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Review summary

Created with AI, based on recent reviews

Evaluating 58 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with their orders, frequently reporting issues such as receiving incorrect items, wrong sizes, or products that did not match the online descriptions. The quality of the products was a major concern for many, with complaints about cheap fabric, poor stitching, and faded colors. Additionally, numerous people found the customer service to be unhelpful and unresponsive, leading to frustration regarding unresolved issues and a lack of commitment to customer satisfaction. Conversely, a small portion of people felt satisfied with their purchases, noting that the products received were exactly as shown in pictures, with good quality fabric and embroidery. Some customers also mentioned positive experiences with customer service, describing the staff as supportive and cooperative, and appreciating the timely addressing of issues.

What people talk about most

Product

People report ambiguous experiences with product. Many customers praise the quality, describing amazing... See more

Quality

Users describe ambiguous interactions with quality. Many customers praise the excellent fabric, stitching,... See more

Order

Reviewers express widespread dissatisfaction with their orders. Many customers report not receiving the... See more

Customer service

Clients share negative opinions on customer service. Many customers report a frustrating experience, citing a... See more

Service

Consumers find service to be ambiguous. Many reviewers praise the excellent and professional service,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I’m highly disappointed with the quality of Asim Jofa clothes. The fabric feels extremely cheap and nowhere near what you'd expect from a designer brand. Honestly, it seems like local market material... See more

Company replied

Rated 1 out of 5 stars

A very frustrating expererience with Asim Jofa. I placed an international order for a 3 piece stitched article. They sent me a message on whatsapp a few days later that the article could not be clear... See more

Rated 1 out of 5 stars

I placed the order on 7th august, on Asim Jofa webiste, paid online with my HSBC card, I never receive the order and not even my refund. Made several calls, wrote email, chat on whats app with... See more

Company replied


Company details

  1. Women's Clothing Store

Written by the company

Asim Jofa burst on to the Fashion scene as a breath of fresh air. Carrying on the legacy of his forefathers he started with a jewelry line, establishing the highly exclusive, one of a kind diamond boutique ‘The Diamond Gallery’. Having been certified in Design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world. He has been honored with IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same year Asim bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues to improve on perfection and in the future, Asim plans to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

233 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically takes over 1 month to reply

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Rated 1 out of 5 stars

This is a scam place

I placed an order and right after placing it I tried to cancel it but no one is responding and there is no way to contact the support. Now I’m seeing that my package is shipped which I don’t even want. This seems to me a scam place. I will now have to deal with my back to get refund.

2 October 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings, We sincerely apologize for the inconvenience and completely understand your concern. Please rest assured that Asim Jofa is a legitimate brand, and we take such situations very seriously.

It is possible that your cancellation request was received after the order was processed and dispatched. Please note that in these situations, refunds are processed promptly after the order is returned to us following a refusal at delivery.

We kindly request you to share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review the matter and assist you promptly to resolve this issue.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Bad quality and service …

Bad service after giving me items that did not match. When I sent I msg they fisted me, would not recommend.

19 September 2024
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Sabah, We sincerely apologize for the inconvenience and completely understand your concern. This is not the experience we want any of our customers to have, and we take your concern very seriously.

We kindly request you to share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review the matter and assist you promptly to resolve this issue.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Worse experience

I placed the order on 7th august, on Asim
Jofa webiste, paid online with my HSBC card, I never receive the order and not even my refund. Made several calls, wrote email, chat on whats app with their customer service but NEVER RECEIVE ANY HELP Extremely unprofessional.I had worse experience, i will never trust them and never recommend to any one.my money is gone and I experience great frustation.
The person who reply on whats app help line is useless and senseless.

Order number AJ1749529
Javeria siddiqui

7 August 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Javeria, We truly regret the inconvenience caused and apologize for the experience you’ve had. We can understand how upsetting this must be for you.

Thank you for sharing the order number. As per the order details, your order was dispatched for delivery but returned to us as unfortunately, you were not available at the given address as updated by the courier. They tried reaching you, but unfortunately we were unable to connect.

In such cases, refunds are issued as soon as the order is returned to us. Upon receiving the order back in our premises, the refund was issued promptly, and the proof of refund was shared with you via WhatsApp. We truly appreciate your patience and understanding.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Bad experience

Mne en sy order kia faulty shirt bheji h enho ny us ko wahan sy selai kr ky.mera phela or akhri order tha en sy kbhi galti sy b order ni kron ga

16 August 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Shahzad, We sincerely apologize for the inconvenience you faced with your first order. We never want any of our customers to experience issues with their orders, especially on their very first experience with us.

We truly regret the trouble caused and would like to help you promptly from our side. Please share your order information here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com so we can resolve this matter as quickly as possible.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Fazool tareen brand

Jesa picture may dikhaya..wesa bilkul Nahi Tha, low quality stuff, linning ka colour bilkul shirt say alag, or trouser bhi na to linning say match ho raha hay na shirt say..fazool tareen brand

12 August 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings, We are truly sorry for any inconvenience caused. We can understand how upsetting this must be for you. We ensure that every article matches the design specifications listed on our website, though slight color differences may occur in pictures or videos because of lighting or camera settings.

However, We kindly request you to share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review the matter and assist you promptly to resolve this issue.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Very disappointed with this purchase

Very disappointed with this purchase. The dress I received has a lot of color difference compared to the pictures — it looks like local stuff. The actual color is completely different from the poster, and even the pieces of the dress have different shades from each other.

8 August 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Maryam, We sincerely apologize for the disappointment caused and completely understand your concern regarding the color variation. Our aim is to provide every article exactly as per the design details mentioned on our website, though slight differences in color may occur due to photography and lighting.

To assist you further and resolve this matter promptly, please share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review the issue and guide you on the next steps.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Received dress but really disappointed…

Received dress but really disappointed from poor quality, cheap materal of asim jofa dresses . Order another dress and there is no sleeves in this dress , poor services.

6 August 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Fiza, We truly regret the inconvenience caused and apologize for the poor experience with your order. Your feedback regarding the material quality and missing sleeves is important to us, and we would like to assist you immediately.

Please share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Clothes do not look like the pictures…

Clothes do not look like the pictures on the website and customer service refuse to refund on that basis. Scam. Stay away.

4 August 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Rima, We are truly sorry for any inconvenience caused. We can imagine how difficult this must have been for you to go through. We ensure that every article is delivered according to the design details listed on our website. Please note that slight color variations may occur in images or videos due to lighting or photography.

We completely understand that still sometimes an item may not meet your expectations, and we truly wish every experience could be perfect. However, as per our return policy, an article can only be returned or exchanged if it is damaged, the wrong item was delivered, or an incorrect size was sent.

Returns cannot be accommodated for reasons such as personal preference, not liking the quality or fabric, minor color differences, incorrect fit, or a change of mind.

You may also review our return policy on our website using the link below: https://asimjofa.com/pages/returns-and-exchanges

However, we would like to assist you with this. Please share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review the matter promptly and help resolve the issue.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

I’m highly disappointed with the…

I’m highly disappointed with the quality of Asim Jofa clothes. The fabric feels extremely cheap and nowhere near what you'd expect from a designer brand. Honestly, it seems like local market material being sold at high-end prices. The stitching, finishing, and overall feel are very poor — I would rate the quality as third-class. Definitely not worth the money. I expected much better from such a well-known name.

24 July 2025
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Abdul Qadeer, We are truly sorry for any inconvenience caused. We acknowledge your point and understand the concern. At times, fabric differences may cause confusion, but we ensure that every article is provided as per the fabric information listed on our website.

At Asim Jofa, maintaining high standards is very important to us, and we would like to look into this further. Please share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review the matter promptly and assist you in resolving this issue.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Scammer do not fall into this.

Scammer do not fall into this.

Ordered clothes from website 10th july. After a week ask for update. Generic reply that they do not know time frame for delivery. How can brand work like this. All they can do it esclate. After another week again ask for update. Same reply. Than message came one article is not available. I said ok send other articles. After an hour message came all articles in order not available. I mean how could you do this after 12 days. Simply pathetic costumer service. Now awating refund. Which i might need to escalte to credit card company. Fake phone numbers and email address only whatsapp works and you get unhelpful replies

10 July 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Fani, We completely understand your frustration and genuinely regret the inconvenience caused by the delays and stock issues. Waiting for updates and receiving unclear information can be very upsetting, and this is not the experience we aim to provide.

We are here to personally check the status of your refund and ensure it is processed smoothly. Please share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com.

Our team will review the matter promptly and assist you in resolving this issue.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

False Advertisement and Rip off

False Advertisement and Rip off! The clothes are not the same style how they look in the pics.
Cheap material used and I wish I have seen the reviews of Asim Jofa earlier and would have never ordered.
Also, they sent wrong sizes just to fulfill their order. VERY DISSAPOINTING and WASTE OF MONEY!

I would never recommend this brand to anyone.

15 July 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Sarah, We completely understand your disappointment and truly regret that your experience did not meet your expectations. Receiving items that don’t match the images or correct sizes is very upsetting, and this is not the standard we aim to provide.

At Asim Jofa, all articles are provided as per the design details on our website, including color, fabric, components, and description. Minor color variations may appear in images or videos due to lighting and photography.

Your satisfaction and trust are very important to us, and we are dedicated to making sure that no customer’s money goes unused or unappreciated.

Please share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review this matter urgently and ensure you are assisted promptly.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Scamm…

I should have seen the online reviews first before placing an order. Worst experience and not sure if I am going to receive my money back.

8 June 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Sammy, We completely understand your disappointment and the worry this situation has caused. Your experience matters deeply to us.

Please know that we never want your money to go to waste, and we would like to assist you further with this.

Please provide your order details here, or reach out via WhatsApp at +92 321 124 4440, helpline 021 111 115 632, or email sales@asimjofa.com. Our team will review your case and assist you promptly to resolve this matter.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Very bad experience from asim jofa…

Very bad experience from asim jofa lawn. Colour of dress is faded imediate after wearing without wash. Customer support is saying that it cant be changed.

10 June 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms, Tehreem, We truly regret the inconvenience caused and apologize for the issue with the lawn fabric. Your satisfaction is very important to us, and we can understand how upsetting this must be for you.

Our goal is to make returns and exchanges as easy and reassuring as possible. As per our policy, an item can be returned or exchanged if it is damaged, the wrong article is delivered, or the wrong size is delivered.

Further please refer to this link to check our return policy:
https://asimjofa.com/pages/returns-and-exchanges

Further, we would like to look into this further. Kindly share your order details here or contact our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email sales@asimjofa.com so we can assist you promptly.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

If I could give minus points then I…

If I could give minus points then I would have
Worst customer service I have ever experienced
3 to 6 business days is a lie for delivery
It’s been 3 weeks and I still haven’t received my package
What a waste of money and time

9 June 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Saad, We sincerely apologize for the negative experience you’ve had and completely understand your frustration. We are very sorry that our customer service did not meet your expectations, and we truly appreciate you bringing this to our attention.

We also understand how disappointing it is that the expected delivery timeline of 5-7 business days was not met, and that you had to wait for 3 weeks without receiving your package. This is certainly not the experience we want for any of our customers, and we deeply regret the inconvenience caused.

Please share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review your order immediately and find out what caused the delay.

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Issue resolved - Asim Jofa Order # AS8129


I am switching my review to positive after their support team contacted and resolved the matter

---------------------------------------------
They had a sale and I ordered during their on-going sale. Order #AS8129

Which they cancelled on their now and now the sale has ended.
The thing I ordered for 6800 is costing 10,000 and they are saying they can't do anything about it.
---------------------------------------------

31 May 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Kazi, Thank you for updating your review and for giving us the opportunity to assist you. We’re glad to know that our support team was able to resolve the matter and improve your experience with us. Your satisfaction means a lot to us, and we truly appreciate your kind feedback.

If you ever need any further assistance, we would be happy to help. You may contact us via WhatsApp at +92 321 1244440 or email at sales@asimjofa.com so our team can assist you promptly. You may also reach out to our helpline at 021 111 115 632.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Waste of time

Waste of time, no proper information

14 May 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Nilofar, We truly share in your disappointment and are very sorry that your experience felt unhelpful. Your feedback is important to us, and we want to make this right.

Please provide your order details here, or reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com. We will be happy to assist you.

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Brilliant Support

Their new support team understands the value of good customer service and I’m happy to update my review after seeing that they are really caring about their customers and listening to their feedback now.

13 May 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Faiz, Thank you for updating your review and for your kind words. We truly appreciate your recognition of our support team’s efforts. It means a lot to know that you feel heard and cared for, as customer satisfaction is always our top priority.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Worst experience ever they sent me…

Worst experience ever they sent me incomplete article, their customer service did not reply me for days and then when they replied they started playing game, do this do that, take pictures like this do this, after more days they called me and then I returned their article now it's been 10 to 11 days they haven't paid me back, I have been messaging them for almost three days they do not reply except for only one reply in which they say that they have already sent me coupone for 6000, nothing I have received till today, they have scammed me with 6000rs, one of the most customer services I have ever experienced.. Not gonna order a single article again from them, this high end big brand asim jofa and any scammer page that sales clothes are same. Highly highly disappointed,

25 April 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Alizay, We sincerely apologize for the experience you’ve had and completely understand your frustration. We are very sorry that your article arrived incomplete, and that the process of resolving the issue caused so much inconvenience. We also acknowledge the delays in communication from our side, and we sincerely regret the confusion and frustration this has caused regarding your refund and the coupon.

Please rest assured that Asim Jofa is a legitimate brand, and we are committed to resolving this issue promptly. We kindly request you to share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review your case immediately and ensure that your refund is processed without further delay.

We truly value your patience and feedback, and we are committed to making this right for you.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Totally fraud website

Totally fraud website, wo delivered hi ni kia jo menay order kia tha 10k ka order tha lawn suits ka jismay mje useless gents items bhej di.
Worst website ever.

24 April 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Ayesha, We sincerely apologize for the distress and confusion caused by your experience. We completely understand your frustration regarding receiving the wrong items instead of your order. This is certainly not the experience we want for any of our customers.

We would like to clarify that there are multiple fraudulent websites operating under the Asim Jofa name, which may deliver incorrect or fake products. It’s possible that your order was placed through one of these sites. We would like to verify this from our side and assist you promptly.

Please share your order details here, or contact our official customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will review the matter immediately and help resolve it.

We truly value your patience and are committed to assisting you in this matter.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Absolutely pathetic experience.😡

Absolutely pathetic experience.😡

I regret not reading the reviews before placing my order.
No response from anyone – complete silence.
Their so-called customer support is a joke.
Dress quality? ZERO.
Packaging? ZERO.
Never ordering again. Don’t waste your money here.

21 April 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Bilal, We sincerely apologize for the extremely disappointing experience you’ve had. We completely understand your frustration regarding the lack of response from our team, and we regret that our customer support did not meet your expectations. We also acknowledge your concerns about the dress quality and packaging, and we truly regret the inconvenience caused.

Please know that your feedback is very important to us, and we would like to review your order and assist you promptly. Kindly share your order details here, or reach out to our official customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team will ensure your issue is addressed immediately.

We value your patience and are committed to making this right.

Warm regards,
Asim Jofa Team

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