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Review summary

Created with AI, based on recent reviews

Considering 111 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the staff for their helpfulness and understanding, often highlighting specific individuals who provided valuable advice and support. Many found the service efficient in mediating disputes and achieving resolutions, especially when dealing with unresponsive travel companies regarding holiday issues. However, some people were dissatisfied with the service, reporting long response times and a lack of action on their complaints. A few reviewers felt that the organization primarily protects its members rather than the customer, and that their mediation service was ineffective, often leading to the same outcome as direct communication with the travel company.

What people talk about most

Service

Reviewers mention ambiguous feedback about service. Some customers report positive experiences, highlighting... See more

Customer service

Customers had ambiguous experiences with customer service. Some reviewers praised the helpfulness of agents,... See more

Holidays

Consumers find holidays to be ambiguous, with many expressing dissatisfaction over issues like hidden... See more

Staff

Customers consistently note positive experiences with staff. Many reviewers praise the professionalism,... See more

Response time

Clients share ambiguous opinions on response times. Some reviewers experienced extremely quick responses,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When my partner suggested ABTA, I was initially a bit unsure. I didn't want to pursue a legal route with hidden fees or make anything too "serious" which we couldn't handle, but ABTA were so efficient... See more

Rated 5 out of 5 stars

Doesn't seem many people know about this service. When we are ABTA and ATOL protected, it really does mean something. If you feel you genuinely received a bad service for the amount you paid with a tr... See more

Company replied

Rated 5 out of 5 stars

Although the friendly agent Charles could not advise on whether the offer we received from Easyjet was acceptable, he did provide valuable advice on what we should expect on the next stages if we cho... See more

Company replied

Rated 5 out of 5 stars

ABTA achieved in a few days what I couldn't in months. EASYJET had refused to return my deposit after making "significant changes" to a booked holiday. I knew I was entitled to a refund, but they kep... See more


Company details

  1. Association or Organization

Written by the company

ABTA is a UK travel trade association for tour operators and travel agents.


Contact info

  • 30 Park Street, SE1 9EQ, London, United Kingdom

  • abta.com

3.7

Average

TrustScore 3.5 out of 5

745 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 57% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

We turned to ABTA expecting a fair and…

We turned to ABTA expecting a fair and impartial resolution after our wedding plans were severely disrupted, but our experience has been nothing short of disappointing.

Following the issues with both Perfect Weddings Abroad and TUI — which resulted in our wedding location being completely compromised due to major construction works — we escalated our case to ABTA in the hope that someone would finally take accountability. Unfortunately, that never happened.

After nearly a year of going through the claims process, we feel it has been a complete waste of both time and money. Despite the clear impact this situation had on such an important life event, no party has been held responsible. The outcome left us feeling as though the system does not work in favour of the claimant, regardless of the circumstances.

What should have been a straightforward case of disruption and failure in service instead became a long, frustrating process with no meaningful resolution. We were left with nothing more than disappointment and a sense that our concerns were not properly addressed.

Overall, we are deeply dissatisfied with the service provided. After such a significant and emotional situation, we expected much more in terms of support, accountability, and fairness. Instead, we were left feeling let down and without closure after an already upsetting experience.

ABTA, Perfect wedding abroad and TUI should all be ashamed of themselves. A wedding we saved years for to be the worst experience of our lives and for no one to accept liability or responsibility and to only be compensated for lack of communication is utterly disgusting given the circumstances of everything.

We first pursued ABTA and made a complaint directly with PWA perfect weddings abroad as we had no dealing with TUI directly and everything went through our wedding third party provider so we had no ownership over our booking. After a whole year we were then told by ABTA we would need to pursue TUI separately and PWA could not be held responsible for the holiday part which is absolutely ridiculous.
We then had to start a separate claim against TUI even though we stated multiple time we had no direct communication or ownership of that part of the booking! And just as we suspected that was the response we received from TUI just an apology as we didn’t contact them directly at the time even though we went through our third party provider multiple times complaining.

Don't think you’re protected when you see ABTA they protect the booking agents not us. Making any claim through them is utterly useless and time consuming for them to hold no one responsible and to get just an empty apology from the company involved you’ll just fight a losing battle. Don’t waste your time!

5 May 2026
Unprompted review
Rated 5 out of 5 stars

I was kept up to date throughout my…

I was kept up to date throughout my claim. Very satisfied. It is worth booking with ABTA associated companies.

5 May 2026
Unprompted review
ABTA logo

Reply from ABTA

Thank you for taking the time to leave such positive feedback. We’re delighted to hear that you felt well-informed throughout your claim and that you were satisfied with the service you received.

Rated 5 out of 5 stars

ABTA were fantastic at handling my…

ABTA were fantastic at handling my dispute. Really quick and I got a result too. Thank you

30 April 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Darren,

Thank you in turn for your lovely review; we aim for a positive resolution in every case and we're delighted everything went smoothly for you!

Rated 5 out of 5 stars

Fast & efficient in getting my money…

Fast & efficient in getting my money back to me from a tour company that went bust.

30 April 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Angela,

Thank you for the great review. We truly value your feedback and look forward to continuing to support you.

Rated 5 out of 5 stars

Very easy to register the problem

Very easy to register the problem. Dealt with swiftly and kept up to date. A simple operation and a good outcome.

3 March 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Pauline,

Thank you for leaving us a positive review. We really appreciate your feedback, and we will pass it around internally to our team members.

With Best Regards,
The ABTA Customer Information Team

Rated 1 out of 5 stars

Might as well give up

I wish I had seen the 75% of negative reviews on here before I wasted my time compiling all sorts of evidence in the belief that it would be reviewed independently. All that seems to have happened is the information exchanged between myself and jet2 has just been sent back to jet2 who, unsurprisingly, aren’t interested. abta won’t actually tell me if they have reviewed the data that they asked for) . Then to take it any further, I have to pay for what are failings in jet2 operational issues eg taking 5 months to respond to a complaint, closing a case within 48 hours as i didn’t have access to email to reply ( no indication that this is their policy), not contacting customers who have made themselves available to discuss an issue, gdpr compliance failures, false advertising, refusing to investigate issues claiming I didn’t report them when their own gdpr team says otherwise, claiming I reported something when not even in the country and safety concerns with their hotel on fire risks. This isn’t something any customer should be expected to pay for to resolve. the travel companies know that abta is not consumer supportive and so they carry on with the same disregard for the people whose holiday purchases are hard earned and/ or saved for. Given the number of negative reviews on here, it’s clear that the travel agent is king, the consumer an inconvenience. I have messaged abta again to ask the same question on my data but shouldn’t have to do that. You can’t get to speak to anyone either which sums up my entire experience since September 2025, faceless and voiceless.
It would be interesting to see what trending abta actually complete and act on regarding customer holiday issues and when using their appointed mediator, how many cases are settled in favour of the customer and how many customers have actually benefited from using the paid for service. How Can this information be obtained? Otherwise you are basically on your own, can’t see what their value is at all if nothing changes. They say they guide you through the process, I haven’t had any guidance from them or spoken to anyone. I had numerous comments from people before going to abta saying not to bother as it’s always the travel agent who is believed. If others are feeling the same then the number of complaints submitted will be far lower than what’s happening in reality so not a true picture

28 April 2026
Unprompted review
Rated 5 out of 5 stars

Thankyou so much for dealing with our…

Thankyou so much for dealing with our claim very very appreciated

28 April 2026
Unprompted review
ABTA logo

Reply from ABTA

Hello Kay,

Your review is greatly appreciated. We’re committed to providing the best service we can, and it’s wonderful to hear that reflected in your experience.

Rated 5 out of 5 stars

I would like to share very positive…

I would like to share very positive feedback about the mediation service provided by ABTA, and especially about the mediator, Sarah.

She was professional, calm, and very supportive throughout the entire process. She made what could have been a stressful situation feel structured and manageable, and ensured that both sides were heard.

Her approach was fair, empathetic, and highly professional, which helped to reach a resolution in a constructive way.

I truly appreciate her support and the quality of service provided. Thank you for making a difficult situation much easier to hand.

14 April 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi, Thank you for your wonderful review! Your feedback means a lot to us, and we will be sure to pass on your kind comments to our adviser.

Rated 5 out of 5 stars

Difficulty getting a refund

We are experiencing difficulty in getting a refund from our travel agent and so contacted ABTA for assistance. I was listened to by Sarah who showed a complete understanding of our situation. She gave me confidence that the matter would be dealt by the association.

13 April 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Allan,

Thank you for sharing this positive feedback. We’re so pleased to know we met your expectations, and we’ll make sure your comments are shared with the team member.

Rated 1 out of 5 stars

ABTA / Hunt ABR - time for honesty

15/06/25: Following your silence regarding my post 14/04/26 to remove this post if you presented your case why you lead me into HuntABR (waste of time), it has become clear that you would of appeared to use unknown evidence as TUI have now confirmed I am in procession of all evidence( Freedom of information request). So having giving you the opportunity to present your case and why you felt the evidence I presented was unusable by ABTA but didn’t explain why ? You now can understand why I have the right to take this matter further into the public domain and expect answers on your actions and why ?

I wish you good luck with your future evidence.

14/04/26- I am more then happy to delete post this post and give ABTA a five star rating if:

You can confirm that you have listen to the telephone conversation/reviewed data between myself/TUI on 27/06/25 as advised to me by TUI operatives during the telephone conversation on 13/07/25. After reviewing the 27/06/25 phone call you referred me on onto HuntABR as you concluded you could not help me any further with this issues.

Once you have confirmed the above I shall delete the post I shall prove a correction awaiting your response.

14/04/26 Hunt ABR response 😂😂😂😂😂 referred to from ABTA

HuntABR have claimed they only review evidence supplied by both parties but the question is to the evidence below do you really think TUI admitted to not making the call on 27/06/25 to rectify the there mistake. Or admitting on 14/07/25 of the call but not providing any evidence of the call up to present day.

I have the telephone calls supplied via TUI so why haven’t Hunt ABR / reply from Hunt ABR on trust pilot 14/04/26 a further £350 required to carry this investigation/ fraudulent activity sham.

I feel the authorities can deal with this fraud and let them listen to the TUI evidence which is evident ABTA/ HuntABR haven’t.

***** SAVE YOUR MONEY *****

Not fit for purpose

13/04/26 Well Done ABTA you have just done it again I will explain it for you:

If TUI had contacted me by Telephone on 27/06/25 ( which they claim on there data evidence), why didn’t they just email over new theme park tickets to cover the remaining 12 days of the holiday ???? Also why haven’t they released the data of this phone call? Yet ABTA/Hunter ABR have not questioned this matter and makes both your investigations a fraudulent activity and questions what you have been investigating ???? Clearly it is not my case which I supplied evidence for ?

Look at the evidence your presented with but yet again ignored for the 2nd time ABTA that’s your problem - not fit for purpose and why I’m asking for external help.

Which I was told that the evidence CAB/BBC Watchdog of TUI phone calls clearly questioned why TUI never presented the 27/06/25 evidence, this in turn clearly made there claim worthless and why ABTA/Hunter ABR were brought into this case. So you now say the telephone data supplied by TUI is incorrect ( missing call 27/06/25 ?). Now this is why an investigation needs to be put in place for ABTA/Hunter ABR. You ignore evidence provided/proof but then either ignore or choose to not act for your customer base - Travelling Public. So why should the public have faith in you or Hunter ABR when you do not act when you have the evidence presented to you from the Travel company. Thats why you both need to be held accountable for your lack of action. Now you see why I invite a total investigation to both companies so the public gets a fair and better deal and not just ignored. You are dealing with members of the public who save hard for these holidays and not get (whitewashed/demands for more monies) with ridiculous stupid reasoning why you can’t ? Time we had a organisation who deal and work with the public and that’s why the government needs to be involved to investigate your lack of help when you have all the evidence and choose not to act? Disgusting shame on you yet again not to help just excuses why you can’t 😡😡😡😡😡😡. So that’s why we need government assistance

Stand up help the public and stop giving excuses.

*** As requested from your reply information below ****

Why is it right for company to take a booking let you down and then ABTA assist the holiday companies to defraud the public of there hard earned monies. ABTA time for you to be investigated along with your Arbitration partner HuntABR, time for the government to investigate and put in place a procedure that helps the people not insult the people.
Any MPs reading this please feel free to contact me to discuss a new fair people friendly organisation.

As requested case number 302377 - would like to remind you I have the recordings of all communications with TUI apart from 27-06-25 that TUI claimed took place ( still awaiting TUI to supply this information awaiting your response to your request regarding my Trustpilot review)

10 April 2026
Unprompted review
ABTA logo

Reply from ABTA

During the ADR process we advise on 2 courses of action for a resolution; court or ABTA’s Arbitration scheme, the choice is yours as to which service you choose to use. Hunt ADR / the Arbitrators are totally independent from ABTA and the travel industry. The award will be based on the evidence supplied by both parties and each award will give a reasoning of the outcome, similar as a judge would give if heard in court.    

You will appreciate that when entering into any legal process it is best to seek independent legal advice prior to issuing proceedings.

Rated 4 out of 5 stars

Helpful, but not great communication

My original appointment was missing due to 'staffing issues' so no one rang me. Rescheduled to the next day and then was 40 mins late to ring. Process was easy and people were helpful

9 April 2026
Unprompted review
ABTA logo

Reply from ABTA

Hello Drew,

Thank you for leaving this review, we're keen to take feedback and will endeavour to avoid the described communication issues repeating in the future. We're glad to hear we were able to provide helpful service to you following that.

Rated 5 out of 5 stars

Immediately had a reply from the…

Immediately had a reply from the company I complained about and my dispute was resolved. Thank you for you fast response and all your help

9 April 2026
Unprompted review
ABTA logo

Reply from ABTA

Hello John,

Thank you for taking the time to share such positive feedback. It really motivates us to keep delivering the most efficient and effective service possible.

Rated 5 out of 5 stars

If your travel agent fails you.. ABTA is here for a reason

Doesn't seem many people know about this service. When we are ABTA and ATOL protected, it really does mean something. If you feel you genuinely received a bad service for the amount you paid with a travel agent and they aren't willing to accept responsibility, ensure you try to get what you are owed via ABTA. I wasn't asking for a lot, and the process through ABTA came in handy.

2 January 2026
Unprompted review
ABTA logo

Reply from ABTA

Thank you for your feedback and we're glad we were able to assist you with your dispute!

Rated 4 out of 5 stars

As soon as they got all my info they…

As soon as they got all my info they got my money back quickly. The lady on the phone was very helpful.

24 March 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Jen - Thank you for sharing this positive feedback. We’re pleased to know we met your expectations and we’ll make sure your comments are shared with the team.

Rated 2 out of 5 stars

Purpose of ABTA with respect to issues with Tour Operator Members?

Given ABTA do not award compensation or make a decision on any case (part of their T&C's), not sure what benefit they bring! In my situation they only acted as a 'middle man' passing on correspondence which I had already done directly with the travel company. However, must take this step to allow you to progress to official independent arbitration, so just delays the whole process if looking to prove ABTA member had failed in their service to you and going onto seek compensation.

18 March 2026
Unprompted review
ABTA logo

Reply from ABTA

Thank you for sharing your experience with ABTA, it is important to clarify that ABTA isn't an arbitrator or legal body. We can’t award compensation in disputes however the Arbitration process that we recommend is administered by an independent body which allows you to resolve your dispute without going to court; it's faster, less formal and costs less than instructing solicitors.

Rated 5 out of 5 stars

Good communication and resolution

Abta was very considerate towards my issues. The team communicated frequently and effectively. I was able to log into my account easily, to check progress of my case and the resolution was completed within the timeframe initially stated.

13 March 2026
Unprompted review
ABTA logo

Reply from ABTA

We're so glad we were able to help resolve your case in an efficient timeframe, and will pass on the positive feedback to the team.

Rated 5 out of 5 stars

Great experience thanks to Sue.

I had my once in a lifetime trip I’d booked to Euro Disney for me and my son cancelled 10 days before we were due to go and the travel company I booked with weren’t particularly sympathetic or helpful. Luckily ABTA have been brilliant, the travel company hadn’t provided all the documents I needed for the claim which was causing more delays but I managed to speak one of the managers at ABTA Sue who was just amazing and got it all sorted in a day and one week later I have all my money back.

9 March 2026
Unprompted review
ABTA logo

Reply from ABTA

We're very glad we were able to help with your situation and ultimately reach a positive outcome for you; we will pass your compliments on to the team member in this case.

Rated 5 out of 5 stars

Professional & courteous workforce

Each ABTA consultant i spoke to were extremely helpful. They advised and gave assistance when required.

2 February 2026
Unprompted review
ABTA logo

Reply from ABTA

Thank you for the lovely review! We will pass this on to the team internally.

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