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Apricot Clothing U.K. Reviews 

19,543
•
TrustScore 4.5 out of 5

4.4

Women's Clothing Store
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Review summary

Created with AI, based on recent reviews

Looking at 2,940 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of clothing, noting lovely materials, stylish designs, and excellent fit. The ordering process is frequently described as simple and straightforward, with many appreciating the ease of website navigation. Delivery service also receives positive feedback for being quick, efficient, and ensuring garments arrive well-packaged and on time. However, some customers also noted occasional order issues. These included items being out of stock after dispatch, problems with payments crashing or orders failing to process, and some instances of delayed delivery or items not received.

What people talk about most

Product

People report positive experiences with product quality, often praising the good quality materials and... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the excellent... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the speed and... See more

Order

Consumers find the ordering process to be positive, with many reviewers highlighting how easy it is to order... See more

Return policy

Customers had ambiguous experiences with the return policy, with many finding the process easy and efficient,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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Asks customers to review

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4.4

All reviews

(19,543)

2,763 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Excellent website

Excellent website made it very easy to order and payment very straightforward. Delivery was very speedy.
Very pleased with my purchases too exactly as expected from the website listing.

29 June 2026
Rated 1 out of 5 stars

Return postage not included

Dress was too small - took a while to arrive too. Since I have to pay for return postage it’s too expensive for me to return and try another size so I’ll go elsewhere

28 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi,

Thank you for sharing your feedback.

We’re sorry to hear that the dress was not the right size and that your delivery took longer than expected.

We’d just like to clarify that you do not necessarily have to pay for the return. UK returns are free of charge for registered customers.

Please email our Customer Service team at cs@apricotonline.co.uk, and we’ll be happy to check your order and advise you on the correct steps to arrange your return.

We hope we can help make the process easier for you.

Kind regards,
Joss

Rated 1 out of 5 stars

Apricot free returns

Love Apricot clothing but when you try to return on the ‘ Free returns’ you can’t click on the items that you want to return. In the orders section.When you contact customer service they let you know you can return it through Evri etc, but you would need to pay for this.

6 July 2026
Unprompted review
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi,

Thank you for taking the time to share your feedback.

We’re sorry to hear you’ve experienced difficulties arranging your return.

We would like to clarify that UK returns are free of charge for registered customers. If you are having issues selecting the items you wish to return through your account, we would be happy to look into this and assist you.

You can also create a free return via Royal Mail if preferred.

We have requested some further information from you so we can look into the issue and help resolve this for you as quickly as possible.

Thank you again for your feedback, and we hope we can help make your returns experience smoother.

Kind regards,
Joss

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