babygold.com Reviews 216

TrustScore 2 out of 5

2.0

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people were dissatisfied with the product quality, describing items as flimsy, poorly made, and not matching their online descriptions. Customers frequently reported issues with products breaking easily, such as bracelets and rings, and some felt the items were hollow despite being advertised as solid gold. Reviewers also found the customer service to be severely lacking, with complaints about unresponsiveness, difficulty reaching a representative, and a general unwillingness to resolve issues like faulty products or refund requests. Some people were dissatisfied with the order process, experiencing significant delays in shipping, unfulfilled orders, and problems with refunds, often receiving store credit instead of their money back. Conversely, a small portion of people felt satisfied with their experience, praising the helpful and accommodating customer service and finding the jewelry to be beautiful and well-crafted, despite some noting that items could be delicate.

What people talk about most

Product

Customers consistently note negative experiences with product quality. Many reviewers report receiving... See more

Quality

Reviewers express significant disappointment with the quality of products. Many customers report items... See more

Customer service

Reviewers highlight negative aspects of customer service, with many expressing dissatisfaction and... See more

Order

Consumers express significant dissatisfaction with the ordering process. Many report issues such as not... See more

Refund

Users describe negative interactions with refund policies. Many customers report that the company only offers... See more

Based on these reviews

Rated 2 out of 5 stars

Cheap and overpriced jewelry. Thought I was dealing with a good company but the service has been terrible. I am trying to return earings that are so poorly made they wouldn't last a day.

Rated 2 out of 5 stars

Baby Gold quality is not very good as the necklace felt super cheap and return policy is terrible. Secondly, they only issue a store credit on returns and you only have 10 days to initiate the return.... See more

Rated 1 out of 5 stars

False advertisement. Bought a bracelet and it broke 2 times. Brought to local jeweler and he said it’s hollow links. Description Says solid gold. Contacted CS and Victoria had the audacity to state t... See more

Rated 1 out of 5 stars

POOR QUALITY. Turquoise ring had stones fall out on the second wear. 10 day policy for store credit. Lifetime warranty advertised on website is a SCAM. If you qualify for a repair, they make you p... See more


Company details


Contact info

2.0

Poor

TrustScore 2 out of 5

216 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Great experience

I bought a zodiac coin necklace and it’s honestly so beautiful I’ve already got so many compliments.
The quality is really good, and I also got free shipping and great packaging, which was a nice bonus. Customer service answered all my questions too, which helped a lot because I was a bit unsure at first. Now I feel really confident about my choice. Overall, it was a great experience and I’ll definitely be buying from Baby Gold again!.

8 April 2026
Unprompted review
Rated 5 out of 5 stars

I was a little nervous because of the…

I was a little nervous because of the reviews, but my experience was completely different. Customer service was super helpful, answered all my questions, and my ring is holding up great so far.

Not a huge fan of the no-refund policy, but I love my ring so honestly no complaints!

27 February 2026
Unprompted review
Rated 1 out of 5 stars

If I could give them a zero I would

If I could give them a zero I would. My husband purchased a gold bracelet for Valentine’s. They even said it would be here for Valentine’s Day. It’s April 13, 2026 and we still haven’t received the bracelet we bought. We are finally going to cancel the order. Hope we get our money back. Do not buy anything from Baby Gold.

13 April 2026
Unprompted review
Rated 1 out of 5 stars

A $1K ring breaks after 3wk of wear + painful customer service

Bought a US$1K ring, thinking the design was fantastic. The adage "you pay for what you get" really stands here.

The ring has 5 rocks, 1 fell within 3 weeks of wearking. Then it took another 3 months to liaise with their customer service to have a replacement piece sent overseas (not in USA). Customer service would only reply once every two weeks, without SLA commitment to resolve issues in a timely matter.

Then when replacement stone finally did arrive, that also fell 2 weeks later, as prongs in the ring design are missing pieces of security that a local jeweller had to essentially cast the base ring away to rebuild another from scratch.

Oh and a third rock also fell, all within 6mo of purchase, and with daily wear.

Buyers beware

14 November 2025
Unprompted review
Rated 1 out of 5 stars

The merchant was very helpful and…

The merchant was very helpful and responsive at the beginning of the process, which I genuinely appreciated. However, once we encountered a shipping issue, the experience became increasingly frustrating. The situation appeared to be something that could have been easily resolved by updating the delivery address with the courier, yet I was told that was not an option.

Additionally, several follow-up emails I sent—both to ask questions and to provide updates—went unanswered, which contributed to unnecessary confusion and delays. Communication during this stage was noticeably lacking.

The merchant initially offered store credit if the item could not be delivered in time; however, the explanation regarding their refund policy, tied to fluctuating gold prices, was unclear and difficult to reconcile. This was particularly confusing given the assumption that recycled gold may be used, which would presumably help stabilize costs.

When the package was eventually returned to the merchant, it was not promptly re-shipped—what would have been the most efficient and customer-focused resolution.

I have since noticed that other customers have expressed similar concerns when complications arise, and based on my experience, I can understand why. While the initial service was positive, the handling of issues and overall communication left much to be desired.

At this point, I am still waiting for a final resolution, and the lack of timely follow-through continues to be disappointing. I am also still awaiting an update—ironically, the more I reach out, the more unresponsive the communication has become.

There was no apparent sense of urgency around my situation, despite the merchant being fully aware of the circumstances. At this point, I will not be ordering from them again. This is not about the product—customer service ultimately outweighs the product itself. If an issue arises, you can expect minimal support and poor communication. While responses are occasionally provided, they tend to be lackluster and not particularly helpful.

At one point, I called their phone number multiple times over the course of several hours with no answer. Rather than returning my calls, they defaulted to email responses instead of direct communication. Overall, the experience was deeply disappointing.

3 April 2026
Unprompted review
Rated 5 out of 5 stars

No problems and wife happy with the ring.

No problems with customer service.
I had to contact them because I neglected to put in a discount code I had when I ordered.
They gave me the discount right away.
No problems with jewelry quality.
Only negative is that it takes quite a while to get the jewelry, which is understandable as it's handmade.

10 December 2025
Unprompted review
Rated 3 out of 5 stars

Issues resolved

Initially I had a few issues with Baby Gold however customer service was able to rectify my issues. There was a lot of back and forth but they went above and beyond. Thank you Georgia.

29 March 2026
Unprompted review
Rated 5 out of 5 stars

I had a very good experinece with the…

I had a very good experinece with the company> I bought four matching items, ring, earrings, bracelet and necklace. Very happy, At some point i had to make a repair, which i was curious how it would go. I was very impressed. The service has always been superb, because, my emails get addressed in a timely manner, and that is important to me and most people. Congratulations to all who make this company work and provide. quality items, Quality Service.

30 September 2025
Unprompted review
Rated 5 out of 5 stars

BG jewellery is very beautiful and…

BG jewellery is very beautiful and well-crafted, with a lovely design. However, I am disappointed that the pieces lose their shape easily and bend too quickly. This may be due to the alloy or because they are made too thin. If this aspect were improved, I would happily continue to be a loyal customer.

31 March 2026
Unprompted review
Rated 1 out of 5 stars

Poor pricing and customer service

I purchased a necklace early in March. When I received it two weeks later, I saw that the exact same necklace was now available on the website for about $100 less. This was NOT a sale price -- the actual non-sale price was reduced.
When I contacted the company to ask for a refund of the difference, I was told they could not because of fluctuations in gold prices. Yes, but if the price went down, why did they still charge me the higher price? What poor customer service.

26 March 2026
Unprompted review
Rated 1 out of 5 stars

Bought an engraved bracelet and the…

Bought an engraved bracelet and the letters were not spaced evenly. Customer service tried to tell me the characters were spaced correctly lolololo no tgey were not. Finally after many exchanged emails and disputing charge with my credit card company, they are willing to look at tge bracelet. Lololo
Then ( stupid me) I bought a bracelet and the clasp woukd not close correctly. Again I’m disputing yhe charge.
Buyer beware.

24 March 2026
Unprompted review
Rated 1 out of 5 stars

Over 4 months to ship

Waited 8 weeks before reaching out to them because I saw other people online saying similar things. After I alerted them, they got back to me and said the earrings wouldn't ship for another 5 weeks, citing a "slight delay in production." Though, I was offered a full refund. Would not recommend.

23 March 2026
Unprompted review
Rated 5 out of 5 stars

I absolutely love my little heart…

I absolutely love my little heart shaped diamond necklace. Sadden by all these negative reviews as the customer service was the best part.. they are very fast in response and professional. They even repaired my necklace free of charge.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Warranty issue…

I’m shocked to see all of the awful reviews for BABY GOLD. I have been buying their diamond initial necklaces for years. I recently had one break and the warranty/repair was quick and efficient, with zero issues. Their customer service was very helpful and answered all of my emails promptly.

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Stellar

Stellar customer service, high quality and beautiful products. This is the sort of family owned small business we should all support.

30 November 2025
Unprompted review
Rated 4 out of 5 stars

Repair experience was great

I ordered two "dainty" pearl children's bracelets and my one niece isn't old enough to wear hers but the 5 year old wore it a handful of times before it broke. I contacted baby gold and they offered to repair it for $20 for shipping and handling. They did a great job repairing it. I will not have the same opportunity with the other bracelet (should it break) because the window of time for repairs is already over. I think that I should've thought twice before purchasing "dainty" children's jewelry and will do so going forward BUT that being said - they were great to work with in regards to the repair.

23 February 2026
Unprompted review
Rated 1 out of 5 stars

This is the WORST place to buy jewelry

This is the WORST place to buy jewelry. I bought two bracelets from them. Both the clasps broke resulting in losing one and finding the other on the floor. Took the one to my jeweler and he said this was a very cheap piece that was destined to break and fall off. Only had the bracelets for a month. They basically said ok well. I will never buy another thing from this company.

2 March 2026
Unprompted review

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