Avalon Funeral Plans Reviews 

4,425
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 134 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the knowledgeable staff for delivering thorough and professional presentations during home visits, explaining all available choices in a clear and reassuring manner without any pressure. Reviewers find the entire process straightforward and easy to understand, making it comfortable to arrange plans even when discussing sensitive topics. Consumers frequently highlight how these comprehensive plans bring genuine peace of mind, ensuring that loved ones will not face heavy burdens, unexpected costs, or stressful arrangements in the future. People also mention that the representatives are consistently compassionate, empathetic, and exceptionally well-organized, guiding clients through every step with remarkable patience and kindness.

What people talk about most

Staff

Users describe positive interactions with staff, praising the team for being extremely professional, caring,... See more

Service

Consumers find service to be exceptionally reassuring, frequently praising staff members for their... See more

Customer service

Clients share positive opinions on customer service, highlighting that representatives are exceptionally... See more

User experience

People report positive experiences with user experience, highlighting professional and friendly... See more

Subscription

Customers consistently note positive experiences with subscription, highlighting that representatives explain... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mike Thornton, very professional, knew his business well and made us feel at ease. No pressure selling, just gave us all the information and left us to think it over. Chose Avalon because my father to... See more

Rated 5 out of 5 stars

Had a visit from Gavin Paskin who went through the process fully & patiently answered all my questions Very personable presentation with no pressure. I don't usually commit on the 1st visit but I'... See more

Rated 5 out of 5 stars

On behalf of my husband Simon and myself, Stuart was very thorough with all of the details, explained everything, and left nothing out, we were able to ask him what we needed. Feel very confident a... See more

Rated 5 out of 5 stars

The agent who came to explain about Avalons funeral plans, was, knowledgeable, polite, and his diction was clear and to the point, we both enjoyed the presentation. We have committed to a plan with no... See more


Company details

  1. Funeral Home
  2. also in
  3. Funeral Director
  4. Non-Bank Financial Service

About Avalon Funeral Plans

Written by the company

With more than 30 years experience, Avalon Funeral Plans are experts in helping you plan for the future.

They understand that, just like every person, every funeral is unique and Avalon's team is dedicated to ensure that the plan you choose suits your individual needs and wishes.

They provide funeral plans that can help you and your loved ones if you are based in the UK and for expats who have found a home in Spain, Cyprus and Portugal.

They were recognised by the UK’s Personal Finance Awards as ‘Best Funeral Plan Provider’ five years in a row (2019-2023) for their dedication to delivering phenomenal service to their customers.

Since 1993, Avalon have helped over 105,000 people feel reassured their funeral is planned and paid for.

Avalon are dedicated to supporting families. You can find free helpful resources on their website.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4K reviews

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No recent history of asking for reviews

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Hasn’t replied to negative reviews

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4.9

All reviews

(4,425)

111 reviews in the last 12 months

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Rated 5 out of 5 stars

Magda is a gem

Had a great meeting Magda who went through in detail what the company is offering. She made the meeting very relaxed and calmed my husband who hates any talk of death as it makes him think of his own mortality. She was very patient even when he asked silly questions which she had already answered, the only one eye rolling was myself. Well done Magda!

28 August 2025
Unprompted review
Rated 5 out of 5 stars

I recently took out an Avalon Plan

Thank you Avalon.I now have peace of mind.Consultant Jay Patel,was very professional,answered all my questions,was very informative,friendly and caring.I will be telling my friends.Thank you Avalon

26 August 2025
Unprompted review
Rated 5 out of 5 stars

Professional xnd friendly service

I recently took a funeral plan out with Avalon. I was already aware of their good reputation but asked for a quote. I received a call back from Lyndsay, who I found to be knowledgeable, friendly and helpful. I later had a personal meeting with Gavin PASKIN at the office. I also found Gavin friendly, he knew his product but was not pushy, he was professional and offered me what I considered to be a great experience, considering the subject. Well done you guys, I was impressed, thank you

20 August 2025
Unprompted review
Rated 5 out of 5 stars

From start to finish excellent service.

From start to finish taking out a plan, then I changed it, then I have moved three times. The customer service was excellent each time. They were very helpful and friendly,and new documents arrived within days. Very professional and reliable.

16 May 2025
Unprompted review
Rated 5 out of 5 stars

Alan was brilliant

Alan was brilliant, very informative and really pleasant. I would recommend Avalon based on him and another lady called Anita, im hoping both names are correct.

22 August 2025
Unprompted review
Rated 5 out of 5 stars

I had a interview some 8 years ago with…

I had a interview some 8 years ago with this company and the same man but found it was not for me at the time. But now I find it to be a much better plan which includes every thing you could want at a competative price. All laid out in simple laymans terms, no jargon or sales speel just facts. well done Mike Thornton.

15 August 2025
Unprompted review
Rated 5 out of 5 stars

Funeral Plans

We had everything else in place with our lives apart from our funeral plans, so we contacted Avalon. Their representative Gavin Paskin came to our home and discussed of the plans available very professionally & concise. We will definitely recommend Avalon to our friends for their funeral needs.

13 August 2025
Unprompted review
Rated 5 out of 5 stars

Excellent and supportive

We have been contributing monthly to a plan for a basic crematorium funeral. We changed our plans to not involve the cremation, transport or service at all. They were really good and helpful. They also gave a full refund of the difference between the two prices. Thank you.

14 August 2025
Unprompted review
Rated 5 out of 5 stars

Peace of mind

from the start when I asked for a brochure everything was explained to me . After reading all the details and deciding this was for me a gentleman named Stewart took me through in depth the A to Z of the plan that I had chosen in a slow and helpful manner. This gave me peace of mind that this Avalon funeral plan was the best for me .

6 August 2025
Unprompted review
Rated 5 out of 5 stars

Best Funeral Plan Provider

Andy Durrant was efficient, friendly and caring when talking us through the process of pre-planning a funeral which he did with sensitivity and professionalism. The staff at Head Office were also most helpful.
Nothing was too much trouble from the initial enquiry to confirmation of our plan.
Now that we've booked our funerals, we can get on with living our lives to the full!
Highly recommended and I'm not surprised that Avalon has won awards for being the 'Best Funeral Plan Provider'

1 August 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant Service

My Mum has lived in Spain for 25 years she had a pre paid funeral care plan with Avalon,
I’m so glad she did as this has made her sudden and unexpected passing so much easier.
My Mum’s plan was passed on to a company called Funeral Care Spain.
Sadly I did encounter a few hiccups along the way, which was just devastating,
Mike from Avalon was amazing with his follow up calls his compassion, empathy and understanding was just so genuine and heartfelt.
The plan my Mum had taken out covered most necessary items and I was able to add on some extras with Neal at Funeral Care Spain
Who I do have to point out was just fabulous not only with his professionalism but with his charisma and compassion

Thank you Avalon
Emma Ball

26 July 2025
Unprompted review
Rated 5 out of 5 stars

Avalon Quote

We requested a quote from Avalon. Gavin Parkin came round the house. Gavin was very polite and informative .He explained everything clearly and made the experience very straight forward. Thanks Gavin we now have peace of mind should anything happen we have the plan in place.100% would recommend Avalon

7 August 2025
Unprompted review
Rated 5 out of 5 stars

Excellent, cannot fault

The representative Ashley, was extremely knowledgeable and helpful. He explained all the products & what these entailed allowing us to make an informed decision.

5 August 2025
Unprompted review
Rated 5 out of 5 stars

Very professional and caring from…

Very professional and caring from original phone call to the consultant Gavin arriving and explaining what was included in each Plan. Peace of mind knowing that all is in place for when the time comes and my family will not have to face Spanish bureaucracy.

7 August 2025
Unprompted review

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