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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that items are well-made, durable, and often exceed expectations. Many people appreciate the unique designs and versatility of the clothing, finding them suitable for various occasions. The delivery service is frequently highlighted as prompt and efficient, with many customers receiving their orders quickly and well-packaged. However, some customers were dissatisfied with the return policy, finding it restrictive or difficult to navigate. A few other people also felt that the quality of certain items was poor, with some garments showing signs of wear after minimal use or not matching the online descriptions. Additionally, some reviewers experienced issues with sizing, noting discrepancies between the advertised sizes and the actual fit of the clothing.

What people talk about most

Product

Customers had positive experiences with product quality and design. Many reviewers praise the lovely quality,... See more

Quality

Clients share positive opinions on quality, with many praising items for being well-made, having lovely... See more

Delivery service

Reviewers highlight positive aspects of delivery service. Customers consistently praise the quick and speedy... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers praise quick delivery,... See more

Return policy

Consumers express significant dissatisfaction with the return policy. Many reviewers report issues such as... See more

Based on these reviews

Rated 4 out of 5 stars

I’ve just received my first Charli order of the libby shirt and so far I’m really impressed! Really nice attention to detail with the cuff buttons and I even got 10% off for my first order!! Next day... See more

Company replied

Rated 5 out of 5 stars

I recently purchased the Marlowe shirt from them and I'm absolutely obsessed!! The shirt is gorgeous, the construction and finishing is very well done, the design is unique but not over the top so I c... See more

Company replied

Rated 5 out of 5 stars

Absolutely love my cardigan from Charli– the quality is amazing and it’s quickly become a staple in my wardrobe. It fits perfectly, and the whole online shopping experience was smooth and personal. Yo... See more

Company replied

Rated 5 out of 5 stars

I recently discovered Charli and I’m genuinely impressed. I picked up a few of their shirts and absolutely love the fit and quality. I rarely leave reviews, but felt I had to this time. It’s refreshi... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store

Written by the company

NOT affiliated in any way with: CHARLIE LONDON - CHARLIELONDON - CHARLYLONDON https://uk.trustpilot.com/review/charlylondon.com ______________________________________________ We are 100% UK Based | Fast Customer Service | UK Customer Support 0203 576 5419 | Easy Returns | Trusted Reviews | Established 2008 | estore@charli.co.uk


Contact info

4.1

Great

TrustScore 4 out of 5

157 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Outstanding service

Outstanding service from start to finish. Ordered a blouse which was too big so organised an exchange with them. Fast service! I’ll definitely be back shopping!

16 May 2025
Unprompted review
Charli logo

Reply from Charli

It’s wonderful to hear this! Thank you for taking the time to share.

Rated 1 out of 5 stars

Poor experience

My dress to ages to arrive and when it did I was very disappointed the material was very poor quality as was the belt
I wrote a review on there site twice both have been removed and they aren’t replying to my emails asking for a refund

9 May 2025
Unprompted review
Charli logo

Reply from Charli

Hi,

I don't think this review is for us.
We have had instances of people buying from a brand called 'Charlie' - and as its a very similar name - they have been posting negative reviews.

We always respond to emails within 1-2 business days as part of our normal process and you are able to reach our customer services team Monday through Friday on 0203 576 5419

Thanks,

Charli Customer Services Team

Rated 1 out of 5 stars

Very poor customer service

In response to your reply- my name is not Tracey- the set was the Stella khaki and I have your email reply - there has been no reply to my last email. This is a fair and honest review about a product I liked but was not fit for purpose after wearing once. I’m not sure saying my review is fake is the right way to deal with this.

Outfit was lovely - was one size and I’m about a 12/14
the trousers in the set were very loose not tight
Wore once and fabric ripped away from the seam. I was only sitting. So no way could have been over stretched. Sent a lovely email explaining and suggesting was a fault. Email back saying won’t refund or return as nothing wrong when left warehouse. Now not replying to emails- outfit was £90 should have been made better. I pay more for clothes to last. I will now start a repay through my credit card as not fit for purpose. Would not use again communication is dreadful and such a shame as the item was really nice otherwise.

25 April 2025
Charli logo

Reply from Charli

Hi Philipa,

I don't think this review is for us.
We have had instances of people buying from a brand called 'Charlie' - and as its a very similar name - they have been posting negative reviews.
We don't have any record of an order with your name.
We are working with Trustpilot to remove the reviews made on our account in error

Thanks,

Charli Customer Services Team

Rated 1 out of 5 stars

Very poor

Very poor. Sizing could not be more off....I'm a size 10 and the L would not where near fit.
Cheap, rough material too....don't bother, also will not return or exchange....nervous again

29 April 2025
Unprompted review
Rated 5 out of 5 stars

Made in Italy!

The clothes arrived swiftly. Great quality and Made in Italy for a change! Not so far to travel. Can’t wait for warmer weather!

24 April 2025
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your kind words. We're so happy you love Charli!

Rated 1 out of 5 stars

Poor delivery service

I placed an order on Friday and paid next day delivery via UPS at the highly inflated price of £9.99. Did not realise they don’t deliver on a Saturday/sunday (surely highly unusual these days?!!) would not have placed order had I realised. Item not received till Monday. Would not order again.

28 March 2025
Unprompted review
Rated 1 out of 5 stars

Disappointing customer service and founder

I would like to share an experience I had with Charli. Due to a medical situation requiring a hospital stay, I was unable to return items within their 15-day return policy. However, I could have returned them within 28 days, which is standard for many clothing companies and boutiques. I escalated the issue to the founder, seeking a compassionate response and flexibility for an exchange instead of a refund. Regrettably, I was treated in an unsympathetic manner, which was unexpected from a boutique I believed valued empathy. While I understand the company may cite its returns policy, I was seeking kindness. I am now left with £600 worth of items I cannot use and will not buy from this company again—a shame, as a well known celebrity had endorsed this company, which I have since informed them about.

25 January 2025
Unprompted review
Rated 2 out of 5 stars

Really poor quality products for the…

Really poor quality products for the price.
Cost me £16.00 to return a £40.00 item.
Deliberately make it hard to return which is terrible for consumer satisfaction.
Will never order again.

19 February 2025
Unprompted review
Rated 5 out of 5 stars

Product is exactly as expected and as…

Product is exactly as expected and as shown on the image. Beautiful material, very stylish, elegant and simple ( with perfect detailing).

Arrived within 2 days of ordering which was wonderful!

12 February 2025
Unprompted review
Charli logo

Reply from Charli

Thank you for your support. We're so happy you're loving your purchase!

Rated 2 out of 5 stars

Sizing is crazy

Sizing is crazy! I bought a one-size cardigan and as a UK Size 10 (8-10 in some brands) I wrongly expected that it would fit but it was so small and clung in all the wrong places. It looked lovely in the bag but sadly not on me.

7 February 2025
Unprompted review
Rated 1 out of 5 stars

I bought a jumper that cost approx £70…

I bought a jumper that cost approx £70 in one size and it is humungous but also, the quality is extremely poor. I have emailed for a resolution (refund or discount as I have worn it) over the last few months with no response or acknowledgement from customer service. The jumper is so bobbly and just looks like a cheap jumper from primark after one wash. Not worth the cost at all

1 December 2024
Unprompted review
Rated 1 out of 5 stars

Awful…

Unfortunately I have had an absolutely terrible experience purchasing from Charli. I will unfortunately never be shopping from here again and urge others not too.
I was gifted a jumper for Christmas and the zip is faulty. I have kept all the labels on the jumper and Charli are refusing to refund me- so I therefore suggested an exchange, still refused.
I have never experienced such poor customer satisfaction levels! The item is faulty!

10 January 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely love my purchases

I ordered the Kera dress in darkest espresso and the Iris satin dress in espresso. This was my first order with Charli. My order was dispatched quickly, it was well packaged and both the items are absolutely beautiful and fit well. I can’t wait to wear this outfit and I probably will order both in another colour soon. My only regret is that I was offered 10% off my first order; I thought I had both items in the basket but when I checked out I realised I had only ordered the Kiera dress so immediately ordered the Iris dress. My fault but missed out on the 10% and paid two lots of delivery charges even though it arrived in the same package.

17 January 2025
Unprompted review
Charli logo

Reply from Charli

Thank you so much for sharing your experience with us! We’re thrilled to hear how much you love your Charli purchases

We’re sorry to hear about the issue with the 10% discount and delivery charges, though! While it sounds like an honest mistake, we’d be happy to review this for you and see if there’s anything we can do to make it right. Please reach out to our customer service team at estore@charli.com, and we’ll take care of it for you.

We can’t wait to see what you’ll order next. Thank you for choosing Charli for your first purchase—we’re so glad to have you as part of our community! 💕

Rated 1 out of 5 stars

Absolute CONTEMPT for their customers

Charli London's attitude to it's customers is sheer contempt, this is the most dire customer service.
It's shocking how dismissive and rude this company is.
Their products are definitely over priced and very hit and miss in terms of quality. The customer service department definitely has zero regard for the law or customer satisfaction in receipt of said below par quality articles.
OVERPRICED
HIT AND MISS QUALITY
ZERO CUSTOMER SERVICE
AVOID

24 March 2024
Unprompted review
Charli logo

Reply from Charli


Thank you for taking the time to share your feedback. We’re truly sorry to hear about your experience, as it does not align with the high standards we strive to uphold.

We take customer satisfaction very seriously and would like to understand more about what went wrong to ensure we address any concerns and improve our services. Please reach out to our customer service team directly at estore@charli.com so we can investigate the matter further and work towards a resolution for you.

Thank you for bringing this to our attention.

Kind regards,

Charli London

Rated 5 out of 5 stars

Beautiful and elegant knitted set

Beautiful and elegant knitted set, I ordered the micha trousers in smoke, coral sweater in smoke and coral wrap scarf in smoke and the Jessica sweater in off white. I cannot wait to wear them at Christmas... Everything I buy from Charli is so 😍 lovely and comfortable, I get many compliments ❤️

3 December 2024
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your lovely feedback! We’re thrilled to hear that you love your knitted set and that bought Charli pieces for the holiday season. Your kind words mean the world to us!

We’re so glad you find our designs both beautiful and comfortable—and it’s wonderful to know they bring you compliments! 💕

Thank you for being a loyal Charli customer. If there’s ever anything else we can assist you with, please don’t hesitate to get in touch.

Rated 5 out of 5 stars

very happy with my new order

very happy with my new order, already placed my second order can't wait till the next big sales

29 November 2024
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your wonderful feedback! We’re delighted to hear you’re happy with your order and even more excited that you’ve already placed a second one.

Rated 5 out of 5 stars

Love it

Love it
Do beautiful and soft 🤎

7 November 2024
Unprompted review
Charli logo

Reply from Charli

Hello Ida,

Thank you so much for your kind words! We're thrilled to hear that you had a positive experience with our product.

Best,
Charli Team xx

Rated 5 out of 5 stars

Beautiful quality long cardigan.

The item looked exactly like the photo in colour and texture. The delivery was fast and the item packaged well. What’s not to like??

5 November 2024
Unprompted review
Charli logo

Reply from Charli

Dear customer,

Thank you so much for your feedback!

We're thrilled to hear that you had a positive experience with our product and the delivery service.

Best,
Charli Team xx

Rated 5 out of 5 stars

Fabulous fabulous fabulous!!

Fabulous fabulous fabulous!!!
First order arrived fell in love and bot only will I be ordering many more pieces, my daughter has also fallen in love with many items, great service easy order quick delivery, replies to questions almost straight away. Highly recommend 🥂🌷

4 November 2024
Unprompted review
Charli logo

Reply from Charli

Hello Elizavetta,

Thank you so much for your kind words!

Your feedback truly means a lot and motivates our team to keep delivering the best service possible.

We look forward to serving you again soon!

Best,
Charli Team xx

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