Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more
Company replied
First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more
Company replied
The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more
Company replied
Company details
Written by the company
Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.
Contact info
Nunn Brook Road, NG17 2HU, Sutton-in-Ashfield, United Kingdom
- 01623 513643
- sales@auto100.co.uk
- auto100.co.uk
4.6
Excellent
2K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Collected my GT4 at the weekend and…
Collected my GT4 at the weekend and couldn't be happier with the service. Anthony was very helpful with the sale of the car and Dan was great at handover, he couldn't do enough to help us. Would defiantly buy of them again.
14 February 2026
Unprompted review
Reply from Auto100
Thank you for the lovely review Jason, we really appreciate the feedback. The GT4 is one of our favourites, we hope you enjoy it and we look forward to seeing you again in the future.
Terry walked me through the car and the…
Terry walked me through the car and the presentation was absolutely outstanding
Thank you so much.
17 February 2026
Unprompted review
Reply from Auto100
Thank you for the fabulous review Luke, we really appreciate your lovely feedback.
From the first phone call with Chris I…
From the first phone call with Chris I knew I was in safe hands when buying my next car.
Nothing was too much trouble and advised on which vehicle would be best suited to me.
I will be 100% returning for my next purchase.
Tim was also a great help.
16 February 2026
Unprompted review
Reply from Auto100
Thank you for the great review Daniel, we really appreciate the feedback and we look forward to seeing you again in the future.
Simon and Adam- the dynamic duo!
We visited originally just to explore and see a car we liked - Simon was super knowledgeable and friendly and explained how we were able to trade in our car way earlier than we thought. He took time to provide a number on quotes that suited out budget and sorted out my settlement with my finance provider. He made us feel comfortable and confident enough to go ahead with the sale.
A week later we returned and met Adam to test drive our car, he was super friendly and chatty and spoke us through finalising our paperwork and we drove away a stunning new car.
Really easy, friendly and amazing experience from start to finish and we are so so glad we found auto 100 and met with Simon and Adam.
14 February 2026
Unprompted review
Reply from Auto100
Thank you for the glowing review. Adam & Simon are flattered by your comments and wanted to thank you personally for your business. We look forward to seeing you again in the future.
Terry & Richard were super helpful with…
Terry & Richard were super helpful with the purchase of the car and handover of our old car, would highly recommend these guys no questions were too much to answer. Thanks guys
14 February 2026
Unprompted review
Reply from Auto100
Thank you for the lovely review Tracey, we really appreciate your feedback and look forward to seeing you again in the future.
Terry and Richard were very helpful…
Terry and Richard were very helpful with my purchase no messing about! very professional and would highly recommend to anyone
14 February 2026
Unprompted review
Reply from Auto100
Thank you for the great review. We look forward to seeing you again in the future.
Very professional on phone when you get to speak to right person in charge recovery of your car what a complete unprofessional outfit
Right let me have a rant very very impressive website and stock,After agreeing to sell my car to this company after communication wise very hard who to know who runs which dept,I greed to sell my car to them agreed on line price via extensive photos.After you get x 2 very unprofessional guys show up in a Vw Toureg with a trailer on the back so starts rubbing my pride a joy down before asking with a microfibre towel as it was raining who is to know if that towel wasn’t full of foreign debris,anyway this company has one hell of impressive stock so need to say 20 k sale or 1 million treat yourcustomers the same after viewing my car made out there was a fault with the intermediate screen ie had a a small chip at the bottom really,Anyway I had a day of work to meet theses guys to sell my car to them what a total waste of time all they do is hyped my hopes at time of auction to purchase my car with no intention of purchasing the auction price and believe me I am really petrol head and my cars are exceptional,From dealing with Alxandra to Tim to George total waste of my time Hey might have 40 million pound in cars in stock don’t mean a bean if you ain’t treated with due respect!!!! ,
13 February 2026
Unprompted review
Reply from Auto100
We’re sorry to hear that this experience caused frustration and we apologise for any ill feeling.
Every vehicle we purchase must meet our exacting standards, as we have a responsibility to protect future customers and uphold the quality on which our reputation is built. Unfortunately, we are unable to proceed with vehicles that are not accurately represented in the original description, as these would require professional rectification prior to resale.
There was, of course, no obligation to accept the revised valuation based on the vehicle’s actual condition. When this was declined, the vehicle was left with you as requested. While withdrawing from a purchase is never in our interest — particularly given the significant logistical costs involved — we must ensure that every vehicle we acquire meets the standards expected of Auto100.
We wish you every success with your sale elsewhere and thank you for your feedback. Should you ever consider purchasing a vehicle from us in the future, we hope you would appreciate the care and diligence we apply when sourcing our inventory.
Kind regards,
Tom
Auto100
First class experience.
First class experience dealing with Terry. Made us feel comfortable from the min we walked through the door. Showed us around the showroom had great answers for all of our questions. Just a great overall experience will definitely be using auto100 again. Very impressed.
13 February 2026
Unprompted review
Reply from Auto100
Thank you for the great review. Its good to hear the team made you feel comfortable and we look forward to seeing you again in the future.
Unbelievable buying experience
Unbelievable buying experience
Fantastic range of cars and thanks to Terry for truly going the extra mile for us!!
Would highly recommend
12 February 2026
Unprompted review
Reply from Auto100
Thank you for the lovely review. Its great to hear that Terry went the extra mile & we look forward to seeing you again in the future.
Car was better than advertised
Car was better than advertised. Perfect handover, very well organised. Thank you Terry for your personal touch and very friendly informative handover.
Would highly recommend Auto100.
12 February 2026
Unprompted review
Reply from Auto100
Thank you for the great review. We look forward to seeing you again in the future and thank you for your feedback.
Fantastic experience from start to…
Fantastic experience from start to finish, special thanks to Ryan and Terry, the car is amazing. I would highly recommend Auto 100, although this is my second car from them I will be back 👍👍👏👏
11 February 2026
Unprompted review
Reply from Auto100
Thank you for the great review. Its lovely to see the same faces time and time again. We look forward to seeing you again in the future.
Auto100 amazing experience
I live 30 minutes from the shop and never knew I had this that's close. Most of the deal has been managed by phone and email with Ryan, which did a remarkable job, very attentive and attentionate to my request. When have been for seeing the car, I've been welcomed by Dan, who was as good and nice as Ryan. Dan has been really helpful and show me everything you want to see with an used car. Then as I was satisfied,he did all the paper work is a real short time to allow me to leave with the car. Everything Dan can do to help me has been made. I really thank him a lot
6 February 2026
Unprompted review
Reply from Auto100
Thank you for the lovely review. Its great to hear the team looked after toy and you enjoyed our different approach. We look forward to seeing you again in the future.
Very professional ,quick and efficient…
Very professional ,quick and efficient process from the initial sale with James and handover with Lewis .
11 February 2026
Unprompted review
Reply from Auto100
Thank you for the great review. We look forward to seeing you again in the future.
Happy buyer
A great experience buying our new car from Auto100. Our initial contact was with Anthony who helpfully gave us all the information needed about the vehicle & agreed a part ex figure.
Special thanks to Lewis who today handled the handover of the car. Lewis went above & beyond dealing with all paperwork, including personal reg change. Thanks Lewis for your help in demonstrating the necessary controls, setting Satnav etc before we set off for home.
10 February 2026
Unprompted review
Reply from Auto100
Thank you for the superb review. Its good to hear that you enjoyed the experience. We look forward to seeing you again in the future.
Beware Auto 100 !!!!
Sold my vehicle to Auto 100. They requested all the rev relevant documents which were supplied to them as quickly as they asked for them. Had tried to make contact,emails were not returned. Phone calls weren’t returned and when I did have course to ring up again, they were extremely rude and unprofessional. I then received a text message telling me that there will be somebody coming to pick my car up the following day and I’ve still had no communication from auto 100 about collecting my vehicle. I then get a distressing phone call from one of my children telling me there two men looking around my car on outside and then I get a text message saying that they’re there to come to pick the vehicle up,still no communication from Auto 100. They then found a problem which I know was not there before and then told me they have to knock down on price!!!
10 February 2026
Unprompted review
Reply from Auto100
We’re sorry to hear that this experience caused frustration and apologise for any ill feeling caused.
While we regret that you found our communication unsatisfactory, our records show that our third-party collection agent arranged the collection with you prior to their arrival.
Every vehicle we purchase must meet our exacting standards, as we have a responsibility to protect future customers and uphold the quality on which our reputation is built. Unfortunately, we are unable to proceed with vehicles that are not accurately represented in the original description, as these would require professional rectification prior to resale.
There was, of course, no obligation to accept the revised valuation based on the vehicle’s actual condition. When this was declined, the vehicle was left with you as requested. Although withdrawing from a purchase is never in our interest — particularly given the significant logistical costs involved — we must ensure that every vehicle we acquire meets the standards expected of us.
We wish you every success with your sale elsewhere and thank you for your feedback. Should you ever consider purchasing a vehicle from us in the future, we hope you would appreciate the care and diligence we apply when sourcing our inventory.
Kind regards,
Tom
Auto100
Poor representatives who attended to…
Poor representatives who attended to purchase my car. Turned up looking messy and a cigarette hanging out of his mouth. Very unprofessional and tried to dishonesty value the car. I over heard them talking about their technique to challenge car valuation. Good luck to anyone buying off them
9 February 2026
Unprompted review
Reply from Auto100
We’re sorry to hear that this experience caused frustration and apologise for any ill feeling caused.
Every vehicle we purchase must meet our exacting standards, as we have a responsibility to protect future customers and uphold the quality on which our reputation is built. Unfortunately, we are unable to proceed with vehicles that are not accurately represented in the original description, as these would require professional rectification prior to resale.
There was, of course, no obligation to accept the revised valuation based on the vehicle’s actual condition. When this was declined, the vehicle was left with you as requested. Although withdrawing from a purchase is never in our interest — particularly given the significant logistical costs involved — we must ensure that every vehicle we acquire meets the standards expected of us.
We wish you every success with your sale elsewhere and thank you for your feedback. Should you ever consider purchasing a vehicle from us in the future, we hope you would appreciate the care and diligence we apply when sourcing our inventory.
Kind regards,
Tom
Auto100
Untrustworthy company
Untrustworthy company. Do not be taken in with their family moto. My son purchased a Jaguar from auto 100.
We also purchased an extra years warranty through them. After a couple of months the car started to develop serious issues, the car went into a main dealer for inspection & it was found that the timing belt needed to be replaced. The engine would have to be removed at a cost of £8000. On inspection my son was informed that auto 100 would have known about this. The car had only done just over 2000 miles since it was purchased. My son dealt with Tom a H R apprentice. Auto 100 didn't want to help in any way. Plus the extra warranty purchased was not fit for purpose. Both Auto 100 & the warranty blamed each other. On further investigation the warranty/ company is not accredited the motor ombudsman. So it was difficult to pursue this matter further.
It's these kind of car showrooms that give the car industry such a bad name. Please read all the 1% reviews AS THERE ARE SO MANY before purchasing any vehicles from this outfit as you will have no comeback.
9 February 2026
Unprompted review
Reply from Auto100
We’re genuinely sorry to read that you feel disappointed with your sons experience, and we appreciate you taking the time to share your feedback but note this has been shared previously.
We completely understand how frustrating it is when a vehicle develops an unexpected fault, and we truly wish that no car ever experienced mechanical issues. Unfortunately, with used vehicles — particularly as yours was approaching eight years of age — certain components are subject to natural wear over time, regardless of mileage.
The warranty your son purchased was administered by an independent third-party provider, and their decision to decline the claim was based on the issue falling outside the warranty parameters. While this decision was not made by Auto100 we did not simply dismiss your concerns.
As a gesture of goodwill, and despite the repair falling outside of warranty coverage, we contributed financially towards the repair costs to help bring the matter to a conclusion.
We regret that the outcome has not met your expectations, but we strongly refute any suggestion that we acted without integrity or failed to engage once the issue arose. We made every effort to communicate openly and to assist within the constraints involved.
Auto100 is a family-run business, and how we support customers — even when situations are complex and outcomes aren’t ideal — matters greatly to us. We wish you all the best moving forward.
Regards, Tom @ Auto100
Good communication
Good communication. Treated very well. Terry explained the features of the vehicle excellently.
6 February 2026
Unprompted review
Reply from Auto100
Thank you for the lovely review and we look forward to having the pleasure of seeing you again in the future.
Just bought a high end car from them…
Just bought a high end car from them three weeks ago. Car s tracking was so far out the alignment garage said they had never seen a car that bad, tyres were on the edge of life so had to change them too. 1000 miles later an engine management light came on and the throttle had a an area when coming off the throttle that the engine died. They have a flashy showroom and attentive staff but they are knocking out fault riddled cars. AVOID
5 February 2026
Unprompted review
Reply from Auto100
We are very sorry to hear that you have not been satisfied with your experience when purchasing a vehicle from Auto100.
Having reviewed our records, we are unable to locate a customer with the surname Ahern, and therefore cannot comment on the specific details of the issues raised. We take all feedback seriously and always aim to investigate concerns thoroughly.
Our preparation process is intentionally detailed, as this reflects the high standards on which our reputation has been built. While this approach can sometimes be perceived as overly meticulous, particularly by individuals selling vehicles to us, it ensures every vehicle meets the quality our customers expect.
We also note that the vehicle appears to have been in use for several weeks prior to any concerns being raised. This timing is relevant, particularly regarding issues such as wheel alignment or tracking, which can be affected by road conditions and usage after collection.
That said, we would genuinely welcome the opportunity to discuss your concerns directly and work towards a resolution. Please feel free to contact me at tom@auto100.co.uk
so we can assist you further.
Kind regards,
Tom
Auto100
Auto100 has offered me a very good…
Auto100 has offered me a very good service with the best deals . Dan has done all the paperwork work for me and i will highly recomend if you want to get the best service.
7 February 2026
Unprompted review
Reply from Auto100
Thank you for the great review. We really appreciate the feedback and look forward to seeing you again in the future. Welcome to the Auto100 family.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.