While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 111 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the staff for their helpfulness and understanding, often highlighting specific individuals who provided valuable advice and support. Many found the service efficient in mediating disputes and achieving resolutions, especially when dealing with unresponsive travel companies regarding holiday issues. However, some people were dissatisfied with the service, reporting long response times and a lack of action on their complaints. A few reviewers felt that the organization primarily protects its members rather than the customer, and that their mediation service was ineffective, often leading to the same outcome as direct communication with the travel company.

What people talk about most

Service

Reviewers mention ambiguous feedback about service. Some customers report positive experiences, highlighting... See more

Customer service

Customers had ambiguous experiences with customer service. Some reviewers praised the helpfulness of agents,... See more

Holidays

Consumers find holidays to be ambiguous, with many expressing dissatisfaction over issues like hidden... See more

Staff

Customers consistently note positive experiences with staff. Many reviewers praise the professionalism,... See more

Response time

Clients share ambiguous opinions on response times. Some reviewers experienced extremely quick responses,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When my partner suggested ABTA, I was initially a bit unsure. I didn't want to pursue a legal route with hidden fees or make anything too "serious" which we couldn't handle, but ABTA were so efficient... See more

Rated 5 out of 5 stars

Doesn't seem many people know about this service. When we are ABTA and ATOL protected, it really does mean something. If you feel you genuinely received a bad service for the amount you paid with a tr... See more

Company replied

Rated 5 out of 5 stars

Although the friendly agent Charles could not advise on whether the offer we received from Easyjet was acceptable, he did provide valuable advice on what we should expect on the next stages if we cho... See more

Company replied

Rated 5 out of 5 stars

ABTA achieved in a few days what I couldn't in months. EASYJET had refused to return my deposit after making "significant changes" to a booked holiday. I knew I was entitled to a refund, but they kep... See more


Company details

  1. Association or Organization

Written by the company

ABTA is a UK travel trade association for tour operators and travel agents.


Contact info

  • 30 Park Street, SE1 9EQ, London, United Kingdom

  • abta.com

3.7

Average

TrustScore 3.5 out of 5

745 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 57% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Extremely helpful and communicative

I had a problem with a holiday that was changed before we went on it. The change made by the travel company were unsuitable for us as a family, which resulted in us being unable to go.
It was complicated because the company had made two separate bookings but would only refund one.
Having saved long and hard for our holiday, I took the matter to ABTA
I have to say they were fantastic. Very helpful, excellent at communicating and the outcome was that I obtained a full refund from the company involved
I would not hesitate to go through ABTA to help with a problem and would recommend other people to go to them too

10 February 2025
Unprompted review
Rated 5 out of 5 stars

Straight forward complaints process

We had an issue where we weren't collected to go to the airport. So had to pay again, to start with we were refused a refund however, we went through the complaints process with ABTA and we're grateful to recieve a full refund for taxi costs.

28 January 2025
Unprompted review
Rated 1 out of 5 stars

Waste of time…

The ABTA website is difficult to navigate. They refuse to answer my messages and are just waiting for me to go away. Waste of time . Why do they not have a properly monitored email address?

16 May 2024
Unprompted review
ABTA logo

Reply from ABTA

Hi Ibrahim, We are sorry you have not yet heard from us. We have had a system error on your case. However, our customer information team has reassured us someone will be in touch with you soon. Kind regards, Lizzie

Rated 1 out of 5 stars

No response

I have contacted this company on two occasions since last October not even had the courtesy of a reply

24 October 2024
Unprompted review
ABTA logo

Reply from ABTA

Good afternoon, Mr Garland. We have reviewed your contact with us and if you have a complaint about an ABTA member, you need to register a complaint here: https://www.abta.com/help-and-complaints/customer-sign

If you have questions regarding about a complaint or our ADR service, you can visit our Holiday complaints FAQ https://www.abta.com/help-and-complaints/holiday-complaint-faqs

If you're having trouble registering a dispute on our website, please check our FAQ at: https://www.abta.com/help-and-complaints/customer-support/i-have-a-problem-raising-a-complaint

We hope these links can help answer questions you may have.

Kind regards, Lizzie

If you're still having trouble, please let us know and we'd be happy to help.

Rated 1 out of 5 stars

Don’t Waste Your Time

Raised a complaint against Tui who treated me as a longstanding customer, appallingly. Tui promised all sorts, lied and then to cap it all, reneged on the agreement they had made which would have gone some way to resolving my complaint. Complained to ABTA who were no help at all. It seems that the ABTA code of conduct does not extend to travel firms honouring agreements they make. No response to recent messages or emails to ABTA. Now want to submit a Subject Access Request to ABTA but no contact details on the website. They have not treated my information in line with their own terms and conditions so looks like the Information Commissioners Office is my next port of call.

18 January 2025
Unprompted review
Rated 1 out of 5 stars

Thank you to all the honest reviewers..

for the heads up and saving me additional wasted time and expense. Now it makes total sense why Hoseasons (also Cottages.com) are so entirely happy to point blank deny my valid claim without any reasonable grounds and instead keep throwing ABTA's name at me at every given opportunity! Looking at the company details most of the multiple CEOs (odd in itself) are also CEOs of companies such as Jet2, Easyjet Holidays, Celebrity Cruises (...), Blue Bay Hotels and Travel etc. So here we go again - another shady, unscrupulous, smoke and mirrors 'authority body' in the UK, lacking impartiality and clearly setup for one purpose - to shield rogue holiday providers and maintain the lowest of standards in this country. Utterly shameful. I wouldn't be able to sleep at night working for an outfit like this. 'Travel with confidence'? Sure ABTA, sure. Legal action it is then.

17 January 2025
Unprompted review
Rated 5 out of 5 stars

I found contacting ABTA a worthwhile process

The ABTA response was immediate in that the team set my expectation levels with regard to how quickly they would be able to address my complaint. However within a week I was able to speak directly to my holiday company, having tried to do this unsuccessfully for three months, before contacting ABTA. I was very pleased with the outcome and am grateful for ABTA's intervention.

12 December 2024
Unprompted review
ABTA logo

Reply from ABTA

Hi - many thanks for leaving your review. We appreciate it!

Rated 1 out of 5 stars

A trade union for the travel industry.

I'm yet another reviewer with a complaint re Jet2 Holidays. Having returned from a thoroughly rotten Jet2 holiday I submitted a formal complaint to Jet2. It took almost 7 weeks for them to contact me personally (a phone call) It was instantly clear that I was wasting my time with Jet2 and so contacted ABTA. I assumed that ABTA was an organisation set up to support the traveller/customer, however I now know that this is not really the case. ABTA is essentially a trade union for the travel industry, they regularly refer to 'Our member' which in my case was Jet2 Holidays and definitely not me. To be fair to ABTA their web site does make it clear that they are not an ombudsman and that they cannot help re compensation etc - anyone thinking of contacting ABTA, please bear this in mind. Having submitted all details of my complaint to ABTA and waiting a full 3 months (from my original complaint to Jet2) I eventually ended up at the point where others have ended up, namely - ABTA couldn't help me but could point me in the direction of arbitration for a fee etc etc. I decided to cut my losses and treat the whole experience as an education. I'm obviously pleased that some other reviewers have found ABTA helpful but I have ended up, like many others, wondering why ABTA exists? In future I will A) disregard 'ABTA protected' and B) run a mile from Jet2 Holidays. Contacting ABTA has been a complete waste of my time.

7 January 2025
Unprompted review
ABTA logo

Reply from ABTA

Thank you for sharing your experience of our service.

We wanted to clarify that ABTA is a travel trade association, and we guide our members to follow high service standards according to our Code of Conduct.

We understand you have chosen not to go further. However, if you would like to go further with your dispute, we have recommended you proceed to Arbitration. This allows you to resolve your dispute without going to court; it's faster, less formal and costs less than instructing solicitors.

Rated 5 out of 5 stars

Excellent Service Response

Contacted ABTA regarding a complaint I had with Virgin holidays, they escalated my issue and gave it their priority attention. Virgin however addressed my concerns and complaint resolved. Thank you ABTA for providing the support for a very complex situation

9 December 2024
Unprompted review
ABTA logo

Reply from ABTA

Hi Loredana, Many thanks for leaving your review.

Rated 5 out of 5 stars

Thank you ABTA - Great Job by the team

Thank you ABTA. I raised a dispute as I felt I was taken for a toss by the Holiday Provider who gave me instructions after the event and expected me to comply. Thankfully my dispute raised with ABTA resulted in my getting a refund. Thank you for the positive intervention ABTA. I feel that your purpose, role and result for consumers like me was very well served

20 December 2024
Unprompted review
ABTA logo

Reply from ABTA

Hi Rajesh, Many thanks for leaving your review.

Rated 1 out of 5 stars

I made a serious complaint against…

I made a serious complaint against Emirates. I filled in the form and filled in verification code. On 13th July 2024.
No reply from ABTA. No code to use.
I just phoned and the help line didn't work, need code.
No email address either.
Useless.

17 December 2024
Unprompted review
ABTA logo

Reply from ABTA

Good afternoon Ashby, we have passed your complaint to our customer information team and someone will be in touch with you soon.

Rated 1 out of 5 stars

I had a holiday not as described on…

I had a holiday not as described on EasyJet holidays website. I had the pictures the videos and proof we booked a different hotel while there. We contacted easyJet holidays during the stay.

Easy jet took months to reply and basically said can’t uphold my complaint. They didn’t answer any of the questions about what I should have had during the stay. So I registered a complaint via ABTA, they wanted every bit of information so I thought that a decent investigation would take place. EasyJet failed for reply again for months. After months they replied once to say easyJet has been in touch and they are not changing the position and I can take it forward legally. They don’t even give an outcome or carry out an investigation. It’s basically a process for its members who are the big holiday companies. Whole service is poor and I will avoid any ‘members’ they have as even when you are 100% correct they do nothing and don’t even make a ruling.

13 December 2024
Unprompted review
ABTA logo

Reply from ABTA

ABTA is a travel trade association, and we guide our members to follow high service standards in travel. If your holiday experience did not meet our standards, you can raise a dispute with us. We are sorry you are disappointed with the outcome of your complaint. We followed our normal dispute resolving process – more can be read here https://www.abta.com/help-and-complaints/customer-support/resolving-disputes

As you will be aware, prior to registering, you implied your agreement that you had read and understood the following sections; Legal facts to consider before registering your dispute, Disputes we can and can't help with, Before and after travel and Resolving disputes. When a dispute remains unresolved there are two options open to you; Court or Alternative Dispute Resolution (ADR) and it is your choice as to which avenue you wish to take.

Rated 4 out of 5 stars

I had a dispute with Princess cruise

I had a dispute with Princess cruises to whom we have been loyal cruises for many years. Princess were not honouring a gesture of goodwill that had been given but instead the holding letter as they called it was actually an invoice and not a “gesture of goodwill” as they had given. I got very frustrated at the responses they were giving me so I took the case to ABTA. The process was easy to raise the dispute. It did feel at times ABTA were not responding but it worked as Princess finally resolved the situation which I don’t think would have happened if ABTA hasn’t been involved. I know there are a lot of negative reviews but don’t give up. If you know the company is wrong and you are right, then this is the only way that change may happen.

22 November 2024
Unprompted review
ABTA logo

Reply from ABTA

Hi Ms Parsons, thank you for leaving your review.

Rated 1 out of 5 stars

A close shave

Thank you most sincerely to everyone who has posted reviews about their terrible experience of dealing with ABTA. I was just about to spend over £300 on their Gold travel insurance policy, but will now look elsewhere. If ABTA behaves as the reviews indicate in relation to mediating with travel companies and being the industry watchdog, then I have no doubt they will be equally poor in the event of an insurance claim. Organisations that wear you down with inadequate service should be chased out of town.

4 December 2024
Unprompted review
ABTA logo

Reply from ABTA

Good afternoon Jo, we are sorry you have not chosen to go with ABTA Travel Insurance. We wanted to let you know ABTA Travel Insurance's Trustpilot has a 4.6 star rating and can be found here https://uk.trustpilot.com/review/www.abtatravelinsurance.com

Rated 1 out of 5 stars

I'm trying to raise a dispute on the ABTA Website.

I'm trying to raise a dispute on the ABTA Website. I entered the company that I'm disputing, Jet2 Holidays, into the Search box and came back with "Doesn't recognise this company, and the company may not be a member of ABTA." This has stopped me from raising the dispute.

25 November 2024
Unprompted review
ABTA logo

Reply from ABTA

Hi Mr Fraser, sorry for the long delay in responding to your review. Please type in Jet2Holidays as one word and it will appear https://www.abta.com/abta-member-search/results?search=Jet2Holidays

Rated 1 out of 5 stars

BEWARE of Stage 3!

The assessment of ABTA's handling of our dispute resolution process raises significant concerns about their practices and consumer protection standards. As a CTSI-ADR approved body, ABTA's decision to direct consumers to HUNT ADR - a non-CTSI approved arbitration service - appears to undermine their own standing and responsibility to consumers. While ABTA processed our initial claim, their chosen arbitration partner focused solely on contractual aspects while failing to address the fundamental standpoints of our complaint. Most concerning is ABTA's apparent endorsement of a dispute resolution system that requires consumers to pay substantial fees (£350 plus VAT) to challenge decisions, exceeding typical small claims court costs for self-representation. For an organization that positions itself as a consumer protection body and holds CTSI-ADR approval, ABTA's choice to partner with a service that lacks equivalent consumer protection standards and imposes significant financial barriers to appeals seems to contradict their stated commitment to consumer interests. The lack of transparency in this process is particularly troubling, as consumers entering ABTA's dispute resolution system are not adequately informed upfront about these limitations and potential additional costs. Furthermore, ABTA's approach appears to create a two-tier system where access to justice becomes dependent on a consumer's ability to pay substantial fees, rather than the merits of their case. Their partnership with HUNT ADR effectively forces consumers into a position where they must either accept potentially incomplete decisions or face disproportionate costs to seek a fair review - a situation that seems to conflict with ABTA's role as a consumer protection organization. This raises serious questions not only about ABTA's judgment in selecting arbitration partners but also about their commitment to maintaining the high standards expected of a CTSI-ADR approved body.

1 September 2024
Unprompted review
ABTA logo

Reply from ABTA

Good afternoon Rebekah, sorry for the long delay in responding to your review. We have consulted our customer information and legal team about your review for a response. ABTA has clear information about the service it provides in helping to resolve complaints between ABTA members and their customers. Read more here https://www.abta.com/help-and-complaints/customer-support/resolving-disputes

Stage one of ABTA’s ADR process is approved by CTSI and is free of charge to the customer. The vast majority of cases submitted to ABTA are resolved at Stage one.

If the customer is not satisfied with the outcome of Stage one they have the option of taking the complaint to Stage two.

There is no obligation on the customer to proceed to Stage two. The customer could take the matter to court rather than using Stage two of ABTA’s process.
As stated on ABTA’s website, Stage two is processed and administered by an independent body and ABTA has no influence on the outcome. The body that manages Stage two is a leading provider of arbitration schemes for disputes between holidaymakers and travel companies. That scheme is not required to be approved by CTSI.

Customers are informed of the costs of proceeding to Stage two during the Stage one process and before starting the Stage two process.

Kind regards, Lizzie in ABTA's Communications team.

Rated 5 out of 5 stars

I have experience of using ABTA twice…

I have experience of using ABTA twice with different companies.
I found the process of registering the dispute fairly easy via the website.
The previous dispute went to arbitration and I'm pleased to say my dispute was upheld and the company were required to provide compensation so well worth spending the money to take to arbitration.
My recent dispute was settled by the company after I registered the dispute with ABTA, despite them saying on numerous occasions that they would only offer money off another cruise!

19 November 2024
Unprompted review
ABTA logo

Reply from ABTA

Thank you for leaving a positive review. We are pleased we could help on this occasion.

Rated 1 out of 5 stars

Abta are toothless

Abta are toothless. Cannot believe they accepted the cruise company to distort what was said. Abta are no more than a batting service for its members. I would recommend that you don’t waste your time if you are looking for any compensation as the chances are at best a snowball chance

10 November 2024
Unprompted review
Rated 5 out of 5 stars

ABTA to the Rescue: Turning Travel Woes into Wins!

I recently had an excellent experience with the ABTA team that I want to share. While planning a trip with three friends, we discovered that one passenger's name was incorrectly listed on the e-ticket we purchased from World Airfares.
Unfortunately, World Airfares was unhelpful in resolving the issue.

Frustrated, we reached out to ABTA, and they quickly took our concerns seriously. The team was proactive and communicated effectively with World Airfares on our behalf. Thanks to their efforts, WorldAirfares agreed for the correction of the name on the e-ticket.
I am incredibly grateful for ABTA's dedication and professionalism. Their support made a potentially stressful situation into a smooth experience, allowing us to focus on enjoying our trip.
I highly recommend ABTA for their exceptional customer service and advocacy in travel issues. Thank you, ABTA, for making our journey stress-free!

23 October 2024
Unprompted review
ABTA logo

Reply from ABTA

Thank you for leaving a positive review and we are pleased we could support you in your complaint.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look