I'd prefer if you applied any discounts when you offer me next year's renewal price instead of doing this dance every year. Apart from that, I've never had to claim, so I have no experience with how t... See more
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OVERPRICED. I've been with Bell for a few years and held my licence for 6 years, my insurance with them last year was £500. They quoted me £1,300+ to renew this year. I contacted them asking for a b... See more
Company replied
Extremely poor customer service, premiums hiked by 30% speak to a bot online for 30 minutes before speaking to a human who gives you completely different information. No respect for loyal customers or... See more
I was with Bell for a few years for car insurance After renewing they said some if my DVLA infor was incorrect and requested a code to check. I promptly sent this and re emailed them several time... See more
Company replied
Company details
Information provided by various external sources
Part of the Admiral Group, Bell was set up in 1997. It specialises in Plug & Drive telematics insurance for safe drivers.
Contact info
Ty Admiral, David Street, CF10 2AA, Cardiff
- 0333 220 2008
- bell.co.uk
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I'd prefer if you applied any discounts…
I'd prefer if you applied any discounts when you offer me next year's renewal price instead of doing this dance every year. Apart from that, I've never had to claim, so I have no experience with how that would go. Big shout out to Sharon (Urwan?) part of your Customer Loyalty department, she was incredibly helpful and professional. There was no survey to rate her after the call, so I hope this review reaches her manager and HR department and appropriately reward her (no pizza parties, WAGES).
Quoted almost triple the cost of another provider
OVERPRICED. I've been with Bell for a few years and held my licence for 6 years, my insurance with them last year was £500. They quoted me £1,300+ to renew this year. I contacted them asking for a better quote and they took off about £100 only.
I've just switched over to another provider for £550, there's no reason Bell should be charging me almost triple the price of a leading car insurance provider. Absolutely no care for customer loyalty.

Reply from Bell
I'm surprised to find the rating so low…
I'm surprised to find the rating so low for Bell. Had great service. My premiums keep falling. One time I was contacted to let know that they made a calculation mistake and they refunded me the difference. Their online service is quick to respond. It's easy to make changes.

Reply from Bell
I was with Bell for a few years for car…
I was with Bell for a few years for car insurance
After renewing they said some if my DVLA infor was incorrect and requested a code to check. I promptly sent this and re emailed them several times asking for uodates. Imagine my shock when I received a letter saying they had cancelled my policy 8 days previously without warning. I was moving house at the time so received a re directed letter * I did inform them of the move.
So yeah thanks for making me drive illegally for 8 days during a veery stressful period of house moving.
Communication is very low par and I'm glad Im out! Despite financially out of pocket!

Reply from Bell
Policy number P69642995
Can u please update your records I have had to call again. On be behalf of my wife as we got a letter saying we owed money which we don’t cause & have proven we don’t  October I rang up. For the same thing saying we don’t owe any money and I’ve had to call again today cause you still haven’t updated your records and I’ve had to call for that reason. Something I didn’t need to be doing a week before Christmas 

Reply from Bell
Excellent Customer Service
I have had a multicar policy for 3 years now with Bell, and I find them so easy to deal with. You get through to an actual person on the phone within minutes. They are courteous and very customer focused.
We generally make changes to our policy several times a year to add and remove our son from the policy ( who is at university abroad) and it's always an easy process. They also always look at the most cost effective way to keep cost down. 10 out of 10 for Bell
Would give zero stars if I could
Would give zero stars if I could. An absolute joke of a company. Can't speak to anyone, have to deal with a dumb, and I mean dumb ai bot. All numbers say open give them a call and all closed. Gave up and canceled my policy and went to a company that actually has a human on the end of a phone, you know, how the real world likes it to be.

Reply from Bell
I would give zero stars if I could.
I would give zero stars if I could.
I was in an accident after 4 years no claims and Bell were horrendous at communicating.
I was advised by Bell that I was not at fault and then received a further letter asking to pay £15,000 before being taken to court for being liable.
Avoid Bell at all costs.

Reply from Bell
Great at the start BUT then tried to con me out of money
Great at the start and for my son who passed at 17, BUT 3 months after leaving them they tried to con me out of 1 months premium for cancellation - it was through a debt company and when i contacted Bell they refused to respond to say if this was scam or not. Just kept saying to contact ARDENT who ewere hassling me, didnt want to know

Reply from Bell
I’ve been with Bell for several years
I’ve been with Bell for several years - I find the prices competitive and documents / portal easy to access & my latest call with Lilly on 18/7/25 to have been extremely professional & courteous.

Reply from Bell
They don't fight your corner
Most affordable for me, returning to driving after many years, with a reasonable telemetrics scheme.
However, I was hit by another driver and the company folded immediately, didn't fight my corner at all and even allowed an injury claim against me after a most minor bump.
Communications are awful, good luck getting through on the phone, they refuse to reply to emails.

Reply from Bell
Impossible to cancel renewal and theyll steal from you
I cancelled my insurance renewal, they renewed it without me knowing even though they couldnt take money out. Then cancelled two months in and sent me to a debt collection agency.
Robbed me of £80 and my credit score.
Dont use they are thieves.

Reply from Bell
They will excercise every possible way to prevent a valued payment
Been a customer of Bell Direct for over twenty years took out insurance for my son as they have always been good and unfortunately my son didn’t inform them of a speeding fine his car got written off no other cars involved, road conditions weren’t great police were sympathetic as the driving conditions were terrible due to bad weather. Now £9000 pounds out of pocket on a loan as they have served him with a proportionate settlement because of his in experience and knowledge very disappointing as we have never missed a payment and always renewed as a returning customer whilst I understand the situation and small print genuinely thought some compassion would of been enforced, just feel like another money making exercise when we have been loyal customers for so long. When reporting the accident there was also no compassion from the phone operator who was rude to both my wife and son. Now looking at other companies. It’s already so hard and expensive for young drivers. Gutted is an understatement.

Reply from Bell
so awful
Everytime I call them they say something completely different to the last - do NOT take this company seriously.
My car was stolen from my mechanic, it was then found. They encouraged me to make a claim instead of taking the car back - they said i wouldn't loose my no claims because they could claim it from my mechanic - this was a lie - i lost my no claims.
They also told me my car was written off - to then get 5 parking tickets in a week. They had sold my car on without updating the vehicle ownership.
The payout I recieved for my new vehicle is essentially being paid back - because my premium has gone up so abruptly because of my lack of no claims.

Reply from Bell
Bad, very Bad
I called customer services to discuss multi-car policy, the agent confirmed the details and the amount that would be charged on the date that the second vehicle would go onto cover, and gave me some information that didn't sound right - ie that my twenty year old son could have the policy in his name, at the same price (without 9 years non-claims bonus). I called back to confirm, and as I thought, that information was incorrect, and the amount being charged had increased by nearly forty pounds. I asked for the matter to be reviewed by a manager, and that the recording of the call be listened through - and I would also like a copy. Been a few days now, really not good enough.
I currently have one vehicle with Bell, and a second due to go on cover from the 3rd June, another vehicle and home insurance with Admiral. Very disapointing, time to move to to another provider?

Reply from Bell
Irritating website that extends screen time if you wish not to renew
Not at all user-friendly if you decide NOT to renew your policy. Underhand tactics - no simple way of doing it. Not happy.

Reply from Bell
Would avoid
No point providing dash cam footage as they accepted liability without even reviewing it. My claim (not that I’m actually claiming anything) has been open for 7 months despite being a minor accident. Very little progress has been made and no contact initiated by them even though I’ve been told repeatedly that someone will contact me when x, y and z will happen. Some members of the customer service team were very professional, others sounded dismissive and passive aggressive.

Reply from Bell
money grabbers
I was with the company for two years, and when my three-year renewal approached, I contacted their live chat to discuss pricing. After shopping around, I found a much better quote from another insurance provider. Wanting to stay with my current company, I asked if they could match the price. Instead of accommodating my request, they changed my listed occupation, added extra charges, and gave me an even higher renewal price.
I spent three frustrating hours on live chat, only to end up paying more instead of saving money. Shortly after, I received two emails informing me of an additional £98 charge. Their justification? Simply because I work in a law firm.
To make matters worse, the live chat representative went ahead and accepted the renewal on my behalf, then locked me out of my account. I had to call them just to regain access, only to cancel the policy so I could accept a better offer from another provider.
Honestly, I’m glad this happened—it saved me from renewing with such an unprofessional company.

Reply from Bell
Very happy so far
Very happy with my Bell insurance so far. Good prices and the telematics policy is better than with other insurance companies - only needing the black box for up to 6 months is nice!
I have also interacted with customer service. Nobody is perfect, but it was helpful and I got the answers I needed very quickly
THE JOYS OF DEALING WITH OVERSEAS CALLCENTRES
I have never in my 56 years of having car insurance come across such incompetence.They just palm off any incompetence as admin/ system error.They just do not communicate between departments.Having returned a plug & drive system as required receipt from post office etc numerous emails received stating they haven't got it and were going to charge me £50.Lengthy phone calls to India at my expense eventually admitting system error ( of course).Initially took out insurance paying monthly decided after two months to pay in two payments via credit card .This was done then repeated threatening emails & texts stating I hadn't paid & because my direct debit quite rightly was cancelled they would cancel insurance Again phone calls amounting to 80 minutes guess what + Admin error .Email received regarding confirmation all paid wouldn't happen again that was on 20th of Jan. Today 4th received same old email payment not gone through insurance cold be cancelled please ring. Rung complaints dept India passed around spoke to a female told me not to worry ( System error) didn't want to register complaint actually told me THREE times would open complaint then immediately close it as no one at fault.What a complete joke,Told not to worry tried explaining in England we all see the traffic police programmes if their system says no insurance they take the vehicle didn't understand. After 90 minutes of my time they offered me £10 .How on earth can a large company like this get away with such shoddy service.Their ratings show there clearly is a major problem . Are they bothered obviously not !!!

Reply from Bell
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