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Apricot Clothing U.K. Reviews 

19,543
•
TrustScore 4.5 out of 5

4.4

Women's Clothing Store
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Review summary

Created with AI, based on recent reviews

Evaluating 2,923 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently express deep satisfaction with the wide selection of fashionable apparel, noting that items match online descriptions perfectly. Shoppers deeply appreciate the well-made fabrics and comfortable fits, frequently mentioning that purchases arrive promptly and in excellent condition. However, some customers also noted occasional issues with the return process and unexpected sizing discrepancies requiring clothing alterations. People occasionally experienced minor communication delays or confusion concerning order confirmations and products being out of stock. Reviewers occasionally stated that specific deliveries took longer than anticipated or arrived featuring unexpected manufacturing faults.

What people talk about most

Product

People report positive experiences with product, expressing high satisfaction with the quality and affordable... See more

Quality

Clients share positive opinions on quality, highlighting that items are well-made from lovely, durable... See more

Delivery service

Users describe positive interactions with delivery_service, noting that packages arrive swiftly and on time.... See more

Order

Customers had positive experiences with order, highlighting that the website is easy to navigate and ordering... See more

Return policy

Customers consistently note ambiguous experiences with return_policy. Many reviewers praise the slick and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.4

All reviews

(19,543)

2,763 reviews in the last 12 months

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Rated 1 out of 5 stars

Postage date not as promised

Placed an order for one item on Monday 29/06 - paid £7.99 for Evri Next Day Delivery (after 1pm) but was still expecting it by the Wednesday at the latest.
It instead ended up arriving exactly a week after on the 06/07 which was a huge inconvenience as I was going to a wedding the weekend prior.
Massively disappointed as £7.99 for postage is rather expensive to have it not arrive by the time promised. Only keeping the item to save further possible inconvenience with the website, although would ideally like to get a refund on at least the postage

6 July 2026
Unprompted review
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Hanna,

Thank you for your message.

We're sorry to hear that your order was not delivered in the timeframe expected and we understand how disappointing this must have been.

I can confirm that we have issued a refund of your £7.99 shipping cost to your original payment method. Depending on your card issuer or bank, the money can take up to 10 working days to appear in your account.

We do apologise for the inconvenience caused.

Kind regards,
Rachel

Rated 1 out of 5 stars

I am still awaiting delivery

I am still awaiting delivery - Its been a while!!

26 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Christine,

Thank you for getting in touch.

We're sorry to hear that you have not received your order due to a delay with Evri.

We are currently investigating this with the courier and as soon as we have an update we will be back in touch.

Please rest assured that we are working to resolve this for you as quickly as possible

Please accept our apologies for the inconvenience caused on this occasion.

Kind regards,
Rachel

Rated 1 out of 5 stars

Disappointing experience …

Received someone else’s order instead of mine and am still trying to sort it out.

25 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Annette,

Thank you for your message.

We're very sorry to hear that you received the incorrect order. Looking into this, I can confirm that this has since been resolved for you and a replacement for the correct order was delivered on 7/7/26.

Thank you for your patience and understanding and please accept our sincere apologies for the inconvenience caused on this occasion.

Kind regards,
Rachel

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