C W Sellors Jewellers Reviews 

10,242
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 247 reviews, reviewers had a great experience with this company. Customers frequently praise the remarkably helpful, professional, and thoughtful staff for providing wonderful assistance during their shop visits and online purchases. Many people actively highlight the truly exceptional customer service received both online and in-store, alongside the stunning and high-quality jewelry products available. Though some customers experienced frustrating delivery delays with their online orders, along with occasional unexpected issues regarding overall product availability and stock. A few other people also noted prolonged communication gaps and painfully slow response times when trying to resolve various urgent problems with their specific purchases.

What people talk about most

Product

Clients share ambiguous opinions on product. While many consumers are thrilled with handcrafted, high-quality... See more

Staff

Customers consistently note positive experiences with staff, highlighting exceptional, friendly, and... See more

Service

Consumers find service to be positive, highlighting professional assistance and effortless processes.... See more

Order

People report ambiguous experiences with order processes, reflecting a clear division among consumers. On one... See more

Customer service

Customers had ambiguous experiences with customer_service. Many reviewers praised the exceptional, friendly,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought a Blue John heart pendant years ago. I wanted to purchase a second. This was out of stock. Diana was able to access my records, liaise with the workshop and I collected today! Beautiful dark... See more

Company replied

Rated 5 out of 5 stars

Fantastic first class service. It was a pleasure to deal with Leah over the phone when placing the order. She ensured the item would arrive in plenty of time for my daughters birthday. The order was f... See more

Company replied

Rated 5 out of 5 stars

Superb service from CW Sellors & particularly very thoughtful assistance from Peter in the Bakewell shop, helping me in my choice of 2 pairs of pearl earrings as a gift for my sisters big birthday. My... See more

Company replied

Rated 5 out of 5 stars

After eventually finding a jade ring I really liked it was sold out! I emailed C W Sellors and they immediately replied back saying they could make me one & just to let them know my finger size. I rec... See more

Company replied


Company details

  1. Jewelry Store
  2. Watch Store

Written by the company

Welcome to C W Sellors Jewellers. We are an independent family run jewellers, established in 1979. As one of the UK's premier jewellers we specialise in producing handmade fine diamond and British gemstone jewellery. Discover the most sought after luxury and branded jewellery and watches, shop in store and online with free UK delivery. With over 45 years of experience our dedicated team of highly trained watch specialists, are on hand to offer expert advice, working closely with our suppliers to offer you the finest selection of highly sought after fine jewellery and luxury watches.


Contact info

3.8

Great

TrustScore 4 out of 5

10K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 84% of negative reviews

Typically replies within 2 weeks

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3.8

All reviews

(10,242)

232 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lovely family business recommended

Lovely family business that I recommend. I wanted some unique jewelry for my wife and ordered a beautiful set at a reasonable cost. I am over the pond, and shipping was inexpensive and fast, without any issues. I look forward to making another purchase soon.. :)

25 November 2025
Unprompted review
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Reply from C W Sellors Jewellers

Thankyou for your review Sean, its lovely to hear we could find something unique for your wife and if there is anything else we can do to help, please let us know.

Rated 5 out of 5 stars

Great Service & Eternity ring

I had a beautiful Eternity ring tailor made for my fiancee and the email updates and dates given for delivery were spot on.
Special thanks to Amanda for managing everything.
Thank you

19 November 2025
Unprompted review
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Reply from C W Sellors Jewellers

Hello Dean, thankyou for your review, its lovely to hear we could help make a special memory for you.

Rated 1 out of 5 stars

Very poor

Very poor. Item shown as in stock, wasn't. Told 8 weeks and have heard nothing even though I have phoned them... This is not a good company to deal with..
Now Jan 15th 2026 and still no sign of the of the item although I was offered an "upgrade"by a lady named Hope. What was offered however instead of the 18ct necklace I had ordered was a 9ct one. some upgrade !!!

18 July 2025
Unprompted review
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Reply from C W Sellors Jewellers

Hello Steve, we apologise for any inconvenience the wait has caused. This piece was not advertised as in stock but on backorder and do take some time to come in from being hand made outside the UK. As soon as we have any news it will be forwarded to you. Thankyou for your feedback and if you need us our lines are open every day from 8.30am to 5.30pm

Rated 1 out of 5 stars

Poor quality merchandise

I recently purchased two necklaces with charms from C.W. Sellors in the last couple weeks. Order #105407 is the issue. Yet, both items were beyond small, almost unnoticeable. Yet, I wanted something from Whitby, England was the hope as I love the area. I don't understand why one has a nice clean necklace and the other has a severely tarnished one.

The items are supposed to go back to New York for the holidays and I don't live near their stores. I saw one store in Whitby, which was why I placed the order.
Decent prices, fast service, but poor quality and merchandise is miniscule at best in terms of size - baby doll size jewelry.

28 October 2025
Unprompted review
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Reply from C W Sellors Jewellers

Hello Honie, both your pieces were advertised with dimensions in the description. Our team contacted you about the report of tarnish and offered a return. Checking the image the chain is oxidized which is the style of the silver chain for this pendent. We can swap this out if you would like. We apologise for any inconvenience.

Rated 5 out of 5 stars

The most helpful staff

The most helpful staff. I had a mixup with my order, confusion on my part, and I messaged them on WhatsApp and they were so patient and kind and walked me through the whole thing. They are truly wonderful and one of a kind. Seems like they truly care about their customers.

6 November 2025
Unprompted review
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Reply from C W Sellors Jewellers

Hello Naz, Thankyou for taking the time to leave us a review, its great to hear the team could help.

Rated 1 out of 5 stars

Buyer beware…read the one star reviews.

I think it’s fairly rare to see so many one star reviews for a Jeweller. Most people have a positive experience buying jewellery. Having purchased an expensive gift from CW Sellors last year and the saga that followed when it was returned for resizing I would avoid at all costs. There are too many alternative, customer focused alternatives to subject yourself to the arrogant and at times positively rude service offered by this company.
CW Sellors are clearly not happy with this review and have asked for my order number. This would serve absolutely no purpose. They were given plenty of opportunity to resolve our complaint last year and chose to treat us with contempt. People don’t write one star reviews for nothing. This is a review based on genuine experience as I’m sure are all the other 1 star reviews.

2 December 2024
Unprompted review
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Reply from C W Sellors Jewellers

Hello, I am sorry to hear you did not enjoy your re-size request, do you have an order number we can use so your feedback can be brought to the team and we can help you further?

Rated 5 out of 5 stars

We phoned Ellis and had a wonderful…

We phoned Ellis and had a wonderful experience buying 2 watches. He was most helpful and friendly. He is highly recommended after a non callback from a female member at Bakewell store. Our watches have arrived and gift wrapped as well. Thank you Ellis.

27 October 2025
Unprompted review
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Reply from C W Sellors Jewellers

Hello Helen, thankyou for leaving us a review, enjoy your new watches.

Rated 5 out of 5 stars

Stress free experience - shopped again

Got an amazing deal on a platinum 2ct lab grown diamond ring. Delivery was a big longer than website suggested it might be but still came within about a week. I can’t stop looking at my ring - beautiful. Was so pleased I then ordered a platinum wedding band to match. Very happy with service and especially price.

27 August 2025
Unprompted review
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Reply from C W Sellors Jewellers

Thankyou for your review Michelle, enjoy your new ring!

Rated 5 out of 5 stars

Excellent customer service

I recently purchased a few pieces of jewellery online at CW Sellors, but the sizes weren’t quite right. I reached out to customer service and was assisted by Hope, who was absolutely fantastic. She helped me find suitable replacements and even secured great prices and discounts. Her support was prompt, friendly, and incredibly helpful.
I was so impressed by her exceptional service that I ended up buying more pieces directly through her. She offered a truly personalised experience that made the whole process enjoyable and stress-free. Hope went above and beyond a rare gem in customer service!

16 September 2025
Unprompted review
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Reply from C W Sellors Jewellers

Hello Dana, its wonderful to hear you enjoyed your experience and thankyou for taking the time to leave us a review.

Rated 5 out of 5 stars

Positive experience

I had a positive experience purchasing Garmin straps. The discount was incredible and the quality was good - the straps turned out to be original. Delivery took place within the agreed time frame. Thank you.

26 September 2025
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Thankyou for your review Yurri, enjoy your order!

Rated 5 out of 5 stars

Having purchased a Silver and Jet Bat…

Having purchased a Silver and Jet Bat ring…I needed it sized up.
Another ring was to be ordered but 3 days later i received my ring beautifully presented and sized by Michael.
Lovely work and great service from Sam and Cam.
I will be back shortly. Great service

16 October 2025
Unprompted review
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Hello Michelle, thankyou for your review, and enjoy your ring! If there is anything else we can do to help, just let us know

Rated 5 out of 5 stars

I ordered a montblanc pen online and it…

I ordered a montblanc pen online and it was delivered the following day. The pen and box was packaged securely. It was a good experience ordering from them.

14 October 2025
Unprompted review
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Thankyou for your review, enjoy your new pen.

Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs, after 4 months of a dispute I’ve resorted to citizens advice. This company take 0 responsibility for their wrong doings and need investigating.

21 October 2025
Unprompted review
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Hello Molly, you returned worn earrings because you did not like the design, we cannot accept these back but as a gesture our team have ordered a brand new pair from manufacturing for you.

Rated 5 out of 5 stars

Great experience and Caitlin the store…

Great experience and Caitlin the store sales lady in Chesterfield is absolutely fabulous. No pressure sales and always kind and friendly. A great asset to your company!

21 October 2025
Unprompted review
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Thankyou for your review Mario, its lovely to hear you enjoyed your experience with us.

Rated 5 out of 5 stars

I am very happy .

I am very happy and will use you again,when I can,(William hill permitting).

21 October 2025
Unprompted review
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Hello Bill, thankyou for taking the time to leave us a review, if there is anything else we can do to help, just let the team know.

Rated 1 out of 5 stars

Very Poor Experience

Be prepared to wait up to 14 business days for the business to issue a refund (as mentioned in prior responses from the business). I should have read all of the negative reviews prior to placing an order. You will notice the negative reviews far outnumber the positive reviews (I am personally highly suspect of all the positive reviews). The item was promptly returned during the return period. I have confirmation that the return was received by the business on January 3rd. IT took 18 days for my refund after Paypal decided my billing dispute in my favor. The numerous customer complaints should give any prospective customer good knowledge as to how this business operates.

Also, through this complaint method, there is not an option to offer a screenshot image from Paypal confirming that the billing dispute was resolved in my favor.

***Edit*** Online records search shows numerous customer complaints with trading standards. You will also notice numerous complaints in regards to inventory issues and availability.

3 January 2025
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Hello Scott, we have been in touch via your last 4 reviews and on your order to explain the situation. You were refunded in the time advised and opened a dispute before the watch was returned. We appreciate your frustration and the team have offered to help but we would appreciate you discontinue copying the same reviews with no intention of resolving the issue.

Rated 5 out of 5 stars

Fabulous staff and service every time…

Fabulous staff and service every time we visit Bakewell
Always friendly and helpful with advice
Bought engagement and wedding rings from there and all sorts of watches and jewellery.
Look forward to many more years of great service
Mark & Lisa Redford

4 September 2025
Unprompted review
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Thankyou for your review Mark and Lisa, its great to hear you enjoyed your visits.

Rated 5 out of 5 stars

Good experience

I wanted a specific piece of jewellery (spider brooch) and the assistant was so helpful in assisting me to choose one. Also reduced it for me, very happy with service

9 September 2025
Unprompted review
C W Sellors Jewellers logo

Reply from C W Sellors Jewellers

Hello Gillian, thankyou for taking the time to leave us a review, its great to hear you enjoyed your experience.

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