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Rated 1 out of 5 stars

I am writing this as a warning to others: Stay away from Diamond Insurance. They may offer lower premiums, but the administrative nightmare that follows is not worth the "savings." Befo... See more

Company replied

Rated 1 out of 5 stars

Poorly managed company! Never paid on time. Very Unprofessional, disorganised , you have to always chase up your payment to get paid. I would never suggest this company. There are more better comp... See more

Company replied

Rated 5 out of 5 stars

I've been with Diamond for over 10 years and never had a problem, they have helped me with multiple accidents and incidents and have always been really helpful. They prices have always been reason... See more

Company replied

Rated 1 out of 5 stars

Giving them one star because I cannot give them none. For a static accident they wiped off about 10 years of my NCB for a claim of £3000 God forbid to have been in a real car accident with life thret... See more

Company replied

Company details

  1. Insurance Agency

Information provided by various external sources

Part of the Admiral Group, Diamond launched in 1997 in response to a gap in the market for good value, hassle free insurance with exclusive benefits for women.


Contact info

1.7

Bad

TrustScore 1.5 out of 5

528 reviews

5-star
4-star
3-star
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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 1 out of 5 stars

Avoid Diamond Insurance – Ghost Invoices and Debt Collectors

I am writing this as a warning to others: Stay away from Diamond Insurance. They may offer lower premiums, but the administrative nightmare that follows is not worth the "savings."

Before leaving the country six months ago, I sold my car and formally cancelled my policy. Diamond Insurance confirmed the cancellation and even issued a pro-rata refund. I thought the matter was closed.

The Issue:
Despite the confirmed cancellation, I am now being hounded by a debt collection agency for an "unpaid invoice." It appears Diamond failed to update their internal records correctly, and I am being penalized for their clerical error.

The Experience:

Zero Communication: There is no open line of communication to resolve this reasonably.

Harassment: I am constantly receiving emails and letters demanding money I do not owe.
Incompetence: They are quick to take your money but impossible to deal with when it comes to fixing their own mistakes.

Do yourself a favor and choose a reputable insurer. Diamond might be cheaper upfront, but you are simply inviting future legal and financial trouble.

30 August 2025
Unprompted review
Diamond logo

Reply from Diamond

Hello Junaid, Thank you for taking the time to share your experience. I’m really sorry to hear about the issues you’ve faced, especially after cancelling your policy and receiving confirmation from us. This isn’t the experience we want for our customers, and I understand how frustrating and worrying this situation must be.
We’d really like to look into this urgently. If you could please email us at ReviewFeedbackSupport@admiralgroup.co.uk, our dedicated team will investigate what’s happened.
Thank you again for bringing this to our attention.
Thanks,
Kate.

Rated 1 out of 5 stars

Poorly managed company! Delay delay delay

Poorly managed company!
Never paid on time. Very Unprofessional, disorganised , you have to always chase up your payment to get paid.
I would never suggest this company.
There are more better company out there than u.

5 February 2026
Unprompted review
Diamond logo

Reply from Diamond

Hello Haimi.
Thank you for taking the time to share your feedback. We’re sorry to hear that your experience didn’t meet expectations.

We always aim to provide a positive and reliable service, and your comments are important to us. If you would be willing to email us your concerns and policy details to ReviewFeedbackSupport@admiralgroup.co.uk, we’d appreciate the opportunity to look into this further and offer any support we can.

Thank you again for bringing this to our attention. - Courtney

Rated 5 out of 5 stars

Great experience

I've been with Diamond for over 10 years and never had a problem, they have helped me with multiple accidents and incidents and have always been really helpful.

They prices have always been reasonable compared to other providers too. Highly recommend!

3 February 2026
Unprompted review
Diamond logo

Reply from Diamond

Hello Victoria,
Thank you so much for being with Diamond for over 10 years, that loyalty truly means a lot to us🤩

We’re really pleased to hear that you’ve always had a positive experience and that our team has been able to support you through any accidents and incidents you had over the years.

It’s great to know that you’ve consistently found our prices reasonable compared to other providers too. Hearing that you would highly recommend us is the best feedback we could hope for!

Thanks again for taking the time to share your experience. We really appreciate it🫱🏼‍🫲🏼

Rated 1 out of 5 stars

Awful

Had an accident. That was my fault, they wrote my car off and gave me a value that was not even worth. 2k!!!! It's valued at 4k at least being a rare spec and colour.. they put the money in my account after refusing and I was told id receive a update.

They also removed my drive any car policy which I think is absurd as I was driving my main personal car insured with diamond.. IV had many emergencies where IV needed to go to the hospital and IV had to rely on taxis and get late for appointments. Also from a 2 litre BMW to a 1.6 litre auris, they refunded me £18.

What an absolute joke.

Will not be recommending anyone and my whole family will not be using these guys again.

1 January 2026
Unprompted review
Diamond logo

Reply from Diamond

Hi

We are sorry that you have been left feeling this way after claiming with us, this is very disappointing to hear.

We’d really like to look into your claim and see what’s going on. When you get a moment, please send your full name and claim reference number to the email below, and one of our claims team members will be in touch to help you further.
Alex

ReviewFeedbackSupport@admiralgroup.co.uk

Rated 1 out of 5 stars

Any other insurer but them

Giving them one star because I cannot give them none.
For a static accident they wiped off about 10 years of my NCB for a claim of £3000 God forbid to have been in a real car accident with life thretening injuring and damaged both cars. Also missold the policy on the excess - DONT BUY THEIR INSURANCE WHATSOVER.

9 January 2026
Unprompted review
Diamond logo

Reply from Diamond

Hello Andra.
Thank you for taking the time to share your feedback. We’re truly sorry to hear about your experience, and we understand how frustrating this situation must have been for you.

Your No Claims Bonus and the details of your policy excess are incredibly important, and we never want a customer to feel misinformed or unsupported. We would really like the opportunity to look into what happened and see how we can help put things right.

If you would like us to look into this issue for you, please send your full name, policy number, query and contact number to ReviewFeedbackSupport@admiralgroup.co.uk and we will get a member of the relevant team to contact you.

Thanks,
Courtney.

Rated 1 out of 5 stars

Treat long time customers like crap

I've been with Diamond for over 15 years, 26 years driving and 22 years NCB and yet still every year they increase their prices. Despite them telling me they valued my custom when i said i found cheaper quotes, they could only bring the monthly fee down by £5. Absolute joke. So I've now switched to another company at £30 cheaper a month.

22 December 2025
Unprompted review
Diamond logo

Reply from Diamond

Hello,

Thank you for being with Diamond for so many years, we truly value your fifteen years of loyalty. I’m sorry for the price increase and that you managed to find a better rate elsewhere. We value your feedback and will use it to improve our services.

Thanks,
Ellie

Rated 5 out of 5 stars

Amazing customer service from Jessica…

Amazing customer service from Jessica Evans helping me with my direct debit and adjusting my insurance policy details and Helped with my premium, I will definitely go with admiral diamond again for my next car insurance renewal

23 December 2025
Unprompted review
Rated 1 out of 5 stars

Couldn't get a quote

Tried to get a quote. Filled in much more information than they should have needed, only to get to the end and be told I already have an account so they wouldn't give the quote until I logged in. Tried to log in, but the email with an activation link never arrived. What a waste of time.

22 December 2025
Unprompted review
Diamond logo

Reply from Diamond

Hi Rory

Thank you for sharing your feedback. We’re really sorry for the frustration you experienced while trying to get a quote. That’s not the experience we want for our customers. If you would like us to help you. please email us via ReviewFeedbackSupport@admiralgroup.co.uk with your details.

Thanks
Jo

Rated 1 out of 5 stars

Used to be great - now AWFUL

Used to be great - very easy portal and great customer service. In the last month I have had to renew my policy for a new car - it has been the most terrible customer service I have ever received. the portal seems to have become unusable and the call I made to the Indian call centre was almost unbearably bad - I was on the call for over an hour whilst she constantly went off the line to make changes and the customer service was painful. I have now used their messaging service to add a driver (which I used to be able to do online) - it asks me to us the Message Service as they need more information and the message service is non responsive. Have diarised to cancel the minute this comes up in March. Do not use.

16 December 2025
Unprompted review
Diamond logo

Reply from Diamond

Hi Luca

We’re truly sorry to hear about your recent experience and the frustration it has caused. This is not the level of service we aim to provide, and we appreciate you sharing this feedback. Thank you for bringing this to our attention. If you still require help with this change, please email us your details to ReviewFeedbackSupport@admiralgroup.co.uk

Thanks
Jo

Rated 1 out of 5 stars

Diamond are currently ignoring my GDPR…

Diamond are currently ignoring my GDPR request and it’s past the legal timeframe for them to respond, yet I still haven’t even had confirmation of receipt.

I will be reporting to the ICO

9 December 2025
Unprompted review
Diamond logo

Reply from Diamond

Hello Emma, Thank you for taking the time to leave us a review, I am sorry you have been left feeling this way. As per your review on Admiral. Please email us at ReviewFeedbackSupport@admiralgroup.co.uk
With your details and the concerns that you have.
Thanks,
Kate.

Rated 1 out of 5 stars

If I could give a 0 I would

If I could give a 0 I would. I have been going through the claim process for over 3 months and still not resolved. Diamond Customer service is beyond dire. Have done everything possible to reduce claim to bare minimum. 1 star is for Laura in complaints. Will never use diamond or admiral again. Be warned!

12 September 2025
Unprompted review
Diamond logo

Reply from Diamond

Hello Melissa,

Thank you so much for taking the time to share your experience with us. I am truly sorry to hear about the delays you have encountered with the claims team. This is not the experience we aim to provide.

If you need assistance, please can you send your full name and claim reference number to the email below and we will review this further. Please note, If your concerns have already been addressed through our complaints process and a final decision has been issued, your next step would be to contact the Financial Ombudsman who can provide an independent review.

Thank you,
Rach

ReviewFeedbackSupport@admiralgroup.co.uk

Rated 5 out of 5 stars

Great customer service !

I’ve been with diamond for years and their phone line customer service is great, you can always speak to someone clear and efficiently. If I have found a cheaper quote else where they are usually able to match the renewal. I’ve always found it to be the cheapest around for me. And I cannot fault the customer service.

6 August 2025
Unprompted review
Rated 1 out of 5 stars

So disappointed!!

It came to renewal time for my daughter, the price they sent us was over £200 more than last year. I got a way cheaper quote elsewhere, gave them the chance to match it, but they couldn't get anywhere near even though I'd been with diamond 7 years.
During the time in the chat section on line I was using (which is way to slow by the way) to get the renewal price down . I changed a couple of things in the policy. This then, even though my policy was coming to an end , generated a £15 charge. When I rang to ask why I'd been charged, i kept getting cut off,and when i eventually got to talk to someone they were so unhelpful. Really unhappy with this company. 2 hours of mylife I'll never get back!
Meant to specialise in insuring women, what a joke.

20 July 2025
Unprompted review
Diamond logo

Reply from Diamond

Hi Wayne

I am sorry to hear that the renewal price was not what you expected. If you would like us to look into why you were charged, please email us via ReviewFeedbackSupport@admiralgroup.co.uk with your policy number and full name.
Thank you for taking your time to leave us a review and share you experience with us.

Thanks
Jo

Rated 5 out of 5 stars

I want to specialy thanks to PRIYA…

I want to specialy thanks to PRIYA SHAMA for her time and pation with me i was in a stuation with my policy and she realy helped me she was realy polite and very help full im realy satisfied and really happy with the customer service ive recieved today thank you PRIYA

9 July 2025
Unprompted review
Diamond logo

Reply from Diamond

Hello Murat.
Thank you for insuring with Admiral🎉
We are delighted that you had a great experience with Priya. It would be great if you could email your policy number and review to ReviewFeedbackSupport@admiralgroup.co.uk so we could pass on this feedback.

Thanks ,
Courtney

Rated 1 out of 5 stars

Greedy Pricing Tactics

After approximately 10 years as a customer, I’m leaving Diamond because the renewal process is a deliberate game designed to take advantage of loyal clients.

Every year, my renewal quote arrives significantly higher- often over £100 more than the previous premium, despite the fact I have never made a claim in the 14 years I have been driving. I then have to go through the same routine: call in, express concern, and am told, “There’s a loyalty discount we can apply.” Miraculously, the premium then drops back to a figure close to last year's. Even then, it’s still more expensive than what I could get with an identical policy from another provider.
This so-called “loyalty discount” isn’t a reward- it’s a pricing tactic. The process makes it clear that loyalty isn’t valued; it's exploited for profit and quite frankly it’s disgusting.

1 July 2025
Unprompted review
Diamond logo

Reply from Diamond

Hi Gemma

I’m very sorry that your price has increased since last year and that teh discount was not offered initially. We do our utmost to ensure that our rates are fair and reasonable for all customers.
Thank you for taking your time to leave us a review and share your concerns with us.

Thanks
Jo

Rated 1 out of 5 stars

I have been with Diamond over a decade

I have been with Diamond over a decade, and stay with them because I have always trusted them.

However, I was wrongly told by Diamond when I had a personal injury claim that as I had legal cover I could claim back costs incurred as a result of the accident such as mileage to garage, MOT, cost to have vehicle towed etc. I asked this at the start of the process before incurring any costs, so I could feel safe knowing I would get the money back and could afford the outlay. This was untrue.

I placed a complaint, and they said they couldn't find the call where I was told that so had to unhold my complaint but not for the value of costs I incurred as a result of the information they gave me. They offered by £75 and my costs were £138.75.

I sent a follow up email, and 3 months later had no reply. So I sent another email a week ago asking if they can acknowledge my email.

Then today, I went on online chat and asked if they can confirm the claim at diamond email address still exists. The customer service agent said neither they, anyone in their team or their manager was able to confirm if this was the correct email address for their claims team.

I asked them to send me the chat transcript as I was shocked at the level of customer service, and they said they couldn't and there is no way to download it and it dissapears after 48 hours? So I had to copy and paste it into a document.

After over 10 years, I am shocked at how I am being treated.

I had a claim when another vehicle hit me in 2021 - and because I had legal cover paid through Diamond they instructed a company to do my personal injury claim. The company had a staffing issue and messed up my claim, to the point it couldn't be taken forward. I took it to the ombudsman but they can't do anything but ask the company Diamond instructed to compensate me for inconvenience - as there is no way to calculate what I would have got from the claim if it could have been taken forward.

I asked Diamond to compensate me for the loss of my personal injury claim, because I had paid them for legal cover for over 10 years - they just referred back to the company they instructed despite me stating that I was looking for compensation from Diamond as I had already had a final response from the legal company Diamond instructued.

So be aware of this risk. Despite paying for legal cover, I lost my personal injury claim (and the stress caused significant damage to my mental health) and also was told by Diamond I would get my incurred costs back - and then they just sent me £75 as an apology and now are ignoring me and their customer service team can't even confirm their claims teams email address...

It's such a shame because I have had good experiences with Diamond in the past and had years of built up trust.

*Diamond customer service gave me Admiral claim number

15 June 2025
Unprompted review
Diamond logo

Reply from Diamond

Hello,

We are sorry that you have been left feeling this way after claiming with us, this is very disappointing to hear.

We would like to look into this Claim to see what is happening, please can you send your full name and policy number to the email below and we will get a member of our claims team to contact you.
Thanks
Alex

ReviewFeedbackSupport@admiralgroup.co.uk

Rated 1 out of 5 stars

Sathupully

FF diamond yes today yes today yes 🙂

14 May 2025
Unprompted review
Diamond logo

Reply from Diamond

Hello.
Thank you for taking the time to leave us a review. If you do need any assistance, hence the low score, please do not hesitate to send your name, policy number and query to the email below.

ReviewFeedbackSupport@admiralgroup.co.uk

Thanks,
Courtney.

Rated 1 out of 5 stars

Call centre based in India

Call centre based in India, no wonder customer service is shocking. internet site is at best poor.

3 June 2025
Unprompted review
Diamond logo

Reply from Diamond

Hi Paul

Thank you for taking your time to leave us a review and share your thoughts with us.

Thanks
Jo

Rated 1 out of 5 stars

Extortionate renewal premiums

I have been with this company for my car insurance for 6 years and my renewal was £200 more than what I was offered elsewhere. Every year the price increased by AT LEAST £100 - one year they tried to increase from £300 to £600! They couldn't even attempt to come close to offers elsewhere this time, despite 6 years of loyalty with no claims made in that time. Also there website is not mobile friendly AT ALL and would never let me log in. Would not recommend.

21 May 2025
Unprompted review
Diamond logo

Reply from Diamond

Hi Emily

I am so sorry we did not prove competitve this year and we understand your disappointment in our inability to match prices you received form elsewhere.
Thank you for taking your time to leave us a review and share your experience with us.

Thanks
Jo

Rated 1 out of 5 stars

Terrible insurance company

Terrible insurance company. Will take your money and not cover you. My partner is insured as a learner and I pay extra each month for this but just discovered they had not covered my partner. My partner now has a driving offence and diamond will not reply on their live chat and claim the systems are down, can't get through to them at all and after looking on trust pilot today I'm almost certain they are a scam company.
Please don't use as this could put you in a bad situation and trouble.

10 May 2025
Unprompted review
Diamond logo

Reply from Diamond

Hello Jay, Thank you for insuring with Diamond. I am sorry you experienced this level of service, as it is not what we expect our customers to receive. It is always disappointing when we find we have let our customers down. I would like to thank you for taking the time to raise your concerns with us, as this will help us improve our service. I am sorry for any distress or inconvenience we caused you. We would like to investigate your experience. Please send us your full name, policy number and concerns to ReviewFeedbackSupport@admiralgroup.co.uk
Thanks,
Kate.

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