I am writing this review on behalf of my wife and myself. We are probably among the older customers of this product as we are both in our late sixties. The product whitened my wife's teeth even though... See more
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Review summary
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Easy to use, and my teeth feel and look a lot cleaner after a few weeks. Makes. Mess of my sink, but encourages me to clean it more! Lots of product per pot will last months!!
Company replied
I'd like to praise the customer service because after reading the reviews I changed my mind and instead of ordering two packs, I ordered only one as others commented that one jar is more than enough.... See more
This stuff genuinely works. I wanted my teeth whitened for my son's wedding but the whitening process I paid £100's for from the dentist left me in agony. I posted on a local FB group if anyone had al... See more
Company details
Written by the company
Cleopatra’s Natural teeth whitening powder. Safe and innovative ingredients to maintain oral hygiene.
Contact info
United Kingdom
- info@cleopatrasnatural.com
- cleopatrasnatural.com
4.2
Great
134 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I bought this product because…
I bought this product because professional teeth whitening at the dentist was too expensive and my dentist recommended something based on Salvadora Persica so I came across this product. To my suprise, the product had no taste or smell which suited me perfectly. I used it in combination with my regular toothbrush and Aquafresh toothpaste and achieved great results. I regret not taking before and after photos but anyway...... The product is great and I'm ordering again!
11 January 2026
Unprompted review
I saw an advert for this product in the…
I saw an advert for this product in the London metro and at friend's suggestion we decided to try it together. She ordered it through their webshop and I bought mine at a pharmacy. The product is a bit tricky to use at first but I'd be lying if I said it doesn't work. In fact, it works extremely well. Whitened both my teeth and hers within 10 days like no product we've tried before ... and we've tried many lol...I highly recommend this product and will definitely be ordering again
8 January 2026
Unprompted review
Reply from Cleopatra's Natural
Hi there,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Mia
AVOID!!
REPLY: More lies. YOU flagged this review multiple times. Perseverence is everything so enjoy this review. Goodness knows how many others YOU have removed. You are as low as humanity gets. It was PAYPAL who made the decision to refund (eventually after a lot of hassle and time waiting). You must be feeling pretty put out right now I'd imagine that you didn't get away with any of this for once. Hopefully other possible customers can now see the battle they will be facing if they try and deal with you. Have a great life with all the money you keep bragging you have ; )
Oh wow well done Trustpilot for supporting awful companies and sellers like this one. According to them I'm not allowed to say anything at all. It's not defamation if it's true or a personal opinion. Products not delivered and absolutely dreadful service and attitude by this awful business and woman. Ignored emails about no delivery and only replied when PayPal got involved. Still not received refund or product after nearly a month. She is flagging and removing every HONEST critical review - this is my fourth attempt and I won't be giving up. Avoid like the plague.
8 January 2026
Unprompted review
Reply from Cleopatra's Natural
Hi,
We do not have the option to delete reviews on Trustpilot; if we did, all businesses would probably have only five-star reviews 🙂
Your review was automatically removed because it contained insults, both in the review itself and in your emails to us. It is true that the order was not delivered due to the parcel being lost.
We offered you either a reshipment or a refund.
You declined the reshipment option, so we initiated the refund process, and PayPal refunded your money after the delivery timeframe expired, in accordance with their terms and conditions. We responded to your emails within 24 hours.
We are sorry for your negative shopping experience, but unfortunately some things, such as parcels being lost during transit, are beyond our control and do happen from time to time.
Kind regards,
Mia
I bought this powder at local pharmacy…
I bought this powder at local pharmacy in Hackney few weeks ago. Amazing product, whitening effect visible a after few days. Highly recommend
4 January 2026
Unprompted review
Reply from Cleopatra's Natural
Hi there,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Mia
I ordered two packs for $55 and the…
I ordered two packs for $55 and the delivery was fast. The products are as described and I have no complaints. Way better than whitening stripes that make teeth hypersensitive. Highly recommend
29 December 2025
Unprompted review
Reply from Cleopatra's Natural
Hi there,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Mia
I haven't tried the product yet
I haven't tried the product yet, but I'd like to praise the customer service coz they sent me a new package extremely quickly after I noticed that the tracking number wasn't updating. It turned out the original package was damaged during transport, and they sent me a replacement along with a small gift for the inconvenieence. Can't wait to try it .
16 November 2025
Reply from Cleopatra's Natural
Hi there,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Mia
I bought it on the recommendation of my…
I bought it on the recommendation of my friend whose hubby is a dentist. At first I thought the product might be abrasive coz of the activated charcoal but their customer service explained that it contains only 4% activated charcoal and that it's not the regular kind but coconut based and specifically intended for oral hygiene. (It would be useful if they noted this on their web but anyway..) They also sent me the product documentation upon my request. The product really works and I'm not surprised considering all the other reviews. I highly recommend this product
13 November 2025
Reply from Cleopatra's Natural
Hi Michelle,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Great customer service
My experience with customer service was absolutely excellent. They replied very quickly to my e-mail, were well informed and answered my query perfectly. Clearly this is a reputable company with it's customer satisfaction at heart.
20 October 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Geraldine,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Product as described
Product as described, easy to use, fast delivery. I'm satisfied and will definitely order again.
29 October 2025
Reply from Cleopatra's Natural
Hi there,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Mia
Absolute rip off
Absolute rip off. Steer well clear. Pot of charcoal tiny, very messy for £30. I feel silly that I fell for this scam.
30 September 2025
Unprompted review
Reply from Cleopatra's Natural
Hello,
We’re sorry to hear that our product didn’t meet your expectations.
If you are not satisfied, you can return the product in exchange for a refund.
Please contact us at info@cleopatrasnatural.com so we can review how you used the product. We’re confident we can find a solution to help ease your dissatisfaction.
Laura
giving 5 stars because of the whitening…
giving 5 stars because of the whitening effect, even though its a bit tricky to handle it when using an electric toothbrush because of vibrations. Product is as described and I recommend it.
27 October 2025
Reply from Cleopatra's Natural
Hi Christie,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
I ordered two whitening powders and 5…
I ordered two whitening powders and 5 siwak sticks. I had tried siwak sticks before so I knew what to expect, but I'm totally surprised (in a positive way) by the powder. Honestly, I didn't expect it to work but here I am writing a positive review. The powder is black and odorless and I tried using it with electric toothbrush but its definitely easier with a regular one. I used a product as instructed ( not every single day tho) and the results after two weeks are phenomenal! My teeth are at least 3 shades whiter, enough for others to notice and ask what I'm using . Highly recommend this product.
23 October 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Krista,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Waste of money
It did absolutely nothing apart from giving me sensitive teeth. Constantly having the sink and everything dirty from it because it’s just black powder. This should definitely not cost nearly £30, max £5 if that. I was able to send it back and get my money back but they didn’t mention when I purchased it that I will have to pay the postage myself that cost me nearly third of the price of that product! Don’t waste your money at all
EDIT after cleopatra’s response
I was using it with toothpaste, of course I was.
The item needs go to back to Croatia so even if you take the cheapest option, it’s still very expensive so no, you do not give all your money back.
21 October 2025
Unprompted review
Reply from Cleopatra's Natural
Hello,
If you experienced sensitivity after using our product, it’s likely due to an allergic reaction to one of the ingredients. Another common mistake users make is applying the powder without using toothpaste. The correct way to use it is by combining the powder with your regular toothpaste, as indicated in the instructions on the label.
In case you’re not satisfied with the product, we offer every customer the option to return it (even if it has been opened) for a full refund. You don’t need to use an expensive courier service - sending it back by regular mail is sufficient.
If you need help with the refund process, feel free to contact us at info@cleopatrasnatural.com
and our team will be happy to guide you through it.
Kind regards,
Laura
EDIT: You do not need to return the product to Croatia, but to the warehouse closest to your address - whether that’s the USA, the UK, Germany, France, or Croatia; the location doesn’t matter. If you need any assistance, please feel free to contact us at our info email.
Good customer service
Havnt tried the actual product yet as royal mail lost the parcel. Cleopatras natural have been helpful in arranging a replacement to be sent out! Look forward to giving it a whirl!
20 October 2025
Unprompted review
Reply from Cleopatra's Natural
Hi,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
I was about to have my teeth…
I was about to have my teeth professionally whitened but read about this product, so thought I would give it a try
I bought it from the website and used as directed
Have used now daily for nearly a month, but no real change.
Now I am pretty maticulous about my dental hygiene, so there maybe many reasons that this didn't work for me.
Maybe my teeth are not as bad as I think, maybe there is huge difference between natural whitening and what is essentially peroxide bleaching and i was expecting too much for my 50 year old teeth.
What I can say is that my teeth felt very clean and it did not cause any sensitivity which a lot of normal toothpastes or whitening toothpastes do for me.
So personally I will continue to use every so often as I feel it can't do any harm to keep on top of staining, but the three stars is purely due to lack of whitening.
19 October 2025
Unprompted review
Reply from Cleopatra's Natural
Hi there.
Thank you for your honest review.
Our product restores your teeth’s natural whiteness and does not whiten them aggressively, as it contains no chemicals. If you didn’t notice much of a whitening effect, it likely means the product helped you reach your natural tooth color - that healthy shade without stains from food, colored drinks, and similar — which is exactly what our formula targets.
If you’re looking for a “Hollywood white” smile, our product might not be the best option for you, as we focus on natural removal of surface stains and restoration of your natural tooth whiteness.
In any case, if you’re not satisfied with our product, please contact us via email so we can explain the refund process :)
Best regards,
Annie
I ordered 2 products but they…
I ordered 2 products but they accidentally sent me just 1. I told them about the mistake and they quickly sent the missing product along with a little gift. Big thumps up for the customer support. I 've only been using it for 2 days and I can already see a difference. I got the recommendation from a friend who is on day 9 and her results are amazing. You can definitely expect more orders from me. Great product. Cheers.
28 June 2025
Reply from Cleopatra's Natural
Hi,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Reply from Cleopatra's Natural
Hello,
We’re sorry to hear that our product didn’t meet your expectations.
Please contact us at info@cleopatrasnatural.com so we can review how you used the product. We’re confident we can find a solution to help ease your dissatisfaction.
Laura
I usually don't write reviews
I usually don't write reviews, but this time I have to praise the customer service which responded to all my questions within a few hours. I've been using the product for a week now and I'm satisfied with the results. I don't know how it works or in what way but it works. I recommend this powder
29 August 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Savannah,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Easy to use
Easy to use, and my teeth feel and look a lot cleaner after a few weeks. Makes. Mess of my sink, but encourages me to clean it more! Lots of product per pot will last months!!
5 August 2025
Unprompted review
Reply from Cleopatra's Natural
Hi there,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
This stuff is bordering on miraculous!
This stuff is bordering on miraculous!
If you follow the instructions it really works. Bizarre that it’s black but who am I to argue with what I can see?
31 July 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Julie,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
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