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Auto100 Reviews 

1,782
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and the remarkably smooth, stress-free vehicle purchasing process from start to finish. Many consumers also highlight the immaculate condition of the cars on display and the personalized, professional handover service provided by the team. Some reviewers were not happy with the post-purchase customer support and communication after finalizing their deals. A few people noted that they experienced frustrating unresolved mechanical or cosmetic issues, mentioning that their follow-up requests and emails were frequently ignored by management. Others felt disappointed when the dealership showed little interest in assisting them once the sale was completed.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and professional service from start to... See more

Service

People report positive experiences with service, highlighting a professional and seamless purchasing process... See more

Product

Reviewers mention positive feedback about product, noting that vehicles are presented in outstanding... See more

User experience

Customers consistently note positive experiences with user experience, highlighting smooth and seamless... See more

Customer service

Customers report positive experiences with customer service, highlighting honest advice, excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more

Company replied

Rated 5 out of 5 stars

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,782)

236 reviews in the last 12 months

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Rated 5 out of 5 stars

Purchased a car through Auto100

Purchased a car through Simon at Auto100 and couldn’t be happier with the level of service provided. On collecting the car the handover with Lewis was again straightforward and very professional.

15 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Chris. We really appreciate the feedback and look forward to welcoming you again in the future.

Rated 4 out of 5 stars

Great facility to review and test drive…

Great facility to review and test drive the car. The handover was excellent and Terry was very helpful and knowledgeable.

6 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Eddie, we really appreciate your feedback and look forward to seeing you again in the future. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Fantastic!

Bought my Range Rover last week and the service was faultless. From start to finish, nothing was too much trouble. The car was presently beautifully and looked a million dollars under the lights. The handover process from Lewis was really smooth and efficient. He even helped pair my phone and set my Sat nav up for me.

27 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Rob, its great to hear you enjoyed the experience. We hope you enjoy your beautiful Range Rover and we look forward to seeing you again in the future. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Lotus Emira Warranty Claim

I bought a Lotus Emira from Auto100 in late October. The engine warning light came on during my free 3 month warranty period. I emailed Simon at Auto 100 and with 10 minutes I had a response and a solution. Long story short I got a new sensor fitted by my local Lotus dealer and Auto100 paid for it with no hassle. Excellent service again from Auto100, I can't fault them.

11 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Andrew. Its great to hear Simon was able to resolve the bump in the road. Thank you again, The Team @ Auto100.

Rated 5 out of 5 stars

From the moment I reached out via email…

From the moment I reached out via email with an inquiry, I received a call from Richard within a few hours who was very polite, helpful, and professional in answering all my queries. Between Richard and Simon the process of arranging the finance agreements to having the car ready for my visit was fantastic. On the day Lewis was a pleasure to deal with and was a great help with showing us around the car, familiarising us to all the car has to offer and taking us out on a test drive. Once the deal was done setting up the wife's phone to the Bluetooth was a nice touch. Was a great experience dealing with the whole team.

30 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review James. Its great to hear you enjoyed the experience as we appreciate we are different from a normal car dealership. Its good to hear we took the stress away from the process. Thank you again and Happy New Year from the team @ Auto100.

Rated 5 out of 5 stars

Great customer experience!

Great customer service from both Terry and Richard,much recommend - expert experience and thorough run through of vehicle!

Would recommend for anyone looking for a new car!

19 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review and recommendation. Merry Christmas from the team @ Auto100.

Rated 5 out of 5 stars

Dan was super helpful from auto 100

Dan was super helpful from auto 100 , He showed us round the Aston Martin really well & overall was a top experience.Would highly recommend!

18 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. We hope you love your new Aston Martin as much as we do. Welcome to the Auto100 Family.

Rated 5 out of 5 stars

Dan from Auto 100 did our handover &…

Dan from Auto 100 did our handover & test drive . He was extremely helpful & courteous. Overall a very good experience. Showed us around the Aston martin vantage & delivered a smooth process.

18 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. We hope you love your new Aston Martin as much as we do. Welcome to the Auto100 Family.

Rated 1 out of 5 stars

Hello,

Hello,

I wanted to share my recent experience with Auto100, which I absolutely do not recommend. Before the sale, Christopher Smith was quite helpful and responsive to my calls. However, this was unfortunately the peak of their service.

The collection process was nothing short of a disaster. It was a diabolical experience filled with constant broken promises, which is frankly unacceptable when spending over £70,000. If you are looking for poor after-sales service and rude, aggressive staff members, then Auto100 is the place for you.

Given the opportunity, I would have given 0 stars. The service was poor and unprofessional, completely ruining my experience. I will certainly not be using their services again.

8 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your review. We feel it is important to clarify that it does not fully reflect the circumstances of your complaint.

We have been in regular contact with you over the past two weeks regarding your concerns, which relate to an alleged mileage discrepancy of approximately 500 miles and the vehicle not being supplied with a completely full tank of fuel despite no agreement for this. After reviewing our records, we are unable to agree that these points justify a vehicle return you have requested.

We regret your dissatisfaction, however we have engaged throughout in a fair and professional manner and remain available should you wish to discuss the matter further.

Kind Regards, Tom @ Auto100

Rated 1 out of 5 stars

Poor experience

Poor service coupled with a condescending attitude in two occasions means I’ll never go back.

Called on two different occasions over the last few months when I was in the area, I live miles away.

They were rude, would not book appointments, then told me if they did I had to commit to buy.

On both occasions I’ve now bought elsewhere so they’ve lost just over £100k in sales!

Almost felt like they thought they were doing me a favour by even talking to me.

The last car I wanted to view, they still have and it’s steadily falling in price :-)

1 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for taking the time to share your feedback. We have reviewed the information provided; however, we have been unable to locate any enquiries or appointments under your name or contact details.

To ensure we properly understand your concerns, we have requested your details directly through Trustpilot. Once received, we will be able to investigate the matter thoroughly. As reflected across our hundreds of reviews, we frequently assist customers who visit without an appointment, and we would never ask anyone to finalise a purchase without first seeing the vehicle.

As a family-run business, we take all feedback seriously and are committed to ensuring every customer is treated with courtesy, transparency, and professionalism. We look forward to receiving your details so we can resolve this constructively.

Kind Regards, Tom @ Auto100.

Ten days on and we still have not received a response to emails. I would really appreciate it if you could contact me personally to discuss your issues.

Rated 5 out of 5 stars

Ryan

Ryan - he is a credit to the Auto 100 Team. Professional, knowledgeable and considerate for his customers.

6 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Faye. Ryan is over the moon with your feedback. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Excellent service in part exchanging my…

Excellent service in part exchanging my car with Terry yesterday. Polite efficient and professional. All went very smoothly and now enjoying my well presented Porsche Macan !

4 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear the team looked after you. Terry is flattered by your comments. We look forward to seeing you again in the future. Welcome to the family.

Rated 5 out of 5 stars

new car purchase

Just picked up my new car and the whole experience was fantastic from start to finish. Lewis and Anthony made the purchase and part-exchange completely smooth and stress-free – no pressure, no pushy sales tactics, just genuine advice and friendly service. As a lovely surprise, they handed the car over with a completely full tank of fuel! Really felt looked after and valued as a customer. Couldn’t ask for more. Huge thanks to Lewis, Anthony and the team – already recommending you to everyone!

4 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Nicola. We really appreciate your feedback. We know our approach is a little different to most and its great to hear that you enjoyed the genuine advise of a team of petrolheads, rather than pushy sales. Thank you again, welcome to the Auto100 family.

Rated 5 out of 5 stars

Team at Auto 100 were very professional…

Team at Auto 100 were very professional and my experience on the lead up been great talking to chris and the handover team on the day led by Dan were amazing.

3 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Leo. Its great to hear you enjoyed the experience and we hope to see you again in the future. Welcome to the Auto100 family.

Rated 3 out of 5 stars

A very unusual company

A very unusual company. Before dropping a £500 deposit on a car, I called auto100 to discuss the vehicle. I spoke to a salesman who was polite but unmoving in the sale of the vehicle, in that I would have to take the vehicle away the day I test drove it AND did I want it ceramic coating for a special price. This was my first red flag. I have never know or bought a car that has been prepared before I have driven it as I have driven cars that weren’t right for me. It’s seemed very strange and almost pushing the car onto me. I quizzed the salesman and they said I would definitely buy it. We arranged for me to pop down before purchasing but the salesman was on a day off. This was to dot the I’s and cross the t’s with the service & mot. I dropped the deposit on the car.

When I arrived, the person in reception was polite, albeit I don’t think they expected me. They showed me the car but claimed there were no keys to start it which worried me. I checked the mot and service and it was from three months previous. The great thing was the service was up to date including a timing belt that had been done earlier than req but the last service was from a Porsche specialist nearby. This led me to feel it wasn’t a Porsche dealer so the stamp not as worthy as from a AD. The Mot had no faults either but when I checked DVLA the previous MOT had an advisory on the rear suspension. This was another red flag as the car’s paperwork was good less any suspension repair but undeterred as the car did look nice, I was quoted £1700 from Porsche if it did need doing. After this the keys were found for the car and I was left with a fair amount of time to check it over. I then asked if I could have the AA check it over but was flatly told no as they rip our cars apart. The red flags continued to grow and despite wanting this car, the salesman wouldn’t budge. I asked for a new MOT which would have cost very little to have completed. I didn’t ask for any discount as was told there are 9 people interested in this car. Anyways my gut feeling overrode my want for this car and fair play, my refund was back in my account within minutes. The salesman sounded boastful that the car was already sold.

Naturally I felt really down about missing out on this car and the salesman wouldn’t budge technique used to have it or not have it. Now it could be said about me that I was hesitant but I gained some relief by keeping an eye on this car. It continued to be on the site but for £1k less! It didn’t sell but after a few weeks it kept dropping in price by much more than I wanted off it (a new mot). Eventually it must have sold as dvla now shows it was MOT’d and taxed a few days ago.

My feedback of this company is the strangest I have written. I am pleased I got a full refund, gutted they couldn’t keep me as a customer, yet feel I’ve dodged a bullet should something have gone wrong. I found many more reviews from other sites which tend to mirror the same experience I had so I would ask Auto100 to review their sales techniques as they could have sold this motor to me months ago just for a fresh mot to reassure me and not the £1,000’s less they let it go for.

1 October 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for taking the time to leave such detailed feedback. We’re sorry to hear that your experience didn’t reflect the reassuring, customer-focused approach we work hard to deliver as a family-run prestige specialist.

Our vehicles are fully prepared before viewing to meet Auto100 Approved standards, but this should never feel like pressure, and we apologise if it came across that way.

Regarding pricing, we do price our vehicles fairly to the market at all times. On this occasion, market movement going into winter meant the car’s price changed after your visit. While not the best business decision, we agree, it is the transparent pricing market leading policy we pride ourselves on.

We’re pleased your refund was processed immediately, but disappointed we couldn’t earn your trust on this occasion. Your feedback is being reviewed internally, and we’d welcome the opportunity to assist you again in the future. If you had time to call me on 07773 808080 to help better understand the review i would appreciate it.

Kind Regards, Tom @ Auto100.

Rated 5 out of 5 stars

Smooth handover picking up vehicle

Smooth handover picking up vehicle.
Car in great condition. Dan was very helpful!

1 December 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Neil, we really appreciate your great feedback and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

718 Boxster

Bought a 718 Boxster from Simon and Lewis. Lovely car and swift process. Great selection of cars in the showroom too!

29 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Jamie, its great to hear you enjoyed the experience. Welcome to the Auto100 family.

Rated 5 out of 5 stars

What a fantastic experience and top…

What a fantastic experience and top service by Dan for sorting everything on the day and Anthony for everything else. Great people, many thanks for making it a special experience. And, what a fantastic car!

28 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Michael, we really appreciate you taking the time to post it. We look forward to seeing you again in the future.

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