I’m highly disappointed with the quality of Asim Jofa clothes. The fabric feels extremely cheap and nowhere near what you'd expect from a designer brand. Honestly, it seems like local market material... See more
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A very frustrating expererience with Asim Jofa. I placed an international order for a 3 piece stitched article. They sent me a message on whatsapp a few days later that the article could not be clear... See more
I placed the order on 7th august, on Asim Jofa webiste, paid online with my HSBC card, I never receive the order and not even my refund. Made several calls, wrote email, chat on whats app with... See more
Company replied
Company details
Written by the company
Asim Jofa burst on to the Fashion scene as a breath of fresh air. Carrying on the legacy of his forefathers he started with a jewelry line, establishing the highly exclusive, one of a kind diamond boutique ‘The Diamond Gallery’. Having been certified in Design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world. He has been honored with IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same year Asim bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues to improve on perfection and in the future, Asim plans to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way.
Contact info
Plot # 20, Sector 27 Korangi Industrial Area, Adjacent Denim E factory, Singer Chowrangi, Karachi. , 75900, Karachi, Pakistan
- +9221111115632
- sales@asimjofa.com
- asimjofa.com
2.6
Poor
233 reviews
Replied to 92% of negative reviews
Typically takes over 1 month to reply
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If I could give a zero star I would…
If I could give a zero star I would have done. Horrible customer service.
I have made an ordered of around £200 and what I receive is :
Clothes in transparent bags unfold or wrapped like in landa bazar, then I received wrong item. I have ordered stitched, what I received was unstitched, then the fabrics had few pieces missing which were shown in the pictures, then I emailed them requesting what should I do. I did several emails to get the response, they said send it back, we will refund the money, then I had to begging them to send me postage costs because it was their fault, after days weeks and months I received response with asking me again what happened. They are just all running for money and don’t have any respect for customers and if they did a fault it’s still customers fault. Rubbish clothing nothing same to the pictures, pieces missing etc
I will never buy again from them.
1 February 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Habiba, We understand how upsetting it must be to receive your order in poor packaging, get the wrong items, and have missing pieces, especially after placing a high-value order. It is also completely understandable that repeated delays in communication and having to follow up multiple times would make this situation very stressful.
It seems your order may have been placed through our global website. To ensure you receive the appropriate support, we kindly request that you contact the global team directly using the details below:
Email: global@asimjofa.com
Call/WhatsApp: +92 320 3049119
Or if this order was placed form our local website then we want to ensure this matter is resolved for you. Kindly share your order details here, or contact us with clear pictures and a brief description via WhatsApp at +92 321 1244440 or email at sales@asimjofa.com. You may also reach out to our helpline at 021 111 115 632 so our team can review your case and assist you.
Zero Customer Service & Lowest Quality
I ordered a greenish-black dress with a red dupatta as shown and mentioned on the website, but what I received was completely different. The color does not match the product description, and the red dupatta was totally different & material was very cheap on high prices. On top of that, the shirt length is much shorter than expected, even though I followed the size guide. I'm very disappointed with this order and would like the dress to be exchanged as per my original order or returned.
13 April 2025
Reply from ASIM JOFA
Greetings Mr. Zubair, We are very sorry to hear about your experience and sincerely apologize for the issues with your order. We understand how disappointing it must be to receive a dress that does not match the colors, dupatta, material, or size expectations, especially when you carefully followed the size guide and the website description.
Please note that all our articles are made according to the design details mentioned on our website, and slight differences in color may appear due to photography and lighting.
Further, we want to ensure this matter is resolved for you. Kindly share your order details here, or contact us with clear pictures and a brief description via WhatsApp at +92 321 1244440 or email at sales@asimjofa.com. You may also reach out to our helpline at 021 111 115 632 so our team can assist you with exchanging the dress or processing a return promptly.
Warm regards,
Asim Jofa Team
Very disappointed
I ordered two dresses from Asim Jofa.One of them looks like it’s not genuine the threat come out all over the Dress . I am very disappointed.
24 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Sabahat, We’re really sorry to know about your experience and completely understand your disappointment. Receiving a dress with loose threads is certainly not the standard we aim for, and we would like to make this right.
Kindly share your order details with us here, or reach out to our official customer support via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review your order immediately and guide you with the best possible solution.
Thank you for your patience, and we truly appreciate the opportunity to resolve this for you.
Warm regards,
Asim Jofa Team
Pathetic Customer Service
Pathetic Customer Service. I ordered 2 suits with advance payment & want to return one article as its stuff was not upto the mark as wriiten in description and customer service refused to accept it.
DO NOT BUY ANYTHING FROM THIS BRAND WITH PATHETIC CUSTOMER SERVICE.
22 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Mr. Adeel, We are truly sorry for any inconvenience caused with your paid order. We ensure that every article matches the design specifications listed on our website, though slight color differences may occur in pictures or videos because of lighting or camera settings.
Further, We completely understand the concern fabric differences may raise, however please be assured that all articles are created strictly in line with the fabric specifications shared on our website.
Our goal is to make returns and exchanges as easy and reassuring as possible. As per our policy, an item can be returned or exchanged if it is damaged, the wrong article is delivered, or the wrong size is delivered.
Further please refer to this link to check our return policy:
https://asimjofa.com/pages/returns-and-exchanges
Additionally, We truly share in your disappointment and we want to make this right. Please provide your order details here, or contact us on WhatsApp at +923211244440, helpline at 021 111 115 632, or email sales@asimjofa.com. The team will review your order and guide you with the best possible outcome.
Warm regards,
Asim Jofa Team
I placed an order for 5 suits only…
I placed an order for 5 suits only received 4 no communication at all worst experience ever of online shopping
DO NOT ORDER DROM THIS ESTABLISHMENT PLEASE
20 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Mr. Imran, We sincerely apologize for the inconvenience you experienced. We understand how upsetting it is to receive fewer items than ordered and not receive timely communication from our side. We also acknowledge your concern regarding the missing suit and the overall experience.
It is possible that it was a partial delivery scenario and the remaining article may have been delivered later or the matter was resolved. However, we would still like to verify the complete details from our end to ensure everything was handled correctly.
Kindly share your order number here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review the case and assist you accordingly.
Warm regards,
Asim Jofa Team
I am very disappointed with Asim Jofa's…
I am very disappointed with Asim Jofa's delivery. They fraudulently charged extra for the COD shipment, but there has been no reply from Asim Jofa's official team. Therefore, I have canceled all my ongoing orders and will avoid shopping from Asim Jofa in the future."
21 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Mr. Hafiz, We’re truly sorry to hear about your experience and understand your disappointment. We acknowledge your concern regarding the extra charges to your COD shipment and regret that you did not receive a response in the time you expected. We would like to clarify that our customer service team works efficiently and actively during working hours to ensure that each and every query is addressed properly.
We would also like to assure you that our riders are never authorized to charge any extra amount beyond the order value. In the rare event that such a concern is reported, we take immediate action to investigate and resolve the matter. Charging customers incorrectly is never our intention, and we take such complaints very seriously.
We kindly request you to share your order details here, or contact our official customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com so we can review this case and assist you accordingly.
Warm regards,
Asim Jofa Team
Worst customer service
Placed 2 orders from the uk site separately. Unfortunately did not read the reviews before ordering the dresses. There has been no communication since the order has been placed. I have written them multiple emails but there has been no response on my orders. When I type my order number on their site it says no order found for both my orders. It’s ridiculous so bad service I am not sure if I will even receive the orders and have no place to contact as I do not see any uk number for contact. Also the what’s up number just sends prerecorded message. Really frustrated worst experience
20 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings, We’re truly sorry to hear about your experience and completely understand how frustrating this situation must be for you. We acknowledge your concern regarding placing two separate orders on our UK website and not receiving any communication afterward, which understandably caused worry. We also regret the confusion caused when your order numbers did not appear on the website, as well as the inconvenience you faced due to delayed responses to your emails.
We understand how concerning it can be to not have a UK contact number available and to receive an automated response on WhatsApp when you were looking for immediate assistance. This is certainly not the experience we want our international customers to have, and we sincerely apologize for the stress this has caused.
We kindly request you to share your order details here, or contact our official UK customer support team at ukcs@asimjofa.com so we can review this case and assist you accordingly.
Warm regards,
Asim Jofa Team
Reply from ASIM JOFA
Greetings Mr. Bilal, We’re truly sorry to know that you feel this way and regret that your experience did not meet your expectations. Your feedback is important to us, and we understand that dissatisfaction can be frustrating.
At Asim Jofa, we strive to maintain high standards in design, quality, and service, and we genuinely regret that this was not reflected in your experience. We would appreciate the opportunity to understand what led to this impression and to assist you further.
If you’re willing, please share your order details here or reach out to our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will be glad to review the matter and support you accordingly.
Warm regards,
Asim Jofa Team
I placed an order for two suits for Eid…
I placed an order for two suits for Eid and when the suit arrived it was completely different to what was advertised on the website. The duppatta of the suit was plain whereas on the website it’s fully embroidered. There are a lot of things wrong with the suit. I placed the ordered in good faith and well in advance for Eid. I have emailed Asim Jofa few times however I haven’t had a response back from them. I have to place another order for an alternative suit and spend more money. As per the website I have to pay £7 to return the item as it’s below £115 which isn’t fair if the suit isn’t what was advertised on the website. I won’t be ever placing orders again in the future with Asim Jofa.
27 February 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Kashmala, We completely understand how disappointing it must have been to receive a suit that did not match the website description, especially when it was intended for Eid, and we regret the frustration and extra expense this has caused.
Please note that all items are delivered according to the design details mentioned on our website, though slight variations may occur due to photography, lighting, or handling. We truly regret that your order did not meet expectations.
We would like to assist you personally to resolve this matter. You may share your order details and related communication with us via WhatsApp at +92 321 1244440, email at sales@asimjofa.com, or call our helpline at 021 111 115 632.
Warm regards,
Asim Jofa Team
Pathetic Pathetic
Pathetic Pathetic . I recently ordered a dress for my sister in Pakistan.Highly disappointed with the fabric quality. Please don't buy anything from this brand dresses are not like the ones shown in the picture.
17 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Maha, We’re truly sorry to hear about your disappointment and completely understand how upsetting this must be, especially when the order was placed for someone special. We acknowledge your concern regarding the fabric quality and your experience not matching what was shown in the pictures, and we sincerely regret that this did not meet your expectations.
Please note that all our articles are delivered as per the design details mentioned on the product page, however, slight color or appearance variations can occur due to photography, lighting, or screen settings. That said, we never intend for any customer to feel dissatisfied with their purchase.
We would appreciate the opportunity to review your concern in detail. Kindly share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will look into the matter and assist you accordingly.
Warm regards,
Asim Jofa Team
ASIM JOFA IS A RIP OFF
Salaam all.. I recently did a pret wear purchase with this 'HORRIBLE' store.Neither they delivered what was shown in the reference and even the sizing was not matching the size chart.upon asking a mere size exchange they simply refused!!! Pathetic and clever customer exchange policies. I regret not being visiting this platform before shopping for money is a WASTE.no surprise they are Rated 1* i wish i could gave them No Stars at all.... I urge every consumer to Look out this website before any purchase towards these brands
12 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Naziya, We sincerely apologize for the frustration you faced with your recent order. We understand how disappointing it must be when the article didn’t match the reference or sizing expectations, and we’re truly sorry if the exchange process caused any inconvenience.
Our goal is to make returns and exchanges as easy and reassuring as possible. As per our policy, an item can be returned or exchanged if it is damaged, the wrong article is delivered, or the wrong size is delivered.
Further please refer to this link to check our return policy:
https://asimjofa.com/pages/returns-and-exchanges
This is not the experience we want for our customers, and we would like to have a look at it. Could you please share your order number with us so we can review the issue personally and assist you promptly? You can reach us via WhatsApp at +92 300 1234567, our helpline at 0800-12345, or email at support@asimjofa.com
Warm regards,
Asim Jofa Team
I don’t even want to leave them any…
I don’t even want to leave them any stars… please be mindful when you’re ordering from this brand . The clothes are fake.. they do not get back to you after you’ve ordered your clothes and made payment. The customer service is awful .
10 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Samina, We are truly sorry for any inconvenience caused. We can understand how upsetting this must be for you. We understand your concern. Please note that articles ordered from our official website are always 100% authentic and original, made with the best quality fabric, and exactly as described on the website. We kindly request you to always ensure orders are placed through our official website which is https://asimjofa.com/
We would like to bring to your attention that there are multiple fake websites operating under our name, using our exact contact details to commit fraud. It is possible that your order may have been placed on one of these sites.
However, we would still like to verify the details from our side and assist you promptly. Please share your order information here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com
so we can resolve this matter as quickly as possible.
Warm regards,
Asim Jofa Team
Is this original asim Jofa?????
Is this original asim Jofa? Because I spent 50k for all this trash quality fabric! Very very disappointing brand , this company is a big fraud. Picture is entirely different what I found inside the packaging, to be honest the material is not worth the price any near at all. Horrible dresses delivered! It is such a shame as I send them as a gift. This is truly a big scam , with stupid and clever policies… and in this month of Ramadan what are you guys doing kindly check with yourselves…. I will never ever ever buy again from this brand and make sure to spread my word as much as I can …. May every fraud burn in the hell of fire.
10 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Madiha, We completely understand how upsetting and disappointing it must be to spend a significant amount on dresses that did not meet your expectations, especially when they were intended as a gift. We sincerely apologize for the poor quality and the inconvenience this has caused, particularly during Ramadan.
To ensure your concerns are addressed properly, kindly share your order details here, or contact us via WhatsApp at +92 321 1244440 or email at sales@asimjofa.com. You may also reach out to our helpline at 021 111 115 632 so our team can review your case and assist you with it.
Warm regards,
Asim Jofa Team
A damaged article (3 piece lawn suit)…
A damaged article (3 piece lawn suit) has been received.
You are a well-known brand, and such behavior from you is very shameful. I am very disappointed.
13 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Naureen, We sincerely apologize for the inconvenience and disappointment caused by receiving a damaged 3-piece lawn suit. We completely understand your frustration, especially as you expect high standards from a well-known brand like Asim Jofa.
Please rest assured that we take such matters very seriously and would like to resolve this for you promptly. Kindly share your order details here, or contact our official customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review your case immediately and guide you on the best possible resolution.
Warm regards,
Asim Jofa Team
Horrible clothes nothing like images no…
Horrible clothes nothing like images no customer service no reply terrible clothes material
4 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Alishba, We’re truly sorry to hear about your experience and completely understand your frustration. We acknowledge your concerns regarding the quality of the clothes not matching the images, as well as the lack of response from our customer service team. This is certainly not the experience we want for any of our customers.
Please know that our team works actively during working hours to address every query, and we take such concerns seriously.
Kindly note that all articles are provided as per the design details on our website, including color, fabric, components, and description. Minor color variations may appear in images or videos due to lighting and photography.
Further, we would like to review this matter properly. Kindly share your order details here, or contact our official customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will look into the charges and assist you accordingly.
Warm regards,
Asim Jofa Team
Not at all recommended..
I ordered from asim jofa for the very first time, a velvet embroidered 2pc stitched dress for a hefty amount of 14250pkr.... It was my first order and i am highly disappointed by the quality of the velvet.. It was very thin, lowest quality velvet and the stitching was very poor. On their website they showed an embroidered patch at the back of the shirt which was not there on the dress, i received... Overall my experience is pathetic and do not recommend anyone to buy from them as they are not honest n cheat with customers... Highly disappointed 😕
Their costumers service is even more pathetic, did not show any positive reaction, they literally don't care about any complain so better to stop buying from them. They are extremely dishonest n cheaters.
2 March 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Uzma, We’re very sorry to hear about your experience and completely understand your disappointment. Receiving an item that doesn’t match your expectations, especially on your first order, is truly frustrating.
Please note, All articles are provided as per the design details on our website, including color, fabric, components, and description. Minor color variations may appear in images or videos due to lighting and photography.
We would never want any of our customers’ money to be lost or get wasted. We value your investment as much as you do.
Please allow us the opportunity to make this right. Kindly share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team is committed to reviewing the matter thoroughly and assisting you promptly.
Warm regards,
Asim Jofa Team
Good quality material i loved the dress…
Good quality material i loved the dress . A bit expensive but too lovely.
17 February 2024
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Fabeha, Your feedback made our day! We're glad you loved your order and you are satisfied with the quality.
We understand your concern regarding the price. Our prices reflect the quality, durability, and value of the articles. We ensure high standards so you get the best return for your purchase.
We can’t wait to delight you with more beautiful collections soon! Thank you for choosing Asim Jofa, and stay connected with us at www.asimjofa.com
For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com
Warm regards,
Asim Jofa Team
Worst experience ever
Worst experience ever, do not order from them especially when you from abroad ! Ordered a dress and gave it to the tailor, and all the Kalies was missing for the dress and the body are not equal, after contacting them, I just receive a message you can only complain until 3 days, what a joke ? So if there is a part missing which is their fault, I am not able to claim ? I have contacted my bank now and will dispute this !
16 February 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Ansa, We’re very sorry to know about the issues with your order and understand how upsetting this must be, especially when ordering from abroad. Receiving a dress with missing details is not acceptable, and we sincerely apologize for the inconvenience caused.
Our goal is to make returns and exchanges as easy and reassuring as possible. However, the complaints can only be submitted within 3 working days of the article’s delivery.
You may also review our return policy on our website using the link below: https://asimjofa.com/pages/returns-and-exchanges
Please share your order number with us so we can investigate this immediately and work on a proper solution. You can contact us on WhatsApp at +92 300 1234567, our helpline at 0800-12345, or email support@asimjofa.com.
Warm regards,
Asim Jofa Team
Worst quality
This one stadia even more for their performance.
Quality is so poor and cloth is extremely see through, I consulted them immediately after delivery but they are not exchanging products.
Extremely disappointed. I am never ordering from this brand again.
14 February 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Fatima, We’re very sorry to hear about your experience and completely understand your disappointment. Receiving an article that doesn’t meet your expectations is frustrating, and we sincerely apologize for the inconvenience.
Our goal is to make returns and exchanges as easy and reassuring as possible. As per our policy, an item can be returned or exchanged if it is damaged, the wrong article is delivered, or the wrong size is delivered.
Further please refer to this link to check our return policy:
https://asimjofa.com/pages/returns-and-exchanges
However, we'd still like to help you with it, Kindly share your order details here, or contact our official customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review your case promptly and guide you toward a suitable resolution.
Warm regards,
Asim Jofa Team
I received my order and it was horribly…
I received my order and it was horribly stitched. Embroidery work was even not complete. It was left two inches before the edges. Shirt bottom was not straight. One sleeve had pipping but the other one was without it. I reported to them but they are not willing to admit their mistake. Cheap, cheap designer. Wil never buy anything from them. I wish I had read reviews about them before purchase.
12 February 2025
Unprompted review
Reply from ASIM JOFA
Greetings Ms. Shehla, We sincerely apologize for the disappointing experience you’ve had. We completely understand your frustration regarding the stitching issues, incomplete embroidery, uneven shirt bottom, and inconsistencies in the sleeves. We regret that your concerns were not addressed to your satisfaction when you first reported them.
Please know that our customer service team works actively during working hours to review every query, and we take such issues very seriously. We would like the opportunity to investigate your order and assist you promptly.
Kindly share your order number here, or contact us via WhatsApp at +92 321 1244440 or email at sales@asimjofa.com, along with clear and complete pictures and a detailed description of the issue so our team can assist you promptly. You may also reach out to our helpline at 021 111 115 632.
Warm regards,
Asim Jofa Team
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