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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that items are well-made, durable, and often exceed expectations. Many people appreciate the unique designs and versatility of the clothing, finding them suitable for various occasions. The delivery service is frequently highlighted as prompt and efficient, with many customers receiving their orders quickly and well-packaged. However, some customers were dissatisfied with the return policy, finding it restrictive or difficult to navigate. A few other people also felt that the quality of certain items was poor, with some garments showing signs of wear after minimal use or not matching the online descriptions. Additionally, some reviewers experienced issues with sizing, noting discrepancies between the advertised sizes and the actual fit of the clothing.

What people talk about most

Product

Customers had positive experiences with product quality and design. Many reviewers praise the lovely quality,... See more

Quality

Clients share positive opinions on quality, with many praising items for being well-made, having lovely... See more

Delivery service

Reviewers highlight positive aspects of delivery service. Customers consistently praise the quick and speedy... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers praise quick delivery,... See more

Return policy

Consumers express significant dissatisfaction with the return policy. Many reviewers report issues such as... See more

Based on these reviews

Rated 4 out of 5 stars

I’ve just received my first Charli order of the libby shirt and so far I’m really impressed! Really nice attention to detail with the cuff buttons and I even got 10% off for my first order!! Next day... See more

Company replied

Rated 5 out of 5 stars

I recently purchased the Marlowe shirt from them and I'm absolutely obsessed!! The shirt is gorgeous, the construction and finishing is very well done, the design is unique but not over the top so I c... See more

Company replied

Rated 5 out of 5 stars

Absolutely love my cardigan from Charli– the quality is amazing and it’s quickly become a staple in my wardrobe. It fits perfectly, and the whole online shopping experience was smooth and personal. Yo... See more

Company replied

Rated 5 out of 5 stars

I recently discovered Charli and I’m genuinely impressed. I picked up a few of their shirts and absolutely love the fit and quality. I rarely leave reviews, but felt I had to this time. It’s refreshi... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store

Written by the company

NOT affiliated in any way with: CHARLIE LONDON - CHARLIELONDON - CHARLYLONDON https://uk.trustpilot.com/review/charlylondon.com ______________________________________________ We are 100% UK Based | Fast Customer Service | UK Customer Support 0203 576 5419 | Easy Returns | Trusted Reviews | Established 2008 | estore@charli.co.uk


Contact info

4.1

Great

TrustScore 4 out of 5

157 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Delivered on time

Delivered on time . Lovely top . Beautiful fabric . Very happy

18 July 2025
Unprompted review
Charli logo

Reply from Charli

Thank you for your feedback!

We’re delighted to hear you’re happy with our service.

Kind regards,
Charli Customer Care Team

Rated 1 out of 5 stars

I bought a super cute very expensive…

I bought a super cute very expensive blouse.
Adhered to all washing regulations. Still, my shirt shrank. Very unfortunate. Customer service very bad got first response, had to answer very many questions while I had told all that in my first mail! Then I asked for response 3 times kreer but no reply.
Finally, after my last mail, I get a reply with the response that there is no way I complied with the washing regulations. So the bottom line is that I am lying!!! They are offering me 15% discount on my next purchase. So this is going nowhere!!!

10 July 2025
Unprompted review
Charli logo

Reply from Charli

We’re really sorry to hear about your experience and completely understand your disappointment. It’s never our intention to make you feel unheard, we always aim to resolve concerns as fairly and kindly as possible. We appreciate your feedback and will share it with our team to improve how we handle similar situations in the future.

Kind regards,
Charli Customer Care Team

Rated 1 out of 5 stars

Never got the dress i order

I order a dress for $300 & never got it. Sent an email to the company & never got a respond. Will take legal help to sort this problem. Is the website fake?

4 July 2025
Unprompted review
Charli logo

Reply from Charli

We’re very sorry to hear you haven’t received your order — this is certainly not the experience we want for our customers.

Please contact us directly at estore@charli.co.uk
With your order details so we can investigate and make this right as quickly as possible.

For extra help, just click the “?” widget on our website — all details are there and you can contact us by clicking on the email widget. Or via our Contact Us page, and we’ll be happy to assist.

Kind regards,
Charli Customer Care Team

Rated 4 out of 5 stars

I’ve just received my first Charli…

I’ve just received my first Charli order of the libby shirt and so far I’m really impressed! Really nice attention to detail with the cuff buttons and I even got 10% off for my first order!! Next day delivery fee was quite steep but absolutely worth it with the discount :)

3 June 2025
Unprompted review
Charli logo

Reply from Charli

Thanks for your review Kirsten! Just so you know we offer a Tracked 24 service via Royal Mail also which takes 1-2 days in addition to the guaranteed next-day UPS service. Hope you love wearing your new Libby Shirt !
Best Regards,

Daniella
Charli Customer Services Team

Rated 5 out of 5 stars

Love the outfit

Love the outfit, it goes perfectly with my summer wardrobe. I have a few charli pieces and I’m always impressed with value, given they’re good quality too.

14 May 2025
Unprompted review
Charli logo

Reply from Charli

Thanks for the 5-star review!
We are so glad you have enjoyed your purchase
Kind Regards,

Daniella
Charli Customer Care Team

Rated 5 out of 5 stars

Effortless

I recently discovered Charli and I’m genuinely impressed. I picked up a few of their shirts and absolutely love the fit and quality. I rarely leave reviews, but felt I had to this time. It’s refreshing to buy from an independent brand instead of ending up with the same high street pieces everyone else has.
I don’t have much time to shop, but Charli makes it effortless. Great experience overall!

29 May 2025
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your kind words. We're so happy you love Charli!

Rated 5 out of 5 stars

I’ve always loved Charli - keeps getting better!

I love Charli and have been a customer for years. The fabrics are always great, wash really well and the clothes are effortlessly gorgeous. I’ve just received my order for my upcoming holidays and my summer wardrobe feels complete!

29 May 2025
Unprompted review
Charli logo

Reply from Charli

We’re so happy you’re loving Charli. Thank you for your kind words!

Rated 5 out of 5 stars

Great business who produce high quality…

Great independent business with strong ethics who produce high quality merchandise.

Having ordered from them on multiple occasions for my partner I can say that the process was seamless.

I did note some negative reviews on here and I would question the validity of them based on my experience with the Company.

9 April 2025
Unprompted review
Charli logo

Reply from Charli

We’re so grateful for your support. Thank you for choosing Charli!

Rated 5 out of 5 stars

Beautiful Quality & Seamless Experience

Absolutely love my cardigan from Charli– the quality is amazing and it’s quickly become a staple in my wardrobe. It fits perfectly, and the whole online shopping experience was smooth and personal. You can really tell there’s care behind both the product and the brand. Highly recommend!

29 May 2025
Unprompted review
Charli logo

Reply from Charli

Thank you taking the time to leave a review. We're so happy you love your purchase!

Rated 5 out of 5 stars

Lovely Product

I recently purchased the Marlowe shirt from them and I'm absolutely obsessed!! The shirt is gorgeous, the construction and finishing is very well done, the design is unique but not over the top so I can pretty much wear them anywhere, be it out with friends or to the office - there's nothing to fault really. Got asked several times where I got the shirt from already.

18 May 2025
Unprompted review
Charli logo

Reply from Charli

Thank you for your kind words. We're so happy you're loving you Marlowe Shirt!

Rated 5 out of 5 stars

I recommend this brand and have had a…

I recommend this brand and have had a great shopping experience. Got the Lyla crochet set. Well packed and the next day delivery worked out so very happy to have it for my summer holiday!

22 May 2025
Unprompted review
Charli logo

Reply from Charli

We’re so grateful for your support. Thank you for choosing Charli!

Rated 5 out of 5 stars

Amazing brand and really great quality

Amazing brand and really great quality! I shop from them a lot and always great quick delivery and customer service. Products are exactly as described on website!

29 May 2025
Unprompted review
Charli logo

Reply from Charli

Thanks for the thoughtful review! We’re really grateful for your support :)

Rated 5 out of 5 stars

Great experience and dresses ❤️❤️❤️

I recently bought 2 summer dresses (Gigi in black and juno in red) from Charli London. Absolutely love love love… everything arrived on time and the quality is great. Would recommend

21 May 2025
Unprompted review
Charli logo

Reply from Charli

Thank you taking the time to leave a review. We're so happy you love your purchase!

Rated 5 out of 5 stars

Love every item I own!

Love every item I own from Charli. Literally my fave go to label for pieces that nod to trends but that also have a timeless quality. (Hence so many of their pieces in my wardrobe 🤣)

9 May 2025
Unprompted review
Charli logo

Reply from Charli

Thanks for the lovely review! We’re so glad you’re enjoying your Charli pieces.

Rated 5 out of 5 stars

Really happy with my Charli jumpsuit…

Really happy with my Charli jumpsuit which arrived today and in lovely packaging. Perfect holiday outfit. Highly recommend.

28 May 2025
Unprompted review
Charli logo

Reply from Charli

We're so happy you love your purchase. Thank you for taking the time to leave a review!

Rated 5 out of 5 stars

Great service

I made a few purchases from Charli with no issues at all, I've been using the clothes all the time as they have good quality and are very comfortable. Prompt responses from the customer service when needed and quick delivery.

16 May 2025
Unprompted review
Charli logo

Reply from Charli

We’re so grateful for your support. Thank you for choosing Charli!

Rated 5 out of 5 stars

Good quality and versatile pieces

I bought the billie tee and loved it so much I just got the second colour! Its the perfect material for spring/summer. Shipping is quick too :)

28 May 2025
Unprompted review
Charli logo

Reply from Charli

So glad to hear that you're loving Charli!

Rated 5 out of 5 stars

Love my purchase and can't wait to buy more!

I bought the Marlowe shirt in a M/L after seeing it on socials, and I must say, the fit and quality are perfect! It's a great shirt which can be dressed up or down depending on the occasion. Would definitely recommend purchasing from Charli and can't wait to buy more!

26 May 2025
Unprompted review
Charli logo

Reply from Charli

Thank you for your kind words. We're so happy you're loving your purchase!

Rated 5 out of 5 stars

Great Quality & Fast Delivery

I recently bought the Solange dress and it was just beautiful. Amazing quality & super speedy delivery. Can't wait to buy more from Charl!

16 May 2025
Unprompted review
Charli logo

Reply from Charli

Thank you for your support! We're glad you're enjoying your Solange dress.

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