Ashlea Baker Swimwear Reviews 73

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality of the products, noting the high level of detail and attention in the designs. Many people appreciate the comfort and supportive fit of the swimwear, especially those with larger busts, and highlight the ability to purchase tops and bottoms separately for a perfect size. The staff is frequently described as lovely, helpful, and wonderful to deal with. However, some customers mentioned that the measurements listed for the product were not always accurate, and a few found the fit less ideal if they were very busty.

What people talk about most

Product

Customers had positive experiences with product quality and fit. Many reviewers praise the bikinis for their... See more

Quality

Reviewers mention positive feedback about quality. Customers consistently praise the high quality of the... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise the helpfulness and... See more

Based on these reviews

Rated 5 out of 5 stars

Love that you can buy tops and bottoms separately so you get your perfect size. Recently wore the Tan ZigZag bikini in Greece and it was so comfy, materials dried quickly and still looked brand new af... See more

Company replied

Rated 5 out of 5 stars

Beautifully designed and excellent quality. Have tried various swimwear items from multiple high street stores but the quality of AB bikinis are on another level. You really notice the level of detail... See more

Company replied

Rated 5 out of 5 stars

Ashlea's bikinis are sensational! i ordered 2, the cherry style & the famous picante bikini and both fit like a glove and are so flattering. The material is gorgeous, i ended up rotating the two bikin... See more

Company replied

Rated 5 out of 5 stars

I’m so pleased I found this store. The bikinis are beautiful and very high quality, but it was Ashlea’s customer service that really made the experience for me. She was very responsive and so helpful... See more

Company replied

Rated 3 out of 5 stars

Beautiful bathing suit and very high quality. However, the fit was not great if you are very busty like me. The measurements listed for the product are not accurate. The exchange process is not custom... See more

Company replied

Rated 5 out of 5 stars

Ashlea replied so quickly and was so helpful for when i was ordering a custom bikini. She kept me updated regularly on when she’d finish my bikini, when it would be shipped and sent tracking. Would de... See more

Company replied

Rated 5 out of 5 stars

Listen, DO ITTT!! Customer service was amazing, email questions were answered in a VERY timely manner, and the site is unbelievably easy to use. Don't forget to look at the UK-US sizing, though. I nea... See more

Company replied

Rated 5 out of 5 stars

I bought from Ashlea Baker at a pop-up market and could not be happier about the experience. Ashlea was lovely and helpful, and even threw in a freebie for me as thanks when I bought the Peony bikini!... See more

Company replied

Rated 5 out of 5 stars

I saw a super cute bikini set from Instagram and instantly fell in love, unfortunately that bikini was out of stock in my size. Heartbreaking i know. Luckily Ashlea makes custom bikinis!! Literally th... See more

Company replied

Rated 5 out of 5 stars

I got the Oceanside bikini from Ashlea and I love it! The quality is unbelievable, especially for the price and the fit is so so flattering. I’ll definitely be ordering again when I want some more swi... See more

Company replied

Rated 5 out of 5 stars

My Mrs tried both full outfits on, and she said they were amazing and fit perfectly. They are on the expensive side but I would pay consistently for these products given the quality shows with t... See more

Company replied

Rated 5 out of 5 stars

I am obsessed with Ashleas designs. Not only is the quality exceptional but they’re super flattering and arrived really quickly. I bought one of the ready made designs but I adore that you can buy... See more

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Rated 5 out of 5 stars

First of all, Ashlea is wonderful to deal with. Great customer service!! I need a custom bikini bottom made quite quickly before I go abroad and she is doing all she can to get it done and shipped in... See more

Company replied

Rated 5 out of 5 stars

I have now purchased the lemon and lobster bikinis. The designs are so unique and cute, and both the outer fabric & lining feel high quality. I have a larger bust and sized up for the the tops. They... See more

Company replied

Rated 5 out of 5 stars

Omg I love it!! It looks like it’s been made to fit me! It’s not too cheeky coverage and it’s sooo pretty and super soft buttery material thank u so much!! Very well made and amazing customer service... See more

Company replied

Rated 5 out of 5 stars

Absolutely stunning swimsuit (I got the cherry design). The quality is so lovely. It fits very well and feels secure. I am a size 32D for reference. I can’t wait to wear it on my upcoming holiday... See more

Company replied

Rated 5 out of 5 stars

I'm on my 4th item from AB and they're all gorgeous! Great quality and very fair prices for handmade swimwear. Ashlea puts her heart and soul into her business and it shows ❤️

Company replied

Rated 5 out of 5 stars

I love my bikini so much. So happy I found this business the prices are very reasonable for such great quality. Also love how you cater for us big boob girl. Can’t wait to go on holiday again and wear... See more

Company replied

Rated 5 out of 5 stars

I have 9 or 10 bikinis from Ashlea now and I love them all! I have recently bought the Picante bikini and the Matcha Starfish bikini for my holiday next week and I can’t wait to wear them! All the bik... See more

Company replied

Rated 5 out of 5 stars

I was lucky enough to get a one off a kind swim suit and it’s gorgeous i love it so much and i will be ordering again from this amazing lady the fact she makes these on her own amazes me there stunnin... See more

Company replied

Rated 5 out of 5 stars

Purchased the cherry bikini and absolutely love it! Went away to Greece with it and can confirm it is a fantastic bikini. Will be buying more for my next trip

Company replied

Rated 5 out of 5 stars

The bikinis I ordered for my trip to Mexico are amazing. It’s so nice to not have to think about how a bikini top is fitting on my larger bust. I also went scuba diving in them and didn’t have to thin... See more

Company replied

Rated 5 out of 5 stars

So personal and she was helpful with my questions. The bikinis are stunning!

Company replied

Rated 5 out of 5 stars

Perfect bikini, the best fitting one I have! Great quality, made very quickly and sent quickly. Thanks Ashlea! ❤️

Company replied

Rated 5 out of 5 stars

Gorgeous bikini, and great fit. Can’t wait to wear it on holiday.

Company replied

Rated 5 out of 5 stars

Absolutely beautiful bikini, lovely quality and detailing! Fast delivery and well packaged. Couldn’t recommend enough

Company replied

Rated 5 out of 5 stars

I bought my bikini at one of the pop up markets. Super friendly and it fit me perfectly! 10/10

Company replied


Company details

  1. Swimwear Store
  2. Women's Clothing Store

Written by the company

Ashlea Baker Swimwear is a British, female-owned independent brand focused on sustainable, small-scale production. All pieces are designed and individually handmade by Ashlea in the UK, for women worldwide who value careful craftsmanship and clothing made with purpose rather than excess. With an emphasis on originality, quality, and longevity, the brand focuses on classic silhouettes, unique prints, and swimwear designed to be worn season after season. With body-positive values at its core, the brand exists to support women in feeling comfortable, confident, and empowered in what they wear. An inclusive size range is offered across the collection, with selected styles available from XS to 7XL.


Contact info

4.8

Excellent

TrustScore 5 out of 5

73 reviews

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Rated 5 out of 5 stars

I was lucky enough to get a one off a…

I was lucky enough to get a one off a kind swim suit and it’s gorgeous i love it so much and i will be ordering again from this amazing lady the fact she makes these on her own amazes me there stunning and comfy and i cant explain how good it looks

17 June 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Hey Maisy! I’m so pleased you love your swimsuit. I made this one off piece for fun as I knew it would look amazing and I’m so glad you took it home from the Spitalfields pop-up and love it as much as I do. It looked perfect on you :)

Rated 5 out of 5 stars

Perfect fit

Love that you can buy tops and bottoms separately so you get your perfect size. Recently wore the Tan ZigZag bikini in Greece and it was so comfy, materials dried quickly and still looked brand new after loads of wear in the sea/pool. It’s difficult to find good quality bikinis nowadays but will definitely be buying more from Ashlea Baker

12 June 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Hey Alice! Thanks so much for your review. I’m super pleased you love your ZigZag Bikini. Glad to hear you’d be back again for more :) enjoy the rest of your summer x Ashlea

Rated 5 out of 5 stars

Omg I love it!

Omg I love it!! It looks like it’s been made to fit me! It’s not too cheeky coverage and it’s sooo pretty and super soft buttery material thank u so much!! Very well made and amazing customer service

11 June 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Thanks so much for your lovely review Chloe! I’m so pleased you love your Cherry Bikini as much as I do, it’s such a cute design. Wishing you an amazing summer ahead :)

Rated 5 out of 5 stars

Fantastic service & lovely bikini

I bought from Ashlea Baker at a pop-up market and could not be happier about the experience. Ashlea was lovely and helpful, and even threw in a freebie for me as thanks when I bought the Peony bikini! Bikini itself is fantastic quality and will be coming with me to Greece this summer.

10 May 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Hi Ida! Thanks for your lovely review. I remember meeting you towards the end of the day at my Leadenhall Market pop-up. I'm so pleased you love your new bikini! Wishing you an amazing trip to Greece this summer x

Rated 5 out of 5 stars

I bought my bikini at one of the pop up…

I bought my bikini at one of the pop up markets. Super friendly and it fit me perfectly! 10/10

26 April 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Thanks for your lovely review Carli! So pleased to hear you’re happy with the bikini you got at the pop-up :) hope you enjoy wearing it this summer x

Rated 5 out of 5 stars

Picante Bikini

Absolutely beautiful bikini, lovely quality and detailing! Fast delivery and well packaged. Couldn’t recommend enough

3 April 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Hi India! Thanks so much for your lovely review of your Picante Bikini. I'm really pleased you're happy with your product and service. Wishing you a wonderful summer ahead x

Rated 5 out of 5 stars

Beautifully designed and excellent…

Beautifully designed and excellent quality. Have tried various swimwear items from multiple high street stores but the quality of AB bikinis are on another level. You really notice the level of detail and attention that goes into the designs. Lovely and soft, will never shop anywhere else!!

5 May 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Thanks so much for your kind review Hollie! I’m so pleased you’re happy with your bikini. Hope you feel amazing wearing it this summer x

Rated 5 out of 5 stars

Great bikini and great customer service

Ashlea makes great quality bikinis and provides amazing customer service! After some issues with Evri losing my original bikini, Ashlea was quick to reply and sorted me out with another pretty much straight away. I've been really impressed with how speedy she is in both her responses and shipping times. Would definitely buy from her again.

30 April 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Ahh thanks Ellie! I’m so pleased you’re happy with your items and the service provided :) I hope you feel amazing wearing your new bikini this summer!! X

Rated 5 out of 5 stars

Amazing brand

I'm on my 4th item from AB and they're all gorgeous! Great quality and very fair prices for handmade swimwear. Ashlea puts her heart and soul into her business and it shows ❤️

26 April 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Thanks so much for your lovely review Kirst! I really appreciate your lovely feedback x

Rated 5 out of 5 stars

AMAZING

Ashlea replied so quickly and was so helpful for when i was ordering a custom bikini. She kept me updated regularly on when she’d finish my bikini, when it would be shipped and sent tracking. Would definitely recommend! Not to mention the bikinis are so well made, so comfy and so supportive for people with bigger chests!

25 April 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Hey Abby
This review makes me so happy :) I'm really pleased you love your custom Picante Bikini, I hope you feel amazing wearing it on your next holiday! Thank you for leaving such a lovely review for my small biz x

Rated 5 out of 5 stars

Perfect bikini and service

Perfect bikini, the best fitting one I have! Great quality, made very quickly and sent quickly. Thanks Ashlea! ❤️

13 April 2025
Unprompted review
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Reply from Ashlea Baker Swimwear

Ah I’m really happy to read this lovely review, thank you for taking the time to post it! So pleased you’re happy with your new handmade bikini, I hope you feel amazing rocking it this summer :) x

Rated 5 out of 5 stars

Full Bikini Outfits

My Mrs tried both full outfits on, and she said they were amazing and fit perfectly.

They are on the expensive side but I would pay consistently for these products given the quality shows with the price!

Fantastic service. pay for what you get.

5 April 2025
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Reply from Ashlea Baker Swimwear

Hi Justin, thanks for taking the time to leave my small biz your honest review. I’m really happy to hear that your partner feels and looks great in her bikini sets and you were happy with the service I provided! Wishing you both a wonderful summer ahead :)

Rated 5 out of 5 stars

Excellent everything!

Absolutely amazing quality, design and service!
Extremly pleased with my new bikini, quality like no other, looks really nice on and the fit is amazing! Also had great experience with customer service Ashlea has been really accommodating when i chose the wrong size at a pop up shop with an exchange and really quick with responses and exchange process! Will definitely be ordering again soon 🥰

31 March 2024
Unprompted review
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Reply from Ashlea Baker Swimwear

Thanks so much for your lovely review Karolina! It was great to meet you at my Spitalfields Market pop-up :) so pleased you love your new bikini x

Rated 5 out of 5 stars

Amazing quality and designs

Amazing quality and designs, and sizing that you can trust! I love my bikini and cannot wait to order more next year. Great customer service and super fast delivery! X

14 July 2023
Unprompted review
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Reply from Ashlea Baker Swimwear

Hey Georgia - This is such a lovely review! You looked beautiful in your Jasmine Bikini. Thank you for supporting my small biz! x

Rated 5 out of 5 stars

Beautiful prints & 10/10 quality 💕

I have two bikinis from Ashlea Baker & they are stunning! Not only is the print on both absolutely beautiful but the quality is 10/10! I could not recommend the swimwear enough. I have my third one on the way & can’t wait to go away in October to wear them all!🤩

15 September 2023
Unprompted review
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Reply from Ashlea Baker Swimwear

Thank you so much for taking the time to post such a wonderful review Jess! I'm super happy that you love your bikinis, they look absolutely gorgeous on you :) xx

Rated 5 out of 5 stars

Amazing Ashlea Baker Bikini

Top quality shopping experience from start to finish and quick receipt from ordering.
Ashlea’s help with ordering was quick and helpful even when she was in holiday
The level of detail in the bikinis is exceptional. One happy girlfriend with her birthday presents who cannot wait for more from the next collection

30 June 2023
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Reply from Ashlea Baker Swimwear

Alex thank you so much for your amazing review. You have been a loyal customer and supporter from day one and it’s so great that Louise loves wearing my designs. It’s exciting to have lovely customers like you to share my brand journey with :)

Rated 5 out of 5 stars

Gorgeous bikini

Such a lovely bikini that makes me feel so confident! The quality is really good aswell

18 May 2023
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Reply from Ashlea Baker Swimwear

Thanks so much for your lovely review Charlotte! Super happy to hear that you love your bikini :)

Rated 5 out of 5 stars

Insane quality

Insane quality, the fit is perfect and the designs are super stylish. Will definitely be back for more. Thank you ☺️ xxxx

11 May 2022
Unprompted review

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