Birchwood Group Reviews 

1,651
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 96 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the staff members for being exceptionally helpful, friendly, knowledgeable, and completely non-pushy during test drives and vehicle selections. Many buyers also deeply appreciate the smooth purchasing process, regular updates, and thorough explanations provided when exploring different available car options. Some reviewers were not happy with the after-sales support, reporting poor communication, dismissive attitudes, and unreturned phone calls when dealing with vehicle maintenance. Other people mentioned ongoing frustrations regarding unexpected mechanical problems shortly after purchase, alongside service departments failing to provide proper value or adequate customer assistance.

What people talk about most

Staff

Customers reported high satisfaction with the staff, noting that representatives were helpful, knowledgeable,... See more

Product

People report ambiguous experiences with product, noting helpful test drives, trade-in options, and... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising helpful staff... See more

User experience

Consumers find user experience to be delightful, praising staff members who kept them at ease, answered all... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have just taken delivery of my second Sportage from BMG. I have dealt with Liam Adams both times, and he has been professional, accommodating and incredibly patient with my onerous list of requir... See more

Rated 5 out of 5 stars

Originally went to Birchwood Kia Eastbourne to test drive a Kia, but ended up buying a Peugeot 208 GT Line. Throughout the whole process Eddie was so helpful. He wasn’t pushy, especially given that we... See more

Rated 5 out of 5 stars

Our first time with Birchwood, and with a Kia, having had a forgettable experience with Land Rover. Very helpful, and as others have said not at all pushy. Two test drives later purchased a Sportage,... See more

Rated 5 out of 5 stars

I have had many Motability vehicles over the years and have NEVER had such efficient friendly service as I’ve just experienced with MG. Adam Barleycorn deserves either employee of the month or a bonus... See more


Company details

  1. Car Dealer

Written by the company

Birchwood Motor Group car dealers in Sussex offer a great choice of new and used Ford, ŠKODA, Mitsubishi and Kia cars, as well as servicing, parts and repairs.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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No recent history of asking for reviews

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4.5

All reviews

(1,651)

94 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent service at every stage!

Excellent service in terms of providing a friendly, approachable, knowledgeable and helpful sales team. They were focused on helping me find the right car for our family and meeting our individual needs in terms of the cars requirements. They answered all of our questions and made the whole process of buying a car from start to finish a very positive, stress free and enjoyable experience. I would thoroughly recommend this company.

27 September 2025
Unprompted review
Rated 5 out of 5 stars

This was my third car purchase from Kia…

This was my third car purchase from Kia Washington, and once again Steve Lansley made the experience brilliant. He managed to get me a brand new car within just two weeks and really worked his magic to make it happen. His service was absolutely brilliant—professional, efficient, and friendly throughout. Thanks again, Steve! I’m looking forward to many more Kias in the future.

27 September 2025
Unprompted review
Rated 5 out of 5 stars

Matt Hemmingway - Superstar

Matt Hemmingway was so helpful. Nothing was too much trouble and he knows his cars inside out. Excellent service and would throughly recommend speaking to Matt to anyone looking for a new car.

5 September 2025
Unprompted review
Rated 5 out of 5 stars

Buying a used car from Kia at…

Buying a used car from Kia at Washington was made very easy with the help of Matt. From the test drive to the sale then getting the car prepared asap for me, Matt explained the whole process and made sure I was kept up to date with everything, would recommend Matt to anyone, very happy with my sportage

4 September 2025
Unprompted review
Rated 5 out of 5 stars

From the moment I stepped into the showroom

From the moment I stepped into the showroom at Washington Steve lansley sales executive lead me through the sales process professionally explaining all the actions I needed to do once I had decided on the car of my choice.
He arranged for work to the car I required and it was delivered on time which was important as I needed it to go on holiday.
Even though paper work is via computer he arranged for me to sign at kia Washington which was a great relief not being conversant with computers.
In all a very satisfied experience.

16 August 2025
Unprompted review
Rated 2 out of 5 stars

While the sales team were very pleasant…

While the sales team were very pleasant and helpful, understandable they were selling me a car. The service department were rude, unhelpful and never returned my calls
Would I deal with them again, not if they were the last motor dealership in the world.

19 August 2025
Unprompted review
Rated 5 out of 5 stars

This is a great dealership

This is a great KIA dealership. They get warranty work done without any fuss. They lent us an EV6 while our EV had a new part fitted. Big thanks to Dean & Rebecca for providing the correct coolant. Great place to get an EV with fantastic support. Around 800 family miles driven a month for only £14 of nighttime electric!

25 July 2025
Unprompted review
Rated 5 out of 5 stars

Very pleased with my purchase at the…

Very pleased with my purchase at the washington branch of kia, Matt was very accommodating, polite, friendly lastly smart and overall highly professional. Even after having a slightly negative welcome from another sales chap. Matt took on the sale and nothing was too much hassel for him to look into or sort out he made me forget about the negative start. Exceedingly happy with the vehicle and will be returning in the future. I would recommend the washington kia garage highly to all.

30 July 2025
Unprompted review
Rated 1 out of 5 stars

AVOID Birchwood Skoda

AVOID Birchwood Skoda, Eastbourne: Utterly appalling service & disrespect

My experience at Birchwood Skoda in Eastbourne was frankly insulting and a complete waste of my time and money. If you value either, go elsewhere.

I brought my car in for an ABS light issue, using a 20% off voucher. Despite being upsold a service I didn't need the day before, I agreed, hoping the voucher would soften the blow.

I arrived before 9am as instructed, having travelled from out of town with a car that wasn't in good health. After an unpleasant 2+ hour wait in a nearby cafe - no call from the garage as promised - I walked back to find my car untouched and no one interested in looking at it.

When I dared to ask if anyone had even started the promised diagnostic check (which, by the way, costs £139 + VAT), the middle-aged male staff member with dark hair was utterly dismissive. Instead of an apology for the 2 hour delay and broken promise, he lectured me that "it says the wait is anytime from 10 til 4pm" and there were "other people waiting too." Why tell me to be there before 9 am then? Why promise a call after an hour? It's bafflingly inconsiderate.

This isn't an isolated incident. My previous dealings with another specific staff member at this branch (woman, middle aged) was consistently rude, unhelpful, and completely lacking in basic customer service. They give zero shits, and it shows. The entire place radiates bad vibes.

I cancelled the service, thoroughly disgusted by the disrespect and blatant disregard for a customer's time, especially one who travelled with a compromised vehicle. What's worse, since leaving, I've noticed new issues - my interior light flickers, and the boot won't lock. This whole ordeal was dangerous, wasteful, and deeply unprofessional.

Birchwood Skoda, your staff are a disgrace and are actively driving customers away. Avoid this garage at all costs.

29 July 2025
Unprompted review
Rated 5 out of 5 stars

The salesman Dominic was brilliant

The salesman Dominic was brilliant, gave me plenty of time and space to inspect the car before purchase and allowed me a test drive, got a great deal which included a great warranty, the best Ford Dealership i have dealt with !

24 July 2025
Unprompted review
Rated 1 out of 5 stars

This review is a warning if you take Kia finance

Have had 4new Kia’s from this garage with very good customer service.However y husband bought a new Kia in March 2024 on finance.He sadly passed away in October 2024, and I immediately took on the repayments.However Kia finance wouldn’t allow this and said I had to re finance at double the repayments or trade the car in which I wasn’t prepared to do.Even. Though Eastbourne Kia had initiated the finance they didn’t help me in any way.After months of being harassed by Kia at avery sad time, I paid the remaining sum off, but felt it was very unjust as I had continued the repayments every month.Kia Eastbourne need to point this out to any buyer using finance as it was never explained to us despite Kia at Eastbourne knowing my husband was seriously ill.Very upsetting and disappointing as we had always had a good relationship with this garage

27 July 2025
Unprompted review
Rated 1 out of 5 stars

Parking inadequate

Just tried to park at their Kia Eastbourne branch. After driving around the large car park not one space available. Full of new cars, used cars, cars waiting to be serviced and staff cars. It isn’t rocket science - inadequate customer parking results in unhappy customer experience. A designated parking area for the sales department’s customers clearly signposted should be available. I couldn’t find a space on the industrial estate either as every space was taken. Hopeless location. No new Kia for me!

22 July 2025
Unprompted review
Rated 5 out of 5 stars

Got to say so pleased with this garage…

Got to say so pleased with this garage we lived 3 hours away dealt with mathew sale to do a deal on kia ceed gt line from start to finish great service drove down Saturday to pick car up and it was just as described mathew great job highly recommend this garage tha ks again mark

19 July 2025
Unprompted review
Rated 5 out of 5 stars

I'd definitely recommend Birchwood Kia…

I'd definitely recommend Birchwood Kia Chichester to friends and family because the service was 11 out of 10. David was polite, helpful and understanding that I needed the car for a certain day. He made sure everything was ready for that day.
It was a nice change to have such fantastic customer service. Thank you

4 July 2025
Unprompted review
Rated 5 out of 5 stars

Highly recommend.

I recently purchased a new car from the Washington branch of the Birchwood Group and couldn’t have been happier with both the car and customer experience provided by this dealer.
The Sales Executive (Matthew Hemingway) was both knowledgeable and attentive without being pushy which isn’t always the case under these circumstances.
I’m sure the after sales support, servicing etc will to the same high standard as retail side of the business.

Brian

3 July 2025
Unprompted review
Rated 5 out of 5 stars

Smooth and professional purchase

I'd definitely recommend Birchwood Kia Washington because the process of buying our car was super easy and well explained from the onset. Our sales rep, Matt, was accommodating, friendly, and always easy to contact—nothing ever felt rushed or pressured. The whole experience was smooth, professional, and genuinely reassuring from start to finish.

18 June 2025
Unprompted review

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