured your kind words have been shared with El and her manager.

Please don't hesitate to reach out to us if you have any further queries or for anything else.

Thanks again,

Charlene
Denplan

Rated 5 out of 5 stars

Sunday service with a difference

Very professional and great follow up service to ensure that I received the support I required even on a Sunday would highly recommend anyone to join Denplan

21 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Mark,

Thank you for sharing your experience with us. We’re so pleased our Emergency Helpline Team were able to arrange a prompt appointment.

It's wonderful to know how pleased you are with the service and support you received.

Thank you again for your lovely review and for recommending us, your feedback and support is greatly appreciated.

Best wishes,

Charlene
Denplan

Rated 2 out of 5 stars

Look further for a dental insurer

Having got past a robot waited over 15 minutes for a real person to speak to me! I wanted clarification on my contract terms.
To be honest I pay around a £1k a year, I’m not convinced on the integrity of this “middleman”.

23 June 2026
Unprompted review
Denplan logo

Reply from Denplan

Hi Richard,

Thank you for taking the time to leave your review. We’re sorry to hear of your disappointment with our service.

We’d like the opportunity to look into this further, to address your concerns, and help clarify any questions you have about your contract terms.

Please contact us directly and share any further information relating to your review so we can investigate this for you.

Please email: DenplanCustomer.Relations@simplyhealth.co.uk. To enable us to review your account, please include your plan number, DOB, and home postcode, please also make reference to this review.

Kind regards,

Charlene
Denplan

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