Borshch Domestic Appliance Superstores  Reviews 

1,280
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 148 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and professional, making every interaction pleasant. Many highlight the exceptional customer service, noting that employees are knowledgeable and go above and beyond to assist with product choices and provide detailed information. The delivery service also receives high marks, with people appreciating the quick, punctual, and careful handling of items, often including installation and removal of old appliances. Reviewers frequently mention that delivery teams are polite, efficient, and provide useful advice. This comprehensive support, from initial inquiry to final delivery and setup, contributes to a consistently positive overall experience.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers praising their professionalism, helpfulness, and... See more

Service

People report positive experiences with service, often highlighting the professionalism, efficiency, and... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that deliveries are... See more

Product

Clients share positive opinions on product, with many reviewers praising the range and quality of appliances,... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently describing it as fantastic, great, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied

Rated 5 out of 5 stars

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more

Company replied

Rated 5 out of 5 stars

Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various o... See more

Company replied


Company details

  1. Appliance Store
  2. Kitchen Furniture Store
  3. Kitchen Remodeler
  4. Refrigerator Store
  5. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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4.9

All reviews

(1,280)

147 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent service from start to delivery.

From great help in sales to choose right fridge freezer for my needs ,to delivery excellent service.
Gaz and Andy the delivery gentleman were brilliant , I live in first floor maisonette so was a big job for them. They were very polite and took great care bringing fridge freezer in, so no damage to fridge or property. And equally careful in removing and taking away old fridge/freezer. Perfect team.
Overall excellent service would recommend them to anyone.

28 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Kath thank you, thats what we are here for great service with a smile.
Please do recommend us to family and friends.

Rated 5 out of 5 stars

Very helpful staff

Very helpful staff. Had my item delivered swiftly

25 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and leaving your review we really appreciate it. Please tell family and friends about us.

Rated 5 out of 5 stars

Oven delivered two friendly men

Two lovely men came to fit an oven for me
Gaz and Andy
Very friendly and talkative
Quick installation
Thank you
From Birmingham store

24 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and leaving the review we really appreciate it, Great service with is a smile is what we aim to offer.
Please tell family and friends about us.

Rated 5 out of 5 stars

Good selection of appliances to Great customer service

After numerous fails at buying a washing machine from various retailers, I remembered Borshch that I pass every day, so decided to pop in on Easter Monday and try my luck. I've never been in the store, despite my mum, sister and uncle who have all bought from Borshch over several years, so thought fingers crossed for me. Walking into the store, staff acknowledged us ( I went with my sister), Ali the store manager showed me the washing machines I told him I wanted a silver, grey or black machine and told him that the kitchen was extremely small. He showed me a model and said that it would fit. That was good enough for me.
I was still anxious about whether it would be delivered, despite Ali assuring me with the measurements I gave. I explained that I needed the delivery to be as early as possible due to parking restrictions, Ali said he'd make sure it was delivered by 8am and 8.30am, he also said that I'd get a call half hour before the delivery. Purchase made, as I anticipated delivery day I wanted to make sure everything was OK, clearing any obstructions to make delivery easy for both me and installation team.
Day of delivery arrived this morning (Thursday 24 April), and as promised about 7.50am got a call from Andy saying they were 20-30 minutes away.
Andy knocked on the door, introduced himself,greeting me with a smile. Told me that Gaz was just sorting out unloading the machine while he looked at the space.
I was extra pleased at the fact that Andy wiped his shoes on the mat, other delivery services I've had have not even considered something so small but makes a difference to the service they provide.
Both Andy and Gaz were super pleasant, ran through the basics of the machine, and left the house without any mess like a previous machine delivery from Amazon, that was returned. The job was effortless, despite at first instance the machine didn't fit through the galley kitchen, they said it was fine, they just needed to turn it round, and doing so, all was fine.
If you want affordable products that doesn't undervalue customer service, then Borshch is the place to go, from start to finish it's been a positive experience, and I'll consider Borshch for future household appliances from now one. Thanks Ali, Andy and Gaz for making this a positive experience for me. Give the guys a raise, looking at other comments these guys all work extremely hard to ensure they cause the company no disrepute, so once again thanks all who assisted me.

24 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Fateha thank you, At Borshch we are a family business and we care we always go the extra for all of our customers this is what separates us from other companies. Thank you for shopping with us and sharing your experience and we look forward to seeing you again.

Rated 5 out of 5 stars

Customer Service

Great experience,good customer service from delivery drivers(Gaz and Andy). Will recommend this company to anyone.

22 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Cleo thank you so much for shopping with us and sharing your experience, we love reviews like this all of the team work so hard. Thank you and please do tell family and friends about us

Rated 5 out of 5 stars

AMAZING

Andy and Gaz, Digbeth store - both did an AMAZING job, the service was excellent and they were so kind and helpful, really recommend. They gave excellent advice as well for what needs to be done to care for the product and prior to turning it on, etc.
Thankyou!!!

22 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Zar thank you, we are a family business and we care all of the team work so hard and its great when this is recognised. Please tell family and friends about us

Rated 5 out of 5 stars

Brilliant Customer Service

Really helpful staff and sorted out an issue for me, they could not have done more, great place, I only shop here for my household items as offer best value for money.

Additionally a BIG THANK YOU to the two delivery staff, who went out of their way to put my dryer in a very awkward place, top service from them both as well.

15 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for being a loyal customer, We pride ourselves on the service we offer and we love reviews like this. Please recommend us to family and friends and we look forward to seeing you again soon

Rated 5 out of 5 stars

Gaz and Andy where very polite and very…

Gaz and Andy where very polite and very good at what they do would highly recommend

17 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and sharing your experience please do recommend us.

Rated 5 out of 5 stars

Fantastic service from Andy and Gaz

Fantastic service from Andy and Gaz
Highly recommend them to fit your washing machine. Professional and friendly
An extremely satisfied customer

17 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Perfect just how we like it, We are a family business and we care all of the team take great pride in the service we offer. Please recommend us to family and friends.

Rated 5 out of 5 stars

Amazing service from Gaz and Andy

Amazing service from Gaz and Andy! Friendly and reliable.

16 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Charlotte Thank you, we aim to provide great service with a smile. Please recommend us to family and friends

Rated 5 out of 5 stars

Andy and gaz were amazing really…

Andy and gaz were amazing really helpful curtious and the shop on Peartree lane was also very good staff brilliant xx Andy and gaz need a pay rise lol

16 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you Sarah for shopping with us and sharing your experience All of the team work so hard we pride ourselves on the service we offer. Please recommend us to family and friends.

Rated 5 out of 5 stars

Outstanding service…

Excellent service both in store and from delivery guys who installed and took away old machine . Duffy and Jack went the extra mile to saw bit off the waste pipe as it was set too high and was causing stagnant water to get trapped in pipe . Customer Service in most stores these days is really poor with little or no knowledge and poor communication . Highly recommend this store and really appreciate everyone's efforts , thankyou all

16 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Diane Thank you we are a family business and we care, All of the team work so hard to ensure a great service when shopping from us. Please tell family and friends about us.

Rated 5 out of 5 stars

Andy & Adnaa delivered a fridge freezer…

Andy & Adnaa delivered a fridge freezer today. Very pleased with the service and professionalism - even unboxed the item and too all the packaging away.

15 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

That's what we do great service we a smile, thank you for shopping with us. Please tell family and friends about us.

Rated 5 out of 5 stars

Really good service

Really good service

4 April 2025
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Reply from Borshch Domestic Appliance Superstores

Thank you, Please tell family and friends about us

Rated 5 out of 5 stars

A1 excellent staff was helpful…

A1 excellent staff was helpful especially Ahmed give that man a raise ..Andy brilliant too

4 April 2025
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and taking the time to leave the review we are proud of all of the team everyone works so hard. Please tell family and friends about us.

Rated 5 out of 5 stars

Replacement oven is as good as new

I ordered a replacement oven that was out of production. The door was damaged so Borshch ordered a new one, fitted it and shipped at no extra cost.
Outstanding, some of the best customer experience I've had

10 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us, being a family business we pride ourselves on the service we offer and when things go wrong we make sure we put them right, This is what separates us from our competitors. Please tell family and friends about us.

Rated 5 out of 5 stars

Excellent service

I ordered an oven online, the ordering process was straightforward and my oven was delivered a few days later on the agreed day early in the time slot given. I was kept informed about the delivery. I am very happy with my new oven and the excellent service I received from Borshch and would highly recommend them

3 April 2025
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us, we really appreciate the business and the review. Please do recommend us to family and friends

Rated 5 out of 5 stars

Very pleasant and strong guys…

Very pleasant and strong guys delivering a range cooker and large fridge to me this morning. Amazing job done with no fuss or bother. Wish all delivery guys were this good!

9 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you so much for shopping with us and sharing your experience all of the team work so hard, we care not like other business's. Please tell family and friends about us

Rated 3 out of 5 stars

I recently purchased from Borshch…

I recently purchased from Borshch Domestic Appliance Superstores, and the service was satisfactory. The staff were helpful, and delivery was on time. While the experience was decent overall, there were no standout moments that made it exceptional. It's an okay choice for appliances, but I might explore other options next time.

13 March 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for your review, all of the team work so hard to provide an excellent experience, I am sorry we did not meet the exceptional standard on this occasion, please try us a gain at lets see if we can raise the bar. Many thanks

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