Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Borshch Electric, B94 EG, Birmingham, United Kingdom
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From great help in sales to choose right fridge freezer for my needs ,to delivery excellent service.
Gaz and Andy the delivery gentleman were brilliant , I live in first floor maisonette so was a big job for them. They were very polite and took great care bringing fridge freezer in, so no damage to fridge or property. And equally careful in removing and taking away old fridge/freezer. Perfect team.
Overall excellent service would recommend them to anyone.

Reply from Borshch Domestic Appliance Superstores

Reply from Borshch Domestic Appliance Superstores
Two lovely men came to fit an oven for me
Gaz and Andy
Very friendly and talkative
Quick installation
Thank you
From Birmingham store

Reply from Borshch Domestic Appliance Superstores
After numerous fails at buying a washing machine from various retailers, I remembered Borshch that I pass every day, so decided to pop in on Easter Monday and try my luck. I've never been in the store, despite my mum, sister and uncle who have all bought from Borshch over several years, so thought fingers crossed for me. Walking into the store, staff acknowledged us ( I went with my sister), Ali the store manager showed me the washing machines I told him I wanted a silver, grey or black machine and told him that the kitchen was extremely small. He showed me a model and said that it would fit. That was good enough for me.
I was still anxious about whether it would be delivered, despite Ali assuring me with the measurements I gave. I explained that I needed the delivery to be as early as possible due to parking restrictions, Ali said he'd make sure it was delivered by 8am and 8.30am, he also said that I'd get a call half hour before the delivery. Purchase made, as I anticipated delivery day I wanted to make sure everything was OK, clearing any obstructions to make delivery easy for both me and installation team.
Day of delivery arrived this morning (Thursday 24 April), and as promised about 7.50am got a call from Andy saying they were 20-30 minutes away.
Andy knocked on the door, introduced himself,greeting me with a smile. Told me that Gaz was just sorting out unloading the machine while he looked at the space.
I was extra pleased at the fact that Andy wiped his shoes on the mat, other delivery services I've had have not even considered something so small but makes a difference to the service they provide.
Both Andy and Gaz were super pleasant, ran through the basics of the machine, and left the house without any mess like a previous machine delivery from Amazon, that was returned. The job was effortless, despite at first instance the machine didn't fit through the galley kitchen, they said it was fine, they just needed to turn it round, and doing so, all was fine.
If you want affordable products that doesn't undervalue customer service, then Borshch is the place to go, from start to finish it's been a positive experience, and I'll consider Borshch for future household appliances from now one. Thanks Ali, Andy and Gaz for making this a positive experience for me. Give the guys a raise, looking at other comments these guys all work extremely hard to ensure they cause the company no disrepute, so once again thanks all who assisted me.

Reply from Borshch Domestic Appliance Superstores
Great experience,good customer service from delivery drivers(Gaz and Andy). Will recommend this company to anyone.

Reply from Borshch Domestic Appliance Superstores
Andy and Gaz, Digbeth store - both did an AMAZING job, the service was excellent and they were so kind and helpful, really recommend. They gave excellent advice as well for what needs to be done to care for the product and prior to turning it on, etc.
Thankyou!!!

Reply from Borshch Domestic Appliance Superstores
Really helpful staff and sorted out an issue for me, they could not have done more, great place, I only shop here for my household items as offer best value for money.
Additionally a BIG THANK YOU to the two delivery staff, who went out of their way to put my dryer in a very awkward place, top service from them both as well.

Reply from Borshch Domestic Appliance Superstores
Gaz and Andy where very polite and very good at what they do would highly recommend

Reply from Borshch Domestic Appliance Superstores
Fantastic service from Andy and Gaz
Highly recommend them to fit your washing machine. Professional and friendly
An extremely satisfied customer

Reply from Borshch Domestic Appliance Superstores
Amazing service from Gaz and Andy! Friendly and reliable.

Reply from Borshch Domestic Appliance Superstores
Andy and gaz were amazing really helpful curtious and the shop on Peartree lane was also very good staff brilliant xx Andy and gaz need a pay rise lol

Reply from Borshch Domestic Appliance Superstores
Excellent service both in store and from delivery guys who installed and took away old machine . Duffy and Jack went the extra mile to saw bit off the waste pipe as it was set too high and was causing stagnant water to get trapped in pipe . Customer Service in most stores these days is really poor with little or no knowledge and poor communication . Highly recommend this store and really appreciate everyone's efforts , thankyou all

Reply from Borshch Domestic Appliance Superstores
Andy & Adnaa delivered a fridge freezer today. Very pleased with the service and professionalism - even unboxed the item and too all the packaging away.

Reply from Borshch Domestic Appliance Superstores

Reply from Borshch Domestic Appliance Superstores
A1 excellent staff was helpful especially Ahmed give that man a raise ..Andy brilliant too

Reply from Borshch Domestic Appliance Superstores
They deliver on time and they do excellent services by helping Install the wash machine that lovely

Reply from Borshch Domestic Appliance Superstores
I ordered a replacement oven that was out of production. The door was damaged so Borshch ordered a new one, fitted it and shipped at no extra cost.
Outstanding, some of the best customer experience I've had

Reply from Borshch Domestic Appliance Superstores
I ordered an oven online, the ordering process was straightforward and my oven was delivered a few days later on the agreed day early in the time slot given. I was kept informed about the delivery. I am very happy with my new oven and the excellent service I received from Borshch and would highly recommend them

Reply from Borshch Domestic Appliance Superstores
Very pleasant and strong guys delivering a range cooker and large fridge to me this morning. Amazing job done with no fuss or bother. Wish all delivery guys were this good!

Reply from Borshch Domestic Appliance Superstores
I recently purchased from Borshch Domestic Appliance Superstores, and the service was satisfactory. The staff were helpful, and delivery was on time. While the experience was decent overall, there were no standout moments that made it exceptional. It's an okay choice for appliances, but I might explore other options next time.

Reply from Borshch Domestic Appliance Superstores
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